Pllek NDSM
Pllek is a single-location sustainable restaurant and event venue on Amsterdam's NDSM wharf, offering plant-forward dining, group packages, and private event hire for individuals, corporate clients, and wedding hosts.
- Company typePrivate
- Founded2011
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pllek NDSM does
Pllek is a single-location restaurant and event venue operating as PLLEK B.V. on the NDSM wharf in Amsterdam-Noord, Netherlands. Founded in 2011 by Sjoerd Steenbeek, the business runs a casual dining restaurant with a plant-forward menu (over 75% vegetarian, 25% vegan) alongside a private event venue hire for weddings, corporate events, and group celebrations. The waterfront site includes indoor dining, an outdoor terrace, a constructed beach area, and an adjacent event hall accommodating up to 140 persons, with an expanded seasonal BBQ capacity of 170 persons on the terrace and beach (April-September). The restaurant has been recognized as the largest green restaurant in Amsterdam and received the Falco Eleanorae Award in 2023 for sustainability leadership.
The company generates revenue through four primary streams: daily restaurant service (breakfast, lunch, dinner to walk-in and reservation guests), group dining packages (Family-Style 2- or 3-course menus for 9-40 persons at €25-€42.50 per person), private event venue hire (up to 140 persons, separately hired event hall), and seasonal BBQ and private dining services. Distribution is exclusively direct-to-consumer via the single physical location, with reservations accepted through the company website, email ([email protected]), and phone (+31 20-290 0020). Marketing relies on the company website, a monthly email newsletter, social media, and a curated event programming calendar that includes Ecstatic Dance, Dine & DJ nights, outdoor cinema (Films with a View), wellness workshops, and children's programs. The business is privately held, bootstrapped, founder-owned, and operates solely within the Netherlands with no disclosed multi-site expansion, franchise model, or third-party delivery.
Pllek NDSM firmographics
Firmographics- Name
- Pllek NDSM
- Legal name
- PLLEK B.V.
- Website
- https://pllek.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pllek is a single-location sustainable restaurant and event venue on Amsterdam's NDSM wharf, offering plant-forward dining, group packages, and private event hire for individuals, corporate clients, and wedding hosts.
- Ownership category
- akta.pro rank
Pllek NDSM industry classification
Industry- Product category
- Restaurant and Event Venue Hospitality
- NAICS
- Restaurants and Other Eating Places (72251), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
- akta.pro secondary industries
- Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Destination Wedding Planning (HSACABAD), Venue & Banquet Hall Catering (THAFAIAC)
Keywords
Where Pllek NDSM is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Pllek NDSM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Restaurant dining: Daily restaurant service offering breakfast, lunch, and dinner with an extensive menu of feel-good food including vegetarian, vegan, fish, and meat options. Revenue from food and beverage sales to walk-in and reservation guests.
- Group dining packages: Family-Style group dining packages for 9-40 persons including 2-course (€37.50) and 3-course (€42.50) set menus. Drinks excluded from arrangements. Also available: group lunch 2-gangen (€25) and 3-gangen (€30).
- Private event venue hire: Event space rental for corporate events, weddings, birthdays, and other celebrations. Space accommodates up to 140 persons depending on setup. Includes facilities for meetings, presentations, and parties with optional catering.
- BBQ and private dining events: Seasonal barbecue events (April-September) accommodating up to 170 persons on terrace and beach. Private dining arrangements for 50-150 persons with 2 or 3-course Family Style dinner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Family-Style 2-course dinner for groups of 9-40 |
| Unit Pricing | Pay-as-you-go | Family-Style 3-course dinner for groups of 9-40 |
| Unit Pricing | Pay-as-you-go | Group lunch 2-gangen for groups of 9-40 |
| Unit Pricing | Pay-as-you-go | Group lunch 3-gangen for groups of 9-40 |
| Unit Pricing | Pay-as-you-go | Desserts ranging from €4.50-€15.50 |
| Unit Pricing | Pay-as-you-go | Bites/bar menu from €6.50-€25 |
| Unit Pricing | Pay-as-you-go | Hot drinks €3.50-€5, cocktails €8.50-€14.50, beers €4-€7 |
| Unit Pricing | Pay-as-you-go | Wines by glass from €5.50-€8.50, bottles from €30-€79 |
| Unit Pricing | Pay-as-you-go | New Year's Eve party tickets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pllek NDSM product offering
Product offeringCore offering
Pllek operates a single-location waterfront restaurant and event venue on the historic NDSM wharf in Amsterdam-Noord, serving sustainable, seasonal, plant-forward cuisine for breakfast, lunch, and dinner. The business also rents an adjacent industrial-chic event hall accommodating up to 140 persons for weddings, corporate events, meetings, and private celebrations, complemented by seasonal BBQ services on terrace and beach areas for up to 170 guests.
