Union Plaza Hotel & Casino

What Union Plaza Hotel & Casino does

Union Plaza Hotel & Casino (operating as Plaza Hotel & Casino) is a privately held, full-service hotel and casino located at 1 Main Street in Downtown Las Vegas, on the site of the original 1905 railroad depot. The property opened in 1971 as the world's largest hotel/casino and operates as a vertically integrated hospitality destination offering hotel accommodations (Deluxe through Penthouse room types), a 700+ slot-machine casino floor, table games, keno, sportsbook (operated by William Hill), and the only bingo hall in Downtown Las Vegas with six daily sessions and Super Bingo tournaments. It also includes 70,000 sq. ft. of rooftop pool deck, 14 pickleball courts, a 280-seat bingo hall, the only permanent outdoor equestrian center downtown (CORE Arena, 80 stalls), a 19,000 sq. ft. ballroom, multiple dining venues anchored by Oscar's Steakhouse, and the Plaza Rewards loyalty program.

The business operates a multi-revenue-stream model: (1) nightly hotel room revenue supplemented by a mandatory $39/day resort fee; (2) casino gaming win from slots, table games, video poker, keno, and bingo; (3) F&B across a fine-dining steakhouse, casual chain (Hash House A Go Go), food court tenants, and bars; (4) event space and catering rentals; (5) ancillary amenity fees (pool cabanas $175-$400/day, pickleball $20-$30/person/hour, parking $15-$30/day for non-guests); and (6) the Plaza Rewards loyalty program that monetizes player data and drives repeat visitation. The property targets leisure tourists, casino gamers, dedicated bingo players (a destination segment), rodeo and equestrian enthusiasts tied to the NFR, Nevada residents, corporate event planners, and wedding couples. Distribution is primarily direct via the official website booking engine and a dedicated sales/catering team for group bookings, supplemented by third-party OTAs, the myVEGAS mobile slots partnership, and on-property Plaza Rewards enrollment.

Underlying technology includes the Aristocrat-powered Buffalo & Mo' Friends slot area, Scan to Fund QR-code slot funding, the Vegas Live Casino Network (live-streamed real-money gaming broadcast globally from a smoke-free area), Express Check-In Online, and integration with the Vay driverless car rental service. Operational distinctives center on "Downtown's only" claims — bingo hall, outdoor equestrian center, smoke-free casino area, and Single Zero Roulette — that create exclusive draw for defined customer segments.

Name

Union Plaza Hotel & Casino

Legal name

Plaza Hotel & Casino

Website

https://plazahotelcasino.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Union Plaza Hotel & Casino is a privately held, vertically integrated hotel and casino in Downtown Las Vegas (opened 1971) operating 700+ slots, the downtown's only bingo hall, dining, a 19,000 sq. ft. ballroom, rooftop pool with pickleball, and the CORE Arena equestrian center, serving leisure tourists, gamers, bingo and rodeo enthusiasts, and event planners.

Ownership category

akta.pro rank

Product category

Hotel and Casino Hospitality

NAICS

Casino Hotels (721120), Casino Hotels (72112)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Urban Casino Hotels (THAGAJAB)

Keywords

• Hotel accommodations
• Casino gaming
• Bingo operations
• Meeting events
• Hospitality dining

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Room rentals across multiple room types including Deluxe, Luxe, Pool Patio, Mini Suite, One Bedroom Suite, Two Bedroom Suite, and Penthouse. Revenue from nightly rates plus mandatory resort fees.
2. Casino Gaming: Gaming revenue from slot machines (700+ machines), table games (blackjack, craps, roulette, poker variants), video poker, and keno. Includes player losses, house edge, and promotional play.
3. Bingo Operations: Bingo hall with six daily sessions plus Super Bingo tournaments. Revenue from card purchases and electronic game sales. Progressive jackpots and special events drive revenue.
4. Food and Beverage: Multiple dining venues including Oscar's Steakhouse (fine dining), Hash House A Go Go, food court options (Fresh Mexican Grill, Pinkbox Doughnuts, Coffee Bar, Subway, Five Guys coming), and bar/lounge outlets (Carousel Bar, Omaha Bar, Sportsbook Bar, Hogs & Heifers Outpost).
5. Meeting and Event Space: Convention and meeting space rentals including 19,000 sq. ft. ballroom, catering services, wedding chapel, and event planning. Corporate events, conventions, weddings, and private dining.
6. Amenities and Services: Parking fees for non-hotel guests, pickleball court rentals, pool cabana/daybed rentals, gift shop, Vay driverless car service, and spa/fitness services.
7. Plaza Rewards Program: Loyalty program generating revenue through player tracking, data collection, and promotional offers that drive repeat gaming visits and hotel stays.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Plaza Hotel & Casino operates a full-service downtown Las Vegas hotel and casino featuring overnight accommodations across multiple room tiers, a casino floor with 700+ slot machines and full table games, downtown's only bingo hall with six daily sessions and Super Bingo tournaments, multiple dining venues, a 70,000 sq. ft. rooftop pool deck, and 19,000 sq. ft. of meeting and event space. The property also offers CORE Arena equestrian facilities, a William Hill sportsbook, Plaza Rewards loyalty program, and recreational amenities including pickleball courts and a fitness center.

Product overview

Plaza Hotel & Casino is a downtown Las Vegas hotel and casino offering a comprehensive suite of hospitality services. The core offerings include hotel accommodations (Deluxe, Luxe, Suite rooms), casino gaming (700+ slots, table games, sportsbook, smoke-free area), and downtown Las Vegas' only bingo hall. Dining venues feature Oscar's Steakhouse, Hash House A Go Go, and a food court with multiple quick-service options plus bars including the unique Carousel Bar. Recreational amenities encompass a 70,000 sq. ft. rooftop pool deck with pickleball courts, fitness center, and golf packages. The Plaza Rewards loyalty program ties together gaming, dining, and hotel experiences. Entertainment includes weekly Friday fireworks, CORE Arena equestrian events, and National Finals Rodeo hosting. Event facilities offer 19,000 sq. ft. of meeting space with catering services for conventions and weddings.

