PLATINUM PERFORMING ARTS Foundation

What PLATINUM PERFORMING ARTS Foundation does

Platinum Performing Arts is a privately held performing arts education provider founded in 2006 and headquartered at Millfield House, Silver Street, London N18 1PJ, in the London Borough of Enfield, North London. The organization delivers weekly in-person classes for young people aged 3-18 across 14+ disciplines including Ballet, Tap, Street Dance, Drama, LAMDA Acting, Acro, Contemporary, Tricks, Pre-School Combo, Performing Arts Combo, 1-to-1 Singing, and Greek Dancing, with annual showcase performances and a Christmas pantomime staged at the on-site Millfield Theatre. It also runs an Inclusion Programme (SEN) for adults aged 18+ with Special Educational Needs and conducts community outreach workshops for the wider Enfield area.

The organization is not a technology company and operates no proprietary platform; the core delivery is in-person instruction supported by a Squarespace-hosted website that functions as an information and trial-booking portal. The company extends its offering through a connected ecosystem of sub-brands: Platinum Academy (a full-time performing arts college for ages 16+), Platinum Troop (advanced performance troupe), Platinum Productions (professional productions arm), and Platinum Talent Agency (representation for performers). Leadership is founder-led by Nina Lewis-Hart with Kyra Lewis as Principal and Roy Hart as Business and Finance Manager, supported by a teaching team of roughly two dozen named instructors.

Revenue is generated from three streams: recurring tuition fees for weekly classes billed monthly (specific pricing not publicly disclosed), one-off ticket sales for productions at Millfield Theatre, and charitable donations from supporters. Enrollment is direct-to-consumer, primarily driven by free trial session applications submitted through the website, supplemented by community outreach and an active Instagram presence (@platinumperformingarts). There is no evidence of external institutional investment, private equity, or venture capital backing; ownership appears concentrated with the founding family and current management.

Name

PLATINUM PERFORMING ARTS Foundation

Legal name

Platinum Performing Arts

Website

https://platinumperformingarts.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Platinum Performing Arts is a London-based performing arts education provider founded in 2006, offering weekly in-person classes across 14+ disciplines to children and young people aged 3-18 in the London Borough of Enfield, with an SEN inclusion programme and an integrated ecosystem spanning vocational training, productions, and talent representation.

Ownership category

akta.pro rank

Product category

Performing Arts Education

NAICS

Fine Arts Schools (61161), Performing Arts Companies (7111)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theatre Education, Training & Conservatories (MPAGABAN)

akta.pro secondary industries

Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE), Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Children’s & Youth Theatre (MPAGABAE)

Keywords

• Performing arts classes
• Dance education
• Drama instruction
• Youth performing arts
• LAMDA examination preparation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Performing Arts Classes: Tuition fees for weekly performing arts classes including dance, drama, singing, and combination programs for students aged 3-18.
2. Ticket Sales: Revenue from professional productions and performances staged at Millfield Theatre, including annual pantomimes and end-of-year showcases.
3. Donations: Charitable donations from supporters to fund artistic creation, accessible arts programs, artist compensation, youth workshops, and production costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Platinum Performing Arts Foundation delivers weekly in-person performing arts tuition to children and young people aged 3-18 across dance, drama, singing, LAMDA Acting, Acro, Contemporary, Tricks, Street Dance, Ballet, Tap, Greek Dancing, 1-to-1 Singing and a specialist SEN Inclusion Programme. The offering is anchored at its Millfield House facility in Edmonton (London Borough of Enfield) and extends to in-house productions and pantomimes staged at Millfield Theatre, plus a connected vocational ecosystem (Platinum Academy, Platinum Troop, Platinum Talent Agency, Platinum Productions, Community & Outreach).

Product overview

Platinum Performing Arts is an Award Winning Performing Arts company established in 2006, offering a wide range of performing arts education services for young people aged 3-18 in the London Borough of Enfield, North London. The core offering consists of weekly classes including Performing Arts Combo, Pre-School Combo, Ballet, Tap, Street Dance, Drama, LAMDA Acting, Acro, Contemporary, Tricks, 1-to-1 Singing, Greek Dancing, and an Inclusion Programme (SEN). Related sub-brands include Platinum Academy (full-time college for 16+), Platinum Talent Agency, Platinum Productions (professional productions), Platinum Troop (training program), and Community & Outreach initiatives. The company also stages professional productions and performances at the Millfield Theatre, and students participate in an annual End of Year Showcase.

Differentiator

Problem solved

Functional benefit

Brands

• Platinum Academy: Full-time Performing Arts college for students aged 16 and over seeking full-time performing arts training.
• Platinum Talent Agency
• Platinum Troop
• Platinum Productions

Products and services

• Performing Arts Combo Confidence-building combined Dance, Singing and Acting sessions for ages 5-18, designed for recreational participants with a pathway to vocational training for those pursuing arts careers.
• Pre-School Combo Fun, interactive Dance, Singing and Acting foundations classes for ages 3-4, building confidence, creativity and voice.
• Ballet Ballet classes from basic positions and posture through to advanced steps and terminology, developing coordination, balance, flexibility, creative dance and set work for ages 3+.
• Tap Tap classes focusing on rhythms and patterns in footwork, developing technique and combining personal style with clear sound production for ages 4+.
• Street Dance Energetic street dance classes for ages 5+ developing technique, learning routines and formation with a focus on pick-up and performance.
• Drama Drama classes for ages 7-11 developing performance, voice and character skills through confidence-building exercises.
• LAMDA Acting LAMDA Acting classes covering characterisation and strong speaking skills, with preparation for externally-assessed LAMDA Acting Examinations.
• Acro Acro classes fusing Contemporary, Jazz and Gymnastics for ages 6+, focusing on strengthening and stretching with gymnastics skills, expressive movement, choreography and partner work.
• Contemporary Contemporary dance classes fusing Jazz, Modern and Ballet for ages 7+, focusing on expressive movement, floor work and fluidity.
• Tricks Tricks classes for ages 9+ developing flips and tricks techniques, building strength and core while mastering new movement skills.
• Inclusion Programme (SEN) Inclusive Dance, Singing and Acting classes in a safe and expressive environment for adults aged 18+ with Special Educational Needs, focused on skills and confidence.
• 1-to-1 Singing Private one-to-one singing sessions offering tailored instruction to improve vocal technique, build confidence and develop personal style.
• Greek Dancing Greek dancing classes open to everyone regardless of background or experience level, focused on Greek culture and dance.
• Platinum Academy Full-time performing arts college for students aged 16+ seeking comprehensive vocational performing arts training.
• Platinum Talent Agency Talent representation agency associated with Platinum Performing Arts, providing representation opportunities for performers trained within the foundation's ecosystem.
• Platinum Productions Professional productions and performances staged by Platinum Performing Arts, including annual showcases and pantomimes.
• Platinum Troop Advanced performance troupe programme offering further training and performance opportunities for select students within the Platinum ecosystem.
• Community and Outreach Outreach workshops and community engagement programmes providing access to performing arts training and performances for the wider local community.
• Free Trial Sessions Complimentary trial sessions for prospective students to experience performing arts classes before committing to enrolment.

Quantifiable outcome

• Students have gained employment in theatre, film and television

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Platinum AcademycoreOthersConnected full-time performing arts college for students aged 16+ located at the same Millfield House facility. Cross-promoted on the main Platinum Performing Arts website as a pathway for older students seeking vocational training.
• Platinum Talent AgencycoreOthersTalent agency affiliated with Platinum Performing Arts, providing representation and career opportunities for students and alumni of the performing arts programs.
• Platinum TroopcoreOthersPerformance troupe within the Platinum ecosystem offering advanced training and performance opportunities for select students.
• Millfield TheatrecoreOthersVenue partner for annual end-of-year showcases and Christmas pantomime productions. Located at Millfield House, the theatre provides professional performance facilities for student productions.
• Family Based Solutions CharityminorOthersCharitable partner for community fundraising initiatives. Platinum Performing Arts students participated in costume events to raise money for this charity.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stagecoach Performing Arts: UK's largest franchised network of part-time performing arts schools for children aged 4-18, offering dance, drama and singing classes with termly showcases. Directly comparable weekend/after-school model targeting the same age range and parent demographic.
• Razzamataz Theatre Schools: UK franchised network of performing arts schools for ages 2-18 offering dance, drama and singing with LAMDA exams and showcases. Similar multi-discipline curriculum and franchise-style community school model.
• Perform (Perform Arts): UK-wide provider of drama, dance and singing classes for children aged 4-12 with weekly termly sessions and showcases. Closely aligned curriculum structure and target customer base to Platinum Performing Arts.
• Helen O'Grady Drama Academy: International franchised drama academy running weekly classes for children aged 3-17 with scripted termly showcases. Comparable age range, weekly class cadence, and after-school enrichment positioning.
• The Pauline Quirke Academy: UK franchised network of performing arts schools for ages 4-18 offering film, television and stage training with termly showcases. Comparable part-time enrichment model with similar age targeting and parent demographic.

Broad incumbents

• The BRIT School: Free performing and creative arts school for ages 14-19 in Croydon, comparable as a UK performing arts secondary/further-education institution producing alumni for the entertainment industry.
• Sylvia Young Theatre School: London-based performing arts school for school-age students combining academic and vocational training with strong track record of placing students in professional theatre, film and TV. Comparable career-pathway value proposition at a more established scale.
• Italia Conti Academy of Theatre Arts: Long-established London performing arts training institution offering full-time and part-time programmes across ages including vocational pathways. Comparable theatre/dance/singing training and progression into professional careers, though operating at significantly larger scale.
• Bird College: Specialist performing arts college in South East London offering vocational training across dance, musical theatre and performing arts. Comparable to Platinum Academy's full-time training pathway for 16+ students.
• Laine Theatre Arts: London-based performing arts college offering intensive full-time training in dance, drama and singing for post-16 students. Directly comparable to Platinum Academy's older-student offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/platinumperformingarts
• LinkedInlinkedin.com/company/platinum-performing-arts-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLATINUM PERFORMING ARTS Foundation