铂涛酒店管理(深圳)有限公司

What 铂涛酒店管理(深圳)有限公司 does

铂涛酒店管理(深圳)有限公司 operates as the franchise investment and brand management platform for Jinjiang Hotels (China Region), the China operating division of state-owned Jinjiang International Group — the largest hotel operator in China and the second-largest globally by hotel scale. The company licenses over 30 hotel and apartment brands to property owners and investors across China, spanning four tiers: high-end selective (e.g., RURI/丽芮), mid-to-upscale (Jinjiang Metropolo, Vienna International, Lavande/麗枫, Xanadu/希岸, Kyriad, Campanile, Hampton by Hilton), mid-range (Jinjiang Inn, 7 Days, IU, Yulan/白玉兰, Vienna), and other lifestyle and apartment brands (ZMAX, Chapter/潮漫, YTuotu/原拓, Tingran Yunjv/庭冉云居, QUEST, Binyue/缤跃, Tuling/途羚 apartments). As of June 30, 2025, the platform reported more than 17,700 signed/franchised hotels, over 1.68 million rooms, and a member base exceeding 200 million.

The company's revenue model is built on franchise fees and brand licensing. Property owners pay to operate hotels under the platform's brands and in return receive brand rights, centralized reservation distribution, standardized operational protocols, member traffic (200M+), an industrialized talent pipeline, and post-investment management support. Franchise acquisition runs through a B2B direct model targeting hotel property owners and investors, via the official franchise website (jm.jinjianghotels.com.cn), a dedicated franchise hotline (400-888-2888), WeChat official accounts, and 53KF online consultation tools. Pricing is quote-based and varies by brand tier and property specifications; no public pricing schedule is published, and contracts are structured as multi-year commitments.

The entity is registered as a limited liability company headquartered in Shenzhen, China, and operates within the larger Jinjiang Hotels (China Region) organizational structure of Jinjiang International Group. Beyond hotel franchising, the platform participates in the group's broader cross-vertical ecosystem — hospitality, F&B, travel, automotive, and urban services — showcased through the annual "锦江行" (Jinjiang Trip) event. International brand partnerships (notably operating the Hampton by Hilton franchise in China) signal continued inbound strategic positioning, though franchise distribution remains entirely domestic. No AI, machine-learning, API, or proprietary technology stack is disclosed in the available inputs.

Name

铂涛酒店管理(深圳)有限公司

Legal name

铂涛酒店管理(深圳)有限公司

Website

https://plateno.cc

Company type

Private

Operating status

Operating

Short description

铂涛酒店管理(深圳)有限公司 is the China-region franchise platform of Jinjiang International Group, licensing 30+ hotel and apartment brands to property owners across China and supporting 17,700+ franchised hotels and 200M+ members spanning premium to economy tiers.

Ownership category

akta.pro rank

Product category

Hotel Franchise Management

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

Keywords

• Hotel franchise services
• Hotel brand management
• Franchise investment platform
• Hospitality brand licensing
• Hotel chain operations

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise fees and brand licensing: As a hotel brand management and franchise platform under Jinjiang International Group, the company generates revenue by licensing its hotel brands to property owners and收取 franchise/management fees. Property owners invest in opening hotels under brands such as 麗枫, 希岸, 维也纳, 锦江都城, 希尔顿欢朋, 7天, IU, etc., in exchange for brand rights, operational standards, member traffic, and management support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The company licenses 30+ hotel and apartment brands to property owners and investors across China through a direct B2B franchise model. Franchisees receive brand rights, centralized reservations, access to 200M+ loyalty members, operational standards, training, and ongoing management support. Brands are organized into high-end selective (高端甄选), premium selective (精品优选), smart-select (舒适智选), and additional sub-brand tiers.

Product overview

锦江酒店(中国区)是一个综合性多品牌酒店集团，运营超30个酒店及公寓品牌，形成高端甄选(丽芮)、精品优选(锦江都城、维也纳国际、丽柏、麗枫、希岸、喆·啡、凯里亚德、丽怡、康铂、非繁云居、憬黎)、舒适智选(锦江之星、白玉兰、IU、7天、维也纳)及旗下其他品牌(暻阁、庭冉云居、QUEST、缤跃、途羚、希尔顿欢朋、枫渡、原拓、舒与、ZMAX、潮漫、陶瑞)的完整产品矩阵。截至2025年6月30日，集团拥有已签约酒店超17,700家，客房超168万间，会员超2亿。

Differentiator

Problem solved

Functional benefit

Brands

• 丽芮酒店 (Ruiji): High-end selective hotel brand under Jinjiang Hotels China Region.
• 锦江都城酒店
• 维也纳国际酒店
• 丽柏酒店
• 希尔顿欢朋酒店
• 枫渡酒店
• 原拓酒店
• 舒与酒店
• ZMAX酒店
• 麗枫酒店
• 希岸酒店
• 喆·啡酒店
• 凯里亚德酒店
• 丽怡酒店
• 康铂酒店
• 维也纳酒店
• 潮漫酒店
• 锦江之星酒店
• 白玉兰酒店
• IU酒店
• 7天酒店
• 暻阁酒店
• 非繁云居
• 璟黎酒店
• 陶瑞酒店
• 庭冉云居
• 格诗庭 (QUEST)
• 缤跃酒店
• 途羚公寓

