PLASTOR

What PLASTOR does

PLASTOR is a French brand of the V33 Group, founded in 1962 and headquartered in Domblans, Jura, France. The company develops and sells professional wood protection and parquet finishing formulations, serving wood artisans, parquet installers, sports facility operators, and decoration retailers across France. Its product portfolio centers on vitrifiers (including the PUR-T range — PUR-T2, PUR-T3 MONO, PUR-T3 DUO, PUR-T4 — and the sport-certified PUR-T SPORT), wood stains (lasures such as PRIMO-T GEL, PUR-T SUV, PUR-T ISOL), oils, waxes, varnishes, primers, fillers, maintenance cleaners, and concrete surface treatments. Proprietary UV-TIME UV-curing vitrifier technology enables same-day floor re-service with only 3 g/L VOC and EC1+/A+ ratings, while PUR-T SPORT meets EN 14904 and NF EN 13036-4 standards for multisport indoor surfaces.

The business operates a B2B sales-led model through a dedicated professional e-commerce platform (commande.plastor.com) that requires SIRET verification and sector activity selection, complemented by a network of physical distributors and field technical sales support for major projects. Customer segments are organized vertically: professional wood artisans as the primary persona, sports collectivities (municipalities and federations managing sports floors), and specialized decoration retailers. The Trophées de la Finition Bois annual competition (rebranded from Trophées de la Vitrification in 2025) and the technical partnership with the Fédération Française de BasketBall covering approximately 1,000 basketball courts anchor brand visibility in the trade channel.

Revenue mechanics are one-time B2B product sales through the professional platform and distributor network; pricing is not publicly disclosed and is structured around validated professional accounts. The company holds A+, EC1/EC1R, EN 14904, and NF EN 13036-4 certifications and operates under the V33 Group, which has registered capital of €8,160,000. Distribution is currently concentrated in France with no disclosed international expansion; adhesives are supplied via a partnership with Soudal Group, Europe's leading independent sealant and adhesive manufacturer.

Name

PLASTOR

Legal name

V33 SA

Website

https://plastor.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

PLASTOR is a French specialty brand (part of V33 Group, founded 1962) that formulates and sells professional vitrifiers, stains, oils, waxes, and concrete treatments to wood artisans, parquet installers, sports facilities, and decoration retailers across France.

Ownership category

akta.pro rank

Product category

Wood protection and parquet finishing products

NAICS

Adhesive Manufacturing (32552), Soap and Cleaning Compound Manufacturing (32561)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Wood & Laminate Surface Cleaners & Polishes (CRAJACAD), Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Wood floor finishing
• Parquet vitrifiers
• Professional wood stains
• Wood protection coatings
• Sports floor treatment

Headquarters

HQ city

Domblans

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Product Sales: Sale of professional wood finishing and protection products to artisans, parquet installers, decoration retailers, and collectivities. Products include vitrifiers, stains, oils, waxes, adhesives, and concrete treatments sold through online platform and distribution network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PLASTOR manufactures and sells professional wood protection and parquet finishing products, primarily vitrifiers (water- and solvent-based), wood stains (lasures), oils, waxes, primers, fillers, cleaners, and concrete and parquet adhesives. The offering centers on the PUR-T vitrifier platform and the UV-TIME UV-curing system, with a dedicated Sport range (PUR-T SPORT, PU35, Peinture de traçage) for multisport indoor floors under EN 14904. Products are sold to professional parquet installers, sports facilities, and decoration retailers through a dedicated B2B ordering platform and a domestic distribution network.

