Plewa SchornsteinTechnik und Heizsysteme GmbH

What Plewa SchornsteinTechnik und Heizsysteme GmbH does

Plewa SchornsteinTechnik und Heizsysteme GmbH (operating as PLEWA wärme & energie GmbH) is a German manufacturer of chimney systems and integrated heating solutions founded in 1870 and headquartered in Schwandorf-Klardorf, Bavaria. The company is credited as the inventor of the ceramic pipe chimney and holds the original patent on three-shell chimney construction (fireclay inner pipe, insulation, mantle stone). PLEWA sells to construction companies, architects and planners, and private home builders, primarily within Germany, with a limited Export division offering ceramic pipe products internationally.

The company's product portfolio spans chimney systems — prefabricated assembly chimneys (Montage-Schornstein M), floor-high prefabricated chimneys (Fertigteil-Schornstein F), stainless steel chimneys including the PLEWA DuoTherm double-walled variant, and custom project/special chimneys using the LA90 multi-function shaft — plus integrated fireplace units (PLEWA classic and PLEWA classic PANORAMAplus) where the stove is built directly into the chimney, requiring only 55x55 cm of floor space. In 2024 the company launched the PLEWA POWERHOUSE, a holistic home energy concept combining photovoltaic with battery storage, electric surface heating, clay building plates, and the integrated fireplace to deliver CO2-neutral, energy-autarkic heating compliant with the German Building Energy Act (GEG) and KfW Efficiency House 40 standards. Products are designed to meet 1. BImSchV Stage 2 emissions limits and operate room-air-independently for modern low-energy and passive houses.

Revenue is generated primarily through direct hardware sales — quote-based for projects and listed via a B2B customer portal (Geschäftskunden-Bereich) — supplemented by in-house after-sales service. The go-to-market combines a field sales force (Fachberater im Außendienst) for B2B consultation, a self-serve portal for registered business customers, indirect distribution through architects and construction-company specification, and content marketing (PLEWA Energie-Blog, social media, newsletter via CleverReach, trade fairs) targeting both professional and consumer audiences. The company is privately held with no disclosed funding, parent, or acquisition activity, and is led by Managing Director Ernst-Hermann Richter.

Name

Plewa SchornsteinTechnik und Heizsysteme GmbH

Legal name

PLEWA wärme & energie GmbH

Website

https://plewa.de

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

1–10 employees

Short description

PLEWA wärme & energie GmbH is a privately held German manufacturer of chimney systems and integrated fireplaces, serving construction companies, architects, and private home builders in Germany with the POWERHOUSE integrated energy concept for CO2-neutral residential heating.

Ownership category

akta.pro rank

Headquarters

HQ city

Schwandorf-Klardorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Chimney System Sales: PLEWA manufactures and sells a range of chimney systems including prefabricated assembly chimneys (Montage-Schornstein M), prefabricated floor-by-floor chimneys (Fertigteil-Schornstein F), stainless steel chimneys (Edelstahl-Schornstein), and custom project/special chimneys (Projekt-/Sonderschornstein). Revenue is generated through direct B2B sales to construction companies, architects, and builders, as well as through field sales representatives.
2. Integrated Fireplace (Ofen im Schornstein) Sales: Sale of PLEWA classic and PLEWA classic PANORAMAplus fireplace units integrated into chimney systems. These are sold as complete units with the chimney to construction companies, builders, and through the B2B partner portal.
3. PLEWA POWERHOUSE Complete System Sales: Integrated energy systems combining PV, battery storage, electric surface heating, clay building plates, and integrated fireplaces sold as a holistic package for new construction projects targeting energy autarky.
4. After-Sales Service and Customer Support: PLEWA operates its own in-house customer service department (firmeneigener Kundendienst) providing installation consultation, on-site briefings, and emergency support. Service is offered as part of the product ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Plewa manufactures and sells chimney systems and integrated heating solutions for new residential construction. Core offerings include prefabricated chimneys (Montage-Schornstein M, Fertigteil-Schornstein F), stainless steel chimneys (Edelstahl-Schornstein), custom project chimneys (Projekt-/Sonderschornstein), and integrated fireplaces built directly into the chimney (PLEWA classic, PLEWA classic PANORAMAplus). The flagship PLEWA POWERHOUSE concept combines photovoltaic systems, battery storage, electric surface heating, clay building plates, and integrated fireplaces into a complete CO2-neutral home energy platform.

Product overview

Plewa SchornsteinTechnik und Heizsysteme GmbH is a chimney and heating system manufacturer offering a portfolio of integrated products centered on the core offerings of Öfen im Schornstein (stoves integrated into chimneys) and Schornsteine (chimney systems). The product line includes two main stove models: the PLEWA classic and the PLEWA classic PANORAMAplus, which integrate directly into the chimney system. Chimney offerings span multiple types: Montage-Schornstein M, Fertigteil-Schornstein F, Edelstahl Schornstein, and custom Projekt-/Sonderschornsteine. The company also provides complementary products including Photovoltaik systems, Lehmbauplatten (clay building plates), and Elektroflächenheizung (electric surface heating). The flagship platform, PLEWA POWERHOUSE, unifies all these components—PV, PANORAMAplus oven, clay plates, and surface heating—into a complete autonomous energy supply system designed for CO2-neutral heating without fossil fuels.

