PLANT

Name

PLANT

Legal name

Annex Business Media

Website

https://plant.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Trade Media / B2B Manufacturing Industry Publication

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Manufacturing trade media
• B2B industry publishing
• Manufacturing news coverage
• Industrial podcast programming
• Manufacturing job board

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue: Magazine and E-News subscription products offered to manufacturing professionals seeking industry intelligence
2. Advertising: Display advertising, sponsored content, and promotional placements across digital platform, newsletter, events, and webinars
3. Webinar Revenue: Paid webinar programs including premium content such as Manufacturing 2026 at $25 per registration
4. Job Board Services: ManufacturingJobsite.ca job posting and recruitment services integrated with publication

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

PLANT publishes a B2B media portfolio for the Canadian manufacturing industry, delivering news, features, and industry analysis through a print and digital magazine, daily E-News newsletter, podcasts, webinars, events, awards programs, an annual industry outlook report, and an integrated manufacturing job board.

Product overview

PLANT is Canada's Manufacturing Voice - a B2B media publication providing comprehensive coverage of Canadian manufacturing through multiple channels. The portfolio consists of Plant Magazine (print and digital editions), E-News daily newsletters, The Plant Talk podcast, Webinars, and Events programming including IMTS, Manufacturing Matters, ADM Montreal, and CME National Manufacturing Conference. Supporting programs include the Top 10 Under 40 Awards recognizing emerging manufacturing leaders, and the Advanced Manufacturing Outlook Report providing annual industry analysis. The Products Directory showcases manufacturing equipment and technology products, while ManufacturingJobsite.ca offers a dedicated job board for the sector. This multi-channel approach serves the Canadian manufacturing industry with news, education, networking, and career development resources.

Differentiator

Problem solved

Functional benefit

Brands

• Advanced Manufacturing Outlook Report: Annual industry outlook report covering Canadian manufacturing trends
• Top 10 Under 40
• The Plant Talk Podcast

Products and services

• Plant Magazine

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Otter EnergyminorGTM or Marketing PartnerSponsor of The Economics of Industrial Solar webinar on the Annex Business Media webinar platform, providing educational content to manufacturing audience on industrial solar energy topics
• TalanminorGTM or Marketing PartnerSponsored webinar Modern Manufacturing Under Pressure: Restoring Confidence in Financial & Operational Decisions, reaching manufacturing professionals through Plant's webinar platform
• ICTC (Information and Communications Technology Council)coreStrategic or Co-development PartnerCollaboration on Advanced Manufacturing Outlook Report providing research and data on Canadian manufacturing digital transformation trends and workforce development
• Annex Business Media Manufacturing NetworkcoreOthersPart of Annex Business Media network of manufacturing publications including Canadian Manufacturing, Canadian Packaging, Canadian Plastics, Cleantech Canada, Design Engineering, Food in Canada, FRASERS, MRO Magazine, and others, enabling cross-promotion and expanded audience reach

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canadian Manufacturing: Sister publication within Annex Business Media covering Canadian manufacturing with overlapping editorial and audience scope; directly comparable as a Canadian B2B manufacturing trade title under the same parent.
• MRO Magazine (Annex Business Media): Sister publication within Annex Business Media focused on maintenance, repair, and operations; directly comparable as a Canadian B2B industrial trade title sharing the same GTM and sponsor ecosystem.
• Fabricating & Metalworking: North American B2B media title covering fabrication, metalforming, and finishing; comparable in audience (manufacturing operations and engineering) and format (digital content, newsletters, events).
• Canadian Metalworking (Annex Business Media): Sister publication within Annex Business Media serving Canadian metalworking and fabrication; comparable as a Canadian B2B industrial trade title with shared sponsor and audience dynamics.
• Food in Canada (Annex Business Media): Sister publication within Annex Business Media covering Canadian food and beverage manufacturing; directly comparable as a Canadian B2B industrial trade title serving one of Plant's 12 named verticals.
• Canadian Packaging (Annex Business Media): Sister publication within Annex Business Media covering the Canadian packaging industry; directly comparable as a Canadian B2B industrial trade title with similar print/digital/event format.
• Today's Machining World: North American B2B media brand serving machining and metalworking professionals with digital, print, and event content; comparable in audience (manufacturing operations) and editorial scope to Plant.
• Design Engineering (Annex Business Media): Sister publication within Annex Business Media covering design and engineering; comparable as a Canadian B2B industrial trade title with overlapping advertising and audience dynamics.

Broad incumbents

• IndustryWeek: Long-established U.S. B2B manufacturing media brand covering operations, technology, and leadership; comparable in audience (manufacturing executives) and editorial format though broader in geography.
• Manufacturing.net (CFE Media): Multi-title B2B manufacturing media network (including Automation World, Control Engineering) targeting plant engineers and operations leaders with news, features, and events comparable to Plant's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plant-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLANT