Playbook Fusion
Playbook Fusion is a Manchester-based boutique B2B games studio founded in 2024 that develops Playbook Football™, a real-money virtual football management betting game licensed to tier 1 sportsbook operators via its proprietary RGS platform and exclusive Games Global distribution partnership.
- Company typePrivate
- Founded2024
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Playbook Fusion does
Playbook Fusion is a privately held boutique B2B games studio headquartered in Manchester, UK, founded in June 2024 by Steve Rogers, former CCO of Virtual Sports at Inspired Entertainment. The company designs and distributes a real-money virtual football management betting product (Playbook Football™) that fuses sports betting mechanics with persistent video game progression, targeting tier 1 and tier 2 sportsbook operators seeking differentiated content to engage Millennial, Gen Z, and next-generation player segments underserved by conventional sportsbook and virtual sports formats.
The core technology stack comprises a proprietary Remote Gaming Server (RGS) platform for direct operator integration, an exclusive Football Intelligence Engine data feed from Twenty First Group covering up to 100,000 real-world footballers, and a proprietary betting engine that generates odds across seven markets (match result, correct score, goalscorer markets, under/over). The product itself combines team building from 2,500+ real-world players, in-game economy (PBF Coins, The Vault, Daily Rewards), 10-division league progression, weekly leaderboards, and seasonal content drops. Playbook Football supports 8+ languages and offers localized variants (e.g., Seleção365 for Brazil, Turkish Player Cards via 106 Dijital). Distribution is anchored by an exclusive 12-month Games Global RGS partnership with additional aggregator routes through Tequity and 106 Dijital (Turkey); regulatory access is via UK Gambling Commission supplier licence (account 65808), Malta Gaming Authority Recognition Notice, and eCOGRA certification.
The company operates a B2B content licensing model, generating revenue via per-operator revenue share on real-money betting handle supplemented by in-game economy transactions. Pricing is negotiated per partnership and undisclosed. Playbook Football is live with 15+ tier 1 operators including bet365, BetMGM, LeoVegas, Ladbrokes, Coral, Betano, Superbet, Betfair, Bingoal, and Nesine across 8 markets (UK, Brazil, Netherlands, Nigeria, Mexico, Türkiye, Argentina, and additional via aggregators), with the company reporting 500,000+ active players, 200,000+ teams created, and 2M+ matches played by end of 2025. No public funding rounds, valuation, or revenue figures have been disclosed.
Playbook Fusion firmographics
Firmographics- Name
- Playbook Fusion
- Legal name
- Fern Valley Limited
- Website
- https://playbook-fusion.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Playbook Fusion is a Manchester-based boutique B2B games studio founded in 2024 that develops Playbook Football™, a real-money virtual football management betting game licensed to tier 1 sportsbook operators via its proprietary RGS platform and exclusive Games Global distribution partnership.
- Ownership category
- akta.pro rank
Playbook Fusion industry classification
Industry- Product category
- iGaming / Virtual Sports Betting Software
- NAICS
- Doll, Toy, and Game Manufacturing (33993)
- akta.pro primary industry
- Fantasy-to-Sportsbook Convergence (DFS Sportsbook Hybrids) (MPAEACAM)
- akta.pro secondary industries
- Sportsbook Platform & PAM Providers (B2B) (MPAEACAC), Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Sports/Racing Game Studios (MPAFAAAJ)
Keywords
Where Playbook Fusion is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Playbook Fusion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Operator Licensing / B2B Content Licensing: Playbook Fusion licenses Playbook Football™ to sportsbook operators (B2B model). Operators integrate the game via RGS platform (Games Global or proprietary RGS). Revenue is generated through player betting activity on the game's proprietary odds engine, with the company earning a share of betting volume or house edge as a content supplier. Distribution is exclusive via Games Global and Tequity aggregator.
