Strandrestaurant Plazand

What Strandrestaurant Plazand does

Strandrestaurant Plazand (legal name: Plazand; also operating as Strandpaviljoen 17 and Beachclub Plazand) is a beachfront pavilion located at Strandpaviljoen 17, Strandafgang de Favauge, 2042 TV Zandvoort, Netherlands, on Boulevard Barnaart. Founded on March 1, 2011 by Ramon, Femke, John and Andrew, and now owned by John and Andrew following a 2019 ownership transition, the venue operates seasonally (March–October) and is open daily from 10:00 to 22:00, with the kitchen closing at 21:00. Its core offering is on-premise full-service dining featuring a menu of salads, steaks, burgers and desserts priced €10.50–€29.50 (9% VAT included), with the menu available in Dutch, German, and English.

The business generates revenue through three streams: (1) walk-in à la carte dining at the pavilion and terrace, (2) beach furniture rental (Beach Set €25.00; Deluxe Set €50.00), and (3) custom-quoted corporate and private event packages including meetings, team days, brunches, barbecues (min. 20), walking dinners (min. 25), Food Fair formats, weddings and High Wine experiences. Named corporate clients include KPN, KLM, Ziggo, Spaarne Ziekenhuis, Samsung and Printerette. Go-to-market is direct-to-consumer and direct-to-event-buyer via phone (023 5715564), email ([email protected]; [email protected]) and website inquiry forms; there is no online ordering, delivery or third-party distribution. Marketing relies on the plazand.nl website (WordPress CMS), a live beach webcam, Google Analytics, email newsletter, and active Facebook and Instagram accounts.

Underlying technology is standard web infrastructure with no proprietary systems, no AI/ML components, and no disclosed APIs or integrations. The competitive position rests on a scarce beachfront concession, established local brand recognition since 2011, repeat-event relationships with corporate clients, and proximity to Zandvoort aan Zee train station (~5 minutes' walk). Revenue figures, precise headcount, and ownership financials are not disclosed.

Name

Strandrestaurant Plazand

Legal name

Plazand

Website

https://plazand.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Plazand is a seasonal beachfront pavilion restaurant in Zandvoort, Netherlands, founded in 2011, serving walk-in diners, beach-furniture renters, and corporate and private event clients with on-site catering.

Ownership category

akta.pro rank

Product category

Beachfront Restaurant & Event Hospitality

NAICS

Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Beach restaurant dining
• Beach bed rental
• Corporate event venue
• Private event catering
• Beachfront hospitality

Headquarters

HQ city

Zandvoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. On-premise dining (food and beverages): Full-service beach restaurant serving lunch and dinner daily from 10:00 to 22:00 (kitchen closes at 21:00). Menu features à la carte dishes including salads, steaks, burgers, and desserts. Revenue is generated per-covers through table service. No online ordering or takeaway mentioned.
2. Corporate and private events hosting: Organises corporate events (meetings, team days, parties, receptions) and private celebrations (birthdays, weddings, barbecues, walking dinners, food fairs) in private rooms with sea-view terraces. Revenue from custom-quoted event packages and catering arrangements for groups.
3. Beach furniture rental: Rents beach sets (2 loungers with wind screen) and deluxe sets (2 beds with mattress, table, parasol, and wind screen) directly on the beach. Customers are directed to the main terrace for service. Revenue is per-rental-set.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Strandrestaurant Plazand operates a full-service beachfront restaurant and pavilion at Strandpaviljoen 17 in Zandvoort aan Zee, serving daily lunch and dinner from 10:00 to 22:00 (kitchen closes 21:00) with an à la carte menu of salads, steaks, burgers, and desserts. In addition to walk-in dining, it rents beach bed sets (2 loungers €25; deluxe 2-bed set with mattress, parasol, table and windbreak €50) and hosts both corporate events (meetings, team days, receptions) and private celebrations (weddings, birthdays, barbecues, walking dinners, food fairs) in private rooms with sea-view terraces.

Product overview

Strandpaviljoen Plazand is a beach pavilion and restaurant located at Strandpaviljoen 17 in Zandvoort, Netherlands. The core offering is the restaurant and dining service, which operates daily from 10:00 to 22:00. The business provides a range of supplementary services including beach bed rentals (Beach Set at €25 and Deluxe Set at €50), and comprehensive event organization for both corporate and private occasions. Event packages include Business Events with meeting facilities, Brunch & Lunch, Barbecue Arrangement (minimum 20 persons), Walking Dinner (minimum 25 persons), Food Fair, Private Celebrations, High Wine experiences, Meeting Arrangements, All-Inclusive Reception, and 3-Course Menu options. Additional amenities include a live beach webcam. The establishment opened on March 1, 2011 and has expanded over the years to include private rooms suitable for parties, meetings, and gatherings.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant & Dining Services Full-service beachfront restaurant offering daily à la carte dining (salads, steaks, burgers, desserts) to walk-in leisure guests and visitors at Zandvoort aan Zee. Lunch is served 11:00–16:00 and dinner from 16:00 onward, with the kitchen closing at 21:00.
• Beach Set (2 loungers with optional windbreak)

Quantifiable outcome

• Open 7 days per week, 10:00–22:00 (kitchen to 21:00)

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Strandpaviljoen Thalassa: Long-established Zandvoort beach pavilion offering full-service dining and private events directly on the same beachfront as Plazand. Same customer base of beachgoers and corporate/private event clients, same seasonal operating model.
• Beachclub No.5: Beach club in Bloemendaal combining restaurant, beach lounge, and private event hire. Targets the same Amsterdam-region corporate and private event market as Plazand.
• Ubuntu Beach: Beach club in Zandvoort aan Zee combining full-service restaurant, lounge, and event hosting on the North Sea beach. Directly comparable in offering mix (dining + events + beach lounging) and target customer (tourists, corporate groups, private parties).
• Strandpaviljoen Deining: Beach pavilion in Bloemendaal aan Zee serving day-trippers and groups with food, drinks, and event hosting. Comparable scale and operating model to Plazand.
• Bloomingdale Beach: Premium beach club in Bloemendaal with restaurant, lounge, and private event facilities. Competes for the same corporate event and high-end private celebration demand as Plazand on the same coastline.
• Beachclub Tivoli: Beach club in Bloemendaal aan Zee offering dining, beach beds, and event hosting. Same Zuid-Kennemerland coast, same target customers (Amsterdam-region corporates and beach tourists), same on-premise revenue model.
• Strandpaviljoen Vroeg: Traditional Dutch beach pavilion on the Zandvoort/Bloemendaal coast with full-service dining and group event capabilities. Same seasonality, same beachfront setting, same on-premise consumption model.

Emerging players

• Restaurant Bovenover: Zandvoort-based restaurant and event venue with sea views. Captures some of the same private-event and tourist demand as Plazand, though without direct beach pavilion positioning.
• Pure Blijdorp Beach: Dutch beachfront dining and events concept operating on the North Sea coast. Comparable on-premise restaurant-plus-events model to Plazand, though less established in the Zandvoort market.

Regional players

• The Coast Beachclub IJmuiden: Beach club near IJmuiden combining full-service dining, beach beds, and event hosting. Same business model and offering mix as Plazand but located on a different stretch of the Dutch coast.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PlaZand
• Instagraminstagram.com/plazand
• LinkedInlinkedin.com/company/strandrestaurant-plazand

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strandrestaurant Plazand