Platinum Property Investments

What Platinum Property Investments does

Platinum Property Partners is the world's first property investment franchise, established in 2007 and operated from Bournemouth, UK, as a private limited company reconstituted in 2023 as Platinum Property Partners 2023 Ltd (company number 12432869). The company franchises a proprietary Houses in Multiple Occupation (HMO) investment playbook to individuals seeking to build property portfolios, providing a 6-year Core Franchise package for an initial fee of £35,994 plus an annual subscription, alongside extended 5-, 7-, and 10-year terms and an Alumni Mastermind tier for post-term partners. The supporting platform comprises the PlaNet partner intranet, a Financial Analyser tool for deal underwriting, and a curated "Power Team" of external specialists (planning consultants, lettings advisors, mortgage brokers, solicitors, accountants, interior designers).

The go-to-market model is event-driven: prospective franchisees are acquired through Discovery Webinars and in-person Discovery Days, then progress through a structured multi-stage qualification process (Partner Recruitment call, Investment Director meeting, due diligence visits to existing partners, and board member final meeting). The franchise partner network comprises 400+ individuals operating 1,200+ HMO properties across 120+ UK towns and cities, with reported partner outcomes including ~15% average ROI, £20k average gross annual profit per property, and £50k–£150k lifelong annual income across a built portfolio. The franchise holds British Franchise Association accreditation and 2024 Best Franchise Awards for 5-Star Franchisee Satisfaction and Continuous Improvement.

Revenue is generated from two streams: one-time upfront franchise fees tiered by term length, and recurring annual subscriptions covering continued access to training, legislative updates, and the partner network. The company is founder-owned (Steve Bolton) with no disclosed institutional capital, a small (~11-person) head office team in Bournemouth, and a UK-only geographic footprint. The core product is fundamentally human-advice-intensive — mentors, coaches, and specialist consultants — with no disclosed AI/ML or proprietary software differentiation beyond the PlaNet intranet and Financial Analyser tools.

Name

Platinum Property Investments

Legal name

Platinum Property Partners 2023 Ltd

Website

https://platinumpropertypartners.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Platinum Property Partners, founded in 2007 and based in Bournemouth, UK, franchises a proprietary HMO property investment playbook to individuals building rental portfolios. It serves 400+ franchise partners across 120+ UK towns via a Core Franchise package (£35,994), annual subscriptions, and a Power Team specialist network.

Ownership category

akta.pro rank

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Initial Franchise Fee: One-time upfront fee paid by franchise partners to join the franchise, covering initial training, mentoring, and access to the PPP business model and network. Fee varies by franchise term length (5, 7, or 10 years).
2. Ongoing Franchise Subscription: Annual subscription fee for continued access to PPP support, network, training, and resources during the franchise term. Alumni partners pay a nominal subscription fee for continued network access after initial term ends.
3. 5-Star Franchisee Satisfaction Award: Coveted recognition awarded for franchisee satisfaction, demonstrating network quality and support effectiveness.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Platinum Property Partners sells property investment franchises centred on Houses in Multiple Occupation (HMO) — buyers, renovators, and landlords of shared-living homes. Franchise partners pay an initial fee (e.g., £35,994 for the Core Franchise package, 6-year term) plus ongoing annual subscriptions in exchange for a proprietary HMO business model, coaching and mentoring, training bootcamps, the proprietary PlaNet intranet, and access to a curated Power Team of vetted specialists (mortgage brokers, solicitors, planners, accountants, interior designers, lettings advisors).

Product overview

Platinum Property Partners operates as the world's first property investment franchise, established in 2007, offering a franchise model centered on Houses in Multiple Occupation (HMO) property investment. The primary offering is the Core Franchise package (£35,994 initial fee, 6-year term) which provides the proprietary HMO business model, coaching and mentoring support, training bootcamps, access to a Power Team of specialist external partners, and use of the PlaNet intranet system. The company supports over 400 franchise partners across a network of approximately 1,200 properties. Additional offerings include Discovery Days/Webinars for prospect education, an Alumni Mastermind Programme for continued network access post-franchise-term, and comprehensive support including buying mentors, refurbishment mentors, lettings advisors, and planning specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Franchise A 6-year franchise term with full franchise support, an initial franchise fee of £35,994, access to the proprietary HMO business model, training, mentoring, Power Team specialists, and the PlaNet intranet system. Designed for new investors and existing BTL landlords seeking to build HMO property portfolios.
• HMO Business Model Proprietary Houses in Multiple Occupation (HMO) investment and management system guiding franchise partners through property purchasing, renovation, and tenanting for rental income and capital growth. Used by partners to build sustainable property portfolios.
• Discovery Day / Discovery Webinar Educational events (in-person and virtual) where prospective franchise partners learn about the Platinum HMO model, meet existing partners, use the Financial Analyser, and understand potential returns before joining. Discovery Webinars run for 45 minutes and are BFA accredited.
• Coaching and Mentoring Ongoing support from property investment mentors and business coaches who guide franchise partners through locating, buying, renovating, and tenanting HMO properties throughout the franchise term.
• Training and Bootcamp Intensive two-day bootcamp on HMO property investment, Foundation Lettings course, and one-to-one on-location coaching in HMO property buying and refurbishment.
• Alumni Mastermind Programme Post-franchise-term programme allowing former franchise partners to remain part of the network for a nominal subscription fee, continuing to receive legislative updates, networking opportunities, and Mastermind courses.
• Power Team Curated network of approved external specialists including planning and sustainability consultants, lettings advisors, renovation and negotiation experts, mortgage brokers, accountants, solicitors and conveyancers, and interior design specialists (including Hedgehog Studios) available to franchise partners throughout their franchise term.
• PlaNet Partner Intranet Proprietary online intranet system providing franchise partners with resources, training materials, business planning tools, and operational guidance to manage their HMO portfolio.

