Plant-Based Health Professionals UK

What Plant-Based Health Professionals UK does

Plant-Based Health Professionals UK (PBHP UK) is a non-profit membership organization founded in 2018 and headquartered in the United Kingdom, with 19 employees. Its stated mission is to transform UK healthcare through education and leadership on whole-food plant-based nutrition and healthy lifestyle practices. The organization serves a horizontal mix of customers: qualified healthcare professionals (medical doctors, dietitians, nurses, pharmacists, physiotherapists), health professional students, the general public, and healthcare institutions/policymakers. Its core technology is a digital educational platform comprising a website, member portal, online courses, podcast ('In A Nutshell'), a searchable Health Professionals Directory, a Speakers Bureau, and closed community groups on Facebook and WhatsApp. Notable technical components include the IBLM Lifestyle Medicine Certification pathway, a CPD-accredited 8-week online nutrition course co-delivered with the University of Winchester, and a proprietary Plant-Based Diet Index (PDI) scoring framework developed by founder Dr. Shireen Kassam with Harvard researchers.

PBHP UK generates revenue through four annual membership tiers (£15 students, £25 general public, £45 allied health professionals, £65 medical doctors/dentists/vets), IBLM certification enrollment fees, conference and event ticket sales (notably the annual NLMC attracting 1,000+ attendees), and donations. Its go-to-market is community-led and event-driven, leveraging content marketing, social media, podcasts, email, and policy advocacy through the Plants First Healthcare Coalition (launched March 2026) to reach NHS trusts, universities, and individual health professionals. The organization maintains affiliations with Lifestyle Medicine Global, the Public Health Association UK, the UK Health Coaching Association, and other partners, and is featured in major UK media outlets including The Mirror, The Times, The Independent, and The Metro. No external investment, parent company, or acquisition activity has been disclosed.

Name

Plant-Based Health Professionals UK

Legal name

Plant Based Health Professionals UK

Website

https://plantbasedhealthprofessionals.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Plant-Based Health Professionals UK is a UK non-profit founded in 2018 that delivers evidence-based plant-based nutrition education, IBLM lifestyle medicine certification, and CPD-accredited courses to health professionals, students, and the public via a membership and community platform.

Ownership category

akta.pro rank

Product category

Continuing Professional Development for Healthcare Professionals

akta.pro primary industry

Plant-Based & Vegetarian/Vegan Nutrition (HSADAFAJ)

Keywords

• Plant-based nutrition education
• Lifestyle medicine certification
• Continuing professional development
• Healthcare professional membership
• Evidence-based nutrition courses

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership subscriptions across four tiers (Medical Doctors/Dentists/Vets at £65/year, Allied Health Professionals at £45/year, General Public at £25/year, Students at £15/year). Membership auto-renews annually. Membership unlocks access to closed communities, directories, discounted event tickets, journal clubs, and member-only content.
2. IBLM Lifestyle Medicine Certification: Revenue generated through the IBLM certification pathway, including enrollment fees, programme support, and exam preparation services managed by PBHP UK's IBLM lead Claire Lynch.
3. Conference and Event Ticket Sales: Revenue from discounted member ticket prices and full-price tickets to the annual Nutrition and Lifestyle Medicine Conference (NLMC), both virtual and live formats.
4. Donations and Support: The organization accepts donations through its 'Support us' page, enabling public contributions to the mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Plant-Based Health Professionals UK is a non-profit professional body that delivers evidence-based plant-based nutrition education to UK healthcare professionals. Its core paid offerings include an annual membership programme, the IBLM Lifestyle Medicine Certification pathway, university-accredited CPD courses (delivered with the University of Winchester), the 21 Day Plant-Based Health Challenge, a public directory of plant-based health professionals, and the annual Nutrition and Lifestyle Medicine Conference (NLMC).

Product overview

Plant-Based Health Professionals UK is a membership-based educational organization offering a comprehensive portfolio of resources for healthcare professionals and the public on whole-food plant-based nutrition and lifestyle medicine. The core offering includes tiered annual memberships (ranging from £15 for students to £65 for medical doctors), the IBLM Lifestyle Medicine Certification programme, and the University of Winchester CPD-accredited nutrition course. Additional offerings include a 21-day challenge, a directory of plant-based health professionals, the 'In A Nutshell' podcast, over 60 free factsheets, the annual Nutrition and Lifestyle Medicine Conference (NLMC), and extensive articles and recipes. The organization also runs the Plants First Healthcare Coalition (launched March 2026) focused on sustainable plant-rich meals in healthcare settings, and provides resources for children and families including books and educational materials.

