PlantGrow
PlantGrow is a UK-based, family-run producer of plant-based gardening products (composts, mulches, liquid feeds, soil conditioners) manufactured via anaerobic digestion of crops. It serves home gardeners, professional designers, and UK garden centres plus Waitrose, with DTC e-commerce and pallet/bulk distribution.
- Company typePrivate
- Founded2015
- HeadquartersAttleborough, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
PlantGrow firmographics
Firmographics- Name
- PlantGrow
- Legal name
- PlantGrow Ltd
- Website
- https://plantgrow.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PlantGrow is a UK-based, family-run producer of plant-based gardening products (composts, mulches, liquid feeds, soil conditioners) manufactured via anaerobic digestion of crops. It serves home gardeners, professional designers, and UK garden centres plus Waitrose, with DTC e-commerce and pallet/bulk distribution.
- Ownership category
- akta.pro rank
PlantGrow industry classification
Industry- Product category
- Organic Gardening Supplies and Peat-Free Composts
- NAICS
- Compost Manufacturing (325315), Fertilizer and Compost Manufacturing (32531)
- SIC
- Agricultural Chemicals (2870)
- akta.pro primary industry
- Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI)
- akta.pro secondary industry
- Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)
Keywords
Where PlantGrow is headquartered
LocationHeadquarters
- HQ city
- Attleborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
PlantGrow business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Physical Product Sales (B2C and B2B): PlantGrow generates revenue through the direct sale of its plant-based fertiliser, compost, and mulch products. Products are sold in various formats: 50-litre bags, pallet deals (18/25/40 x 50 litre bags), and bulk bags (900-litre). Both direct-to-consumer (website) and wholesale to garden centres and supermarkets. One-time purchase model with no subscription component. Home delivery charged separately for orders under £19.99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 50-litre bags - single unit retail pricing |
| Unit Pricing | Pay-as-you-go | Bulk bags (900-litre) - single purchase |
| Unit Pricing | Pay-as-you-go | Pallet deals - bulk multi-bag pricing |
| Unit Pricing | Pay-as-you-go | Liquid plant feeds - variable size pricing |
| Unit Pricing | Pay-as-you-go | Delivery charges - UK mainland |
| Unit Pricing | Pay-as-you-go | Delivery charges - other UK areas |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
PlantGrow product offering
Product offeringCore offering
PlantGrow manufactures and sells an award-winning range of plant-based gardening products made entirely from plants through anaerobic digestion. Their portfolio includes bulk bags of organic mulch and peat-free compost, liquid plant feeds (all-purpose, tomato, lawn, citrus), soil conditioners, raised bed mixes, lawn dressing, compost boosters, slug and snail barriers, rose-specific products, and indoor houseplant boosters. Products are certified organic by the Soil Association and vegan by the Vegan Society, sold direct-to-consumer via plantgrow.co.uk and wholesale to UK garden centres and supermarkets.
Product overview
PlantGrow is a UK-based company producing an award-winning range of natural, plant-based gardening products made entirely from plants through anaerobic digestion. The product portfolio includes bulk bags of organic mulch and peat-free compost, liquid plant feeds (all-purpose, tomato, lawn, citrus), soil conditioners, raised bed mixes, lawn dressing, compost boosters, slug and snail barriers, rose-specific products, indoor houseplant boosters, and decorative woodchip. Products are certified organic by the Soil Association and vegan by the Vegan Society. The company launched in 2016 and won Sustainable Product of the Year 2024 from the Society of Garden Designers. They operate primarily in the UK with a focus on Norfolk and East Anglia.
Differentiator
Problem solved
Functional benefit
Products and services
- PlantGrow Organic Mulch, Fertiliser & Conditioner PlantGrow's organic fibre soil conditioning natural fertiliser and mulch made entirely from plants through anaerobic digestion, containing essential microbes for plant growth with water-retaining qualities. Available in bulk bags, 50-litre bags, and pallet deals.
- PlantGrow Multi-Purpose Peat-Free Compost PlantGrow's all-purpose, peat-free compost available in bulk bags, 50-litre bags, and pallet deals. Contains everything plants need to grow healthily without additional fertilisers, including natural NPK and micronutrients.
- PlantGrow Raised Bed Mix Raised bed mix containing award-winning organic fibre, all-purpose compost blended with premium topsoil, using the Tri3 formula for optimal plant growth.
- PlantGrow Natural Super Soil (Lawn Dressing Soil Mix) Fine, nutrient-rich topsoil blend with organic matter for lawn levelling, new lawns, turf laying, and fixing lawn patches.
- PlantGrow All Purpose Plant Food
Quantifiable outcome
- 4.8/5 customer rating from 128 Google reviews
- +5 more outcomes
Companies that use PlantGrow
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
PlantGrow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PlantGrow partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- RHS Judge Martin Fish (FCI Hort)coreRHS Judge and garden presenter Martin Fish is a key brand ambassador for 2025. He promotes PlantGrow through the Pots & Trowels podcast, RHS show demonstrations, and has his name and face on point-of-sale 50-litre bag displays in garden centres. He uses the products in his own Lincolnshire garden and provides professional endorsements.
- Alan Gray (FCI Hort)coreBroadcaster, writer, and Gardener's Question Time panellist Alan Gray is a brand ambassador. He uses PlantGrow at East Ruston Vicarage Gardens (which has given very positive reviews of the product) and promotes it through his broadcasting work.
