Platinum Dental Partners

What Platinum Dental Partners does

Platinum Dental Services is a doctor-owned, doctor-led Dental Support Organization (DSO) headquartered in American Fork, Utah, that provides non-clinical business support to 50+ affiliated dental practices across Utah, Colorado, Nevada, and Arizona. Founded in 2012 by CEO Vince Dilley after transitioning from a call center supporting unaffiliated practices, the company partners with independent dentist-owners who retain clinical autonomy and ownership while Platinum centralizes HR, payroll, IT, billing, collections, marketing, credentialing, recruiting, and compliance functions. The platform bundles continuing education (Platinum Dental Care University), in-house specialty services (periodontics, endodontics, orthodontics, pediatrics, oral surgery), and a Latest Technology Program that equips partner practices with advanced clinical equipment.

The company generates revenue through managed-service fees and partnership economics tied to each affiliated practice, with pricing quote-based and not publicly disclosed. In 2023, Platinum partnered with Main Post Capital to accelerate growth, expanding from a regional operator into a multi-state network. The organization is staffed by a dedicated recruiting function (placing 45 doctors and 48+ hygienists in 2024), an in-house marketing team, and centralized support operations led by Director of DSO Operations Ashley Winn and CFO Ann Farmer, who previously oversaw financials at Great Expressions Dental Centers ($350M revenue across 250 offices) and Pediatric Dental Brands. The model explicitly targets solo and small group practice owners overwhelmed by administrative burden, with secondary customer segments including associate dentists, hygienists, dental assistants, and administrative/specialty staff hired across the network.

Name

Platinum Dental Partners

Legal name

Platinum Dental Services

Website

https://platinumdentalservices.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Platinum Dental Services is a doctor-owned Dental Support Organization providing centralized business, IT, billing, marketing, and recruiting services to 50+ affiliated dental practices across Utah, Colorado, Nevada, and Arizona, enabling dentist-owners to retain ownership and clinical autonomy.

Ownership category

akta.pro rank

Product category

Dental Support Organization Services

akta.pro primary industry

Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Multi-Specialty DSOs (General + Specialty Networks) (HLABAKAA), Regional/Multi-Region DSO Platforms (Aggregators) (HLABAKAK)

Keywords

• Dental support organization
• Practice management services
• Dental practice partnership
• Dental business services
• Dental staffing services

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Offices51 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Support Organization (DSO) Services: Provides comprehensive business support services (HR, accounting, IT, marketing, billing, compliance, procurement) to affiliated dental practices in exchange for partnership fees or revenue sharing. Dentists maintain ownership while paying for centralized services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Platinum Dental Partners is a doctor-owned, doctor-led Dental Support Organization (DSO) that partners with independent dentist practice owners to provide comprehensive centralized business support including HR, payroll, IT, billing and collections, marketing, recruiting, credentialing, compliance, and procurement. Dentists retain clinical autonomy and ownership of their practices while Platinum manages all non-clinical operations across 50+ affiliated locations in Utah, Colorado, Nevada, and Arizona.

Product overview

Platinum Dental Services is a doctor-owned, doctor-led Dental Support Organization (DSO) operating across Utah, Colorado, Nevada, and Arizona with 50+ affiliated practice locations. The core platform provides comprehensive business support enabling dentists to maintain clinical autonomy while receiving assistance with HR, IT, billing, marketing, recruiting, and compliance. The offering includes add-on service modules: Integrated Specialty Services (bringing periodontics, endodontics, orthodontics, pediatrics, and oral surgery in-house), Platinum Dental Care University (continuing education and training), Marketing Support (in-house team for Google Ads, website design, social media), and the Latest Technology Program. The company also operates affiliated dental practices under various brand names including Platinum Dental of Logan, Platinum Dental of Daybreak, Platinum Dental of Sandy, and partner practices across multiple states.

Differentiator

Problem solved

Functional benefit

Products and services

• Platinum Dental Services Partnership (DSO Platform) A doctor-owned, doctor-led Dental Support Organization (DSO) partnership offering that provides comprehensive business support services to dental practices, enabling dentists to maintain clinical autonomy and ownership while benefiting from centralized administrative support.
• Integrated Specialty Services Brings specialists including periodontics, endodontics, orthodontics, pediatrics, and oral surgery directly into affiliated dental offices, allowing practices to provide comprehensive care without referring patients out.
• Platinum Dental Care University (PDCU) Comprehensive training platform providing continuing education, leadership boot camps, RDA training, and annual compliance trainings including HIPAA, OSHA, harassment, e-claim, HMO billing, and customer service training for dentist partners and their teams.
• Latest Technology Program Ensures affiliated dental practices have access to the latest dental technology and equipment for safe, comfortable patient care, including advanced treatment tools.
• Marketing Support Services In-house marketing team providing Google Ads, website design, organic ranking support, paid media, direct mail, and social media marketing to grow practice visibility and patient acquisition.
• Affiliated Dental Practice Locations Network of 50+ affiliated dental practice locations across Utah, Colorado, Nevada, and Arizona delivering patient dental care under various brand names including Platinum Dental of Logan, Platinum Dental of Daybreak, Platinum Dental of Sandy, and partner practices such as Rogers and Platt Dental, Summit Dental, and Scottsdale Dental Solutions.
• Be The Reason (Free Dental Day) Annual community service program where affiliated dental teams offer free dental services to community members in need, with volunteer support and vendor donations.

Quantifiable outcome

• 50+ partner locations growing monthly
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Pacific Dental Services: Large US DSO providing practice support, clinical technology, and specialty integration to affiliated general dentistry practices — directly comparable in the central-services + integrated specialty model.
• Great Expressions Dental Centers: Multi-state DSO with a similar portfolio model of centralized business support and multi-specialty services; Platinum's CFO previously held senior leadership there, indicating direct operational familiarity.
• MB2 Dental: Doctor-owned DSO model explicitly preserving dentist ownership and clinical autonomy, recently scaled through PE capital — the closest cultural and structural comp to Platinum's positioning.
• Dental Care Alliance: US DSO platform supporting 400+ affiliated practices with centralized non-clinical services — directly comparable in size and operating model to Platinum's Mountain West network.
• Heartland Dental: The largest US DSO with 1,700+ affiliated practices providing non-clinical business support (HR, billing, IT, marketing) to partner dentists — the closest direct comp to Platinum's doctor-affiliation model and central support stack.
• InterDent: Multi-region DSO operating affiliated dental practices with centralized support services across the western US, overlapping Platinum's geographic territory and operating model.

Broad incumbents

• Sonrava Health: Multi-brand dental and orthodontic support organization operating affiliated practices at scale across multiple US regions — a broad incumbent benchmark for DSO roll-up strategy and capital structure.
• Aspen Dental Management: Major national branded DSO and dental practice operator. Operates a much larger portfolio across broader geographies with overlapping practice-support capabilities, making it a broad incumbent benchmark.

Regional players

• Western Dental: Large regional dental practice operator in the western and southwestern US with multi-specialty offerings — directly comparable as a Western US practice support platform competing for the same patient and acquisition pools.

Emerging players

• Affordable Dentures & Implants: Multi-state dental group practice model focused on denture and implant services, illustrating the specialty-anchored practice group approach that overlaps Platinum's integrated-specialty thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/platinum-dental-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Dental Partners