PRIOR LAKE ATHLETICS FOR YOUTH

Name

PRIOR LAKE ATHLETICS FOR YOUTH

Legal name

Prior Lake Athletics for Youth

Website

https://playinfo.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Sports Programs

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Youth sports programs
• Community athletics
• Youth football league
• Volleyball youth programs
• Sports registration services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sports Registration Fees: The organization collects registration fees for participation in youth sports programs including volleyball, football, tennis, cheerleading, and ultimate frisbee. Fees are collected through an online registration system during open registration periods.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Prior Lake Athletics for Youth (P.L.A.Y.) provides organized seasonal youth sports programs — Girls Volleyball, Football, Tennis, Sideline Cheer, and Ultimate Frisbee — for children in the Prior Lake/Savage School District. The organization manages online registration, recruits volunteer coaches, and applies a formal Dispute Resolution & 24-Hour Rule framework while emphasizing life lessons (sportsmanship, teamwork, leadership, integrity) alongside competitive play.

Product overview

Prior Lake Athletics for Youth (P.L.A.Y.) is a non-profit youth sports organization serving the Prior Lake/Savage School District. The organization offers a portfolio of athletic programs including Girls Volleyball, Football, Tennis, Sideline Cheer, and Ultimate Frisbee. P.L.A.Y. provides registration management through a SportsEngine-powered platform, a coaching application program, community outreach via P.L.A.Y. It Forward, and a formal Dispute Resolution & 24-Hour Rule policy framework. The organization is governed by an Executive Board with open positions for VP of Fundraising and other roles. The mission emphasizes safety, skills development, life lessons through sports, sportsmanship, teamwork, leadership, and integrity.

Differentiator

Problem solved

Functional benefit

Products and services

• Girls Volleyball Program
• Football Program
• Tennis Program
• Sideline Cheer Program
• Ultimate Frisbee Program
• Coaching Volunteer Program
• P.L.A.Y. It Forward

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• SportsEnginecoreTechnology or IntegrationThe organization's website and registration system is powered by SportsEngine's Sports Relationship Management (SRM) software. The platform hosts the registration forms, manages participant data, and provides the website infrastructure for P.L.A.Y.'s operations.
• Positive Coaching Alliance (PCA)coreStrategic or Co-development PartnerP.L.A.Y. has a dedicated page linking to PCA resources, indicating a partnership to promote positive coaching practices and youth sports development philosophies aligned with P.L.A.Y.'s mission of teaching life lessons through sports.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Boys & Girls Clubs of America: Boys & Girls Clubs deliver youth development programming including sports leagues across local club chapters. Comparable to P.L.A.Y. in non-profit mission, community-anchored youth athletics, and life-lessons emphasis, though operating a wider programming portfolio.
• YMCA of the USA: YMCA offers youth sports programs as part of broader community recreation, wellness, and family services. Comparable to P.L.A.Y. as a non-profit, community-based provider of organized youth athletics and life-skill development through sport.

Direct peers

• Pop Warner Little Scholars: Pop Warner is the largest youth football, cheer, and dance organization in the U.S. Directly comparable to P.L.A.Y.'s football and sideline cheer programs, with a similar community-league model, structured seasons, and emphasis on life lessons alongside competition.
• National Youth Sports (NYS): National Youth Sports runs community-based youth sports leagues and tournaments in multiple sports. Comparable to P.L.A.Y. as a multi-sport, community-level youth league provider serving local geographies with seasonal registration.
• i9 Sports: i9 Sports operates franchise-based youth sports leagues across multiple sports in local communities nationwide. Directly comparable to P.L.A.Y. as a community-anchored, multi-sport youth league operator using online registration and volunteer/staff coaches.
• American Youth Soccer Organization (AYSO): AYSO runs community-based youth soccer programs organized by region, with volunteer coaches and open registration. Comparable to P.L.A.Y. as a non-profit, volunteer-driven, community-anchored youth sports organization offering structured seasonal leagues.

Regional players

• Little League International: Little League organizes community-based youth baseball and softball leagues globally. Comparable to P.L.A.Y. as a community-anchored youth sports league with volunteer-driven local operations, though focused on a different sport portfolio.
• USA Volleyball (Junior Programs): USA Volleyball oversees junior volleyball programs and clubs nationwide. Comparable to P.L.A.Y.'s Girls Volleyball program in sport focus and youth development mission, though operating at a national federation level rather than a single community.

Others

• National Alliance for Youth Sports (NAYS): NAYS is an industry association providing training, certifications, and resources to youth sports administrators and coaches. Comparable to P.L.A.Y. as part of the youth sports ecosystem it serves, and a potential partner analogous to P.L.A.Y.'s existing PCA relationship.
• SportsEngine: SportsEngine provides the SRM registration and website platform that powers P.L.A.Y.'s operations. Directly comparable as the technology infrastructure and ecosystem enabler behind P.L.A.Y.'s registration and communications workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/prior-lake-athletics-for-youth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIOR LAKE ATHLETICS FOR YOUTH