Plaxton
Plaxton is a UK-based Envato Market (ThemeForest) author selling WordPress themes and Elementor template kits — notably the Marketica WooCommerce multi-vendor theme — to developers, designers, agencies, and SMB e-commerce operators via one-time license sales.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What Plaxton does
Plaxton is a small, UK-headquartered digital template author operating primarily as a seller on the Envato Market (ThemeForest) marketplace. Its product portfolio consists of WordPress themes and Elementor-compatible template kits, with the flagship product being Marketica — a WooCommerce-ready eCommerce and multi-vendor marketplace theme with vendor dashboard integration via WC Vendors and Dokan. A second identified product, Portfoliode, is an Elementor Template Kit for personal CV/resume/portfolio sites. The company's output is positioned around pre-built, ready-to-customize templates aimed at developers, designers, agencies, and SMB e-commerce/marketplace operators who need to reduce custom-build time.
The business model is one-time perpetual licensing sold through ThemeForest, with two price tiers: a Regular license at approximately $21-$33 (use within a single end product) and an Extended license at approximately $188 (commercial redistribution). Plaxton does not operate a direct storefront; all discovery, transactions, and delivery are handled by Envato, with the company earning a percentage of each sale under Envato's revenue-share model. Customer segments are horizontal — spanning individual developers, designers, agencies, and small e-commerce owners — with the primary use case being WooCommerce marketplace site builds and secondary use cases including creative-portfolio sites and general WordPress builds. The flagship SKU has reportedly accumulated 675,458 sales on ThemeForest, giving the author profile a meaningful but marketplace-mediated presence.
Operationally, Plaxton runs with approximately 20 employees across listed locations in Wickford and Malton Yorkshire, UK. The business has no disclosed funding, M&A, or leadership-change activity, and the company public-website (plaxton2007.co.uk) appears in the source data to have been redirected to third-party gaming/gambling content rather than reflecting an actively maintained corporate presence — a fact pattern that introduces uncertainty about current operating intensity even though the ThemeForest seller profile appears intact.
Plaxton firmographics
Firmographics- Name
- Plaxton
- Website
- https://plaxton2007.co.uk
- Company type
- Private
- Operating status
- Operating
- Short description
- Plaxton is a UK-based Envato Market (ThemeForest) author selling WordPress themes and Elementor template kits — notably the Marketica WooCommerce multi-vendor theme — to developers, designers, agencies, and SMB e-commerce operators via one-time license sales.
- Ownership category
- akta.pro rank
Plaxton industry classification
Industry- Product category
- WordPress Themes and Templates
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)
Keywords
Plaxton business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Theme/Template Sales via Envato Market: Sells WordPress themes and template kits through the Envato Market (ThemeForest) marketplace. Revenue is generated through one-time license fees with standard and extended licensing options. Authors earn a percentage of each sale through Envato's revenue sharing model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Regular License - Standard usage |
| One time/ perpetual license | Pay-as-you-go | Extended License - Commercial use |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Plaxton product offering
Product offeringCore offering
Plaxton designs and sells pre-built WordPress themes and Elementor template kits through the Envato Market (ThemeForest) marketplace. Its portfolio centers on e-commerce/marketplace themes with WooCommerce integration and vendor dashboard support, as well as personal portfolio template kits, sold under one-time Regular or Extended licenses.
Product overview
Plaxton operates as an Envato Market author selling digital templates. The portfolio includes WordPress themes with WooCommerce support (Marketica) and Elementor template kits (Portfoliode). The products are sold through the Envato/Themeforest marketplace platform with licenses starting at $21-$33 for regular commercial use.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketica - eCommerce and Marketplace WooCommerce WordPress Theme An eCommerce and Marketplace WordPress theme with WooCommerce integration, including shop pages, product pages, cart, checkout, and vendor dashboard functionality with support for WC Vendors and Dokan plugins. Targeted at developers and store owners building multi-vendor marketplaces.
- Portfoliode - Personal CV/Resume & Portfolio Elementor Template Kit Personal CV, Resume and Portfolio template kit built for the Elementor page builder, designed for creative professionals to showcase work and qualifications.
