What Play Kids Diversões does

Play Kids Diversões (also operating as Play Kids Locações) is a Brazilian rental services business specializing in inflatable attractions and entertainment equipment for children's parties, family events, school events, and corporate family days. The company is headquartered in Uberlândia and operates in Araguari, both within the state of Minas Gerais, Brazil. Its core offering is the daily rental of inflatable toys and entertainment equipment, with delivery, setup, and optional on-site monitoring included as part of the service.

The product catalog comprises commercial-grade inflatable rental equipment including soap bubble soccer (Futebol de Sabão), inflatable slides (Escorregador), a 3-in-1 combination unit combining a bounce house, ball pit, and slide, mechanical bull rides (Touro Mecânico), and game tables such as foosball (Mesas de Jogos). Items can be rented individually or assembled into custom packages (Pacotes Personalizados) tailored to the customer's age group, venue space, and guest count. The underlying technology is conventional off-the-shelf inflatable rental hardware; no proprietary technical components, software platform, or IP were disclosed. The company has no mobile application, no public API, and no integration partners.

The business operates a direct-to-consumer sales model with WhatsApp as the primary quoting and booking channel; all website calls-to-action route to a single mobile contact (+55 34 99658-2877). Pricing is quote-based and not publicly disclosed, structured around a daily rental model (rather than hourly) with a promotional 7-day rental priced at the cost of a single day, and last-minute orders accepted up to one day before an event. Customer acquisition relies on organic presence on Facebook and Instagram, supplemented by on-site customer testimonials. The company is privately held with no institutional investors, no external funding rounds, no parent company, and no disclosed management team — customer reviews reference contact with an individual named Vinicius, indicating founder-led small-business operations.

Name

Play Kids Diversões

Legal name

Play Kids Diversões

Website

https://playkidsdiversoes.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Play Kids Diversões is a Brazilian event rental business based in Uberlândia and Araguari, Minas Gerais, offering inflatable toys, slides, and entertainment equipment for children's parties and family events on a daily rental basis.

Ownership category

akta.pro rank

Product category

Event Party Equipment Rental

NAICS

Recreational Goods Rental (532284)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Toy Rentals & Subscription Boxes (CRALAFAK)

Keywords

• Party equipment rental
• Inflatable rentals
• Children's entertainment
• Event rental services
• Bounce house rental

Headquarters

HQ city

Uberlândia

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Equipment Rental: Daily rental of inflatable toys and attractions for children's parties and events. Rental includes delivery, setup, and optional monitor services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Play Kids Diversões rents inflatable toys and party attractions for children's parties and events in Uberlândia, Araguari and surrounding regions of Minas Gerais, Brazil. The company delivers, sets up, and picks up the equipment at the customer's event location, with optional on-site monitoring staff. Offerings include individual items (soap bubble soccer, inflatable slides, 3-in-1 combinations, mechanical bull rides, game tables) and customized packages tailored to age, space, and guest count, billed on a daily (not hourly) rental model.

Product overview

Play Kids Diversões operates as a toy and entertainment rental service specializing in inflatable attractions for children's parties, events, and celebrations. The core offering consists of individual rental items including soap bubble soccer, inflatable slides, bounce houses with ball pits, mechanical bull rides, and game tables. These can be rented individually or combined through custom-tailored packages designed for specific age groups, venue sizes, and guest counts. The service includes optional monitoring staff and operates on a daily rental model with delivery in Uberlândia, Araguari, and surrounding regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Futebol de Sabão (Soap Bubble Soccer) Inflatable soap bubble soccer rental — an activity that captures children's attention and expends energy, designed for birthday parties and large groups. Suitable for families and event organizers in the Uberlândia/Araguari region.
• Escorregador (Inflatable Slide) Inflatable slide rental providing continuous movement and laughter, creating a strong presence at events with constant queues. Designed for families and event organizers in the Uberlândia/Araguari region.
• 3 em 1 (Pula-pula, Piscina de Bolinha e Escorregador) Combo inflatable unit combining bounce house, ball pit, and slide — three activities in one toy, allowing variety in play without requiring additional space. Designed for families and event organizers in the Uberlândia/Araguari region.
• Touro Mecânico (Mechanical Bull Ride) Mechanical bull ride rental — a high-impact attraction designed to energize events and keep participants engaged. For families and event organizers in the Uberlândia/Araguari region.
• Mesas de Jogos (Game Tables) Game table rentals including foosball tables — provides organized entertainment in shifts, with options suitable for different age groups. Designed for families and event organizers in the Uberlândia/Araguari region.
• Pacotes Personalizados (Custom Rental Packages) Customized rental packages combining toys based on age, space, and number of guests — tailored combinations without paying for unnecessary items. Designed for families and event organizers in the Uberlândia/Araguari region.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Pley: US-based toy rental subscription service that rents toys (including games and play items) on a recurring basis. Different physical product and delivery model, but the same underlying rental-of-play-items business mechanic and parent-customer pain point.

Broad incumbents

• Bounce Inc. Australia-based operator of inflatable and trampoline party venues. Combines venue operation with inflatable play and party rentals, sharing the inflatable-centric, kids-event customer base with Play Kids at a larger operational scale.
• Party City: Large US party goods retailer that also offers party supplies and equipment rentals. Does not operate in Brazil, but competes for the same kids-party organizer budget and category spend as Play Kids.
• Pump It Up: US-founded inflatable party venue franchisor with locations in Brazil. Operates dedicated indoor venues where customers book parties featuring inflatable play structures, overlapping with Play Kids' core offering of inflatable party entertainment for kids.

Direct peers

• Corujinha Feliz Locação: Brazilian inflatable rental company operating in São Paulo, referenced in Play Kids' own product image URL. Same product category (inflatable rentals for parties), same customer base, same delivery-and-setup model; differs geographically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/p/Play-kids-divers%C3%B5es-100088811142429
• Instagraminstagram.com/play.kidslocacoes
• LinkedInlinkedin.com/company/play-kids-divers%C3%B5es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Play Kids Diversões