Hotel Plaza E De Russie

What Hotel Plaza E De Russie does

Hotel Plaza e de Russie is a 5-star historic design hotel located in Viareggio's seaside Art Nouveau district, operating since 1871 and currently with 44 rooms and suites across categories from Superior to two Penthouse units (including a 160 m² Penthouse Sud with a 160 m² terrace). The property is a member of the Relais & Châteaux association of 580 luxury hotels and restaurants in 65 countries, a relationship maintained since 1988, and operates the Michelin-starred Ristorante Lunasia under Chef Luca Landi with an independent entrance on viale Manin.

The business operates a direct-to-consumer model combining a direct booking engine on plazaederussie.com, the Blastness third-party booking platform, and the Relais & Châteaux referral network. Revenue is generated from room nights across multiple tiers, the Michelin-starred restaurant (which serves both hotel guests and external diners), and bundled packages such as the Gourmet Experience and Romantic Journey. The property is owned and operated by IL GABBIANO S.p.A., a Pisa-based holding company that also runs other luxury hospitality assets and brands.

The underlying technology stack is a standard Blastness-driven property management and booking system, with no proprietary software or AI capabilities disclosed. Distribution is anchored in the Relais & Châteaux global network, while go-to-market emphasizes differentiated positioning through heritage (claims of patronage by Rilke, Puccini, Toscanini), cultural proximity to Tuscan art cities (Lucca, Pisa, Florence), and the Michelin-starred F&B offering. Customer segments center on luxury leisure travelers and fine-dining enthusiasts, with a secondary segment of cultural and literary tourists.

Name

Hotel Plaza E De Russie

Legal name

IL GABBIANO S.p.A.

Website

https://plazaederussie.com

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Plaza e de Russie is a 5-star historic hotel in Viareggio, Italy, operating 44 rooms and suites alongside the Michelin-starred Ristorante Lunasia, serving luxury leisure travelers, fine-dining guests, and cultural tourists via direct booking and the Relais & Châteaux network.

Ownership category

akta.pro rank

Product category

Luxury Hotels & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Boutique & Lifestyle Resorts (THAGACAO), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hotel accommodation
• Fine dining restaurant
• Heritage boutique hotel
• Seaside hospitality
• Michelin-star cuisine

Headquarters

HQ city

Viareggio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel Accommodations: Revenue from 44 rooms and suites across multiple categories including Superior, Deluxe, Junior Suite, Suite, Family Suite, and two Penthouse units. Pricing varies by room category with penthouses offering premium rates.
2. Restaurant Lunasia: Michelin-starred restaurant operated by Chef Luca Landi, open for lunch and dinner with both hotel guests and external diners. Features include chef's table experience and private dining options.
3. Special Packages: Bundled offerings including Romantic Journey and Gourmet Experience packages combining accommodation with dining and experiential elements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Hotel Plaza e de Russie is a 5-star luxury design hotel in Viareggio offering 44 rooms and suites across multiple tiers (Superior, Deluxe, Junior Suite, Suite, Family Suite, and two Penthouses). On-site, it operates Ristorante Lunasia, a Michelin-starred fine-dining restaurant led by Chef Luca Landi, and sells curated stay packages including the Romantic Journey and Gourmet Experience.

Product overview

Hotel Plaza e de Russie is a 5-star design hotel in Viareggio offering 44 rooms and suites across multiple accommodation tiers: Superior and Deluxe rooms, Junior Suite, Suite and Family Suite, and two Penthouse suites. The hotel features Ristorante Lunasia, a Michelin-starred restaurant led by Chef Luca Landi. Additional offerings include special packages (Gourmet Experience, Romantic Journey), a visual gallery, and live webcam. The property is affiliated with Relais & Châteaux and is located in the Art Nouveau seaside district.

Differentiator

Problem solved

Functional benefit

Brands

• Ristorante Lunasia: Michelin-starred restaurant located within the hotel, led by Chef Luca Landi, offering gourmet dining with entrance from viale Manin, 4.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• Relais & ChâteauxflagshipStrategic or Co-development Partner · 1 January 1988Hotel Plaza e de Russie is a member of Relais & Châteaux, an association of 580 exceptional hotels and restaurants worldwide in 65 countries, founded in France in 1954. The hotel has been a member since 1988. The association promotes the art de vivre, cultural heritage, and sustainability through its Vision manifesto of 20 commitments presented to UNESCO in 2014.
• IL GABBIANO S.p.A.coreOthersIL GABBIANO S.p.A. (via delle Trincere 11, 56127 Pisa) is the parent company and data controller for Hotel Plaza e de Russie. The company operates multiple luxury hotel and restaurant properties including softlivingplaces.com, hotelbyron.net, plazaederussie.com, lunasiaristorante.com, and lamagnoliaristorante.com.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hotel Cipriani (Belmond): Established luxury Italian hotel now under Belmond with comparable 5-star positioning, heritage, and premium ADR; broader Belmond portfolio gives it scale advantages but the experience model is closely aligned.
• Relais & Châteaux: Global association of 580 luxury hotels and restaurants of which Hotel Plaza e de Russie has been a member since 1988; not a competitor but a structural distribution and brand tier peer that anchors how the property is positioned commercially.
• Four Seasons Hotel Firenze: Larger international luxury hotel in Florence operating in the same Tuscan luxury market; while considerably bigger, it competes for the same affluent leisure and cultural traveler and benchmarks top-end ADR in the region.

Direct peers

• Hotel Byron: Luxury five-star hotel also operated by parent company IL GABBIANO S.p.A. on the Tuscan coast (Forte dei Marmi), making it the closest operational and ownership peer — same owner, same luxury positioning, similar Tuscan seaside market.
• Villa San Michele, A Belmond Hotel: Luxury heritage hotel in Fiesole near Florence with similar Tuscan positioning, boutique scale, and cultural-tourism demand mix; closely comparable for ADR benchmarks and luxury leisure traveler profile.
• Hotel Lungarno (Lungarno Collection): Luxury boutique hotel on the Arno in Florence, also small-scale, design-led, and part of a small Italian luxury collection; comparable for boutique luxury pricing, F&B focus, and Tuscan leisure demand capture.
• Castello di Casole, A Belmond Hotel: Luxury heritage resort in Tuscany (Casole d'Elsa) operating at boutique scale with high-end leisure, culinary, and cultural tourism — directly comparable on geographic demand drivers and operating philosophy.
• Belmond Hotel Caruso: Luxury heritage hotel in Ravello (Amalfi Coast) with similar boutique scale, infinity-pool destination positioning, and luxury leisure demand profile; a direct comparable for ADR and operating model in coastal Italy.
• Casa Angelina: Adults-only boutique luxury hotel on the Amalfi Coast with comparable room count, design-led positioning, and reliance on international luxury leisure and culinary demand; a strong 5-star coastal Italy comparable.
• Le Sirenuse: Iconic boutique luxury hotel on the Amalfi Coast with comparable size (~60 rooms), Michelin-tier dining, and a heritage-family-operator profile; directly comparable as an Italian 5-star coastal boutique with strong F&B and destination draw.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-plaza-e-de-russie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Plaza E De Russie