Plopsa
Plopsa is a Belgian theme park and leisure operator, subsidiary of Studio 100, running 12+ theme parks, water parks, hotels, and event venues across Belgium, the Netherlands, and Germany, serving both family consumers via admissions and enterprise clients via the Plopsa Business corporate events division.
- Company typePrivate
- Founded-
- HeadquartersDe Panne, Belgium
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Plopsa does
Plopsa is a Belgian theme park and leisure operator headquartered in De Panne, Belgium, founded in 2000 and operating as a wholly-owned subsidiary of Studio 100, a diversified Belgian entertainment conglomerate. The company operates 12+ properties across Belgium, the Netherlands, and Germany, encompassing outdoor and indoor theme parks (Plopsaland Belgium with 55 attractions, Plopsaland Deutschland with 40+ attractions, Plopsa Indoor Hasselt, Plopsa Indoor Coevorden, Plopsa Coo Ardennes, Plopsa Station Antwerp), water parks (Plopsaqua De Panne, Plopsaqua Hannut-Landen), hospitality assets (Plopsaland Theater Hotel with 117 rooms, Plopsaland Village, Studio 100 Chalets, Plopsaland Basecamp), and theatrical venues (Studio 100 Theater). Underlying content is built on Studio 100's IP library of family entertainment characters and media properties.
Plopsa generates revenue through five principal streams: theme park admissions, corporate event services (delivered through the dedicated Plopsa Business B2B division), catering and F&B across themed restaurants, accommodation, and pre-packaged or tailor-made themed experiences. Pricing is quote-based for corporate events and undisclosed for consumer admissions. The go-to-market combines direct-to-consumer marketing across six social platforms and email with an enterprise field sales motion for corporate clients — named B2B customers include Kraft Heinz, Kellogg's, City of Zaventem, Meli, Kidibul, and Vivaldis. The corporate business targets verticals including consumer goods, government, and staffing for family days, team building, conferences, and milestone celebrations.
The company employs 313 people and operates as a private subsidiary within the Studio 100 group, which provides content IP, brand recognition, and cross-media distribution. No funding rounds, M&A activity, or AI/ML capabilities are disclosed in the source data. Strategic positioning centers on leveraging Studio 100's content moat to operate a multi-format, multi-country leisure portfolio with both consumer (B2C) and corporate (B2B) revenue exposure.
Plopsa firmographics
Firmographics- Name
- Plopsa
- Legal name
- Plopsa
- Website
- https://plopsabee2bee.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Plopsa is a Belgian theme park and leisure operator, subsidiary of Studio 100, running 12+ theme parks, water parks, hotels, and event venues across Belgium, the Netherlands, and Germany, serving both family consumers via admissions and enterprise clients via the Plopsa Business corporate events division.
- Ownership category
- akta.pro rank
Plopsa industry classification
Industry- Product category
- Theme Park & Family Entertainment Operations
- NAICS
- Amusement and Theme Parks (71311), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)
- akta.pro secondary industries
- Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Conference Centers & Dedicated Meeting Venues (THAHAAAB)
Keywords
Where Plopsa is headquartered
LocationHeadquarters
- HQ city
- De Panne
- HQ country
- Belgium
- HQ region
- Europe
Offices7 records
Markets served
Plopsa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Theme Park Admissions: Entry fees to theme parks including Plopsaland Belgium, Plopsaland Deutschland, and multiple indoor theme parks across Belgium, Netherlands, and Germany.
- Corporate Event Services: Venue rental for corporate events, meetings, team building, and celebrations including halls, meeting rooms, and ballrooms.
- Catering and Food & Beverages: On-site themed restaurants, catering services, and food & beverage offerings at parks and venues.
- Accommodation: Overnight stays including hotel rooms at Plopsaland Theater Hotel (117 rooms), villas, chalets, and camping accommodations.
- Packages and Experiences: Pre-packaged and custom-themed event experiences for corporate clients including family days, team events, and celebrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Pre-configured corporate event packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Plopsa product offering
Product offeringCore offering
Plopsa operates a chain of themed family entertainment destinations — including outdoor and indoor theme parks, water parks, a themed hotel, holiday villages, and a theater — across Belgium, the Netherlands, and Germany, built around Studio 100 character IP. In parallel, its Plopsa Business unit sells those same physical venues as off-site locations for corporate events, meetings, team-building, family days, and celebrations, bundling venue rental, catering, themed entertainment, and accommodations into pre-designed or fully custom packages.
Product overview
Plopsa operates a diversified theme park, water park, and accommodation portfolio under a unified brand, encompassing theme parks (Plopsaland Belgium with 55 attractions, Plopsaland Deutschland with 40+ attractions, Plopsa Indoor Hasselt, Plopsa Coo Ardennes, Plopsa Indoor Coevorden), water parks (Plopsaqua De Panne, Plopsaqua Hannut-Landen), accommodations (Plopsaland Theater Hotel with 117 rooms, Plopsaland Village, Studio 100 Chalets, Plopsaland Basecamp), and venues (Studio 100 Theater, Plopsa Station Antwerp). The Plopsa Business B2B offering provides corporate event services including themed packages, tailor-made events, catering, and venue rentals across these locations.