Product overview

PLASTOR is a professional wood protection and finishing products company, specializing since 1962 in treatments, coatings, and maintenance products for interior wood, exterior wood, and concrete surfaces. The product portfolio centers on the PUR-T vitrifier line (PUR-T2, PUR-T3 MONO, PUR-T3 DUO, PUR-T4) for parquet protection, complemented by the PRIMO-T GEL and PUR-T SUV lasure (wood stain) lines for exterior wood. Colour Floors Teinte and Opaque products offer decorative parquet coloring solutions. Supporting products include primers (PRIM'SO, Fond Dur Effet Bois Nu, Colmateur de Fond), fillers (Liant de Rebouchage, Pâte à bois), cleaning and maintenance products (Nettoyant Parquets, Nettoyant Intensif, Raviveur Métallisant), and a dedicated Sport range (PUR-T SPORT, PU35, PEINTURE DE TRAÇAGE) developed for sports floor applications. The company also offers adhesives through the Soudal partnership for parquet installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Colour Floors Opaque Opaque monocomponent water-based vitrifier that restores a new appearance to stained or time-worn parquet while masking wood color through opacity but leaving grain visible. Available in Blanc, Taupe, Acier metallise finishes with Brillant, Nacre, Satin aspects, for professional parquet renovation.
• Colour Floors Teinte Parquet stain product providing intense colors with 15 color shades including Sable, Noir, Chene moyen, Dore, Chene fonce, Merisier, Gris Orage, Gris Carbone. Features long open time preventing marks even on large surfaces and can be covered by solvent or water-based vitrifiers.
• PUR-T4 Bicomponent pure polycarbonate water-based vitrifier with very high viscosity (58 seconds) providing pleasant application with excellent 'fat' consistency. Odorless formula reserved for professionals. Available in Brillant, Mat, Satin finishes in 4.5L and 9L formats.
• PUR-T3 DUO Bicomponent polycarbonate water-based vitrifier with 90/10 mixing ratio. Very pleasant to apply with 'fat' consistency and no odor. Provides good filling power, non-yellowing film, and significant recoat window. Suitable for high-traffic areas and public spaces.
• PUR-T3 MONO Single-component vitrifier adapted for high traffic. Features exceptional flowing, rapid hardness buildup for parquet service return after 5 days. Easy and safe application without isocyanate. No hardener mixing eliminates errors and wait time.
• PUR-T2 Single-component polycarbonate water-based vitrifier with very high viscosity (52 seconds) for 'fat' application feel. Non-yellowing film. Available in Brillant, Cire, Mat, Satin finishes in 1L, 2.5L, 5L formats.
• RENOPUR-T1 Single-component water-based vitrifier for light renovation without sanding, stripping, or undercoat. Restores new appearance for light renovation projects.
• UV-TIME UV-curing monocomponent polyurethane water-based vitrifier. Hardens instantly with UV machine, allowing floor service immediately after same-day completion. Contains no isocyanate with only 3g/L VOC, labeled EC1+ and classified A+ for indoor air quality.
• PUR-T SPORT Bicomponent polycarbonate-based vitrifier for sports parquet meeting EN 14904 slip resistance requirements. Has official slip test certificate per NF EN 13036-4. Capable of deformation to absorb shocks and protect parquet from impacts. Non-yellowing film with high transparency. Classified A+ with EC1R label for low VOC emissions. Available in satin and American (gloss) finish.
• PRIMO-T GEL Alkyd wood stain with high solids content and excellent filling power for better protection against climate aggression. Reinforced adhesion on all old stains. Gel texture prevents drips and runs for easier application. Available in 10L, 1L, 5L formats with 6 shades (Incolore, Chene dore, Chene ancien, Chene, Chene clair, Teck) in Satin finish.
• PUR-T SUV Water-based finishing wood stain with self-crosslinking resin creating total water and UV screen. Reinforced with UV agents preventing graying in severe exposure conditions. Satin waxed appearance with 9-color palette. Unique gel texture for smooth application without drips. Very low VOC content for safe indoor/outdoor use.
• PUR-T ISOL Impregnation wood stain containing tannin blocker preventing brown streaks and blocking yellowing of knots on resinous woods. Fluid consistency with fine particle size resin for perfect penetration and adhesion on hard and difficult woods. Yield of 13m2/L per layer in 1L and 5L formats.