Differentiator

Problem solved

Functional benefit

Brands

• PLEWA POWERHOUSE: An all-in-one autonomous energy supply concept combining photovoltaic, clay building plates, surface heating, and integrated stove technology for CO2-neutral heating.
• PLEWA classic
• PLEWA classic PANORAMAplus
• PLEWA DuoTherm

Products and services

• PLEWA classic - Der Klassiker A classic integrated fireplace built directly into the chimney structure, occupying only 55 x 55 cm of floor space, delivering 5.0 kW heat output at over 83% efficiency and suitable for rooms up to approximately 70 sqm. Targeted at new residential construction customers needing compact, compliant, and aesthetically integrated heating.
• PLEWA classic PANORAMAplus An advanced room-air-independent prefabricated fireplace stove combining oven and chimney in one unit, with a total heat output of 7.8 kW, efficiency over 83%, and an extra-large 3D panoramic viewing window. Designed for new construction homes meeting modern building energy standards.
• Montage-Schornstein M (M.KE) A modular assembly chimney system with pre-mounted insulation, round annular gap for combustion air, and high-quality ceramic lining, designed for quick and flexible installation. Targeted at construction companies and architects requiring certified, standardized chimney installations.
• Fertigteil-Schornstein F (F.KE) A prefabricated floor-high chimney system available in single, double, or triple-flue versions, designed for rapid installation on construction sites with consistent functional reliability over a long service life. Targeted at construction companies needing time-efficient new-build installations.
• Edelstahl-Schornstein (Stainless Steel Chimney) Stainless steel chimney systems available in single-wall or double-wall variants (including PLEWA DuoTherm), offering high temperature resistance up to 600°C, corrosion resistance, and long service life suitable for liquid and solid fuels. Used in renovation and new construction projects.
• Projekt-/Sonderschornstein (Custom/Project Chimney) Custom chimneys engineered to specification, featuring the LA90 multi-function shaft system that can be equipped with PP, stainless steel, and/or ceramic pipes in various configurations (1-, 2-, 3-, or 4-flue) for heights up to 30 meters. Pre-fabricated at the factory and delivered ready for crane installation. Targeted at commercial builders, real estate developers, and serial house builders.
• PLEWA POWERHOUSE A complete autonomous energy supply system combining four integrated components: PV panel arrays with battery storage, the PANORAMAplus oven, clay building plates for heat storage and climate regulation, and electric surface heating systems. Designed for CO2-neutral heating without oil or gas in single-family homes, duplexes, multi-family homes, and holiday homes.

Quantifiable outcome

• Energy autarky: best-case scenario with PLEWA POWERHOUSE achieves zero monthly energy costs compared to conventional alternatives
• +5 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• BDH – Bundesverband der Deutschen Heizungsindustrie (German Heating Industry Association)moderateOthersPLEWA wärme & energie GmbH is a member of the BDH (Bundesverband der Deutschen Heizungsindustrie), the German Heating Industry Association. BDH represents manufacturers of heating, ventilation, and air conditioning equipment in Germany. PLEWA participates in BDH industry advocacy, standards development, and policy engagement related to heating energy regulations, GEG implementation, and the energy transition in the building sector.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Spartherm: Spartherm is a major German manufacturer of premium fireplace inserts, stoves, and tunnel fireplaces. It competes with PLEWA in the residential fireplace and stove category, particularly with premium, design-oriented solutions for new construction and renovation projects.
• Raab Kaminöfen: Raab is a German fireplace and stove manufacturer offering wood-burning stoves, fireplace inserts, and related chimney products. It directly overlaps with PLEWA's residential fireplace and Ofen im Schornstein-style products for the German market.
• Hase Kaminöfen: Hase is a German designer and manufacturer of wood-burning stoves and fireplaces. It competes with PLEWA's integrated fireplace solutions in the premium residential heating market with emphasis on design and efficiency.
• Hark GmbH: Hark is a leading German fireplace and stove specialist with a broad portfolio of fireplaces, stoves, and chimney solutions. It competes with PLEWA across both fireplace units and the broader residential heating value chain in Germany.
• Storch (Schornstein- und Abgastechnik): Storch is a German chimney and exhaust technology manufacturer offering prefabricated and stainless steel chimney systems. It is a direct competitor to PLEWA's Montage-Schornstein and Edelstahl-Schornstein product lines for residential and commercial projects.
• Schiedel (BMI Group): Schiedel is one of Europe's leading chimney system manufacturers with a comparable product portfolio of prefabricated, stainless steel, and modular chimney systems. It is the closest direct competitor to PLEWA in the German chimney market, serving the same construction company and architect customer base.
• Brunner (Ulrich Brunner GmbH): Brunner is a German manufacturer of heating fireplaces, tiled stoves (Kachelöfen), and chimney systems. It overlaps with PLEWA across biomass heating solutions and serves a similar B2B and architectural specification channel in German-speaking markets.

Regional players

• Haas + Sohn (Austrian/German): Haas + Sohn is an Austrian fireplace and stove manufacturer with strong presence in DACH markets. It overlaps with PLEWA's residential biomass heating portfolio and serves similar architectural and construction company channels across German-speaking Europe.
• Contura (Sweden): Contura is a Swedish premium fireplace and stove manufacturer with European distribution. It overlaps with PLEWA's fireplace product category and competes in the European wood-burning heating market, though primarily serving Nordic and Northern European markets rather than Germany directly.

Emerging players

• Wodtke (Hargassner subsidiary): Wodtke is a German pellet stove and fireplace manufacturer, now part of the Hargassner group. It represents an emerging player in the European biomass heating market with growing relevance to PLEWA's renewable heating product positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCexample
• Facebookfacebook.com/plewa
• LinkedInlinkedin.com/company/plewa-schornsteintechnik-und-heizsysteme-gmbh
• Instagraminstagram.com/plewa_de
• Pinterestpinterest.com/plewa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plewa SchornsteinTechnik und Heizsysteme GmbH