Plasma Coatings

What Plasma Coatings does

American Roller Company, operating under the brand names "ARCO" and "Plasma Coatings," is a U.S.-based industrial manufacturer founded in 1950 and headquartered in Union Grove, Wisconsin. The company specializes in thermal spray coatings, plasma coatings, ceramic coatings, and precision-applied elastomeric coverings for industrial rollers used in web processing applications across 14 vertical markets, including food and beverage, medical products, plastic film, pulp and paper, steel and aluminum, tire and rubber, and battery and power storage. Its product portfolio comprises five roller-covering families (plasma, ceramic, hard, rubber, and urethane), heat transfer and chill rollers, idler rollers, specialty rollers, and roller repair, refurbishment, and testing services, with proprietary FDA/USDA-compliant plasma coatings for food contact and FDA/USP-compliant formulations for medical product manufacturing.

The company operates a vertically integrated business model with in-house engineering, 3D modeling, and core fabrication, enabling custom-designed rollers, coating applications, on-site mobile coating services, and aftermarket repair through quote-based orders. Go-to-market relies on a direct field sales force serving industrial manufacturers across the United States, Canada, Brazil, Argentina, Italy, Japan, and China, supplemented by industry-specific landing pages, a content resource library of white papers and case studies, and a website quote request system. Revenue is generated through one-time purchases of roller products alongside roller repair and refurbishment services, with all pricing quote-based and no public pricing disclosed.

The company self-describes as the largest and most diverse covering, coating, and core solutions provider in the industry, and the largest and most diverse roller repair and testing organization. Claimed production capability extends to roller applications up to 10 meters wide for cast and blown film solutions, and its operations are split across multiple U.S. and international service locations.

Name

Plasma Coatings

Legal name

American Roller Company

Website

https://plasmacoatings.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

American Roller Company is a U.S. industrial manufacturer (founded 1950) of thermal-spray plasma, ceramic, and elastomeric roller coverings, plus repair, refurbishment, and core fabrication services for web-processing customers across 14 verticals including food, medical, plastics, paper, and metals.

Ownership category

akta.pro rank

Product category

Industrial Rollers and Surface Coatings

NAICS

Paint and Coating Manufacturing (32551), Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812), Electroplating, Plating, Polishing, Anodizing, and Coloring (332813)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM), Industrial Protective Coatings (IMAEAHAB)

Keywords

• Industrial roller coatings
• Thermal spray coatings
• Roller repair services
• Custom roller manufacturing
• Industrial surface enhancement

Headquarters

HQ city

Union Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Roller Products: Custom-built rollers including heat transfer rollers, chill rollers, idler rollers, and specialty rollers for web processing applications.
2. Industrial Coatings Services: Application of plasma, ceramic, thermal spray, and surface enhancement coatings to industrial parts and rollers.
3. Roller Repair and Refurbishment: Aftermarket roller and parts repair, refurbishment, and testing services including grooving/finishing and welding repair.
4. Core Fabrication and Design: In-house engineering design, 3D modeling, and manufacturing of industrial cores to specification, including cladding and welding services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Plasma Coatings, a brand of American Roller Company, manufactures custom-built industrial rollers and applies precision surface coatings — including plasma, ceramic, hard, rubber, and urethane coverings — to extend roller life, enhance wear resistance, and deliver consistent performance. The company also offers roller repair, refurbishment and testing services, in-house core fabrication and design, and on-site coating application across 14 industrial verticals.

Product overview

American Roller Company offers Plasma Coatings as part of a comprehensive industrial roller and coating solutions portfolio. The company's Plasma Coatings product encompasses Plasma Coated Rollers (roller coverings with thermal spray plasma coatings) and Plasma Coatings services (industrial coating applications including FDA/USDA-compliant formulations for food contact and FDA/USP-compliant options for medical products). The broader portfolio includes five roller covering types (Ceramic Coated, Hard Coated, Plasma Coated, Rubber Coated, and Urethane Coated Rollers), Heat Transfer & Chill Rollers, Idler Rollers (dead shaft, live shaft, and specialty), Specialty Rollers (application-specific and spreader), Roller Repair & Testing Services (grooving/finishing, repair, and testing), Core Fabrication & Design Services (cladding/welding and core fabrication), and Industrial Coatings (applications, coating processes, on-site coatings, platings, surface enhancement, and plasma coatings). The company positions itself as a one-stop solution provider offering custom-built rollers, coating services, and repair from in-house engineering teams, serving 14 industry verticals from battery/power storage to wood processing.