Differentiator

Problem solved

Functional benefit

Products and services

• PBHP UK Membership Programme Annual subscription membership for UK healthcare professionals and students, providing access to evidence-based plant-based nutrition resources, the public directory listing, podcast, and member community, with tiered pricing for regular, professional, and student members.
• IBLM Lifestyle Medicine Certification Certification pathway delivered in partnership with the International Board of Lifestyle Medicine, enabling UK healthcare professionals to obtain an internationally recognised lifestyle medicine credential through PBHP UK's IBLM Lead.
• University of Winchester Nutrition Course University-accredited continuing professional development course in plant-based nutrition, delivered in partnership with the University of Winchester for healthcare professionals seeking formal CPD credits.
• 21 Day Plant-Based Health Challenge Structured 21-day guided programme designed to introduce participants to a plant-based diet, offered as both a public-facing product and a member benefit to support behaviour change and education.
• Directory of UK Plant-Based Health Professionals Public-facing online directory of UK-based plant-based health professionals, listing members so that the public can find clinicians aligned with plant-based nutrition; directory listing is a benefit of paid membership.
• Nutrition and Lifestyle Medicine Conference (NLMC) Annual in-person and virtual conference organised by PBHP UK that brings together clinicians, researchers, and the public to share the latest evidence on plant-based nutrition and lifestyle medicine, with paid ticketing.

Quantifiable outcome

• Vegans show 49% reduced risk of type 2 diabetes compared to non-vegetarians (Adventist Health Study-2)
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Nutrition and Lifestyle Medicine Conference (NLMC)coreStrategic or Co-development Partner · 19 September 2026Annual flagship conference organized by PBHP UK (virtual: 19 September 2026; live: 5-6 November 2026) with the theme 'From evidence to practice: Advancing healthcare through lifestyle medicine.'
• Plants First Healthcare Coalition (PFHC)coreStrategic or Co-development Partner · 1 March 2026Launched in March 2026, the Plants First Healthcare Coalition is a new coalition co-founded/pioneered by PBHP UK to support the UK healthcare sector in adopting sustainable, delicious plant-rich meals. PBHP UK founder Dr. Shireen Kassam is leading discussions on hospital food at CleanMedEurope2026 on behalf of the coalition.
• International Board of Lifestyle Medicine (IBLM)coreStrategic or Co-development PartnerPBHP UK is a certified pathway provider for the IBLM certification exam, offering structured enrollment, competency frameworks, CME/case study support, and exam preparation for health professionals seeking lifestyle medicine certification.
• University of WinchestercoreStrategic or Co-development PartnerCo-delivers a CPD-accredited 8-week online nutrition course for health professionals. The University of Winchester is described as having 'set the standard for nutrition education' by PBHP UK founder Dr. Shireen Kassam.
• Lifestyle Medicine GlobalcoreStrategic or Co-development PartnerAffiliated organization providing international recognition and network for lifestyle medicine practitioners. PBHP UK is affiliated with Lifestyle Medicine Global, as indicated on the organization's website.
• Public Health Association UK (PHAR)coreStrategic or Co-development PartnerAffiliated organization supporting PBHP UK's public health mission and advocacy for plant-based nutrition in UK healthcare policy.
• UK Health Coaching Association (UKHACC)coreStrategic or Co-development PartnerAffiliated organization providing health coaching credentials and network supporting PBHP UK's integrated lifestyle medicine approach.
• Plant Based CollegescoreStrategic or Co-development PartnerAffiliated educational organization providing additional plant-based nutrition educational pathways and resources.
• ProVeg InternationalminorStrategic or Co-development PartnerAffiliated organization focused on food system transformation. ProVeg's School Plates programme is referenced on PBHP UK's school resources page. ProVeg provides research data referenced in PBHP UK's content on plant-based meat alternatives.
• Health Care Without Harm EuropeminorStrategic or Co-development PartnerOrganizer of CleanMedEurope2026 (23-25 June 2026), Europe's leading sustainable healthcare conference. PBHP UK founder Dr. Shireen Kassam is a speaking at the conference presenting on hospital food and the Plants First Healthcare Coalition.
• Plant Based Schools KitchenminorStrategic or Co-development PartnerReferenced on PBHP UK's school and nursery resources page. Organization focused on plant-based meals in educational settings.
• Vegan Inclusive Education (VIEDUCATION)minorStrategic or Co-development PartnerReferenced on PBHP UK's school and nursery resources page. Organization advocating for vegan pupils' rights and inclusive school meals.
• VinE (Veganism in Education)minorStrategic or Co-development PartnerReferenced on PBHP UK's school and nursery resources page. Organization providing children and young people with knowledge and skills on plant-based eating and ethics.
• Made in HackneyminorStrategic or Co-development PartnerCommunity cookery classes provider listed under PBHP UK's courses section, offering plant-based cooking education.
• Joyfull GreensminorChannel Partner/ Reseller/ DistributorPlant-based cooking course provider listed as a partner under PBHP UK's courses section.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• International Board of Lifestyle Medicine (IBLM): The global certification body whose exam PBHP UK prepares UK clinicians for. Listed as a Core strategic partner; not a competitor but the standards-setting authority whose framework PBHP UK commercialises through training and pathway delivery.
• Health Care Without Harm Europe: European coalition of hospitals and health systems working on sustainable healthcare (organiser of CleanMedEurope2026). Listed as a PBHP UK partner; not a competitor but the healthcare-environmental coalition layer that PBHP UK's Plants First Coalition interfaces with on hospital food policy.