Products and services

• Chapter Hotels Franchise (潮漫酒店) Lifestyle-oriented mid-to-upscale hotel franchise brand.
• Ruiji Hotels Franchise (丽芮酒店) High-end selective hotel franchise brand positioned in the premium tier (高端甄选).
• Tuling Apartments Franchise (途羚公寓) Apartment franchise brand under Jinjiang Hotels China Region.
• Jinjiang Hotels Franchise Platform (锦江酒店加盟平台) Official franchise investment platform that recruits hotel property owners and investors to franchise hotels under the Jinjiang/Plateno brand portfolio, providing brand showcase, online consultation (53KF), franchise hotline (400-888-2888), and project management tools for hotel franchise development in China.
• Lavande Hotels Franchise (麗枫酒店) Mid-to-upscale chain hotel franchise brand themed around lavender elements and a relaxed experience, positioned in the premium selective tier.
• Xanadu Hotels Franchise (希岸酒店) Mid-to-upscale hotel franchise brand known for refined and fashionable style, positioned in the premium selective tier.
• ZCOFFEE Hotels Franchise (喆·啡酒店) Coffee-culture themed hotel franchise brand combining café atmosphere with hotel accommodation, positioned in the mid-to-upscale tier.
• Jinjiang Metropolo Hotels Franchise (锦江都城酒店) Mid-to-upscale hotel franchise brand that integrates local cultural characteristics into a curated hospitality offering, positioned in the premium selective tier.
• Vienna International Hotels Franchise (维也纳国际酒店) International mid-to-upscale chain hotel franchise brand featuring European classical style, positioned in the premium selective tier.
• Libo Hotels Franchise (丽柏酒店) Mid-to-upscale hotel franchise brand positioned in the premium selective tier.
• Campanile Hotels Franchise (康铂酒店) Mid-to-upscale hotel franchise brand of French origin, positioned in the premium selective tier.
• Kyriad Hotels Franchise (凯里亚德酒店) International mid-to-upscale hotel franchise brand, positioned in the premium selective tier.
• Liyi Hotels Franchise (丽怡酒店) Mid-to-upscale chain hotel franchise brand positioned in the premium selective tier.
• Vienna Hotels Franchise (维也纳酒店) Mid-scale chain hotel franchise brand positioned in the smart-select tier.
• Jinjiang Inn Franchise (锦江之星酒店) Economy chain hotel franchise brand positioned in the smart-select tier.
• 7 Days Hotels Franchise (7天酒店) Well-known economy chain hotel franchise brand positioned in the smart-select tier.
• IU Hotels Franchise (IU酒店) Youth-oriented economy hotel franchise brand positioned in the smart-select tier.
• Yulan Hotels Franchise (白玉兰酒店) Economy chain hotel franchise brand positioned in the smart-select tier.
• Hampton by Hilton Franchise (希尔顿欢朋酒店) International mid-to-upscale hotel franchise brand under the Hilton flag, operated and franchised through Jinjiang Hotels China Region.
• FONTOO Hotels Franchise (枫渡酒店) Art-themed mid-to-upscale hotel franchise brand under Jinjiang Hotels China Region.
• ZMAX Hotels Franchise (ZMAX酒店) Personalized mid-to-upscale hotel franchise brand under Jinjiang Hotels China Region.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Huazhu Group (H World Group): Huazhu is China's largest privately-controlled multi-brand hotel group operating Hanting, Hi Inn, Joya, Manxin, Crystal Orange, and others via a franchise-heavy model. It is the most direct competitor in the Chinese mid-range/economy hotel franchise space and a near-perfect peer in scale and business model.
• BTG-Homeinns (首旅如家): BTG-Homeinns operates one of China's largest franchise hotel networks including Home Inn, Yitel, Bortal, and JI Hotel brands. It is a direct competitor in franchise-based Chinese lodging and is similarly positioned across economy, mid-range, and mid-to-upscale tiers.
• GreenTree Inns (格林酒店): GreenTree operates a large franchise network of midscale and economy hotels across China, competing head-to-head in the same mid-range and economy franchise segments that dominate Jinjiang's portfolio.

Broad incumbents

• Marriott International: Marriott is one of the world's largest hotel franchisors operating across luxury, premium, and select-service tiers. It is a broad incumbent peer due to overlapping franchise economics and brand-tier segmentation, though it operates globally rather than China-only.
• Hilton Worldwide: Hilton operates a global franchise-first hotel model across luxury, premium, and focused-service brands. It is directly relevant because Jinjiang operates Hampton by Hilton in China, and Hilton's franchise mechanics are highly comparable.
• InterContinental Hotels Group (IHG): IHG runs one of the world's largest hotel franchise systems (Holiday Inn, Crowne Plaza, Holiday Inn Express, etc.). It is a broad incumbent peer with comparable franchise economics and a meaningful footprint in Greater China.
• Accor SA: Accor operates a global asset-light, franchise- and management-heavy hotel model including Ibis, Novotel, Mercure, and Sofitel. Jinjiang operates Campanile and Kyriad (Accor-origin brands) in China, making Accor a directly relevant incumbent peer.
• Hyatt Hotels Corporation: Hyatt is a global hotel franchisor with growing emphasis on franchise economics across luxury, upper-upscale, and select-service tiers. It is comparable as a broad incumbent peer competing for premium-segment franchisees in China.

Emerging players

• OYO Rooms: OYO pioneered tech-enabled franchise and branded aggregation of small independent hotels across Asia, including China. It is an emerging player with partial overlap in the economy/budget franchise model though focused on smaller, independent properties.

Others

• Jin Jiang International (parent group): Jinjiang International Group is the parent state-owned conglomerate (Shanghai/HK-listed) and the closest overall ecosystem peer, given that the subject entity sits within its China-region franchise operations and shares the same brand portfolio, members, and distribution infrastructure.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries29 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 铂涛酒店管理(深圳)有限公司