Product overview
Pllek is a single-location hospitality business combining a sustainable restaurant with event venue rental services. The core offering is Restaurant Pllek, a plant-forward Amsterdam establishment serving seasonal feel-good food (75%+ vegetarian, 25%+ vegan options). Supporting modules include private event venue rental, group dining packages (lunch and dinner for 9-40 guests), and seasonal BBQ services (April-September, up to 170 guests). The venue can accommodate up to 140 event attendees and features a sun-drenched terrace with Amsterdam skyline views.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Pllek A relaxed, open-minded waterfront restaurant in Amsterdam offering feel-good food that is healthy, sustainable, and satisfying. Features seasonal dishes with vegan and vegetarian options alongside fish and meat selections, with kitchen open daily until 22:00. Open Monday-Thursday 09:30-01:00, Friday-Saturday 09:30-02:00, Sunday 09:30-01:00.
- Event Venue Rental
Quantifiable outcome
- Sustainability leadership recognized with Falco Eleanorae Award
Companies that use Pllek NDSM
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Pllek NDSM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pllek NDSM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Karakter WijnimportcoreWine partnership with local Amsterdam-Noord neighbor Karakter Wijnimport for wine selection. Together they carefully select wines four times per year based on seasonal menu. Majority of wines are made organically, though not all carry organic SKAL certification.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Pllek NDSM competitors and assessment
Company assessmentDirect peers
- Strandbad Blijburg: Amsterdam IJburg beach venue with restaurant, bar and event hosting; comparable summer-driven waterfront hospitality and event hire model to Pllek.
- Canvas: Amsterdam waterfront restaurant and bar with a focus on casual dining, cocktails, and events; comparable casual waterfront positioning and event-driven revenue mix.
- Noorderlicht: Cafe, bar and event space on the NDSM wharf serving food, drinks, and events; competes for the same NDSM footfall and overlapping corporate/event client base.
- Restaurant De Kas: Amsterdam sustainability-focused restaurant with seasonal, locally sourced cuisine and private dining; the closest concept peer to Pllek's plant-forward, sustainability-led positioning.
- Strandzuid: Amsterdam beach club and event venue combining restaurant service with private event hire; matches Pllek's beach-and-event positioning with comparable capacity and seasonality profile.
- Hannekes Boom: Iconic Amsterdam waterfront bar and eatery near Oosterdok; directly comparable casual waterfront dining/bar business with similar late-night hours and event-friendly vibe.
- IJ Kantine: Casual waterfront restaurant located on the same NDSM wharf in Amsterdam; offers an immediately comparable operating environment, customer mix, and casual waterfront dining model.
- De Plantage: Amsterdam restaurant and event venue with private dining and group hosting; competes for similar corporate, wedding, and private celebration demand with comparable capacity.
- Café Breda: Long-established Amsterdam all-day casual restaurant and bar; comparable Dutch casual dining positioning, group reservation flow, and city-centre catchment.
Broad incumbents
- Hotel Arena: Amsterdam hotel with on-site restaurant, bar, and event/wedding facilities; broader portfolio player with overlapping F&B and event venue capabilities but operating primarily through lodging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pllek NDSM social profiles
Digital presencePllek NDSM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pllek NDSM leadership team
Management profileNumber of profiles
Profiles1 record
Pllek NDSM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pllek NDSM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pllek NDSM
What does Pllek NDSM do?
Pllek operates a single-location waterfront restaurant and event venue on the historic NDSM wharf in Amsterdam-Noord, serving sustainable, seasonal, plant-forward cuisine for breakfast, lunch, and dinner. The business also rents an adjacent industrial-chic event hall accommodating up to 140 persons for weddings, corporate events, meetings, and private celebrations, complemented by seasonal BBQ services on terrace and beach areas for up to 170 guests.
Is Pllek NDSM a public or private company?
Pllek NDSM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pllek NDSM founded?
Pllek NDSM was founded in 2011. It employs 11 to 50 people.
Where is Pllek NDSM based?
Pllek NDSM is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Pllek NDSM make money?
Four revenue lines are on record. Restaurant dining is the primary driver. The others are group dining packages, private event venue hire and BBQ and private dining events.
Who are Pllek NDSM's main competitors?
Direct peers on record are Strandbad Blijburg, Canvas, Noorderlicht, Restaurant De Kas, Strandzuid, Hannekes Boom, IJ Kantine, De Plantage and Café Breda. Hotel Arena is listed as a broad incumbent.
Does Pllek NDSM have an API?
No public API is recorded for Pllek NDSM.
What industry is Pllek NDSM in?
Pllek NDSM's product category is Restaurant and Event Venue Hospitality. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants, with a secondary code of THAFAEAJ, Rooftop Bars & Beach/Pool Bars. Its NAICS code is 72251 and its SIC code is 5810.