PlasmaMade B.V.

What PlasmaMade B.V. does

PlasmaMade B.V. is a privately held Dutch company (B.V.) founded in 2012 and headquartered in Staphorst, Overijssel, Netherlands, that develops, manufactures, and distributes patented plasma-based air filtration systems. The company's core technology uses plasma ionization to break down — rather than trap — particulate matter, pathogens (viruses and bacteria filtered up to 98%), allergens, and volatile organic compounds (VOCs) in indoor air. Its product portfolio centers on E-Filters, recirculation filters for kitchen extractor hoods and cooktops sold in multiple model variants (GUC1212, GUC1214, GUC1314, GUC1223, GUC1323, plus NA-specific GUC1225 and GUC1325) compatible with major hood brands including AEG, Bosch, Miele, Gaggenau, Neff, Elica, Novy, Bora, and Franke. Beyond kitchen filters, the company sells the Table Air Cleaner, a €129 portable HEPA-plus-ionizer consumer unit, and the AirClean UltraFine, a professional-grade system positioned for ISO environments and cleanroom applications.

The business model is hardware-based one-time sales (perpetual license) distributed through a direct-to-consumer e-commerce webshop and an international network of dealers and agents, with dedicated support for the North American market (US and Canada). Primary customer segments are residential homeowners (horizontal segment seeking kitchen air-quality, odor, noise, and energy-efficiency improvements) and, secondarily, professional/commercial users in healthcare, commercial kitchens, and cleanroom-adjacent environments. Pricing is publicly listed for the Table Air Cleaner (€129) but quote-based for E-Filters and AirClean UltraFine installations. Marketing leverages content, SEO with a self-serve Filter-Finder tool, LinkedIn, YouTube, and Trustpilot testimonials.

PlasmaMade operates with a deliberately lean team of 8 employees, holds EU Patent EP 3 088 808 and a Dutch octrooi, and carries a broad set of international certifications (CE, UKCA, CSA, RoHS, TÜV, VDE, DEKRA) along with third-party validation from Fraunhofer Institute and TNO. Its E-Filter won the PLUS X AWARD 2025 across five categories (Innovation, High Quality, Functionality, Ergonomics, Ecology). The company is self-funded with no disclosed external investors, no funding rounds, no subsidiaries, and no M&A activity to date. Products are developed and produced in the Netherlands, are 97% recyclable, and carry a 10–15 year operational lifespan.

Name

PlasmaMade B.V.

Legal name

PlasmaMade B.V.

Website

https://plasmamade.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

PlasmaMade B.V. is a Dutch manufacturer of patented plasma-based air filtration systems, selling E-Filters for kitchen extractor hoods, a portable Table Air Cleaner, and the professional AirClean UltraFine system to residential homeowners and commercial/cleanroom customers via its webshop and international dealer network.

Ownership category

akta.pro rank

Product category

Air Filtration Systems

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Air Quality & Filtration Equipment (IAQ) (IMAHAKAI)

akta.pro secondary industry

Air Filtration & Indoor Air Quality Components (Filters/UV/ERVs-HRVs) (IMADANAE)

Keywords

• Air filtration systems
• Plasma ionization technology
• Kitchen extractor filters
• Indoor air purification
• Recirculation filters

Headquarters

HQ city

Staphorst

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales - E-Filters: Sale of plasma-based E-Filters for kitchen extractor hoods and cooktops. One-time purchase model with 10-15 year product lifespan. Multiple filter models (GUC1212, GUC1214, GUC1314, GUC1223, GUC1323, GUC1225, GUC1325) compatible with various brands including AEG, Bosch, Miele, Novy, and others.
2. Air Cleaner Products: Sale of air cleaner products including Table Air Cleaner (€129) and Air Cleaner units. HEPA-based portable air purification devices for residential and professional use.
3. AirClean UltraFine (Professional): Professional-grade air purification systems for professional indoor spaces, positioned for business/commercial use.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PlasmaMade B.V. develops, manufactures, and sells patented plasma-based air filtration systems. Its core product line is E-Filters — recirculation filters installed in kitchen extractor hoods and cooktops that break down particulate matter, pathogens, allergens, odors, and VOCs via ionization. The company also markets portable and professional air cleaners (Table Air Cleaner, Air Cleaner, and AirClean UltraFine) for residential and commercial indoor spaces. Products are developed and produced in the Netherlands and sold worldwide through an e-commerce webshop and an international dealer network.

