What Platform Cricket does

Platform Cricket is a registered youth cricket and education charity operating under the Tower Hamlets Youth Sport Foundation (THYSF), headquartered in London. Its mission is to increase cricket participation among London children — particularly those from disadvantaged and ethnic minority backgrounds — and to support their personal and social development through the sport. The charity delivers three integrated service lines: in-school coaching programmes delivered to Year 4 classes, a network of community "pop-up" cricket clubs in areas with little to no existing provision, and competitive inter-school festivals including the annual Mini Super 8s Finals Day at Blackheath Cricket Club.

The core "technology" is the proprietary "Hit for Six" Framework, a developmental curriculum that maps cricket activities to six character attributes (Respect & Sportsmanship; Bravery & Determination; Concentration & Patience; Resilience & Perspective; Analysis & Judgement; Cooperation & Coordination) and underpins a three-tier Bronze/Silver/Gold proficiency award scheme running from school to community hub to established cricket club. Operational reach spans 466 primary schools, 60 hubs and 62 pop-up clubs across 20 London boroughs, engaging nearly 25,000 children (17,310 new to cricket), with 38% from disadvantaged backgrounds, 79% from ethnic minority backgrounds and 41% female participation in community cricket. Sub-products include the Holiday Activity & Food (HAF) Programme and social-impact interventions covering crime prevention, mental health (delivered with partner Opening Up), social cohesion and youth employment.

The revenue model is donation-based rather than commercial: a London Cricket Fund Membership scheme recommends a £5 monthly standing order, larger one-off donations of £600/£1,200 (or £50/£120 monthly equivalents) fund kit bursaries and 10-week hub programmes respectively, and donations are processed via JustGiving. Go-to-market is community-led, relying on school partnerships, borough council engagement (including Multi-Agency Safeguarding Hubs), the Holiday Activity & Food Programme, and the ECB's Safe Hands safeguarding framework for credibility. Pricing is not publicly disclosed and there is no technology platform, SaaS product or API.

Name

Platform Cricket

Legal name

Tower Hamlets Youth Sport Foundation (Platform Cricket)

Website

https://platform-ldn.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Platform Cricket is a London-based youth cricket charity that delivers in-school coaching, community pop-up clubs and competitions across 466 primary schools and 60 hubs in 20 boroughs, engaging nearly 25,000 children — predominantly from disadvantaged and ethnic minority backgrounds — funded by donations and charitable trusts.

Ownership category

akta.pro rank

Product category

Youth Community Cricket & Sports Development Charity

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth cricket coaching
• Community sports charity
• School sports programmes
• Cricket participation initiatives
• Disadvantaged youth outreach

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Membership and Donations: Platform Cricket generates revenue through membership contributions and donations. The recommended monthly standing order is £5.00. Membership provides quarterly e-Platform news, invitations to regional events, welcome gifts, monthly membership draws, and annual reports. Donations are used to support children from London's most disadvantaged communities.
2. Donations via JustGiving: The charity accepts donations through JustGiving platform, allowing supporters to contribute to the youth cricket development programmes.
3. Kit and Membership Bursaries: One-off donations of £600 or monthly standing orders of £50 provide kit and membership bursaries for talented young cricketers from deprived backgrounds. Donations of £1,200 or £120 monthly standing orders fund a 10-week Platform Cricket Hub programme delivered by 3 experienced coaches.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Platform Cricket is a London-based charity that delivers free or subsidised in-school cricket coaching to Year 4 primary school pupils, runs 62 community "pop-up" cricket clubs for ages 7-11 in under-served inner-London wards, and organises competitive inter-school festivals (including the Mini Super 8s). All activity is structured around the proprietary "Hit for Six" developmental framework and a Bronze/Silver/Gold proficiency award pathway that links school participation through to established cricket clubs.

