Board of Directors at Playhouse 22

What Board of Directors at Playhouse 22 does

Playhouse 22, legally the East Brunswick Community Players, is a 501(c)(3) nonprofit community theater founded in 1960 and operating the Elliott Taubenslag Theater at the East Brunswick Community Arts Center in East Brunswick, New Jersey. The organization is entirely volunteer-run, governed by a 12-member Board of Directors, and produces four mainstage shows and three 'On the Edge' Black Box productions per season, plus special events, theater festivals, and a monthly Third Thursday Play Reading series for local playwrights. Educational programming extends the organization's reach through partnerships with NextGen Acting (children's theater) and Creative Communicators (theater for children with special needs).

Core products are theatrical performances and participatory programming rather than technology. Ticketing, subscriptions, and gift certificates are sold through the Arts People platform, with the website hosted on Wix.com; no proprietary technology stack is disclosed. The business model is a hybrid of ticket sales (transaction-based, $20-$25 per ticket), multi-tier season subscriptions (Elite, Deluxe, Platinum at $63-$142), group sales for organizations of 20+ at $20/ticket, and tax-deductible donations (IRS EIN 23-7325714). A $2 per-ticket surcharge flows to the Township of East Brunswick for facility maintenance.

The customer base is a horizontal community audience in Central Jersey — adults, seniors, students, families, and children — plus a small group sales channel for community organizations. Geographic reach is regional, with no online distribution or out-of-market monetization. The organization's value proposition is sustained community access to live theater, supported by a 60+ year brand and a subsidized municipal facility relationship.

Name

Board of Directors at Playhouse 22

Legal name

East Brunswick Community Players

Website

https://playhouse22.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Playhouse 22 is an all-volunteer 501(c)(3) community theater in East Brunswick, NJ, producing mainstage plays, musicals, Black Box shows, and educational programming for the Central Jersey community since 1960.

Ownership category

akta.pro rank

Product category

Community Theater / Live Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGABAD

Community & Amateur Theatre

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPAGABAE

Children’s & Youth Theatre

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPAGABAG

Musical Theatre (Non-Broadway/Fringe)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPAGAEAI

Community Theatre & Storytelling Festivals

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Cultural Festivals & Community Events

Keywords

• Community theater performances
• Live theatrical productions
• Musicals and plays
• Season subscriptions
• Children's theater education

Headquarters

HQ city

East Brunswick

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from individual tickets for mainstage shows, Black Box performances, and special events, as well as season subscriptions at various tiers.
2. Donations: Tax-deductible donations accepted as a 501(c)(3) nonprofit organization. IRS Tax Identification Number 23-7325714 under the name 'East Brunswick Community Players'.
3. Gift Certificates: Gift certificates sold in any amount for theater enthusiasts, never expire.
4. Group Sales: Group sales for organizations of 20 or more at discounted rate of $20 per ticket for mainstage shows.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Playhouse 22 is an all-volunteer community theater that performs a season of live theatrical productions, including four Mainstage shows, three "On the Edge" Black Box productions, and special events such as concerts and holiday shows. It sells individual tickets, multi-tier season subscriptions, gift certificates, and group tickets, and accepts tax-deductible donations as a 501(c)(3) nonprofit.

Product overview

Playhouse 22 is an all-volunteer-run community theater offering a portfolio of theatrical productions and programs. The core offerings include Mainstage Shows (full-scale musicals and plays at the Elliott Taubenslag Theater), On The Edge Black Box Shows (smaller-scale productions with general admission seating), and Special Events (concerts and holiday performances). Additional services include Season Subscriptions (Elite, Deluxe, and Platinum packages), Gift Certificates, and Group Sales for organizations. Beyond regular performances, Playhouse 22 operates educational programs including the Third Thursday Play Reading Series for local playwrights, Theater Festivals, Children's Theater Programs in partnership with NextGen Acting, and theater classes for children with special needs through Creative Communicators. The theater is located at the East Brunswick Community Arts Center.

Differentiator

Problem solved

Functional benefit

Brands

• On The Edge Black Box Series: Black box theater series featuring experimental and contemporary plays at reduced ticket prices ($20/all tickets) with general admission seating.

