Great Yarmouth Pleasure Beach

What Great Yarmouth Pleasure Beach does

Great Yarmouth Pleasure Beach is a heritage seaside amusement park located on the seafront at Great Yarmouth, Norfolk, England. Founded in 1909, it operates as one of the long-standing visitor attractions on the East Anglian coast, serving regional tourists, day-trippers, and family visitors drawn to the traditional British seaside. The park runs rides and attractions from a single fixed location, with no disclosed multi-site footprint and no other operating geographies documented in the source data.

From a business-model perspective, the venue monetises through on-site ticket and ride sales typical of independent amusement parks: per-ride payments, day passes, and ancillary concession income. The firmographic record shows a lean headcount of 17 employees, which is consistent with a seasonal, single-site operation rather than a scaled platform business. There is no disclosed pricing model, no public revenue figure, no subsidiaries, no parent company, and no documented corporate transactions in the available data. Source pages from the operator's web presence returned only a verification/loading message rather than corporate disclosure, so most standard data points (revenue, ownership, management team, certifications) remain unconfirmed.

The strategic posture implied by the available data is that of a small, privately held, heritage entertainment operator focused on a single physical site. There are no signals of recent funding rounds, acquisitions, leadership changes, partnerships, product launches, regulatory actions, or geographic expansion. As a result, the analytical view is bounded by what the firmographic record confirms — a 115-year-old leisure venue at a fixed Norfolk seafront location — and any further inference about strategy, growth, or technology adoption cannot be supported by the source material.

Name

Great Yarmouth Pleasure Beach

Website

https://pleasure-beach.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Yarmouth Pleasure Beach is a heritage seaside amusement park in Great Yarmouth, England, founded in 1909. The privately held, single-site venue serves regional tourists and family day-trippers on the Norfolk coast with traditional rides and attractions.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Core offering

Great Yarmouth Pleasure Beach operates a traditional seaside amusement park located on the coast of Great Yarmouth, England, offering rides, attractions, and family entertainment to visiting tourists and local residents. Established in 1909, it is one of the historic pleasure beaches in the United Kingdom, providing outdoor leisure experiences as its core service.

Differentiator

Problem solved

Functional benefit

Products and services

• Great Yarmouth Pleasure Beach (Amusement Park) A traditional seaside amusement park offering rides, attractions, and family entertainment to visitors of the Great Yarmouth coast in Norfolk, England. Geared to families, tourists, and day-trippers seeking outdoor leisure experiences at a UK coastal resort.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Dreamland Margate: Revived heritage seaside amusement park on the Kent coast. Operates roller coasters and amusement rides in a traditional seaside park format, directly comparable to the Great Yarmouth offering.
• Pleasurewood Hills: Theme park located in Suffolk, East Anglia, near the Great Yarmouth coastline. Competes for the same regional East Anglian family day-trip and tourism market with rides and attractions in a similar tier.
• Paultons Park: Independent UK theme park in Hampshire known for Peppa Pig World. Comparable as an independent, family-focused amusement operator with a regional draw and ride-led offering.
• Blackpool Pleasure Beach: Iconic UK seaside amusement park offering rides and attractions on the Lancashire coast. The closest direct analogue to Great Yarmouth Pleasure Beach, sharing the seaside amusement park business model and UK coastal customer base.
• Flamingo Land: Yorkshire-based theme park combining rides with a zoo. Comparable operating model and UK regional family tourism customer base, though with a larger ride portfolio.
• Brighton Palace Pier: Seaside amusement pier on the south coast of England offering rides, arcade, and attractions. Closely comparable seaside entertainment venue with a similar coastal leisure customer profile.

Broad incumbents

• LEGOLAND Windsor: Merlin-operated family theme park adjacent to Windsor Castle. Competes for UK family leisure spend with a strong IP-led proposition and substantially larger marketing and reinvestment budget.
• Drayton Manor: Larger Staffordshire-based theme park with rides and on-site accommodation. Operates in the same UK family amusement market with broader scale and capital base.
• Alton Towers: Merlin Entertainments flagship UK theme park in Staffordshire. A much larger amusement operator targeting the same UK family day-trip market with significantly greater ride investment capacity.
• Thorpe Park: Merlin-operated UK theme park in Surrey focused on thrill rides. A well-capitalised competitor drawing from the broader UK amusement and family leisure market.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/great-yarmouth-pleasure-beach

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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