Plaza Resort Club

What Plaza Resort Club does

Plaza Resort Club is a single-property hotel and resort located at 121 West St. in downtown Reno's Riverwalk District, operated as an independent, privately held business with approximately 21 employees. The property originated as an exclusive time-share, which resulted in larger-than-average suite inventory (~500 sq ft) across three configurations: Deluxe King, Deluxe Double Queen, and Deluxe Regal King with full kitchen and jetted tub. On-site amenities include a heated rooftop indoor pool atrium, a guest lounge with billiards, and a fitness center; food and beverage operations consist of Thirsty's Cocktail and Lounge (open Friday and Saturday evenings) and The General Store convenience outlet. The property also operates a newly renovated Banquet Room and Private Bar for corporate events, weddings, reunions, and special gatherings.

The business serves three primary customer segments: leisure and tourist travelers visiting Reno for downtown attractions and outdoor recreation; corporate and business travelers needing team housing in Northern Nevada; and event organizers planning weddings and reunions. A residual legacy customer base of time-share owners accesses the property through RCI Gold Crown Resort exchange privileges. Revenue is generated from nightly room rentals, food and beverage transactions, and event venue bookings, with distribution handled via the company website (integrated with TravelClick OTA), phone reservations, and a Salesforce-based corporate and group sales pipeline. Technology is standard hotel PMS with no disclosed AI or proprietary platform capabilities.

Name

Plaza Resort Club

Legal name

Plaza Resort Club Hotel

Website

https://plazaresortclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Plaza Resort Club is a single-property, gaming-free hotel and resort in downtown Reno's Riverwalk District offering ~500 sq ft suite accommodations, on-site F&B, and event venues to leisure travelers, corporate teams, and event organizers in Northern Nevada.

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Resort-Style Extended-Stay Properties (THAGAEAL)

Keywords

• Hotel accommodations
• Extended stay suites
• Event venue rental
• Resort hospitality
• Vacation exchange

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Nightly and extended-stay hotel room rentals across multiple suite configurations including Deluxe King, Deluxe Double Queen, and Deluxe Regal King units with kitchens. The property originated as a time-share, resulting in larger-than-average suites (nearly 500 sq ft) suitable for longer stays.
2. Food and Beverage: On-site food and beverage operations including Thirsty's Cocktail and Lounge (Friday/Saturday evenings) and The General Store (during front desk hours) offering beer, wine, snacks, and sundries.
3. Group Sales and Event Venues: Revenue from corporate team housing, weddings, reunions, and special events utilizing the newly renovated Banquet Room and Private Bar. Sales inquiries processed through dedicated Salesforce lead form.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Plaza Resort Club operates a single, suite-style hotel and resort in Downtown Reno's Riverwalk District, offering approximately 500 sq ft accommodations in three configurations (Deluxe King, Deluxe Double Queen, Deluxe Regal King Suite) with kitchen amenities. The property also operates on-site food and beverage outlets (Thirsty's Cocktail and Lounge, The General Store) and renovated event venues (Banquet Room and Private Bar) for corporate stays, weddings, reunions, and special events. It carries RCI Gold Crown Resort designation, enabling vacation exchange privileges for time-share owners.

Product overview

Plaza Resort Club is a hotel resort offering spacious suite-style accommodations (approximately 500 sq ft) in three variants: Deluxe King, Deluxe Double Queen, and Deluxe Regal King with full kitchen and jetted tub. The property features amenities including a rooftop heated indoor pool atrium, guest lounge with billiards, and fitness center. Food and beverage options include Thirsty's Cocktail and Lounge and The General Store. Event facilities include a newly renovated Banquet Room and Private Bar. The hotel operates a loyalty program and has a lodging partnership with Palisades Tahoe Ski Resort for ski and adventure packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe King Room
• Deluxe Double Queen Room
• Deluxe Regal King Suite
• Banquet Room & Private Bar
• Thirsty's Cocktail and Lounge
• The General Store
• Loyalty Program

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• RCI (Resort Condominiums International)coreStrategic or Co-development PartnerRCI is a global vacation exchange network. Plaza Resort Club's RCI Gold Crown Resort status indicates compliance with RCI's quality standards and provides exchange privileges allowing time-share owners to trade vacation time at other RCI-affiliated properties worldwide.
• Palisades Tahoe Ski ResortcoreGTM or Marketing PartnerPlaza Resort Club is a proud Lodging Partner of Palisades Tahoe. The partnership provides Plaza guests with discount codes for lift tickets, equipment rentals, and parking at the ski resort. Palisades Tahoe is known for its Olympic legacy and offers year-round activities including aerial tram rides, roller skating, nature walks, and disc golf during non-winter months.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Marriott Vacation Club: Network of timeshare/vacation ownership resorts offering spacious suite-style accommodations with kitchens. Comparable to Plaza's timeshare-originated, extended-stay suite format and provides a benchmark for how vacation ownership properties operate in the resort segment.
• Residence Inn Reno Downtown/Riverfront: Extended-stay hotel in Downtown Reno's Riverfront area featuring suite-style rooms with kitchens. Comparable to Plaza's spacious, kitchen-equipped suites targeting extended-stay corporate and leisure travelers in the same downtown submarket.
• Whitney Peak Hotel: Independent, non-gaming boutique hotel in Downtown Reno catering to business travelers and groups. Highly comparable as a Reno-based, gaming-free alternative competing for the same downtown leisure and corporate demand as Plaza Resort Club.

Broad incumbents

• Peppermill Resort Spa Casino: Large Reno resort with casino, spa, restaurants, and event space. Competes with Plaza for regional leisure and group demand in the broader Reno market while operating at significantly greater scale and amenity breadth.
• Atlantis Casino Resort Spa: Full-service Reno casino resort with spa, dining, and meeting facilities. Comparable as a Reno accommodation competitor that overlaps with Plaza's corporate and leisure segments while offering a much wider amenity portfolio.
• Grand Sierra Resort and Casino: Large Reno resort offering hotel rooms, casino, multiple restaurants, and entertainment. Comparable as a Reno lodging competitor with significantly broader amenities, providing scale benchmarking for Plaza's single-property footprint.
• Eldorado Resort Casino: Full-service casino resort in Downtown Reno with extensive F&B, event, and gaming amenities. Competes with Plaza for downtown lodging demand but bundles gaming and convention space, making it a broader-market incumbent.
• Circus Circus Reno Hotel & Casino: Downtown Reno casino hotel offering gaming, dining, and entertainment amenities. Comparable as a Reno lodging competitor within walking distance of Plaza's Riverwalk District location, but with a much broader gaming and entertainment footprint.
• Silver Legacy Resort Casino: Major casino hotel in Downtown Reno offering gaming, multiple restaurants, and entertainment under one roof. Comparable as a downtown Reno lodging competitor but with a broader amenity portfolio and gaming-led value proposition.

Regional players

• Hyatt Regency Lake Tahoe Resort, Spa and Casino: Lake Tahoe-area resort hotel with spa, dining, and casino amenities. Comparable as a Northern Nevada resort-style lodging property competing for similar regional leisure and ski tourists, though it operates in a different sub-market than Plaza's downtown Reno location.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plazaresortclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaza Resort Club