Pleasant Valley Country Club

What Pleasant Valley Country Club does

Pleasant Valley Country Club (PVCC) is a private, non-profit country club located in West Little Rock, Arkansas, founded in the late 1960s with golf course design by architect Joe Finger and PGA consultants Jimmy Demaret and Byron Nelson. The club operates a 27-hole championship golf course with five sets of tees ranging from 5,405 to 7,103 yards, ultra-dwarf bermudagrass putting surfaces installed in 2009, and a 40,000 sq ft practice facility. Surrounding amenities include a 12-court tennis center (8 outdoor hard, 2 soft, 2 covered hard), a state-of-the-art fitness center, an Olympic-sized swimming pool with splash pad, and multiple dining venues (Main Dining, Mixed Foursome Grill, Men's Grill, Lounge) under an Executive Chef. The club also hosts private events (weddings, corporate, social) in a newly renovated clubhouse with capacity for up to 800 guests, and serves as the host venue for the Simmons Bank Championship, a PGA Tour-sanctioned event.

The club serves affluent individuals and families in the West Little Rock metropolitan area across multiple member categories (full golf, social, sport), with additional segments for event hosters and junior athletes. Revenue is generated across seven streams: recurring membership dues, usage-based green and guest fees, professional services (golf lessons, event catering), retail (pro shop, Buyers' Club subscription), F&B transactions, private event bookings, and golf association subscriptions. Pricing for ancillary services is published (lessons at $40–$75, MGA $80/year, LGA $50/year, Buyers' Club $100/year), while membership dues are quote-based. Marketing relies on brand reputation, PGA Tour event visibility, member referrals, and a limited digital presence (website, Facebook, Instagram). The club employs 83 staff across functions including golf operations, tennis instruction, fitness, dining, events, and membership/marketing, indicating a full-service hospitality operation rather than a digitally-enabled platform.

Name

Pleasant Valley Country Club

Legal name

Pleasant Valley Country Club

Website

https://pleasantvalleycountryclub.net

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Private non-profit country club in West Little Rock, Arkansas, operating a 27-hole Joe Finger-designed championship golf course, 12-court tennis center, fitness center, Olympic pool, dining venues, and event facilities for affluent individuals and families, hosting the PGA Tour's Simmons Bank Championship.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Championship golf course
• Tennis facility
• Golf membership
• Event venue

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual and monthly membership fees charged to members for access to all club facilities including golf, tennis, fitness, pool, and dining. Multiple membership classifications available including social and sport memberships.
2. Green Fees and Guest Fees: Revenue from member guests and public play (where applicable) on the 27-hole championship golf course.
3. Golf Lessons and Instruction: Private and group lessons from golf professionals. Individual lessons at $50 (Head Pro) or $40 (Assistant Pro). Video swing analysis lessons at $75. Package rates available (5 lessons for price of 4).
4. Pro Shop Merchandise: Golf equipment and apparel sales including clubs, clothing, and accessories from major brands. Buyers' Club available for $100/year providing merchandise discounts.
5. Food and Beverage: On-site dining venues including Main Dining, Mixed Foursome Grill, Men's Grill, and Lounge. Revenue from restaurant meals, bar sales, and private dining events.
6. Private Events and Weddings: Event hosting including weddings, corporate events, meetings, and social gatherings. Venues include Ballroom (up to 200 guests), Terrace (up to 250 guests), and Lakeview room. Professional banquet and catering services provided.
7. Golf Association Memberships: Annual membership fees for Men's Golf Association ($80/year) and Ladies Golf Association ($50/year) which include play days, socials, and guest privileges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pleasant Valley Country Club is a private country club that sells memberships granting access to a 27-hole championship golf course, 12-court tennis center, fitness center, Olympic-sized swimming pool, multiple dining venues, and event hosting facilities. The club also generates ancillary revenue from golf lessons, pro shop merchandise, food and beverage, and private events including weddings and corporate gatherings.