Emerging players

• ProVeg International: International food-system NGO working with corporates, schools, and healthcare providers on plant-based adoption (incl. School Plates and ProVeg Hospital Program). Comparable mission arc (plant-based transition into institutional food), overlapping Partnerships list of PBHP UK, but operates at the food-system rather than clinician education layer.
• Forks Over Knives: US plant-based education brand (books, documentary, certification programmes including a plant-based nutrition certification for healthcare providers). Comparable as a plant-based nutrition educator with practitioner-facing programmes; bigger on consumer media, smaller on UK NHS policy.
• NNEdPro Global Institute for Food, Nutrition and Health: Cambridge-based nutrition education and research organisation training clinicians and producing evidence on nutrition in disease prevention. Directly comparable in the medical nutrition education niche, overlapping CPD/training activities; less plant-specific than PBHP UK.

Direct peers

• Physicians Committee for Responsible Medicine (PCRM): US-based medical professional organisation promoting plant-based nutrition, preventative medicine, and policy change (including hospital food and federal dietary guidelines). Highly comparable mission: clinician-led, plant-based advocacy, educational content, research dissemination.
• American College of Lifestyle Medicine (ACLM): The largest US lifestyle medicine professional society and IBLM-aligned certification body. Closest geographic mirror of PBHP UK's mission: clinical education, certification pathways, conferences, and policy advocacy for lifestyle medicine — PBHP UK serves as the UK-specialised counterpart with a plant-based emphasis.
• Vegan Society: Long-established UK charity promoting veganism with education, training, and a trademark. Operates in the same UK plant-based ecosystem as PBHP UK, with overlapping audiences; differs in being consumer-led advocacy rather than clinician-focused CPD and lifestyle medicine certification.
• Vegetarian Society: Historic UK charity promoting vegetarian and plant-based diets through education, events, and policy. Comparable as a UK plant-based membership organisation with education and resources, though broader in remit (vegetarian vs. plant-based clinical nutrition) and smaller in clinician training.
• British Society of Lifestyle Medicine (BSLM): The UK national body for lifestyle medicine physicians and health professionals. Directly comparable to PBHP UK in target audience (UK clinicians), focus on lifestyle medicine certification and education, and advocacy into NHS practice — PBHP UK differentiates by specialising on plant-based nutrition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/plantbasedhpuk
• Facebookfacebook.com/wholefoodplantbasednutrition
• LinkedInlinkedin.com/company/plant-based-health-professionals-uk
• Instagraminstagram.com/plantbasedhealthprofessionals

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plant-Based Health Professionals UK