Differentiator
Problem solved
Functional benefit
Brands
- Plopsaland Belgium: Belgium's largest theme park with 55 attractions and a wide range of catering options in themed restaurants
- Plopsaland Deutschland
- Plopsaland Theater Hotel
- Plopsa Business
- Plopsaqua De Panne
- Plopsa Indoor Hasselt
- Plopsa Station Antwerp
- Plopsaqua Hannut-Landen
- Plopsa Coo Ardennes
- Plopsa Indoor Coevorden
- Plopsaland Village
- Plopsaland Basecamp
- Studio 100 Chalets
- Studio 100 Theater
Products and services
- Plopsa Business (Corporate Event Services)
Companies that use Plopsa
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Plopsa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plopsa partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Plopsa competitors and assessment
Company assessmentBroad incumbents
- Center Parcs: European holiday village operator offering themed short-stay accommodations with on-site activities; comparable to Plopsaland Village, Studio 100 Chalets, and Plopsaland Theater Hotel on lodging-plus-experiences.
- Disneyland Paris: Europe's premier destination theme park with hotels, F&B, and corporate event capabilities; sets the upper-bound benchmark for IP-driven, multi-revenue parks-plus-hospitality operations like Plopsa.
- LEGOLAND (Merlin Entertainments): IP-driven themed park chain with European resorts combining attractions and on-site hotels; highly analogous to Plopsa's IP-tied parks and integrated accommodation model.
- Europa-Park: Germany's largest theme park and a European destination incumbent; competes across the DACH region and offers parks-plus-hotels similar to Plopsa's bundle, though at much larger scale.
Emerging players
- Tropical Islands Resort: Large indoor water park and resort destination in Germany; comparable to Plopsaqua De Panne and Plopsaqua Hannut-Landen on aquatic family entertainment plus accommodation bundling.
Direct peers
- Efteling: Dutch theme park operator with a similar Benelux footprint and family-focused themed attractions; directly competes with Plopsa for both consumer visits and corporate event bookings in the same regional market.
- Toverland: Dutch theme park operating indoor and outdoor attractions plus accommodations; closely comparable in market geography (Benelux) and product mix to Plopsa's parks-plus-stay offering.
- Phantasialand: German theme park known for themed environments, indoor attractions, and on-site hotels — directly comparable to Plopsaland Deutschland and Plopsaland Theater Hotel in the German market.
- Walibi Belgium: Belgian theme park with indoor/outdoor attractions and seasonal F&B; competes head-to-head with Plopsaland Belgium and Plopsa Indoor properties for regional family entertainment spend.
- Bobbejaanland: Belgian theme park owned by a major international leisure group; a direct regional competitor to Plopsaland on day-trip admissions and family audiences.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Plopsa social profiles
Digital presencePlopsa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plopsa leadership team
Management profileNumber of profiles
Plopsa subsidiaries and ownership
Company hierarchySubsidiaries13 records
Plopsa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plopsa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plopsa
What does Plopsa do?
Plopsa operates a chain of themed family entertainment destinations — including outdoor and indoor theme parks, water parks, a themed hotel, holiday villages, and a theater — across Belgium, the Netherlands, and Germany, built around Studio 100 character IP. In parallel, its Plopsa Business unit sells those same physical venues as off-site locations for corporate events, meetings, team-building, family days, and celebrations, bundling venue rental, catering, themed entertainment, and accommodations into pre-designed or fully custom packages.
Is Plopsa a public or private company?
Plopsa is a private company. It is classified as corporate owned and is currently operating.
When was Plopsa founded?
Plopsa was founded in -1. It employs 251 to 500 people.
Where is Plopsa based?
Plopsa is headquartered in De Panne, Belgium, in the Europe region.
How does Plopsa make money?
Five revenue lines are on record. Theme Park Admissions are the primary driver. The others are corporate Event Services, catering and Food & Beverages, accommodation and packages and Experiences.
Who are Plopsa's main competitors?
Broad incumbents on record are Center Parcs, Disneyland Paris, LEGOLAND (Merlin Entertainments) and Europa-Park. Tropical Islands Resort is listed as an emerging player. Direct peers are Efteling, Toverland, Phantasialand, Walibi Belgium and Bobbejaanland.
Does Plopsa have an API?
No public API is recorded for Plopsa.
What industry is Plopsa in?
Plopsa's product category is Theme Park & Family Entertainment Operations. Its primary akta.pro industry code is MPAGALAE, Multipurpose Event Center Operations (Civic Centers, Community Event Complexes), with a secondary code of MPAKADAI, Venue-Owned/Operated Event Organizers (In-House Promoters). Its NAICS code is 71311 and its SIC code is 7900.