Differentiator

Problem solved

Functional benefit

Brands

• Plaza Rewards: The casino loyalty/rewards program offering points, perks, and exclusive offers for casino guests.
• Oscar's Steakhouse
• Hash House A Go Go
• Pinkbox Doughnuts
• Fresh Mexican Grill
• Carousel Bar
• CORE Arena

Products and services

• Hotel Accommodations Full-service hotel offering multiple room types including Deluxe, Luxe King, Luxe Two Queens, Mini Suite, One Bedroom Suite, Two Bedroom Suite, Penthouse Suite, and Pool Patio Rooms with standard amenities and modern features, plus mandatory resort fee covering parking, fitness center, pool, and other services.
• Casino Gaming Downtown Las Vegas casino featuring over 700 slot machines, table games (blackjack, craps, roulette including Single Zero Roulette, poker variants), 100% smoke-free slots area, video poker, keno, and the William Hill Sportsbook with the largest sports menu downtown and 75+ screens.
• Bingo

Quantifiable outcome

• Over 700 slot machines available on casino floor
• +5 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• William Hill SportsbookcoreTechnology or IntegrationWilliam Hill operates the sportsbook at Plaza Hotel & Casino, offering the largest sports menu in downtown Las Vegas with over 75 screens. Provides sports betting services, mobile account setup, and race betting. Hours: Mon-Thur 9am-9pm, Fri-Sat 8am-10pm, Sunday 8am-9pm.
• Southern Nevada Golf Courses (30+)minorStrategic or Co-development PartnerPlaza Plays Golf partnership offers access to over 30 golf courses in Southern Nevada including Las Vegas Country Club, Las Vegas National, Paiute Golf Club, and Bali Hai Golf Club. Golf concierge service arranges tee times, transfers, bag storage, and hospitality.
• Downtown Las Vegas Restaurants (Plaza Rewards Dining Partners)minorGTM or Marketing PartnerPlaza Rewards members can earn complimentary meals at participating downtown restaurants including Le Thai, YU-OR-MI Thai & Pan Asian, Carson Kitchen, 7th & Carson, and La Mona Rosa. Earned through gaming play and redeemable at partner locations.
• myVEGAS SlotsminorGTM or Marketing PartnerMobile slots game partnership where app users can earn rewards like comp nights at Plaza, Free Play, and entries into sweepstakes by playing free mobile games. Download-based user acquisition channel.
• Golf Package ProsminorChannel Partner/ Reseller/ DistributorGolf package booking platform enabling centralized booking for golf travel groups and vacation packages including Plaza accommodations and tee times at partner courses.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Red Rock Resorts (Station Casinos): Red Rock Resorts (Station Casinos) operates multiple Las Vegas locals casino properties serving a similar demographic to Plaza. Broader portfolio of casino hotels though in different (locals) geographies rather than downtown.
• Boyd Gaming Corporation: Boyd Gaming operates multiple downtown Las Vegas casino hotels (Fremont, Main Street Station, California) directly competing with Plaza, plus 28+ properties nationwide. Broader incumbent with overlapping downtown portfolio and segment expertise.

Direct peers

• California Hotel & Casino: California Hotel is a Boyd Gaming downtown Las Vegas casino hotel with strong Hawaii visitor segment overlap (similar to Plaza's Hawaiian bingo clientele). Comparable size and downtown gaming/hotel offering.
• Four Queens Hotel & Casino: Four Queens is a downtown Fremont Street casino hotel competing directly with Plaza for gaming and hotel guests. Similar mid-scale positioning, gaming-centric model, and downtown Las Vegas tourism segment.
• Fremont Hotel & Casino: Fremont Hotel & Casino is operated by Boyd Gaming and sits directly on Fremont Street Experience adjacent to Plaza. Highly comparable in scale, value-oriented downtown positioning, and gaming/hotel offerings.
• Circa Resort & Casino: Circa opened in 2020 as the first new downtown Las Vegas casino hotel in decades, featuring modern sportsbook, Stadium Swim, and contemporary rooms. Direct downtown competitor with newer asset profile targeting similar gaming/tourism segment.
• The D Las Vegas: The D Las Vegas is a downtown Las Vegas casino hotel directly across from Plaza on Fremont Street, offering rooms, gaming, dining, and entertainment. Highly comparable in scale, target demographic, and downtown location.
• Downtown Grand Hotel & Casino: Downtown Grand is a downtown Las Vegas casino hotel with newer renovation positioning, hotel rooms, gaming floor, and rooftop pool. Direct competitor in downtown Las Vegas with overlapping amenities and target customers.
• Golden Nugget Las Vegas: Golden Nugget is a competing downtown Las Vegas casino hotel with hotel rooms, gaming floor, multiple restaurants, and pool amenities. Direct competitor for downtown gaming and hotel guests on Fremont Street, comparable size and customer demographic.
• Main Street Station Hotel & Casino: Main Street Station is a downtown Las Vegas casino hotel owned by Boyd Gaming, located near Plaza at the end of Fremont Street. Comparable mid-scale casino hotel offering gaming, dining, and rooms in the downtown market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/plazalasvegas
• YouTubeyoutube.com/user/plazahotelcasino
• Facebookfacebook.com/PlazaLasVegas
• Instagraminstagram.com/plazalasvegas
• TikToktiktok.com/@plazalasvegas
• LinkedInlinkedin.com/company/union-plaza-hotel-&-casino

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Plaza Hotel & Casino