- In-Game Microtransactions (PBF Coins / Player Packs): Players earn and purchase PBF Coins to buy player packs from the in-game store. Packs unlock higher-performing players to strengthen teams and improve competitiveness. The game is real-money based, with players placing bets to win prizes. This creates a dual revenue stream: betting handle and in-game economy purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Operator B2B Licensing — terms negotiated per partnership |
| Unit Pricing | Pay-as-you-go | Player Packs (in-game) — earned or purchased with PBF Coins |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Playbook Fusion product offering
Product offeringCore offering
Playbook Fusion develops and licenses Playbook Football™, a real-money virtual football management betting game where players build teams from real-world footballers, place bets across seven markets, and progress through persistent divisions and leaderboards. The product is delivered B2B to sportsbook operators worldwide via proprietary RGS and exclusive distribution through Games Global, with a seasonal tournament variant (Playbook Football World Cup) also offered.
Product overview
Playbook Fusion is a boutique B2B games studio that develops a portfolio of sports-themed betting products at the intersection of gambling and video gaming. The company's core product is Playbook Football™ — a persistent, skill-based virtual football management betting game — which is complemented by seasonal variants such as Playbook Football World Cup. All products are delivered via Playbook Fusion's proprietary Remote Gaming Server (RGS) platform to operator partners globally, with Games Global serving as exclusive distribution partner.
Differentiator
Problem solved
Functional benefit
Brands
- Playbook Football: A real money virtual football management betting game where players build teams, place bets, earn rewards, climb divisions and compete on leaderboards.
- Playbook Football World Cup
Products and services
- Playbook Football™ A real-money virtual football management betting game where players build teams from 2,500+ real-world footballers, place bets across seven markets (Result, Both Teams Top Score, First/Last/Anytime Goalscorers, and others), earn PBF Coins, collect player packs, climb through 10 divisions over 7-day cycles, and compete on leaderboards. Licensed to sportsbook operators (B2B) for integration into their casino and sportsbook lobbies.
- Playbook Football World Cup A tournament-themed seasonal variant of Playbook Football based on the FIFA World Cup, where players build international squads, compete in knockout-format gameplay, complete daily and weekly challenges, and earn International Player Cards and rewards. Designed for operators to leverage major football tournaments with themed seasonal content drops.
Quantifiable outcome
- Over 500,000 active players globally within the Playbook Football ecosystem
- +5 more outcomes
Companies that use Playbook Fusion
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Playbook Fusion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature6 records
Playbook Fusion partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- TequityminorNew partnership with Tequity to expand distribution of Playbook Football™ to operators globally. Operators can access the game through a streamlined integration via Tequity's aggregator platform. CEO Steve Rogers: 'Partnering with Tequity is another important step in expanding our distribution and bringing our unique sports gaming experience to even more markets and players.'
- 106 DijitalcoreDistribution agreement with 106 Dijital, a licensed Turkish main dealer. Enables Playbook Football™ distribution to all operators across Turkey's National Lottery regulatory framework. CEO of 106 Dijital (Taner Kızıltoprak) said Playbook Football is 'an entirely new type of football gaming product' and that 106 Dijital is 'excited to be the first to offer this innovative content to Turkish players.' This partnership was key to launching in the Turkish market with operators Nesine and Misli.
- Games GlobalcoreExclusive 12-month distribution deal with Games Global, a leading iGaming content supplier. Games Global integrates Playbook Football™ into its third-party platform, providing access to Games Global's broad network of operator partners globally. Operators with Games Global RGS integration get first access to the product. Steve Rogers noted the partnership would 'pave the way for Playbook Football™ to become a market leader in the sphere of gamified sports products.' Andy Booth (CPO, Games Global) said the game 'aligns perfectly with Games Global's commitment to delivering standout content that captivates and drives operator success.'
- Twenty First Group (TFG)coreExclusive agreement with Twenty First Group provides Playbook Fusion access to TFG's Football Intelligence Engine, containing data from up to 100,000 individual football players globally. The engine integrates real-world match data to shape player attributes and match simulations in Playbook Football. Andy Wright (Chief Betting Officer, TFG) said the partnership would create 'a more immersive and authentic experience for football fans' combining real-world data with interactive gameplay. This exclusive data relationship is a significant competitive moat.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Playbook Fusion competitors and assessment
Company assessmentDirect peers
- Golden Race: Golden Race is a B2B provider of virtual sports betting solutions, including football, horse racing, and other sports. They target sportsbook operators with turnkey virtual sports products, making them a direct competitor in the operator-content category.
- Leap Gaming: Leap Gaming is a B2B supplier of virtual sports and sports betting content to operators, with a focus on realistic 3D simulations. They compete in the virtual sports/football betting content category that Playbook Fusion addresses.
