Hotel Plaza E De Russie
Hotel Plaza e de Russie is a 5-star historic hotel in Viareggio, Italy, operating 44 rooms and suites alongside the Michelin-starred Ristorante Lunasia, serving luxury leisure travelers, fine-dining guests, and cultural tourists via direct booking and the Relais & Châteaux network.
- Company typePrivate
- Founded1871
- HeadquartersViareggio, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hotel Plaza E De Russie does
Hotel Plaza e de Russie is a 5-star historic design hotel located in Viareggio's seaside Art Nouveau district, operating since 1871 and currently with 44 rooms and suites across categories from Superior to two Penthouse units (including a 160 m² Penthouse Sud with a 160 m² terrace). The property is a member of the Relais & Châteaux association of 580 luxury hotels and restaurants in 65 countries, a relationship maintained since 1988, and operates the Michelin-starred Ristorante Lunasia under Chef Luca Landi with an independent entrance on viale Manin.
The business operates a direct-to-consumer model combining a direct booking engine on plazaederussie.com, the Blastness third-party booking platform, and the Relais & Châteaux referral network. Revenue is generated from room nights across multiple tiers, the Michelin-starred restaurant (which serves both hotel guests and external diners), and bundled packages such as the Gourmet Experience and Romantic Journey. The property is owned and operated by IL GABBIANO S.p.A., a Pisa-based holding company that also runs other luxury hospitality assets and brands.
The underlying technology stack is a standard Blastness-driven property management and booking system, with no proprietary software or AI capabilities disclosed. Distribution is anchored in the Relais & Châteaux global network, while go-to-market emphasizes differentiated positioning through heritage (claims of patronage by Rilke, Puccini, Toscanini), cultural proximity to Tuscan art cities (Lucca, Pisa, Florence), and the Michelin-starred F&B offering. Customer segments center on luxury leisure travelers and fine-dining enthusiasts, with a secondary segment of cultural and literary tourists.
Hotel Plaza E De Russie firmographics
Firmographics- Name
- Hotel Plaza E De Russie
- Legal name
- IL GABBIANO S.p.A.
- Website
- https://plazaederussie.com
- Company type
- Private
- Founded year
- 1871
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hotel Plaza e de Russie is a 5-star historic hotel in Viareggio, Italy, operating 44 rooms and suites alongside the Michelin-starred Ristorante Lunasia, serving luxury leisure travelers, fine-dining guests, and cultural tourists via direct booking and the Relais & Châteaux network.
- Ownership category
- akta.pro rank
Hotel Plaza E De Russie industry classification
Industry- Product category
- Luxury Hotels & Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Luxury Boutique & Lifestyle Resorts (THAGACAO), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Hotel Plaza E De Russie is headquartered
LocationHeadquarters
- HQ city
- Viareggio
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Hotel Plaza E De Russie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Hotel Accommodations: Revenue from 44 rooms and suites across multiple categories including Superior, Deluxe, Junior Suite, Suite, Family Suite, and two Penthouse units. Pricing varies by room category with penthouses offering premium rates.
- Restaurant Lunasia: Michelin-starred restaurant operated by Chef Luca Landi, open for lunch and dinner with both hotel guests and external diners. Features include chef's table experience and private dining options.
- Special Packages: Bundled offerings including Romantic Journey and Gourmet Experience packages combining accommodation with dining and experiential elements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Superior rooms - cozy comfort with sophisticated design details |
| Subscription | Multi-year contract | Deluxe rooms - quintessence of style with living area |
| Subscription | Multi-year contract | Junior Suite - pied-à-terre with separate living area |
| Subscription | Multi-year contract | Suite - intimate luxury with design sophistication |
| Subscription | Multi-year contract | Family Suite - bi-level apartment with two bathrooms |
| Subscription | Multi-year contract | Penthouse Nord - 60 m² with 60 m² terrace |
| Subscription | Multi-year contract | Penthouse Sud - 160 m² with 160 m² terrace |
| Subscription | Multi-year contract | Gourmet Experience package |
| Subscription | Multi-year contract | Romantic Journey package |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Hotel Plaza E De Russie product offering
Product offeringCore offering
Hotel Plaza e de Russie is a 5-star luxury design hotel in Viareggio offering 44 rooms and suites across multiple tiers (Superior, Deluxe, Junior Suite, Suite, Family Suite, and two Penthouses). On-site, it operates Ristorante Lunasia, a Michelin-starred fine-dining restaurant led by Chef Luca Landi, and sells curated stay packages including the Romantic Journey and Gourmet Experience.
Product overview
Hotel Plaza e de Russie is a 5-star design hotel in Viareggio offering 44 rooms and suites across multiple accommodation tiers: Superior and Deluxe rooms, Junior Suite, Suite and Family Suite, and two Penthouse suites. The hotel features Ristorante Lunasia, a Michelin-starred restaurant led by Chef Luca Landi. Additional offerings include special packages (Gourmet Experience, Romantic Journey), a visual gallery, and live webcam. The property is affiliated with Relais & Châteaux and is located in the Art Nouveau seaside district.
Differentiator
Problem solved
Functional benefit
Brands
- Ristorante Lunasia: Michelin-starred restaurant located within the hotel, led by Chef Luca Landi, offering gourmet dining with entrance from viale Manin, 4.