Differentiator

Problem solved

Functional benefit

Brands

• ARCO: American Roller Company branding used on products and services, including ARCO logo.
• FinishRite

Products and services

• Plasma Coated Rollers Thermal spray plasma coatings applied to rollers to restore surface properties, improve wear resistance, and extend roller life in industrial web processing applications.
• Ceramic Coated Rollers Ceramic-coated rollers providing enhanced wear resistance and durability for demanding industrial processing applications.
• Hard Coated Rollers Hard-coated rollers offering superior surface hardness for extended service life in abrasive environments.
• Rubber Coated Rollers Precision-applied rubber and elastomeric coverings that restore roller life, resist wear, and deliver consistent performance.
• Urethane Coated Rollers Urethane-covered rollers providing excellent release properties and chemical resistance for various industrial applications.
• Heat Transfer & Chill Rollers Temperature-controlled rollers used in web applications requiring uniform temperature control, including products and services sub-categories, used in converting processes for paper, plastic sheet, and film.
• Idler Rollers Dead shaft and live shaft idler rollers available in carbon steel, carbon fiber, and aluminum for supporting web processing.
• Specialty Rollers Application-specific and spreader rollers for unique web processing requirements, balancing coverings, finishes, and tolerances.
• Roller Repair & Testing Services Comprehensive roller repair, refurbishment, and testing services including grooving/finishing, welding repair, and corona treatment testing. Described as the largest and most diverse roller repair organization in the industry.
• Core Fabrication & Design Services In-house engineering design and 3D modeling of industrial cores with manufacturing and finishing to specification, including reverse-engineered replacements, new-core solutions, and cladding/welding.
• Industrial Plasma Coatings Service Industrial plasma spray coating service for parts and rollers, providing surface enhancement for wear resistance, corrosion protection, and functional properties. Includes FDA- and USDA-compliant formulations for food contact and FDA- and USP-compliant options for medical applications.
• Industrial Coatings Service Thermal spray and coating solutions including applications, coating processes, on-site coatings, platings, and surface enhancement coatings for building back surfaces, improving function, and extending part life.
• FinishRite Product Line Specialized coatings developed for the most demanding applications in the construction and flooring wood industries.

Segments14 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Saint-Gobain: Industrial materials group with ceramic and engineered-surface product lines serving manufacturing customers — overlaps with American Roller's ceramic coated rollers and surface-enhancement offerings.
• Sherwin-Williams: Large-scale industrial coatings producer with a broad protective and specialty coatings portfolio that overlaps with the industrial-protective end of American Roller's offering.
• PPG Industries: Global major in industrial and protective coatings including corrosion-resistant and specialty formulations — competes for industrial roller and component coating work where American Roller also serves OEMs.
• Kennametal: Produces wear-resistant materials and surface-engineering solutions used in harsh industrial environments — adjacent to American Roller's hard-coating and wear-resistance value proposition for industrial rollers.
• Henkel: Diversified industrial adhesives and coatings manufacturer with broad portfolio including specialty functional coatings — competes in adjacent industrial-coating niches where American Roller's elastomeric and specialty formulations are positioned.

Direct peers

• Curtiss-Wright Surface Technologies: Provides specialty coatings including thermal-spray, plasma, and ceramic coatings for aerospace and industrial components — overlaps directly with American Roller's industrial coatings service offering.
• Praxair Surface Technologies (Linde): Operates a leading thermal-spray coatings business under Linde, applying functional and protective coatings to rollers and industrial parts — comparable to American Roller's plasma coating and surface enhancement services.
• Bodycote: Global provider of thermal processing and specialist coating services including plasma and thermal-spray coatings serving industrial customers — a direct competitor to American Roller's coatings services business across multiple end-markets.
• Flame Spray Technologies: Niche thermal-spray coating service provider applying plasma, HVOF, and ceramic coatings to industrial components — directly comparable specialty competitor in the same coating-technology niche as American Roller.
• Oerlikon (Surface Solutions segment): Operates one of the largest thermal-spray and surface-engineering businesses globally, applying functional and protective coatings to industrial components — directly comparable to American Roller's plasma and ceramic coating service line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plasma-coatings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plasma Coatings