Quantifiable outcome
- 675,458+ sales on ThemeForest
Companies that use Plaxton
Customer profileSegments2 records
Ideal customer profiles2 records
Plaxton technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Plaxton partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Envato Market (ThemeForest)corePrimary distribution channel for Plaxton's WordPress themes and templates. Envato Market serves as the marketplace platform handling transactions, licensing, and delivery. Plaxton operates as an author/seller on the platform with products listed across multiple categories.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Plaxton competitors and assessment
Company assessmentDirect peers
- ThemeREX: ThemeREX is a prominent Envato/ThemeForest power-seller producing WordPress themes and WooCommerce templates targeted at the same SMB and developer buyer base as Plaxton. Sells multi-purpose and marketplace WordPress themes with bundled plugins.
- Zemez: Zemez is a large ThemeForest author offering WordPress themes and HTML templates with WooCommerce support. Targets the same freelance developer and SMB website builder audience as Plaxton through Envato's marketplace distribution.
- Flavor: Flavor is a ThemeForest author focused on premium WooCommerce and multi-vendor marketplace themes, directly competing with Marketica's positioning. Builds template kits and themes for the same Envato marketplace buyer base.
- ThemeIsle: ThemeIsle is a WordPress theme and plugin vendor selling directly to website builders and SMBs. Overlaps with Plaxton's target customer (WordPress site owners) and offers comparable WooCommerce-friendly themes.
- Porto Theme (P-Themes): P-Themes sells the popular Porto WooCommerce WordPress theme on ThemeForest and its own site, directly competing with Marketica in the WooCommerce multi-purpose theme category.
- Aventor: Aventor is a ThemeForest author selling WordPress themes including WooCommerce designs, competing with Plaxton in the same ThemeForest categories and targeting the same buyer persona.
Broad incumbents
- TemplateMonster: TemplateMonster is a much larger independent marketplace for website templates, WordPress themes, and ecommerce themes. Competes with Envato/ThemeForest for the same author and buyer relationship but at significantly greater scale.
- Elegant Themes: Elegant Themes (Divi) is a major direct-to-consumer WordPress theme and visual builder company. While it sells outside the Envato marketplace, it competes for the same SMB and freelancer WordPress buyer base.
Emerging players
- YITH (Yithemes): YITH sells WooCommerce plugins and themes on ThemeForest and its own marketplace, targeting the same WooCommerce store builder persona as Plaxton. Partial overlap focused on ecommerce functionality.
- MotoPress: MotoPress creates WordPress themes and page builder add-ons, including WooCommerce-compatible products. Sells directly and through ThemeForest, serving a similar SMB website builder segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Plaxton financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plaxton leadership team
Management profileNumber of profiles
Plaxton funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plaxton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plaxton
What does Plaxton do?
Plaxton designs and sells pre-built WordPress themes and Elementor template kits through the Envato Market (ThemeForest) marketplace. Its portfolio centers on e-commerce/marketplace themes with WooCommerce integration and vendor dashboard support, as well as personal portfolio template kits, sold under one-time Regular or Extended licenses.
Is Plaxton a public or private company?
Plaxton is a private company. It is classified as unknown and is currently operating.
When was Plaxton founded?
Plaxton was founded in -1.
How does Plaxton make money?
One revenue line is on record: theme/Template Sales via Envato Market.
Who are Plaxton's main competitors?
Direct peers on record are ThemeREX, Zemez, Flavor, ThemeIsle, Porto Theme (P-Themes) and Aventor. Broad incumbents are TemplateMonster and Elegant Themes. Emerging players are YITH (Yithemes) and MotoPress.
Does Plaxton have an API?
No public API is recorded for Plaxton.
What industry is Plaxton in?
Plaxton's product category is WordPress Themes and Templates. Its primary akta.pro industry code is EDAFAHAI, Content Asset Libraries & Template Marketplaces (stock, characters, themes). Its NAICS code is 5132 and its SIC code is 7372.