Plate and Steel Industries Pty

What Plate and Steel Industries Pty does

Plate and Steel Industries Pty is an Australian industrial steel plate processor founded in 1965 and headquartered in Braeside, Victoria. The company operates three manufacturing facilities — Braeside VIC (primary headquarters at 19 Century Drive), Sydney NSW, and Newcastle NSW — serving the eastern Australian market with Australia-wide delivery available for other regions. It supplies steel plate (1mm–300mm thickness, grades including AS/NZS 1594, AS/NZS 3678, Q&T, K1045, sourced primarily from BlueScope with supplementary imports from Wuyang, China) and provides integrated cutting, processing, and forming services. Core capabilities span laser cutting (Yawei HLF-2562, 6000W IPG fiber laser, claimed largest in Australia), plasma cutting (Kinetic USA K5200 up to 300mm), oxy-fuel cutting, CNC machining (KiHeung RiGiTRAX 8m bed, Sachman, Okuma), drilling, tapping, bevelling (up to 45°), press brake forming, plate rolling (up to 3.2m length), and chemical/mechanical Charpy and ultrasonic testing with NATA certification. Reported combined capacity is 40,000+ tonnes of plate per annum, with a 3-day lead time achievable on most projects and cutting accuracy within 0.5mm on laser work. The company was acquired by Sell & Parker Group in 2022 and operates as a division of Sell & Parker Pty Ltd (ACN 000 101 315), with access to complementary group entities — Precision Oxycut, Allthread Industries, and First Forge Australia — for combined multi-process project delivery.

Name

Plate and Steel Industries Pty

Legal name

Sell & Parker Pty Ltd

Website

https://plateandsteel.com.au

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Australian industrial steel plate processor and supplier, founded 1965, operating three plants (Braeside VIC, Sydney NSW, Newcastle NSW) and serving fabrication, engineering, toolmaking, and construction customers with cutting, drilling, forming, and finishing services. Part of Sell & Parker Group since 2022.

Ownership category

akta.pro rank

Product category

Steel Plate Processing Services

NAICS

Steel Product Manufacturing from Purchased Steel (3312), Plate Work and Fabricated Structural Product Manufacturing (33231)

SIC

Fabricated Plate Work (Boiler Shops) (3443)

akta.pro primary industry

Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling) (IMAKABAL)

akta.pro secondary industries

Steelwork & Fabrication Facilities (Plate/Section Processing, Welding Lines) (IMAJALAH), Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC), Specialty & Alloy Steel (Stainless, Tool Steel, Electrical Steel, High-Strength/HSLA) (IMAKABAJ)

Keywords

• Steel plate cutting
• Metal fabrication services
• CNC plate machining
• Industrial steel processing
• Steel plate supply

Headquarters

HQ city

Braeside

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Steel Plate Sales: Supply of steel plate products including Bluescope Australian steel and imported steel from Wuyang, China. Products range from 1mm to 300mm thickness in various grades including AS/NZS 1594, AS/NZS 3678, QT grades, and K1045.
2. Steel Cutting Services: Metal cutting services using oxy, plasma, laser, and CNC machining. Processing plate from 3mm to 300mm thickness. Services include hole cutting, shape cutting, hole drilling, counter boring, counter sinking, and beveling.
3. Plate Forming Services: Press brake forming and plate rolling services. Press brake equipment with CNC machines for forming light sheets to heavy plates. Plate rolling capacity up to 3.2m in length for cylinders, cones and transitions.
4. Steel Processing Services: Complete steel processing including drilling, tapping, countersinking, counterboring, and weld prep bevelling. Complete in-house capability reduces need for multiple suppliers.
5. Australia-Wide Delivery: National delivery services for steel plate requirements from purchasing through processing to delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Plate & Steel Industries supplies steel plate (1mm–300mm thickness in grades AS/NZS 1594, AS/NZS 3678, QT, and K1045 from Bluescope, Bisalloy, SSAB, and Wuyang) and provides precision cutting (laser, plasma, oxy-fuel), CNC machining, secondary processing (drilling, tapping, bevelling, testing), and plate forming (press brake, plate rolling) for fabrication, general engineering, toolmaking, and construction customers. Operations are delivered across three Australian facilities (Braeside VIC, Sydney NSW, Newcastle NSW) with Australia-wide delivery and 3-day lead times.