Product overview

Platform Cricket operates as a unified youth cricket charity programme focused on developing children in London through cricket. The core Platform Cricket Programme delivers in-school coaching through the Schools Coaching Programme and community access via Pop Up Cricket Clubs across a network of named Hubs. The Proficiency Award Scheme (Bronze, Silver, Gold) provides structured progression from school-based introduction to club-level cricket. Competitive offerings include School Festivals and the annual Mini Super 8s tournament. Social Impact Programmes address broader outcomes including crime prevention, mental health, and youth employment. The London Cricket Fund Membership enables public support and donations. The organisation does not offer a technology platform or SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• Platform Cricket Programme Core youth cricket development programme delivering in-school coaching, community pop-up cricket clubs and competitive festivals across London, focused on disadvantaged and ethnic minority children.
• Schools Coaching Programme

Quantifiable outcome

• 466 schools engaged across 20 London Boroughs
• +7 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• England and Wales Cricket Board (ECB)coreStrategic or Co-development PartnerPlatform Cricket bases its safeguarding policy on the ECB's 'Safe Hands – Cricket's Policy for Safeguarding Children'. All safeguarding leads attend ECB-required training modules. The charity aligns with ECB coaching standards and guidelines.
• Kent Cricket FoundationcoreStrategic or Co-development PartnerHost venue partner for annual Schools' Finals Day at Kent County Ground in Beckenham, providing facilities for inter-school cricket competition.
• Opening UpcoreStrategic or Co-development PartnerCricket mental health charity that works with Platform Cricket to prepare staff to identify and support mental health issues amongst programme participants.
• London Cricket FundcoreStrategic or Co-development PartnerThe London Cricket Fund's purpose is to fuel Platform Cricket's ambition to provide children at every primary school in every ward in London with cricket access. Membership donations support this initiative.
• London Borough CouncilscoreStrategic or Co-development PartnerLocal councils are among Platform Cricket's most important partners for community programmes. The charity liaises with borough Multi-Agency Safeguarding Hubs (MASH) for safeguarding matters.
• Holiday Activity and Food (HAF) ProgrammecoreStrategic or Co-development PartnerPlatform Cricket delivers cricket activities through HAF programmes in various boroughs, providing holiday provision with food for children from disadvantaged backgrounds.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Chance to Shine: UK charity that takes cricket into state schools and communities, reaching over 200,000 children annually. The closest direct peer given the identical mission of expanding cricket access in state primary schools, with overlapping geographic focus.
• Lord's Taverners: UK youth cricket charity funding cricket programmes, disability cricket and table cricket in schools and communities. Comparable charitable model supporting youth cricket access and pathways.
• MCC Foundation: The charitable arm of Marylebone Cricket Club, focused on using cricket to transform lives of young people in London. Directly comparable given London focus, youth cricket coaching and community programmes.

Broad incumbents

• Sport England: Arm's-length body of the UK government distributing National Lottery and Exchequer funding to grassroots sport. Platform Cricket's HAF programme and school delivery channel flow through similar Sport England-funded infrastructure.
• Sported: UK charity supporting grassroots sport groups to survive and thrive, with deep reach into disadvantaged communities. Comparable community sport infrastructure support model across multiple sports.
• Youth Sport Trust: National UK charity improving young people's education and development through sport. Overlap on school-based sport delivery and youth development, though much broader in scope across sports and policy.

Emerging players

• Access Sport: UK charity using sport to empower disadvantaged young people, with programmes in BMX, tennis, football and more. Comparable community-led youth sport delivery model targeting under-served London populations.
• StreetGames: UK charity bringing sport to young people in disadvantaged communities, particularly via the Doorstep Sport model. Comparable outreach model targeting under-served youth, though multi-sport rather than cricket-only.
• African Caribbean Engagement (ACE) Programme: Grassroots initiatives focused on engaging African-Caribbean communities in cricket. Comparable niche demographic focus on reactivating cricket participation in communities that historically played the sport.

Others

• England and Wales Cricket Board (ECB): National governing body for cricket in England and Wales. Platform Cricket aligns with ECB safeguarding standards and the ECB is the natural national partner for any scaled-up cricket inclusion programme.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/platformcricket
• LinkedInlinkedin.com/company/platform-cricket

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platform Cricket