Products and services

• Mainstage Shows Full-scale theatrical productions including musicals and plays performed on the main stage at the Elliott Taubenslag Theater for community audiences of adults, seniors, students, and families. Individual tickets priced at $25 for adults and $23 for seniors and students.
• On the Edge Black Box Series Smaller-scale productions featuring experimental and contemporary plays performed in a black box theater setting with general admission seating. Tickets priced at $20 for all attendees.
• Special Events Special event performances including concerts, dance performances, and holiday-themed shows for community audiences. Tickets typically priced at $24 for adults and $22 for seniors and students.
• Season Subscriptions (Elite, Deluxe, Platinum) Subscription packages offering multiple shows at discounted rates. Elite includes 4 Mainstage Shows ($88 adults, $80 seniors/students), Deluxe includes 3 Mainstage Shows ($69 adults, $63 seniors/students), Platinum includes 4 Mainstage plus 3 Black Box Shows ($142 adults, $134 seniors/students).
• Gift Certificates Gift certificates available in any amount that never expire, redeemable for tickets to any performance at Playhouse 22.
• Group Sales Group ticket sales for parties of 20 or more at a discounted flat rate of $20 per ticket for any mainstage show, suitable for fundraisers, family outings, and friends night out events.
• Third Thursday Play Reading Series Monthly play reading series where local playwrights can present their works in front of a live audience, often for the first time, providing a community outlet for emerging local writers.
• Children's Theater Programs Education and training opportunities for children to learn about theater from performing and dancing to designing lights and set pieces, delivered in partnership with NextGen Acting.
• Theater Classes for Children with Special Needs Theater classes for children with special needs, provided in partnership with Creative Communicators to expand accessibility and inclusive programming.
• Theater Festivals Two-day theater festivals featuring multiple productions and performers, serving as community gathering events.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Alborada Spanish Dance TheatreminorGTM or Marketing Partner · 5 October 2024Featured performer for special event on October 5, 2024 - ONE NIGHT ONLY. A celebration of Flamenco and Classical Spanish Dance and Music with tapas following the show.
• Township of East BrunswickcoreStrategic or Co-development PartnerPartnership with Township of East Brunswick to provide facility space at the East Brunswick Community Arts Center. The Township approached Playhouse 22 in the early 2000s to move into a new state-of-the-art Community Arts Center. In 2018, the theater was renamed the Elliott Taubenslag Theater in partnership with the Township. A $2 surcharge on every ticket supports Township maintenance of the facility.
• NextGen ActingminorStrategic or Co-development PartnerPlayhouse 22 partners with NextGen Acting to support education and training opportunities for children to learn about theater including performing, dancing, and designing lights and set pieces.
• Creative CommunicatorsminorStrategic or Co-development PartnerPartnership with Creative Communicators, a local organization that provides theater classes for children with special needs, expanding accessibility and inclusive programming.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Regional players

• Passage Theatre: Trenton, New Jersey-based professional theater producing original works. Comparable as a New Jersey theater focused on new and diverse programming but operating at a smaller, more artistically focused scale than Playhouse 22.

Broad incumbents

• McCarter Theatre Center: Major regional theater and presenting house in Princeton, New Jersey offering mainstage productions, dance, and music across a much larger facility. Comparable as a New Jersey theater ecosystem peer but at substantially greater scale and professional production level.

Direct peers

• Burlington County Footlighters: Community theater in Riverton/Maple Shade, New Jersey producing mainstage musicals and plays with volunteer-driven operations. Directly comparable as a New Jersey community theater of similar volunteer-led, regional scale.
• George Street Playhouse: LORT theater based in New Brunswick, New Jersey producing mainstage plays and new works. Comparable as a Central/New Jersey-based theater serving similar community catchments to Playhouse 22's East Brunswick base.
• Paper Mill Playhouse: Regional community/professional theater in Millburn, New Jersey producing Broadway-scale musicals and plays. Comparable as a New Jersey-based theater serving similar suburban community audiences with mixed mainstage and development programming.
• Two River Theater: Professional regional theater in Red Bank, New Jersey producing mainstage plays, musicals, and a new-play development series. Comparable as a New Jersey-based theater with both mainstage and experimental/development programming.
• Center Players: Community theater in Freehold, New Jersey producing plays and musicals. Comparable as another volunteer-run NJ community theater serving suburban audiences in a similar demographic and operational profile.
• Ritz Theatre Company: Community theater in Haddon Township, New Jersey producing mainstage productions, children's theater, and special events. Comparable as a volunteer-driven NJ community theater with similar multi-format programming and educational partnerships.

Others

• New Jersey Association of Community Theaters (NJACT): Industry association that awarded Playhouse 22 'Community Theater of the Year' (2000) and 'Best Musical of the Year' (2016). Relevant peer/ecosystem organization representing the community theater competitive cohort in which Playhouse 22 operates.
• New Jersey Theatre Alliance: Statewide service organization supporting professional, community, and educational theaters across New Jersey. Relevant ecosystem peer given Playhouse 22's status as an NJ community theater and member of the broader state theater community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/286527463465
• Instagraminstagram.com/playhouse22eb/?hl=en
• LinkedInlinkedin.com/company/board-of-directors-at-playhouse-22

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Board of Directors at Playhouse 22