What Planthropy does

Planthropy is a privately held biophilic design company founded in 2015 and headquartered in Columbus, Ohio. The company designs, fabricates, and installs custom interior plantscape features — primarily preserved moss walls, living walls, artificial trees, overhead plantscapes, bark walls, and 2D/3D cork wall coverings — for commercial clients in offices, restaurants, healthcare facilities, retail spaces, and hospitality venues. Named enterprise customers include JP Morgan Chase, e.l.f. Cosmetics, Donaldson Plastic Surgery, Beam Dental, and The Botanist Vancouver. The firm also operates a direct-to-consumer e-commerce storefront selling smaller preserved moss products including Nature Frames ($60-$630), Moss Circles ($100-$2,000+), Forest Fragments, and a premium Lux Moss Series priced $2,040-$3,060, with nationwide shipping across the USA.

The company's core technical asset is a moss preservation process that retains color, texture, and soft quality without requiring water, light, or ongoing maintenance. Moss is sourced as premium varieties (sheet, mood, pole, reindeer, deerfoot) from sustainable farms including forest floors in Norway. Revenue is generated through two channels: project-based custom installation contracts with commercial clients, supplemented by unit-priced e-commerce sales to consumers. Distribution for B2B projects runs through direct consultation, custom design rendering, and installation; the consumer channel operates through the company's own online storefront and a Columbus studio used for local events and pop-ups. Planthropy is also a distribution partner for Gencork's dimensional cork wall coverings.

With approximately 5 employees, Planthropy operates as a founder-led, low-overhead business. The founders, Jessie Laux (Graphic Design/Art Management background) and Michael (landscape design background), maintain direct involvement in creative direction and operations. The company received the 2023 Platinum Biophilic Design Award and has cumulatively donated over $10,000 through charitable raffles supporting Special Olympics Ohio. No external institutional funding has been disclosed, and ownership remains entirely founder-controlled.

Name

Planthropy

Legal name

Planthropy

Website

https://planthropy.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Planthropy is a privately held Columbus, Ohio-based biophilic design firm that designs, fabricates, and installs custom preserved moss walls, living walls, and interior plantscape features for commercial clients, while also selling smaller preserved moss decor products directly to consumers via an e-commerce storefront.

Ownership category

akta.pro rank

Product category

Interior Plantscaping and Biophilic Design Services

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Miscellaneous Furniture & Fixtures (2590), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

akta.pro secondary industries

Artificial Flowers, Silk Florals & Faux Greenery Decor (HSACAOAK), Container Gardening Design, Planting & Maintenance (HSAIAFAN)

Keywords

• Preserved moss walls
• Living wall installations
• Interior plantscaping
• Biophilic design
• Artificial plants

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Commercial Installations: Design and installation of custom preserved moss walls, living walls, artificial trees, bark walls, and interior plantscapes for commercial clients including offices, restaurants, healthcare facilities, and retail spaces. Revenue generated through project-based custom installation services.
2. E-commerce Product Sales: Direct-to-consumer sales of preserved moss nature frames, moss circles, bark frames, and home decor products through the company's online shop. Products are maintenance-free preserved moss pieces sold at various price points.
3. Fundraising Raffles: Charitable raffle tickets sold for fundraising events supporting Special Olympics Ohio, with custom moss art pieces donated as prizes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Planthropy designs, fabricates, and installs custom biophilic interior installations — primarily preserved moss walls, living walls, artificial plants and trees, bark walls, overhead plantscapes, and cork wallcoverings — for commercial and residential clients. The company also operates an e-commerce shop selling handcrafted, maintenance-free preserved moss home decor including Nature Frames, Moss Circles, Lux Moss Series, and Forest Fragments.

Product overview

Planthropy is a biophilic design company specializing in interior plantscaping through both preserved and living plant solutions. Their product portfolio centers on moss walls and living walls as core offerings, complemented by artificial plants, overhead plantscapes, cork wall coverings, bark walls, and artificial trees. The company also offers a retail line of smaller products including Nature Frames, Moss Circles, and Forest Fragments for home and office decoration. A premium Lux Moss Series targets high-end interior design projects. All preserved moss products require zero maintenance while living wall services include full installation and ongoing maintenance. The company operates from Columbus, Ohio and serves commercial and residential clients nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Lux Moss Series: Premium preserved moss series featuring Agate Moss designs including standard, colored, and rust variants, as well as Black and White Modern Moss Series. Handcrafted with premium preserved moss for modern spaces.
• Nature Frames
• Moss Circles
• Forest Fragments