Product overview

Plate & Steel Industries offers a unified steel plate processing service portfolio built around three pillars: steel plate supply (various grades from 1mm to 300mm sourced from Bluescope, Bisalloy, SSAB), precision cutting services (laser, plasma, oxy-fuel, and CNC machining), and plate forming (press brake and plate rolling). Additional supporting services include steel processing operations (drilling, tapping, counterboring, countersinking, bevelling, testing) and national delivery. The company operates cutting machines including a Yawei HLF-2562 laser cutter (largest in the country), multiple Kinetic plasma/oxy cutting machines, and CNC machining centers. With 55+ years of experience, the company positions itself as a one-stop-shop for ferrous and non-ferrous plate processing serving fabrication, general engineering, toolmaking, and construction industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Steel Plate Supply Steel plate products in thicknesses from 1mm to 300mm and various grades including HA250, HA350, 250/350, QT400, QT450, QT500, QT80, K1042, K1045, and AS/NZS 1594 and AS/NZS 3678 standards. Sourced from Australian manufacturers Bluescope, Bisalloy, SSAB and imported from Wuyang Iron & Steel. Available in standard and custom sizes for fabrication, general engineering, toolmaking, and construction customers.
• Laser Cutting Service High-definition fiber laser cutting service using Yawei HLF-2562 machine with 6000 watt IPG YLS fiber laser source, capable of cutting 1mm to 20mm thickness plate with cutting range of 3000 x 1500mm. Achieves cutting accuracy within 0.5mm. Used by fabrication, engineering, toolmaking and construction customers.
• Plasma Cutting Service Plasma cutting service for plate from 3mm to 300mm thickness using Kinetic USA K5200 (installed 2019) and other Kinetic machines. Supports advanced plasma cutting, bevelling, etching, multi-torch cutting, drilling, milling, and automated part removal. Used by industrial fabrication and engineering customers.
• Oxy Fuel Cutting Service Oxy-LPG fuel cutting service for plate from 60mm up to 300mm thickness using multi-head profile cutting machines, delivering impressive accuracy and straightness even at heavy plate thickness. Used by fabrication and construction customers for heavy plate processing.
• CNC Machining Service CNC machining service including milling and turning using KiHeung RiGiTRAX (with the largest bed at 8m x 1.5m x 2.5m), Sachman and Okuma machines plus a CNC turning lathe. Capable of cutting, drilling, milling and more in a single program. Used by fabrication, engineering, and toolmaking customers.
• Steel Processing Service Steel processing service including hole drilling (drill sizes 6.8mm to 50mm, plate thicknesses 6mm to 50mm), tapping (M8 to M20 in up to 32mm thick plate), counterboring, countersinking, weld prep bevelling up to 45 degrees, and chemical, mechanical Charpy, and ultrasonic testing. Provides complete in-house processing, reducing the need for multiple suppliers. Used by fabrication and engineering customers.
• Press Brake Forming Service Press brake forming service using 5-axis CNC press brake machines and a large selection of tooling to form light sheets to heavy plates across a range of bend lengths with repetition, speed, precision, and accuracy. Used by fabrication and construction customers.
• Plate Rolling Service Plate rolling service with capacity to roll up to 3.2m in length and down to a variety of diameters depending on plate thickness and bend length. Produces cylinders, cones, and transitions in a wide range of material grades. Used by fabrication and construction customers.
• Australia-Wide Delivery Service National delivery service for steel plate products and processing outputs. Direct delivery from Braeside VIC to Melbourne Metropolitan Area, Sydney NSW to Sydney Metropolitan Area, Central Coast and South Coast, and Newcastle NSW to Newcastle region through Kurri Kurri and Rutherford; other regions available upon request through third-party shipping providers.

