Nationale Plattform Zukunft des Tourismus

What Nationale Plattform Zukunft des Tourismus does

Nationale Plattform Zukunft des Tourismus (NPZT) was a German national coordination platform launched in 2023 under the auspices of the Federal Ministry for Economic Affairs and Climate Action (BMWE) to operationalize the German Federal Government's National Tourism Strategy. It functioned not as a commercial technology company but as a government-coordinated policy initiative that convened approximately 130 experts from federal, state (Länder), and industry levels across four thematic working groups: (1) climate neutrality and environmental/nature conservation, (2) securing and recruiting skilled labor, (3) digitalization, and (4) competitiveness in tourism. The platform's purpose was to develop and implement concrete initiatives to make Germany a future-proof, resilient, and sustainable tourism destination, generating networks and outputs that were incorporated into the new National Tourism Strategy.

The operational coordination was delivered through a secretariat (Geschäftsstelle) jointly led by Dr. Fried & Partner and inspektour, which managed work planning, organization, results preparation, and internal/external communications. NPZT had no proprietary technology, no commercial products, no API surface, and no revenue model; its outputs consisted of policy initiatives, stakeholder networks, and a final report. Dissemination occurred through the BMWE government website and publications hosted by Dr. Fried & Partner.

NPZT operated on a defined three-year horizon and concluded at the end of 2025 as planned, with its website taken offline and a final report documenting the outcomes of the working groups. The entity is now closed, with no successor platform documented in the input data. Its findings have been transferred into the development of the new National Tourism Strategy being shaped by BMWE.

Name

Nationale Plattform Zukunft des Tourismus

Legal name

Nationale Plattform Zukunft des Tourismus

Website

https://plattform-zukunft-tourismus.de

Company type

Private

Founded year

2023

Operating status

Closed

Headcount range

1–10 employees

Short description

NPZT was a German government-coordinated national platform (2023–2025) that convened approximately 130 federal, state, and industry experts in four working groups to develop and implement initiatives for Germany's National Tourism Strategy. The platform has concluded operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Government-funded initiative: NPZT was a federally supported initiative launched in 2023 under the umbrella of the German Federal Government's National Tourism Strategy. It was coordinated by a secretariat (Geschäftsstelle) managed by Dr. Fried & Partner in collaboration with inspektour. No commercial revenue model; the initiative concluded at the end of 2025.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Nationale Plattform Zukunft des Tourismus (NPZT) is a government-coordinated policy initiative that brings together approximately 130 experts from federal, state, and industry levels to develop and implement initiatives under Germany's National Tourism Strategy. Operating across four thematic working groups—climate neutrality and environmental protection, workforce security and recruitment, digitalization, and tourism competitiveness—the platform served as a continuous, practice-oriented exchange mechanism to coordinate German tourism policy. Operational coordination was provided by a secretariat (Geschäftsstelle) led by Dr. Fried & Partner in collaboration with inspektour.

Product overview

The Nationale Plattform Zukunft des Tourismus (NPZT) was a national coordination platform—not a product company—operated by Dr. Fried & Partner in collaboration with inspektour. It facilitated collaboration among approximately 130 experts across four thematic working groups: Climate Neutrality and Environmental/Nature Conservation, Labor Security and Recruitment, Digitalization, and Tourism Competitiveness. The platform ended operations at year-end 2025; its findings and networks are flowing into the new National Tourism Strategy. The website plattform-zukunft-tourismus.de has been discontinued. Associated publications under this platform (Data Insights, Touristischer Vertriebsklima-Index, Global Travel Buyer Index, Travel Sales Index) are products of Dr. Fried & Partner, not standalone NPZT offerings.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• NPZT generated networks, experiences, and results that were incorporated into the development of the new National Tourism Strategy by the German Federal Government.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Dr. Fried & PartnercoreImplementation/ SI/ Consulting Partner · 1 January 2023Dr. Fried & Partner led the secretariat (Geschäftsstelle) that coordinated the entire NPZT initiative. They were responsible for work planning, organization, results preparation, and internal and external communications of the platform. This was the primary coordinating entity for NPZT.
• inspektourcoreImplementation/ SI/ Consulting Partner · 1 January 2023inspektour co-led the secretariat (Geschäftsstelle) together with Dr. Fried & Partner. They were jointly responsible for steering the continuous exchange between participating actors and for the operational coordination of NPZT.
• Bundesministerium für Wirtschaft und Klimaschutz (BMWE)flagshipOthers · 1 January 2023The BMWE (German Federal Ministry for Economic Affairs and Climate Action) was the overarching authority behind the National Tourism Strategy that NPZT was created to implement. The platform's results and experiences fed into the new National Tourism Strategy being developed by BMWE.

Scale indicators3 records

Recent moves5 records

Broad incumbents

• Deutsche Zentrale für Tourismus (DZT): The German National Tourist Board promotes Germany internationally as a travel destination. DZT is the established incumbent national tourism body for Germany, making it the closest in-country counterpart to NPZT, though DZT focuses on destination marketing while NPZT focused on policy coordination.
• UN World Tourism Organization (UNWTO): The UN specialized agency for tourism sets global tourism policy and promotes sustainable tourism development. UNWTO is comparable as a global tourism coordination and policy body, but at a much broader international scale than NPZT's national remit.
• World Travel & Tourism Council (WTTC): The WTTC is a global industry council representing the travel and tourism private sector. It is comparable to NPZT as a tourism coordination and policy-influencing body, but operates globally and from an industry rather than governmental perspective.

Regional players

• Brand USA: The United States' national destination marketing organization. Brand USA is comparable as a national-level tourism promotion and coordination body, but serves the US market and focuses on destination marketing rather than policy coordination.
• European Travel Commission (ETC): The ETC coordinates tourism promotion for European countries at the regional level. It is comparable to NPZT as a multi-country tourism coordination body, but operates at the European rather than national scale.
• Destination Canada: Canada's national tourism agency, marketing Canada as a destination and supporting tourism industry competitiveness. Destination Canada is comparable as a national tourism coordination body, but serves the Canadian market.
• VisitBritain: The national tourism agency for Great Britain promotes Britain as a destination and coordinates tourism strategy. VisitBritain is comparable to NPZT as a national-level tourism coordination body, but for the UK rather than Germany.
• Tourism Australia: The Australian government agency responsible for promoting Australia as a destination. Tourism Australia is comparable to NPZT as a national tourism body, but for Australia rather than Germany.
• Schweiz Tourismus (Switzerland Tourism): The official tourism organization for Switzerland. Schweiz Tourismus is comparable to NPZT as a national-level tourism coordination body, but serves Switzerland and focuses on destination marketing.

Others

• ITB Berlin: The world's leading travel trade show, held annually in Berlin. ITB Berlin is adjacent to NPZT as a major German tourism ecosystem event, though it is an industry trade fair rather than a policy coordination platform.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/plattform-zukunft-tourismus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nationale Plattform Zukunft des Tourismus