Companies that use Hotel Plaza E De Russie
Customer profileSegments3 records
Ideal customer profiles3 records
Hotel Plaza E De Russie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hotel Plaza E De Russie partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Relais & ChâteauxflagshipHotel Plaza e de Russie is a member of Relais & Châteaux, an association of 580 exceptional hotels and restaurants worldwide in 65 countries, founded in France in 1954. The hotel has been a member since 1988. The association promotes the art de vivre, cultural heritage, and sustainability through its Vision manifesto of 20 commitments presented to UNESCO in 2014.
- IL GABBIANO S.p.A.coreIL GABBIANO S.p.A. (via delle Trincere 11, 56127 Pisa) is the parent company and data controller for Hotel Plaza e de Russie. The company operates multiple luxury hotel and restaurant properties including softlivingplaces.com, hotelbyron.net, plazaederussie.com, lunasiaristorante.com, and lamagnoliaristorante.com.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Hotel Plaza E De Russie competitors and assessment
Company assessmentBroad incumbents
- Hotel Cipriani (Belmond): Established luxury Italian hotel now under Belmond with comparable 5-star positioning, heritage, and premium ADR; broader Belmond portfolio gives it scale advantages but the experience model is closely aligned.
- Relais & Châteaux: Global association of 580 luxury hotels and restaurants of which Hotel Plaza e de Russie has been a member since 1988; not a competitor but a structural distribution and brand tier peer that anchors how the property is positioned commercially.
- Four Seasons Hotel Firenze: Larger international luxury hotel in Florence operating in the same Tuscan luxury market; while considerably bigger, it competes for the same affluent leisure and cultural traveler and benchmarks top-end ADR in the region.
Direct peers
- Hotel Byron: Luxury five-star hotel also operated by parent company IL GABBIANO S.p.A. on the Tuscan coast (Forte dei Marmi), making it the closest operational and ownership peer — same owner, same luxury positioning, similar Tuscan seaside market.
- Villa San Michele, A Belmond Hotel: Luxury heritage hotel in Fiesole near Florence with similar Tuscan positioning, boutique scale, and cultural-tourism demand mix; closely comparable for ADR benchmarks and luxury leisure traveler profile.
- Hotel Lungarno (Lungarno Collection): Luxury boutique hotel on the Arno in Florence, also small-scale, design-led, and part of a small Italian luxury collection; comparable for boutique luxury pricing, F&B focus, and Tuscan leisure demand capture.
- Castello di Casole, A Belmond Hotel: Luxury heritage resort in Tuscany (Casole d'Elsa) operating at boutique scale with high-end leisure, culinary, and cultural tourism — directly comparable on geographic demand drivers and operating philosophy.
- Belmond Hotel Caruso: Luxury heritage hotel in Ravello (Amalfi Coast) with similar boutique scale, infinity-pool destination positioning, and luxury leisure demand profile; a direct comparable for ADR and operating model in coastal Italy.
- Casa Angelina: Adults-only boutique luxury hotel on the Amalfi Coast with comparable room count, design-led positioning, and reliance on international luxury leisure and culinary demand; a strong 5-star coastal Italy comparable.
- Le Sirenuse: Iconic boutique luxury hotel on the Amalfi Coast with comparable size (~60 rooms), Michelin-tier dining, and a heritage-family-operator profile; directly comparable as an Italian 5-star coastal boutique with strong F&B and destination draw.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hotel Plaza E De Russie social profiles
Digital presenceHotel Plaza E De Russie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotel Plaza E De Russie leadership team
Management profileNumber of profiles
Profiles1 record
Hotel Plaza E De Russie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotel Plaza E De Russie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotel Plaza E De Russie
What does Hotel Plaza E De Russie do?
Hotel Plaza e de Russie is a 5-star luxury design hotel in Viareggio offering 44 rooms and suites across multiple tiers (Superior, Deluxe, Junior Suite, Suite, Family Suite, and two Penthouses). On-site, it operates Ristorante Lunasia, a Michelin-starred fine-dining restaurant led by Chef Luca Landi, and sells curated stay packages including the Romantic Journey and Gourmet Experience.
Is Hotel Plaza E De Russie a public or private company?
Hotel Plaza E De Russie is a private company. It is classified as corporate owned and is currently operating.
When was Hotel Plaza E De Russie founded?
Hotel Plaza E De Russie was founded in 1871. It employs 11 to 50 people.
Where is Hotel Plaza E De Russie based?
Hotel Plaza E De Russie is headquartered in Viareggio, Italy, in the Europe region.
How does Hotel Plaza E De Russie make money?
Three revenue lines are on record. Hotel Accommodations are the primary driver. The others are restaurant Lunasia and special Packages.
Who are Hotel Plaza E De Russie's main competitors?
Broad incumbents on record are Hotel Cipriani (Belmond), Relais & Châteaux and Four Seasons Hotel Firenze. Direct peers are Hotel Byron, Villa San Michele, A Belmond Hotel, Hotel Lungarno (Lungarno Collection), Castello di Casole, A Belmond Hotel, Belmond Hotel Caruso, Casa Angelina and Le Sirenuse.
Does Hotel Plaza E De Russie have an API?
No public API is recorded for Hotel Plaza E De Russie.
What industry is Hotel Plaza E De Russie in?
Hotel Plaza E De Russie's product category is Luxury Hotels & Hospitality. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGACAO, Luxury Boutique & Lifestyle Resorts. Its NAICS code is 72111 and its SIC code is 7011.