Product overview

PlasmaMade B.V. is a Dutch company that develops patented systems for clean, healthy, and sustainable indoor air. The product portfolio centers on plasma-based air filtration technology and includes two main product lines: (1) E-Filters (GUC1223, GUC1323, GUC1212, GUC1214, GUC1314) — recirculation filter systems for extractor hoods and cooktops that filter particulate matter, odors, allergens, bacteria, and viruses directly at the source; and (2) Air Cleaners — including the Table Air Cleaner (portable personal unit) and AirClean UltraFine (professional-grade system) for broader indoor air purification. All products use plasma/ionization technology and are designed for sustainability with 10-15 year lifespans and 97% recyclability.

Differentiator

Problem solved

Functional benefit

Brands

• PlasmaMade E-Filters: Patented plasma filtration systems for extractor hoods and cooktops that filter particulate matter, pathogens, allergens, and odors.
• PlasmaMade Air Cleaners
• AirClean UltraFine

Products and services

• PlasmaMade E-Filter Patented recirculation filter system for extractor hoods and cooktops that filters particulate matter, odors, allergens, bacteria, and viruses using plasma ionization technology. Designed for residential kitchens; replaces traditional carbon filters and operates without external ducting. Engineered for 10–15 year lifespan and 97% recyclability.
• PlasmaMade Table Air Cleaner

Quantifiable outcome

• Filters up to 98% of pathogens (viruses and bacteria)
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Team EssentminorStrategic or Co-development PartnerSports team partnership supporting Team Essent cycling team. Knowledge partner relationship building bette air quality and stronger solutions in practice.
• TeamNLminorStrategic or Co-development PartnerPartnership with TeamNL (Dutch Olympic Team). Collaborating on better air quality initiatives.
• Binnenklimaat NederlandcoreStrategic or Co-development PartnerPartnership with Binnenklimaat (Indoor Climate) Netherlands industry organization. Knowledge partner collaborating on indoor air quality standards and solutions.
• TU EindhovencoreStrategic or Co-development PartnerTechnical University of Eindhoven partnership. Academic knowledge partner contributing to R&D and technological development of air quality solutions.
• Claire ProjectminorStrategic or Co-development PartnerClaire air quality research project partnership. Collaborating on air quality improvement initiatives.
• KeukenwikiminorGTM or Marketing PartnerKitchen wiki ambassador partnership. Marketing and educational partnership promoting PlasmaMade products in kitchen/branded content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Camfil: Global industrial and commercial air filtration company with deep presence in cleanroom and healthcare IAQ, overlapping directly with PlasmaMade's AirClean UltraFine professional value proposition. Significantly larger scale and distribution.
• Elica: Large Italian range hood manufacturer that ships its own branded carbon and recirculation filters. As a global hood incumbent and a brand explicitly compatible with PlasmaMade E-Filters, Elica is both a channel partner and a potential competitor.
• Dyson: Premium consumer electronics brand with a broad air purifier line (HEPA + bladeless) addressing the same high-IQ-air-quality consumer buyer as PlasmaMade's Table Air Cleaner. Significantly larger marketing and R&D scale.

Direct peers

• IQAir: Swiss premium air purifier maker selling residential and professional/medical-grade filtration, including cleanroom applications that overlap with PlasmaMade's AirClean UltraFine. Comparable target buyer (health-conscious, high-IQ-air-quality spend) and premium positioning.
• Renson: Belgian ventilation and indoor air quality specialist offering Healthvent and demand-controlled residential ventilation systems. Competes with PlasmaMade for the European indoor-air-quality-conscious homeowner and builder/specifier.
• Bora Vertriebs GmbH: Manufacturer of integrated cooktop extractor systems that address the same kitchen air management pain point as PlasmaMade via a different architecture (downdraft rather than recirculation filter). Listed as a compatible hood brand for PlasmaMade E-Filters but a competing solution for new builds.
• Novy: Belgian premium kitchen hood manufacturer that sells its own recirculation filters and is explicitly listed among the extractor brands compatible with PlasmaMade E-Filters. Both companies compete for the same kitchen recirculation retrofit buyer.
• Faber: Italian range hood and kitchen ventilation manufacturer offering its own recirculation filter systems. Directly comparable product category and customer base to PlasmaMade's E-Filter line.
• Blueair: Premium residential air purifier brand owned by Unilever, selling HEPA-based portable units that compete most directly with PlasmaMade's Table Air Cleaner. Overlapping customer segment and premium health/narrative positioning.

Emerging players

• Molekule: US-based air purifier company commercializing proprietary photoelectrochemical oxidation (PECO) technology, an alternative next-generation approach to breaking down pollutants vs. PlasmaMade's plasma ionization. Targets the same premium health-positioned residential buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@plasmamade8962
• LinkedInlinkedin.com/company/plasmamade-holland

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlasmaMade B.V.