- Inspired Entertainment: Inspired Entertainment is a leading B2B supplier of Virtual Sports and iGaming content to operators globally. Playbook Fusion's CEO Steve Rogers previously ran Inspired's Virtual Sports unit (which grew to $55m+ p.a.), making Inspired the closest historical comparable and a direct competitor in the virtual/skill-based sports betting category.
- Kiron Interactive: Kiron Interactive is a B2B supplier of virtual sports and numbers games to sportsbook and lottery operators globally. They compete in the same virtual-sports category as Playbook Football and serve similar tier-1 operator customers.
- BetGames.tv: BetGames.tv is a B2B supplier of live dealer betting games and TV-style betting products to sportsbook and casino operators. They compete for operator content shelf-space in the same non-traditional sports betting category.
Broad incumbents
- Sportradar: Sportradar is a global sports data and content company providing odds feeds, trading services, and sports betting solutions to operators. While primarily a data/infrastructure layer rather than a consumer-facing game, their sports betting trading services compete for similar operator wallet share and overlap with Playbook's Football Intelligence Engine concept.
- Pragmatic Play: Pragmatic Play is a leading multi-product iGaming content supplier (slots, live casino, virtual sports, bingo) to operators globally. They are a broader iGaming incumbent that distributes content through Games Global and similar aggregators, partially overlapping Playbook's distribution channels and operator customers.
- Kambi Group: Kambi is a B2B sportsbook platform provider supplying turnkey sportsbook technology, odds, and trading services to tier-1 operators. They occupy the upstream sportsbook platform layer that Playbook integrates into via RGS, making them a complementary but adjacent player in the same operator content stack.
Emerging players
- FLUID Gaming / Fantasy Player: FLUID Gaming is a B2B supplier of free-to-play and real-money fantasy sports and prediction games to sportsbook operators. They occupy an emerging adjacent niche — gamified sports content for operators — that competes for the same Millennial/Gen Z operator-content slot as Playbook Football.
- Colossus Bets: Colossus Bets operates a pooled sports betting product (jackpot-style multi-leg bets) licensed to operators. While a different mechanics format, they target the same operator-led expansion of sports betting engagement products to next-generation players.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks7 records
Key highlights7 records
Customer concentration
Playbook Fusion social profiles
Digital presencePlaybook Fusion compliance and trust
Trust signalCompliance3 records
Playbook Fusion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Playbook Fusion leadership team
Management profileNumber of profiles
Profiles4 records
Playbook Fusion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Playbook Fusion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Playbook Fusion
What does Playbook Fusion do?
Playbook Fusion develops and licenses Playbook Football™, a real-money virtual football management betting game where players build teams from real-world footballers, place bets across seven markets, and progress through persistent divisions and leaderboards. The product is delivered B2B to sportsbook operators worldwide via proprietary RGS and exclusive distribution through Games Global, with a seasonal tournament variant (Playbook Football World Cup) also offered.
Is Playbook Fusion a public or private company?
Playbook Fusion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Playbook Fusion founded?
Playbook Fusion was founded in 2024. It employs 1 to 10 people.
Where is Playbook Fusion based?
Playbook Fusion is headquartered in Manchester, United Kingdom, in the Europe region.
How does Playbook Fusion make money?
Two revenue lines are on record. Operator Licensing / B2B Content Licensing is the primary driver. The others are in-Game Microtransactions (PBF Coins / Player Packs).
Who are Playbook Fusion's main competitors?
Direct peers on record are Golden Race, Leap Gaming, Inspired Entertainment, Kiron Interactive and BetGames.tv. Broad incumbents are Sportradar, Pragmatic Play and Kambi Group. Emerging players are FLUID Gaming / Fantasy Player and Colossus Bets.
Does Playbook Fusion have an API?
No public API is recorded for Playbook Fusion.
What industry is Playbook Fusion in?
Playbook Fusion's product category is iGaming / Virtual Sports Betting Software. Its primary akta.pro industry code is MPAEACAM, Fantasy-to-Sportsbook Convergence (DFS Sportsbook Hybrids), with a secondary code of MPAEACAC, Sportsbook Platform & PAM Providers (B2B). Its NAICS code is 33993.