Plaza Klub

What Plaza Klub does

Plaza Klub is a privately held nightclub and event venue operated by Plaza Kosmos AG in central Zurich at Badenerstrasse 109. The venue operates three integrated spaces — Saal (main hall), Kosmos Klub (second floor), and Bar — running a dense recurring programming calendar that includes weekly themed party nights (Nachtseminar on Thursdays, Plaze to Be on Fridays, Smooth N Sexy on Saturdays), decade-themed parties (2000er Party, 2010er Party), burlesque showcases (Ohh! Lala! Cherie!, Tease Me, Please!), comedy nights (Dini Muetter Comedy), and live concerts featuring international and local artists. Customer segments span nightlife enthusiasts aged 18–35, corporate and private event organizers using the venue for hire, and concert audiences; gender-differentiated entry pricing, student discounts with valid Legi, and group bundle pricing (2-for-1, 3-for-2, 4-for-3) drive volume across consumer segments.

The venue's commercial backbone is a proprietary direct-to-consumer ticketing platform (tickets.plaza-zurich.ch) powered by TicketPlus and managed through a custom nuNight Management System developed and maintained by ZimtDesign GmbH. This system integrates advance ticket sales, lounge and VIP table reservations, customer profiles, and member-program data, with multi-language support (German/English) and payment methods including Apple Pay, Google Pay, TWINT, and credit cards. Distribution extends to third-party platforms (See Tickets, Eventfrog, Ticketcorner, and the ZSG booking system for the Silent Boat Party), while box-office sales on event nights carry a price premium over advance purchase to incentivize pre-booking. Revenue streams include ticket sales, bar revenue across multiple service points, lounge and VIP table reservations (priced via minimum drink consumption requirements), and private event hire.

Go-to-market is event-driven: the venue drives acquisition through a programmed calendar of recurring branded nights, sub-branded Instagram handles per series (@nachtseminar, @official_restlezz, @plazetobe), Facebook, an email newsletter, and WhatsApp, with co-promotion through concert partners (Deputamadre Club, Jazzhane, Gadget Entertainment AG). The wider Plaza group also operates the separately branded Plaza Bar at a sister address with its own reservation system, positioning the venue as a hub within a small Zurich nightlife portfolio.

Name

Plaza Klub

Legal name

Plaza Kosmos AG

Website

https://plaza-zurich.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Plaza Klub is a privately held Zurich nightclub and event venue operated by Plaza Kosmos AG, hosting recurring themed party nights, live concerts, burlesque and comedy shows across multi-floor spaces for nightlife patrons, corporate event clients, and concert audiences.

Ownership category

akta.pro rank

Product category

Nightclub & Live Entertainment Venue

NAICS

Drinking Places (Alcoholic Beverages) (7224), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

akta.pro secondary industries

Nightclubs & Dance Clubs (THAFAEAC), Cabarets & Variety Nightlife (MPAGAIAI), Comedy Clubs (Nightlife Venues) (MPAGAIAH)

Keywords

• Nightclub entertainment venue
• Live concert hosting
• Event ticketing services
• Vip table reservations
• Burlesque and comedy shows

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream from advance and box office ticket sales across all events including party nights, live concerts, comedy shows, and burlesque performances. Tickets are sold through the proprietary ticketing platform with tiered group pricing (2-for-1, 3-for-2, 4-for-3 deals). VIP tables and special seating packages command premium pricing.
2. Lounge and VIP Table Reservations: Premium seating product where customers reserve private lounges or VIP tables for events. Revenue generated through minimum drink consumption requirements and enhanced service packages. Multiple lounge configurations available from 4-25+ person capacity.
3. Bar Sales: On-site beverage sales from multiple bars operating across different venue areas. Promotional deals such as '2 for 1 Softdrinks, Bier und Cüpli' drive volume during specific hours.
4. Private Event Hire: Corporate events, private celebrations, and concert venue rentals. The venue offers dedicated event planning services for custom bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Plaza Klub operates a multi-floor nightclub and live entertainment venue in central Zurich, hosting recurring themed party nights (Nachtseminar, Plaze to Be, Smooth N Sexy), decade-themed parties (2000er, 2010er), live concerts, burlesque shows, and comedy performances. Revenue is generated through advance and box office ticket sales, premium lounge and VIP table reservations with minimum consumption, on-site bar sales, and private/corporate event hire. The venue sells tickets and reservations through its own proprietary ticketing platform and the custom nuNight Management System.

Product overview

Plaza Klub is a nightclub and entertainment venue in Zurich operating multiple rooms (Saal, Kosmos, Bar) with a diverse portfolio of recurring party events and live shows. The venue hosts weekly themed club nights including Nachtseminar (Thursdays), PLAZE TO BE (Fridays), and Smooth N Sexy (Saturdays), along with decade-themed parties (2000er Party, 2010er Party), special events like burlesque shows (Ohh! Lala! Cherie!, Tease Me Please!), comedy nights (Dini Muetter Comedy), and live concerts featuring international artists. Additional services include lounge and VIP table reservations with minimum consumption requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Plaza Bar: Bar and lounge area operated by the Plaza group, located at the venue.
• Plaze To Be
• Nachtseminar
• Smooth N Sexy

Products and services

• Nachtseminar (Thursday party night) Recurring Thursday club night featuring 2010s, 2000s, Hits, Hip Hop and House music plus a special Karaoke Floor, targeted at nightlife enthusiasts aged 18+. Includes group packages, student discounts with Legi until midnight, and lounge/VIP table options.
• Plaze to Be (Friday party night) Recurring Friday club night featuring HipHop, R&B, Afrobeats, Latin Music and 90s/2000s party tunes, with rotating DJs from Lausanne, Geneva, Ticino, Lucerne and Zurich. Includes group deals and VIP table reservations.
• Smooth N Sexy (Saturday party night) Monthly Saturday ladies-favorite party featuring HipHop, R&B, Afrobeats, Dancehall, Latin Music and 90s & 2000s classics, with VIP table options and multi-person group ticket pricing.
• Super Hits! party Multi-floor party featuring the biggest hits from the 90s to 2010s, Hip-Hop classics and current club hits across multiple floors of the venue.
• Die ultimative 2010er Party Decade-themed party featuring all 2010s hits and bangers with DJs playing tracks from artists like Avicii, Flo Rida and LMFAO, with group starter ticket deals and box office entry.
• 2000er Party Decade-themed party celebrating hits from the 2000s with flashing lights and a rainbow-colored dancefloor.
• Hits! Hits! Hits! party Multi-floor party with hits from the 90s, 2000s, 2010s and current chart-toppers.
• All That She Wants / mum'n'bass (women-only party) Women-only afternoon/evening party hosted by Nadja Zimmermann and Olivia El Sayed, featuring Today's Hits, 90s, 2000s, and Hip-Hop.
• HipHop in the City HipHop and R&B event positioned as the alternative to Street Parade, featuring HipHop, Afrobeats, and Latin Music.
• Silent Boat Party Special event co-presented with ZSG (Zürichsee Schifffahrt), billed as Switzerland's first silent party on the water, featuring three DJs and six music genres on wireless headphones.
• Ohh! Lala! Cherie! Burlesque Show Burlesque show featuring international dancers, extraordinary performers, and fire and trapeze acts with DJ Grau music, with tiered Standard, Golden Row and Front Row Table tickets.
• Tease Me, Please! (Swiss Burlesque Showcase) Swiss Burlesque Performers Showcase featuring the best of Swiss burlesque scene, rising talents, and headliners, with Standard, Golden Row and Front Row Table ticketing.
• Dini Muetter Comedy Comedy show hosted by Hamza Raya featuring Swiss comedy artists with food and drinks available.
• Lounge and VIP Table Reservation Reservation service for exclusive lounges and VIP tables within the club, with multiple lounge configurations from 4 to 25+ person capacity, minimum drink consumption requirements, dedicated lounge entrance, and a separate booking phone line.
• Plaza Bar Affiliated bar and lounge venue operated by the Plaza group within the same Zurich complex, with its own online reservation system at plazabar.ch.
• Private and Corporate Event Hire Venue rental and event planning service for corporate events, team celebrations, client entertainment, product launches, private celebrations, and concert venue rentals, with customizable space configurations and dedicated event planning.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• TicketPlus (CouponPlus AG)coreTechnology or IntegrationProvides the ticketing platform infrastructure for tickets.plaza-zurich.ch, handling ticket sales, payment processing, electronic ticket delivery, and box office management. Located at Hardturmstrasse 133, 8005 Zürich.
• ZSG (Zürichsee Schifffahrt)minorStrategic or Co-development PartnerCo-presenter of the Silent Boat Party event - Switzerland's first silent party on the water. Plaza Klub partners with ZSG to offer a unique boat cruise experience combined with continued partying at the venue.
• Zurich TogetherminorStrategic or Co-development PartnerEvent co-presenter for special events like the Silent Boat Party, collaborating on unique entertainment concepts that extend beyond traditional club nights.
• Smith and Smith Wine CompanyminorGTM or Marketing PartnerListed as a partner/vendor on the Plaza website, suggesting a supply relationship for wine products.
• Bar & Club Kommission ZürichminorGTM or Marketing PartnerIndustry association membership indicating Plaza's participation in the Zurich nightlife industry collective.
• Deputamadre ClubcoreStrategic or Co-development PartnerPresented Bandalos Chinos concert at Plaza. Partnership for bringing international indie-pop acts to Zurich. Warm Up Tour DJ provided through this partnership.
• JazzhanecoreStrategic or Co-development PartnerPresented Kalben's 10th Anniversary Tour 'Land of Lost Poets' concert. Festival connection bringing folk/indie-pop artist to the venue.
• Gadget Entertainment AGcoreStrategic or Co-development PartnerCo-presenter of Lotte's 'Wenn du tanzen willst' Tour concert alongside Plaza. Partnership for bringing pop artist performances to the venue.
• ZimtDesign GmbHcoreTechnology or IntegrationDeveloped and maintains the Plaza website and the nuNight Management System used for event reservations, lounge bookings, and customer management.
• DIG-IT!minorGTM or Marketing PartnerListed as a partner on the Plaza website, representing the digital/live entertainment industry connection.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/plazazurich
• Facebookfacebook.com/PlazaKlubZurich
• Instagraminstagram.com/plazaklub
• LinkedInlinkedin.com/company/plaza-klub

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaza Klub