- Pots & Trowels PodcastminorMartin Fish promotes PlantGrow through the Pots & Trowels podcast (a popular gardening podcast), reaching a large audience of home gardeners with product endorsements and growing advice.
- Garden Centres (Nationwide Expansion)corePlantGrow launched 50-litre bag products to garden centres from December 2024, with nationwide distribution to follow. Products are being stocked by independent garden centres and national chains, providing retail distribution for the brand across the UK.
- Anglian WaterminorPlantGrow has been endorsed by Anglian Water for its ability to improve drainage and water retention in soils. This endorsement validates the product's environmental credentials and water-saving properties for household gardeners.
- Waitrose Grocery StorescorePlantGrow products are stocked in Waitrose Grocery Stores, providing supermarket distribution alongside garden centre channels. This gives access to a broad consumer base in the grocery retail environment.
- National Trust / Sandringham EstateminorPlantGrow's products are used in royal garden rose beds at the Sandringham Estate. This is a prestigious reference customer rather than a formal partnership, providing significant credibility in the UK horticultural market.
- Soil AssociationcorePlantGrow products are certified organic by the Soil Association, which provides independent verification that products are made entirely from plants with no chemicals, peat, or animal waste. This certification is a key marketing and credibility asset.
- Vegan SocietycoreAll PlantGrow products carry the Vegan Trademark from the Vegan Society, confirming no animal products or by-products are used. This is a key differentiator and certification for the vegan and plant-based consumer segment.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
PlantGrow competitors and assessment
Company assessmentDirect peers
- Dalefoot Composts: UK-based peat-free compost producer selling directly to gardeners and through garden centres. Directly comparable as a small, premium, peat-free and organic-focused competitor targeting the same UK gardener segment with bagged growing media.
- Pro-Grow (Envirogrind): UK manufacturer of peat-free soil conditioner and compost produced from recycled green waste. Comparable as a sustainability-positioned UK compost competitor with similar garden-centre distribution and peat-free credentials.
- Vital Earth: UK producer of organic peat-free composts and soil conditioners sold via independent garden centres. Comparable as a UK organic compost specialist competing for the same shelf and the same sustainability-minded gardener.
- Melcourt Industries (SylvaGrow): UK manufacturer of peat-free growing media (SylvaGrow brand) sold through UK garden centres and retailers. Closest large-scale direct competitor in the peat-free compost category with overlapping retail channels.
Emerging players
- Carbon Gold: UK-based producer of biochar-based soil improvers and peat-free growing media. Comparable as a smaller, sustainability-led UK challenger using an alternative circular-economy feedstock (biochar vs PlantGrow's anaerobic-digestion residue).
- Earth Cycle: UK peat-free compost and soil amendment producer using recycled green waste. Comparable as a smaller UK challenger in the peat-free, circular-economy compost space targeting similar garden centre and environmentally minded consumers.
Broad incumbents
- Westland Horticulture: UK market leader in gardening products (compost, bark, lawn care, fertilisers) sold through every major garden centre and multiple grocery chains. Overlaps with PlantGrow across compost and soil-conditioner categories but at vastly larger scale and brand breadth.
- Scotts Miracle-Gro: Global lawn and garden care company with a wide portfolio of composts, soils and fertilisers sold in the UK. Comparable as a broad incumbent providing competitive context on category economics and consumer expectations, even though PlantGrow targets a more premium, organic niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PlantGrow social profiles
Digital presencePlantGrow compliance and trust
Trust signalCompliance7 records
PlantGrow financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlantGrow leadership team
Management profileNumber of profiles
Profiles5 records
PlantGrow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlantGrow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlantGrow
What does PlantGrow do?
PlantGrow manufactures and sells an award-winning range of plant-based gardening products made entirely from plants through anaerobic digestion. Their portfolio includes bulk bags of organic mulch and peat-free compost, liquid plant feeds (all-purpose, tomato, lawn, citrus), soil conditioners, raised bed mixes, lawn dressing, compost boosters, slug and snail barriers, rose-specific products, and indoor houseplant boosters. Products are certified organic by the Soil Association and vegan by the Vegan Society, sold direct-to-consumer via plantgrow.co.uk and wholesale to UK garden centres and supermarkets.
Is PlantGrow a public or private company?
PlantGrow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PlantGrow founded?
PlantGrow was founded in 2015. It employs 1 to 10 people.
Where is PlantGrow based?
PlantGrow is headquartered in Attleborough, United Kingdom, in the Europe region.
How does PlantGrow make money?
One revenue line is on record: physical Product Sales (B2C and B2B).
Who are PlantGrow's main competitors?
Direct peers on record are Dalefoot Composts, Pro-Grow (Envirogrind), Vital Earth and Melcourt Industries (SylvaGrow). Emerging players are Carbon Gold and Earth Cycle. Broad incumbents are Westland Horticulture and Scotts Miracle-Gro.
Does PlantGrow have an API?
No public API is recorded for PlantGrow.
What industry is PlantGrow in?
PlantGrow's product category is Organic Gardening Supplies and Peat-Free Composts. Its primary akta.pro industry code is BPALAEAI, Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged), with a secondary code of CRAIAIAC, Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail. Its NAICS code is 325315 and its SIC code is 2870.