Product overview

Pleasant Valley Country Club is a private country club offering a comprehensive portfolio of recreational facilities and member services. The core offerings center around a 27-hole championship golf course (ranked top three in Arkansas), a 12-court tennis center with multiple surfaces, state-of-the-art fitness center, Olympic-sized swimming pool, and multiple dining venues. The club provides extensive programming including golf lessons with video analysis, junior development programs (both golf and tennis), Ladies and Men's golf associations, USTA tennis leagues, and the Ladies Tennis Association. Event hosting capabilities include weddings, corporate meetings, and social events in the newly renovated clubhouse with capacity up to 500 guests. The club also operates an award-winning golf shop and offers various membership classifications to access all facilities and programs.

Differentiator

Problem solved

Functional benefit

Products and services

• 27-Hole Championship Golf Course
• Tennis Center
• Fitness Center
• Olympic-Sized Swimming Pool & Aquatics
• Dining Venues
• Event & Wedding Services
• Golf Shop
• Golf Programs & Lessons
• Adult Tennis Program
• Junior Development Tennis Program
• Membership Programs

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Simmons Bank Championship (PGA Tour)coreStrategic or Co-development PartnerPVCC serves as the host venue for the annual Simmons Bank Championship, a PGA Tour-sanctioned event. The championship attracts professional golfers and national media attention to the club, enhancing its reputation as a premier golf destination in the Mid-South.
• USTA (United States Tennis Association)minorStrategic or Co-development PartnerThe club hosts multiple USTA League teams and participates in USTA-sanctioned tennis competitions, providing competitive play opportunities for members.
• PGA Junior LeagueminorStrategic or Co-development PartnerPVCC participates in PGA Junior League, a team-based golf league for juniors. In two years of participation, PVCC finished 1st and tied for 1st in its division, sending 7 players to Regional All-Star Championship.

Scale indicators4 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Chenal Country Club: Private country club in west Little Rock, Arkansas, offering 36 holes of golf, tennis, fitness, dining, and aquatics under a membership model. Directly comparable to PVCC in terms of geographic market, member demographics, amenity mix, and price tier.
• The Alotian Club: Highly exclusive private golf club in Roland, Arkansas, designed by Tom Fazio. Comparable to PVCC as a top-tier private Arkansas club competing for the state's most affluent golfers and national elite membership.
• Country Club of Little Rock: Historic private country club in Little Rock, Arkansas, with golf, tennis, swimming, dining, and event facilities. Competes with PVCC for the same affluent West Little Rock and central Arkansas membership base.

Regional players

• Big Cedar Lodge: Golf-focused resort destination in the Ozark region featuring multiple championship courses including Payne's Valley. Comparable to PVCC as a prominent Mid-South golf property blending private and resort-style programming.
• Champions Run Golf Club: Private member-owned golf and country club in the Little Rock area offering golf, tennis, pool, and dining. Comparable as a competing private club in the same metro, though at a slightly different price tier.

Broad incumbents

• Pinehurst Resort: Iconic multi-course golf resort in North Carolina with extensive country club amenities, F&B, and event hosting. Comparable as a benchmark premium golf destination with championship pedigree and event-hosting scale that exceeds PVCC.
• Discovery Land Company: Developer and operator of ultra-high-end private golf and lifestyle communities. Comparable to PVCC at the premium end of the private club market as a benchmark for luxury member experience and amenity programming.
• Pebble Beach Resorts: Legendary coastal golf resort owned by a membership organization with multiple courses, lodging, and F&B. Comparable to PVCC as a private-membership-owned golf destination with national brand prestige and a major professional-tournament hosting role.
• Invited (formerly ClubCorp): Largest operator of private country clubs in the United States, running more than 200 golf, country, city, and athletic clubs. Comparable to PVCC as a multi-club private membership operator that competes in the same country club category across many markets.

Emerging players

• Topgolf Callaway Brands: Operator of golf entertainment venues and a major golf equipment manufacturer. Comparable to PVCC as an adjacent competitor for leisure spend and member recruitment, targeting younger and more casual audiences rather than traditional full-golf members.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pleasantvalleycc
• Instagraminstagram.com/pleasantvalley_cc
• LinkedInlinkedin.com/company/pleasant-valley-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pleasant Valley Country Club