• Vernis Gel Gel varnish for interior wood furniture application. Features anti-drip gel formula for easy application without runs. Excellent resistance to stains, scratches, shocks, and UV. Available in 6 shades (Chene clair satine, Chene fonce satine, Blanc ceruse mat, Incolore mat, Chene moyen satine, Gris vieilli mat) in Mat and Satin finishes in 1L and 2.5L formats.
• Liant de Rebouchage Synthetic resin for mixing with fine sanding sawdust to faithfully restore parquet color. Designed for filling joints and wood imperfections. Suitable for wood block, end grain, strip or panel parquet on all species. Dries quickly and compatible with all stains and finishes in the Plastor range. Available in 1L and 5L.
• Pâte à bois Wood filler for small holes, cracks, small orifices up to 8mm indoors. Suitable for all interior woods: parquet, furniture, paneling, doors on all wood species new or stripped. Based on natural wood, ready to use with fast drying, easy sanding, and good flexibility. Compatible with all finish types. Available in 6 colors.
• PU35 Peinture de Sols Polyurethane bi-component solvent-based floor paint for covering large areas like entire basketball key areas while meeting same slip and resistance criteria as vitrifiers. Good adhesion and strong waterproofing properties. Suitable for sports parquet, cement, concrete, polyester. Meets EN 14904 (indoor multisport floors) slip requirements. Anti-dust, forms elastic flexible anti-flaking film with extreme resistance to abrasion, wear, shocks, scratches, and chemicals. Gloss finish with 12 standard colors plus custom RAL colors on request.
• Peinture de Traçage Polyurethane bi-component solvent-based tracing paint specially designed for floor line marking in sports halls. Very high abrasion resistance. Thixotropic (gelled) texture prevents paint from running between marking bands for perfectly clean and precise markings. Available in standard colors (white, black, red, blue, yellow) for different sports requirements.
• Soudal Parquet Adhesives (MS-20P, MS-30P, SMX-30P) Partnership-distributed range of Soudal parquet adhesives including MS-20P, MS-30P, and SMX-30P products suitable for heated floors and various parquet types, complemented by Soudal acrylic and MS polymer parquet joint solutions, offered to professional installers through PLASTOR.
• Sports Floor Maintenance Range Range of cleaning and maintenance products for sports and parquet floors: Nettoyant Parquets (daily cleaner for all parquet types), Nettoyant Intensif (deep cleaner for vitrified parquet and encrusted sports floors), and Raviveur Métallisant (non-slip emulsion that deposits protective film extending vitrifier life).
• Bois Intérieurs (Interior Wood Category) Interior wood product category covering vitrifiers (water- and solvent-based), oils and waxes, varnishes, stains, undercoats, strippers, cleaners, fillers, and treatments for parquet and interior wood surfaces, sold as a complete range to professional installers.
• Bois Extérieurs (Exterior Wood Category) Exterior wood product category covering wood stains (lasures), saturators, varnishes, treatments, cleaners, strippers and deck cleaners for outdoor wood surfaces, sold to professional installers of cladding, decking, fences, and outdoor joinery.
• Béton (Concrete Category) Concrete surface product category covering vitrifiers, floor paints, primers, and cleaners for concrete floors.

Quantifiable outcome

• Same-day floor re-service possible with UV-TIME technology
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Fédération Française de BasketBall (FFBB)coreStrategic or Co-development PartnerPLASTOR is the technical partner of the French Basketball Federation, providing expertise in sports parquet protection and maintenance. The partnership covers approximately 1,000 basketball courts in France, with FFBB recommending PLASTOR Sport product range for vitrification, floor paints, line marking, and maintenance of sports facilities.
• Soudal GroupcoreTechnology or IntegrationPartnership with Soudal, Europe's leading independent manufacturer of sealants, adhesives, and PU foams for professionals. PLASTOR offers Soudal's parquet adhesives including MS-20P, MS-30P, and SMX-30P products suitable for heated floors and various parquet types, complemented by Soudal's acrylic and MS polymer parquet joint solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MarketingPlastor
• Facebookfacebook.com/plastorfr
• LinkedInlinkedin.com/company/plastor
• Instagraminstagram.com/plastor_fr

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLASTOR