Platec

What Platec does

Siniat is the French-market brand of Etex France Building Performance S.A., a wholly-owned subsidiary of Belgian building materials conglomerate Etex Group, headquartered in Avignon, France. The company manufactures technical plasterboard (gypsum) products and integrated wall, ceiling, facade, and insulation systems for the construction and renovation market. Its core product platform includes standard and specialized plasterboards (Vivapure, VivaCycle, Prégylight Up, PrégyTwin UP BA18S, SolidRoc Air, PRÉGYPLUS, PRÉGYWAB), complemented by metal profiles, plasters, mortars, adhesives, insulation materials, accessories, and ceiling systems. Siniat holds the distinction of being the first French industrial company to achieve Cradle to Cradle certification for plasterboard, and has built proprietary sustainability-differentiated products, including the first French plasterboard with a negative carbon footprint at factory output and the first made from 100% recycled post-consumer gypsum.

The company's business model is B2B industrial manufacturing: it sells through a network of building material distributors (négoce partenaires) across France and operates across 25 European countries with localized websites and subsidiaries. Pricing is quote-based and negotiated through commercial contacts, with no public pricing. Siniat targets four primary personas — architects/specifiers (prescripteurs), plastering contractors (entreprises plaquistes), artisans, and distributors — supported by digital tools (PRO Calcul, MemoBIM, CREATEX Configurator), a partner portal (My Siniat), and dedicated field sales. End-market verticals include healthcare, education, offices, collective housing, hotels, and aquatic facilities, where products deliver fire protection, acoustic, thermal, moisture, and seismic performance.

Siniat invests heavily in technical documentation, regulatory positioning around France's RE2020 environmental regulation, and circular-economy initiatives (Eco Plâtre plaster recovery program, Saint Loubès water-reuse initiative). The most recent strategic moves are concentrated in 2024-2025 and include the launch of six new or expanded products, a strategic co-development partnership with insulation specialist URSA for integrated RE2020-compliant wall systems, and the 2024 Trophée Usine RSE de l'Année from L'Usine Nouvelle for its water-reuse initiative. Note: the firmographic header attributes the data to a 15-employee entity called "Platec" in Butte, Montana, which contradicts the substantive European industrial data and is treated as a data-quality error.

Name

Platec

Legal name

Etex France Building Performance S.A.

Website

https://platec.com

Company type

Private

Operating status

Operating

Short description

Siniat (Etex France Building Performance S.A.) manufactures technical plasterboard and integrated wall, ceiling, and insulation systems, selling B2B through building material distributors across 25 European countries to architects, contractors, and artisans.

Ownership category

akta.pro rank

Product category

Plasterboard and Drywall Systems

NAICS

Gypsum Product Manufacturing (32742), Gypsum Product Manufacturing (327420), Other Building Material Dealers (444180), Drywall and Insulation Contractors (238310)

SIC

Concrete, Gypsum & Plaster Products (3270), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Gypsum Board & Drywall Panels (IMADAEAA)

akta.pro secondary industries

Plaster (Gypsum/Lime/Cement) & Basecoat Systems (IMADAEAC), Gypsum Plasters & Specialty Additives/Modifiers (IMADAEAG), Prefabricated Gypsum/Plaster Architectural Elements (Cornices, Ceiling Medallions, Moldings) (IMADAEAL), Sheet Goods & Panels Retail (Drywall, Cement Board, Sheathing) (CRAIAEAB)

Keywords

• Technical plasterboard
• Gypsum construction boards
• Drywall wall systems
• Ceiling suspension systems
• Building insulation products

Headquarters

HQ city

Avignon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Plasterboard and construction materials sales: Siniat generates revenue through manufacturing and selling plasterboard products, drywall systems, insulation materials, and related construction solutions to building professionals. Products include standard and specialized plasterboards, acoustic panels, fire-resistant boards, moisture-resistant boards, and complete wall/ceiling/facade systems sold through distributor networks.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Manufactures and sells technical plasterboard (gypsum) boards, insulation materials, metal profiles, plasters, mortars, adhesives, and accessories, organized into integrated systems for partitions, ceilings, walls, facades, cladding, technical ducts, and structural protection. Products are sold through a distributor network (négoce partenaires) and direct B2B contacts to building professionals such as architects/specifiers, plastering contractors, artisans, and building-material merchants.

Product overview

Siniat is a French industrial company and specialist in technical plasterboard and innovative solutions for walls, ceilings, and insulation. The company offers a comprehensive portfolio of core products including plasterboard (Vivapure, VivaCycle, Prégylight Up, PrégyTwin UP BA18S, SolidRoc Air, PREGYPLAC, PRÉGYPLUS, PRÉGYWAB), finishing products (plasters, mortars, adhesives), insulation materials, and metal framing systems. These products are organized into integrated system solutions including partitions (cloison systems), ceilings, walls & facades, cladding, and technical solutions. Digital tools like PRO Calcul, CREATEX Configurator, and MemoBIM complement the physical product range. The company pioneered Cradle to Cradle certified plasterboard and Eco Plâtre waste recycling programs, positioning sustainability at the core of its innovation strategy. The product portfolio reflects a platform-plus-modules architecture where plasterboard products form the core, supported by accessories, systems integration, and digital services.