Products and services

• Moss Walls
• Living Walls Custom vertical living green walls built with real plants to enhance and purify indoor air. Includes design, installation, and ongoing maintenance services for commercial and residential clients.
• Artificial Plants Realistic, custom-made replica plants and artificial plant designs for indoor areas unsuitable for living plants, including custom topiaries and floral arrangements.
• Overhead Plantscapes Hanging and cascading plant installations using artificial or preserved plants and mosses, designed to float or trail overhead in spaces where maintaining live suspended plants is impractical.
• 2D + 3D Cork Wallcovering Dimensional cork wallcoverings sourced from Gencork using 100% natural, recyclable expanded black cork with artistic geometric patterns; serve as thermal and acoustic insulators.
• Bark Walls Cork bark wallcoverings made from sustainably harvested cork oak (Quercus suber) with rough textured fronts and smooth cork backings, providing thermal and acoustic insulation properties.
• Artificial Trees Lifelike replica trees available in olive, birch, palm, and bay leaf varieties, offered as ready-to-install or custom designs for indoor spaces.
• Nature Frames Handcrafted maintenance-free preserved moss and bark nature frames in sizes ranging from 12x16 to 34x27 inches, designed as ready-to-hang wall decor.
• Moss Circles Circular preserved moss wall art framed in wood, available in 14-inch and 20-inch diameters, created on rescued wood with sustainably harvested preserved moss.
• Lux Moss Series Premium preserved moss art series featuring Agate Moss, Colored Agate Moss, Rust Agate Moss, and Black and White Modern designs, with handcrafted pieces priced from $2,040 to $3,060.
• Forest Fragments Handcrafted pieces of found hollowed wood filled with sustainably harvested preserved moss from Norway, finished with double-sided hangers for versatile display.

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Special Olympics OhiominorOthersPlanthropy participates in Columbus Polar Plunge fundraising events benefiting Special Olympics Ohio. The company donates custom moss art pieces as raffle prizes, with all proceeds going directly to Special Olympics Ohio to help keep sports free of charge for athletes.
• GencorkcoreTechnology or IntegrationPartnership offering dimensional cork wall coverings. Gencork provides 2D and 3D cork wall covering products through computational algorithms inspired by regenerative design and AI. Planthropy integrates these cork materials into biophilic design installations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Plantscape Inc. Plantscape provides interior plantscaping, holiday decor, and living wall installations for commercial buildings with national service coverage. It is a broader incumbent competing for similar enterprise customers but at significantly greater scale than Planthropy.
• Ambius: Ambius is the largest North American interior plantscaping company, offering living walls, preserved plants, and ongoing plant maintenance contracts for commercial spaces. It directly competes with Planthropy on commercial moss and plant installations but operates at much greater scale with a national service network.

Direct peers

• Planterra Corporation: Planterra designs, installs, and maintains interior plantscapes including living walls and moss features for corporate, healthcare, and hospitality clients. It is a direct competitor in the same biophilic interior design category with a comparable custom installation model.
• Suite Plants: Suite Plants provides interior plantscaping, living walls, and biophilic design services for commercial offices, hotels, and restaurants. It is comparable as a regional-to-national interior plantscape installer competing for similar enterprise customers.
• Greenscape Systems: Greenscape Systems designs and installs interior green walls, moss walls, and living plant installations for corporate and hospitality clients. It is a direct peer in the biophilic interior installation category with comparable custom project-based delivery.
• LiveWall®: LiveWall designs and installs interior and exterior living wall systems for commercial buildings. It competes directly with Planthropy's Living Walls product line on the custom green wall category for enterprise customers.
• Garden on the Wall: Garden on the Wall specializes in preserved and natural garden walls for interior commercial spaces, including moss walls. It is one of the closest direct peers to Planthropy on preserved botanical wall installations.
• Sagegreenlife: Sagegreenlife manufactures and installs living walls and biophilic wall systems for commercial interiors. It is a direct peer competing for the same enterprise customers (offices, hospitality, healthcare) on custom green wall installations.
• Greenstreet Ltd: Greenstreet is an interior plantscaping company offering living walls, preserved botanicals, and plant maintenance for offices and hospitality. Comparable custom installation plus ongoing service model in biophilic interior design.
• ArtisTree Group: ArtisTree Group provides interior landscaping, plantscaping, and living walls for commercial properties with both design and ongoing maintenance services. Comparable business model combining custom installations with recurring service.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/planthropy
• LinkedInlinkedin.com/company/planthropy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planthropy