Quantifiable outcome

• 40,000+ tonnes annual cutting capacity across Australian facilities
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• BlueScopecoreOthers · 1 January 2022Strategic steel supply partnership. BlueScope is the primary Australian steel supplier providing quality product with full traceability, NATA certified test certificates, and Green Star Compliance for government projects requiring quality assurance and environmental certification.
• Sell & Parker GroupcoreStrategic or Co-development Partner · 1 January 2022Parent company acquisition in 2022. Plate & Steel Industries became a division of Sell & Parker Pty Ltd (ACN 000 101 315). Enables access to group expertise including Sell & Parker, Precision Oxycut, Allthread Industries, and First Forge Australia for complete in-house solutions.
• Precision OxycutcoreStrategic or Co-development Partner · 1 January 2022Group company within Sell & Parker Group providing complementary oxy cutting expertise and shared resources for complete project solutions manufactured 100% in Australia.
• Allthread IndustriessupportingStrategic or Co-development PartnerGroup company within Sell & Parker Group providing complementary manufacturing capabilities for complete project solutions.
• First Forge AustraliasupportingStrategic or Co-development PartnerGroup company within Sell & Parker Group providing complementary forging capabilities for complete project solutions.
• Wuyang Iron & Steel (Wuyang, China)supportingOthersInternational steel supplier for sizes not available domestically from Australian sources. Steel sourced from Wuyang, China when certain plate sizes cannot be sourced from Australian suppliers.
• Microsoft AzuresupportingTechnology or IntegrationCloud infrastructure provider used to help process and analyze data for estimating and related services. Data sent to Azure is securely encrypted for transfer and storage. Microsoft does not use customer data to train or improve AI models, protecting project details and intellectual property.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Steel Mains: Australian manufacturer of steel pipeline systems and fabricated steel products for water and infrastructure. Comparable because it uses similar plate cutting and processing capabilities to serve infrastructure end-markets in Australia.
• Atlas Steel (NZ): Trans-Tasman steel distributor and processor with plate processing capabilities. Comparable as a regional player with similar service center model serving fabrication customers across Australasia.

Direct peers

• Tonkin Steel: Australian steel service center providing plate, structural, and processing services to fabrication and construction customers. Comparable because both companies operate cutting and processing facilities serving overlapping end markets across Australia.
• Bisalloy Steel: Australian specialty steel plate manufacturer and processor that supplies wear-resistant and high-strength plate grades. Directly comparable because both companies occupy the Australian plate processing value chain for fabrication, mining, and construction customers, and Bisalloy is referenced as a plate supplier alongside BlueScope.
• Sell & Parker (Precision Oxycut): Group sister company specializing in oxy cutting within the same Sell & Parker Group. Closely comparable in capability focus and end customers, sharing group resources and overlapping processing service offerings.
• Cook Industrial Group: Australian industrial steel processor and supplier offering cutting and processing services to mining, construction, and fabrication sectors. Comparable service offerings and customer overlap in Australian plate processing.
• Vulcan Steel: Trans-Tasman steel and metal products distributor with plate processing capabilities serving fabrication and industrial customers. Closely comparable business model: distributes plate stock and offers cutting/processing services, with overlap in target customer segments in Australia.
• Bullion Steel: Australian-owned steel processor and distributor offering plate supply, cutting, and processing services. Comparable as a similarly positioned mid-market steel service center competing for the same fabrication and engineering customers in Australia.

Broad incumbents

• BlueScope Steel: Australia's largest steel manufacturer and the company's primary plate supplier. Included as a broader incumbent that competes indirectly through its distribution and processing network while also being a key supply partner.
• InfraBuild (formerly OneSteel): Australia's largest steel processor and distributor, operating service centers and recycling operations nationally. Comparable as a broad incumbent competing for the same fabrication and construction plate-processing customers, with overlapping capabilities in plate cutting and distribution across the eastern seaboard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plate-and-steel-industries-pty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plate and Steel Industries Pty