Differentiator

Problem solved

Functional benefit

Brands

• VivaPure: First French plasterboard with negative carbon footprint at factory gate
• VivaCycle
• PRÉGYWAB
• SOLIDROC AIR
• Prégylight UP
• PrégyTwin UP BA18S
• CREATEX
• CREABEL
• PLAtec Design
• Eco Plâtre

Products and services

• Vivapure plasterboard Standard plasterboard with negative carbon footprint at factory gate; designed for sustainable construction and RE2020 compliance. Sold through building-material distributors to construction professionals in France.
• VivaCycle plasterboard First plasterboard made from 100% recycled gypsum from post-consumer construction waste, combining performance with circular-economy principles.
• Prégylight UP plasterboard Lightweight BA13 plasterboard that is 25% lighter than standard, designed to reduce worker musculoskeletal disorders and improve on-site handling.
• PrégyTwin UP BA18S plasterboard Lightweight BA18S plasterboard that is 25% lighter than standard, combining acoustic performance up to 64 dB with EI 60 fire protection for technical worksites.
• SolidRoc Air plasterboard Multi-functional high-performance plasterboard developed for technical projects requiring elevated performance in tertiary buildings.
• Suspente PM35 ceiling suspension Ceiling suspension system supporting loads up to 200 daN, designed for heavy and technical ceiling applications within the Prégymétal ceiling range.
• PRÉGYPLUS plasterboard Multi-function plasterboard for versatile construction applications.
• PRÉGYWAB plasterboard Innovative plasterboard product for construction applications.
• Plaques de plâtre (plasterboard range) Comprehensive range of technical plasterboard products for construction and renovation, including standard, lightweight, and multi-function variants.
• Doublages (insulated plasterboard systems) Insulated plasterboard systems combining plasterboard with insulation for thermal and acoustic performance in walls.
• Isolants (insulation materials) Insulation materials for thermal and acoustic building performance, sold alongside plasterboard systems.
• Enduits, colles et mortiers adhésifs (finishing compounds, adhesives, mortars) Finishing compounds, adhesives, and mortar products for plastering and installation applications.
• Plâtres (plaster products) Plaster products for construction and finishing applications.
• Carreaux de plâtre (plaster blocks) Plaster blocks/tiles for partition wall construction.
• Cloisons alvéolaires (honeycomb partition systems) Cellular/honeycomb partition systems for interior wall construction.
• Profilés (metal profiles and framing) Metal profiles and framing components for plasterboard installation systems.
• Accessoires (installation accessories) Accessories for plasterboard installation including tapes, screws, and finishing products.
• CREATEX acoustic panels Range of plasterboard products with black acoustic veil as standard feature, part of the evolving CREABEL product line.
• Systèmes Cloisons (partition wall systems) Integrated partition wall systems including various plasterboard-based technologies for interior wall construction.
• Systèmes Plafonds (ceiling systems) Integrated ceiling systems including suspended ceilings and technical ceiling solutions (e.g., Prégymétal heavy-ceiling range).
• Systèmes Murs & Façades (wall and facade systems) Integrated wall and facade systems for exterior and interior envelope construction.
• Systèmes Bardages (cladding systems) Cladding systems for building exterior envelopes.
• Systèmes Gaines techniques (technical duct systems) Technical duct and cable management systems for building services.
• Systèmes Protection de structures (structural protection systems) Structural protection systems providing fire and impact resistance.
• Systèmes Boîte dans la boîte (box-in-box acoustic system) Box-in-box acoustic isolation system for high-performance sound insulation.
• Eco Plâtre plaster waste recovery program Plaster waste recovery and recycling service for recovering and recycling plaster waste from construction sites, supporting circular-economy initiatives.

Quantifiable outcome

• 60%+ reduction in potable water consumption at Saint Loubès site
• +4 more outcomes

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• URSAcoreStrategic or Co-development Partner · 27 October 2025Siniat and URSA have formed a strategic partnership combining their expertise to offer new more sustainable and comfortable wall systems compliant with RE2020 regulations. The collaboration focuses on complementary plasterboard and insulation solutions for construction projects, with joint product development for improved acoustic and thermal performance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saint-Gobain (Placo): Global building materials leader operating Placo, the largest plasterboard brand in France and a direct competitor to Siniat across standard, technical, and acoustic plasterboard categories.
• Knauf: One of the world's largest gypsum board manufacturers with a broad European footprint, directly competing with Siniat in standard, lightweight, and specialty plasterboard.
• National Gypsum: Major North American gypsum board manufacturer with comparable product portfolio (standard, lightweight, fire- and moisture-resistant boards), a useful benchmark for technical plasterboard economics.
• Georgia-Pacific (GP Gypsum): US-based gypsum products manufacturer with DensGuard and ToughRock product families, comparable to Siniat's specialty plasterboard offerings in fire, moisture, and impact resistance.
• CertainTeed (Saint-Gobain): Saint-Gobain subsidiary producing gypsum board and ceiling systems in North America, with product positioning (sustainability, acoustic, fire-rated) closely analogous to Siniat.
• Fermacell (James Hardie): European manufacturer of fiber gypsum and cement boards, competing with Siniat in high-performance partitions, flooring, and fire-protection applications.
• Boral: Australia-based building materials and construction products company with significant plasterboard operations, providing geographic and product diversification benchmark for Siniat's Australian market presence.

Broad incumbents

• Etex Group: Parent conglomerate of Siniat; operates multiple building materials brands (including Siniat, Promat, Eternit) across plasterboard, fire protection, and fiber cement, providing the corporate context and peer benchmarks.

Others

• LafargeHolcim: Global construction materials leader (cement, aggregates, ready-mix) adjacent to plasterboard; relevant as a broader construction-materials peer for portfolio-level benchmarking.

Emerging players

• URSA: European manufacturer of mineral wool and extruded polystyrene insulation; entered a strategic partnership with Siniat in 2025 to combine insulation and plasterboard into RE2020-compliant wall systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/siniat
• LinkedInlinkedin.com/company/siniat

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platec