Platinum Paws

What Platinum Paws does

Platinum Paws operates as Bark & Bone, a locally and women-owned pet care retailer and grooming service anchored in Carmel, Indiana. The business combines a physical storefront at 9860 N. Michigan Rd with a mobile grooming van to deliver premium raw nutrition and professional grooming to dog owners in the Indianapolis northern suburbs. The retail assortment is a curated catalog of 24 third-party premium and raw-focused brands (ACANA, ORIJEN, Primal, Answers, Open Farm, Farmina, Steve's Real Food, Grandma Lucy's, Icelandic+, and others), positioning the company as a specialty distributor rather than a manufacturer of proprietary pet food.

The service side runs two channels: an in-store salon offering Bath & Brush and Premium Groom packages tiered by weight and coat type (long-hair, double-coat, short-hair), and a mobile grooming operation serving Carmel, Zionsville, Westfield, Fishers, Geist, Noblesville, McCordsville, and Whitestown. Pricing is unit-based and weight-tiered, with mobile commanding a 50-100% premium over salon equivalents due to one-on-one at-home care. A "Luxe" add-on ($35 in salon, bundled in mobile premium tier) upsells show-quality shampoo, deep conditioning, dental, and paw/nose treatments. Appointment scheduling runs through the Moego.pet SaaS platform, and the e-commerce site is powered by Franpos, indicating a standard SMB retail-tech stack rather than proprietary infrastructure.

The go-to-market is direct-to-consumer with no B2B or wholesale distribution evidenced. Marketing is community-based: organic Facebook and Instagram, Google reviews, an email newsletter, and educational blog content on raw feeding and coat-type-specific grooming. Customer testimonials emphasize trust in staff recommendations for raw diet transitions and breed-specific coat work. There is no disclosed funding, no parent company, and no management team information available, consistent with a founder/owner-operated business of roughly 11 employees.

Name

Platinum Paws

Legal name

Bark & Bone

Website

https://platinumpaws.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Platinum Paws (DBA: Bark & Bone) is a Carmel, Indiana-based, women-owned pet care retailer and grooming service selling curated premium/raw dog nutrition across 24 brands and operating a salon plus a mobile grooming van serving eight Indianapolis northern suburbs.

Ownership category

akta.pro rank

Product category

Pet Care Services and Retail

NAICS

Pet Care (except Veterinary) Services (81291), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

In-Home Mobile Pet Grooming (Client Premises) (HSANABAB)

akta.pro secondary industries

Nail Care (Trim/Grind/Paw Care) (HSANAAAF), Mobile Flea, Tick & Medicated Shampoo Treatments (HSANABAG)

Keywords

• Dog grooming services
• Mobile pet grooming
• Premium raw dog food
• Pet retail store
• Freeze-dried pet nutrition

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dog Food and Nutrition Products: Sale of premium raw, freeze-dried, and air-dried dog food along with treats and supplements. Products sourced from curated brands including ACANA, Answers, Barkworthies, BIXBI Pet, Bones & Co, Dr. Gary's Best Breed, Farmina, Grandma Lucy's, Great Lakes Pet Treats, Green Juju, Grizzly Pet Products, Herbsmith, Icelandic+, Northwest Naturals, Open Farm, ORIJEN, Primal Pet Foods, SodaPup, Steve's Real Food, Tall Tails, Tropiclean, and Yeti.
2. Salon Dog Grooming Services: Appointment-based grooming services at the Carmel salon location offering Bath & Brush and Premium Groom packages. Pricing based on dog weight and coat type. Additional à la carte services available.
3. Mobile Dog Grooming Services: Full-service mobile grooming delivered via fully equipped grooming van. One-on-one care at customer's home. Service area covers Carmel, Zionsville, Westfield, Fishers, Geist, Noblesville, McCordsville, and Whitestown. Higher pricing than salon due to personalized at-home service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Platinum Paws (DBA Bark & Bone) is a local women-owned pet care business selling premium raw, freeze-dried, and air-dried dog food from a curated selection of brands, and providing professional dog grooming services through both a salon in Carmel, Indiana and a mobile grooming van. The company also offers à la carte grooming add-ons, a Luxe upgrade package, and educational blog content on raw feeding and grooming.

Product overview

Bark & Bone (Platinum Paws) is a local, women-owned pet care business in Carmel, Indiana offering two core service lines: (1) dog grooming through both a physical salon and a mobile grooming van, and (2) premium raw dog food and nutrition products. The grooming services include Bath & Brush, Premium Groom, and Luxe Package add-ons, with mobile grooming serving the greater Indianapolis area. The retail side features a curated selection of 24 premium pet food and treat brands including raw food (Green Juju, Answers, Steve's Real Food, Northwest Naturals, Primal Pet Foods), freeze-dried options (Grandma Lucy's), kibble (ACANA, ORIJEN, Farmina, Open Farm, Dr. Gary's Best Breed), and specialty products (Barkworthies, Tropiclean, Herbsmith, Grizzly Pet Products, Icelandic+, SodaPup, Tall Tails, BIXBI Pet, Bones & Co, Yeti). The company also provides educational content through its blog on raw feeding and dog grooming.

Differentiator

Problem solved

Functional benefit

Products and services

• Salon Dog Grooming Full-service dog grooming at the Carmel, Indiana salon offering Bath & Brush and Premium Groom services with breed-specific styling for long-hair, double-coat, and short-hair breeds. Pricing is based on dog weight and coat type. À la carte add-ons and a Luxe upgrade are available.
• Mobile Dog Grooming On-site dog grooming delivered via fully equipped mobile grooming van offering one-on-one grooming for anxious dogs, senior dogs, and multi-pet households, serving Carmel, Zionsville, Westfield, Fishers, Geist, Noblesville, McCordsville, and Whitestown. Priced at a premium over salon services.
• Raw Dog Food & Nutrition Products Curated retail selection of premium raw, freeze-dried, and air-dried dog food products including frozen patties, sliders, chubs, nuggets, and rehydratable freeze-dried formulas for biologically appropriate canine nutrition, along with treats, supplements, and accessories from approximately 24 brands.

Quantifiable outcome

• Trusted by 1,000+ Carmel pup parents
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/barkandbone
• Instagraminstagram.com/bark_and_bone_carmel
• LinkedInlinkedin.com/company/platinum-paws

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Paws