Quantifiable outcome

• 400+ franchise partners supported since 2007
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Planning and Sustainability ConsultantscoreImplementation/ SI/ Consulting PartnerExternal consultants providing HMO planning expertise and sustainability guidance to franchise partners. Integral to the Power Team supporting property development and compliance.
• Lettings AdvisorscoreImplementation/ SI/ Consulting PartnerExpert lettings advisors supporting franchise partners with tenant finding, screening, and ongoing management advice. Part of comprehensive Power Team offering.
• Renovation and Negotiation ExpertscoreImplementation/ SI/ Consulting PartnerSpecialists providing guidance on property refurbishment, structural and decorative decisions, and budget management for HMO conversions.
• Solicitors and ConveyancerscoreImplementation/ SI/ Consulting PartnerSpecialist HMO conveyancers who have worked with franchise partners for over a decade, ensuring property purchases proceed quickly and legally.
• Interior Design SpecialistscoreImplementation/ SI/ Consulting PartnerDesign experts working with franchise partners to ensure HMO properties meet high standards and attract quality tenants.
• Hedgehog StudiosminorImplementation/ SI/ Consulting PartnerPower Team member providing interior design, styling, and photography services for HMO properties. Used by franchise partners for property fit-outs and marketing materials.
• Franchise Partner NetworkcoreStrategic or Co-development Partner400+ existing franchise partners providing peer support, mentorship, joint venture opportunities, and referral relationships. Forms the core community ecosystem of the franchise.
• Coconut MarketingminorGTM or Marketing PartnerMarketing agency partner for digital marketing services.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• BiggerPockets: US-based property investment community, education, and tools platform serving individual real estate investors. Comparable in being a community-and-education ecosystem for individual investors, though operating in the US rather than the UK and not structured as a franchise.

Broad incumbents

• Belvoir Group: UK AIM-listed franchisor of residential lettings and sales agencies. Comparable as a UK property franchise operator offering support, training, and network economics to franchisees, though operating in BTL/sales rather than HMO investment.
• Hunters Property Group: UK-wide property franchise group focused on residential sales and lettings. Comparable in business model (franchise fees + ongoing service fees + network support) even though its end-product is sales/lettings rather than HMO portfolio building.
• Winkworth: UK franchised estate and letting agency with a national network of franchisees. Comparable in franchise economics and recurring revenue from franchisees, though serving traditional sales/lettings rather than HMO investment.
• Century 21 UK: Global property brand operating in the UK through franchised estate and letting agents. Comparable as an established franchise network in UK property with brand licensing and ongoing service fees.
• Martin & Co: UK lettings franchise brand now part of The Property Franchise Group. Comparable as an established UK property franchise with a national network and recurring fees from franchisees.

Others

• Franchise Brands plc: AIM-listed multi-brand franchisor (including ChipsAway, Ovenclean, Barking Mad, MetroRod, and previously Slater Hogg & Howison estate agency). Comparable as a UK-listed multi-franchise platform operator with shared back-office and recurring franchise fees.

Emerging players

• Progressive Property: UK property investment training, mentoring, and events business (courses, mentorship, live events) targeting individuals seeking to build property portfolios. Directly comparable in target customer (aspiring UK property investors) and recurring support model, though delivered as education/events rather than as a formal franchise.
• Easy Property: Smaller UK property investment training/franchise-style offering aimed at individual investors. Comparable as a competitor in the UK property-investment-for-individuals education/franchise category, although at a much smaller scale than PPP.

Direct peers

• The Property Franchise Group: The largest UK residential property franchise group (lettings and sales brands including Martin & Co, Ewemove, CJ Hole, Hunters, Whitehead, Parkers, Ellis & Co, and others). Closest comparable to PPP as a UK property-franchise operator, though focused on estate agency/lettings rather than HMO investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnm-vJyGkqU
• LinkedInlinkedin.com/company/platinum-property-investments

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Property Investments