Plose

What Plose does

Plose Ski S.p.A. operates a year-round mountain recreation destination in the Dolomites near Brixen (Bressanone), South Tyrol, Italy, under the public-facing name Bergbahnen Plose. The company runs the physical cable car and ski lift infrastructure on the Plose massif — including the Kabinenbahn Plose cabin lift and the Kabinenbahn Pfannspitze panoramic gondola, which together serve elevations up to 2,450m — and integrates that infrastructure with on-mountain hospitality (approximately 15 huts and restaurants offering South Tyrolean cuisine) and a portfolio of themed attractions. Winter operations center on alpine skiing, snowboarding, ski touring, tobogganing (RudiRun), avalanche training, and the year-round Plosebob; summer operations pivot to hiking (WoodyWalk, Lorggen, summit trails), mountain biking (Brixen Bikepark), and adrenaline activities (Mountaincarts, Plose Looping).

The business model is direct-to-consumer and largely transactional. Plose sells single-ride and multi-day lift tickets on-site at the valley station and through the plose.axess.shop online store, and offers season passes (subscription) for the winter ski season. The Mountaincard multi-day pass and integration into the Dolomiti Superski network (12 ski regions, 1,200 km of slopes) extend the addressable market through regional pass products. Distribution combines on-site ticket offices, a self-serve online shop, and partner hotels and tourism offices — most notably Brixen Tourismus and the Gitschberg Jochtal-Brixen ski consortium. Pricing is publicly disclosed, with tiered discounts for children, seniors, and disabled visitors, and a published ski pass price list. Customer segments are defined by use case (ski and winter sports, hiking and nature, mountain biking, families with children) rather than by enterprise account.

The underlying technology stack is conventional for a cable car operator: physical lift machinery, an Axess-based ticketing platform, live webcams, and standard digital marketing channels (website in 30+ languages, Facebook, Instagram, TikTok). Plose is a private Italian joint-stock company (Società per Azioni) with no identified external parent, private equity, or venture capital backing. The single identified principal is Andrea Bodner. A 2022 European public tender for the replacement Kabinenbahn Plose I and Plose II cable cars indicates a significant forward capital program.

Name

Plose

Legal name

Plose Ski S.p.A.

Website

https://plose.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Plose Ski S.p.A. operates a year-round mountain recreation destination in the Dolomites near Brixen, South Tyrol, selling direct-to-consumer ski lift tickets, season passes, hiking access, and themed alpine attractions (Plosebob, Mountaincarts, Brixen Bikepark) to individual tourists and families.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (713920), Skiing Facilities (71392), Scenic and Sightseeing Transportation (487), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

Keywords

• Ski resort operations
• Alpine cable car services
• Winter sports facilities
• Mountain hiking trails
• Summer mountain activities

Headquarters

HQ city

St. Andrä/Brixen

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ski and Hiking Lift Tickets: Revenue from single-ride and multi-day ski passes, hiking tickets, and gondola tickets sold at the valley station and online. The ski pass provides access to Plose ski area and, with the Dolomiti Superskipass, to 12 skiing regions totaling 1,200 km of slopes.
2. Season Passes: Season ski passes for the winter season providing unlimited access to the ski area.
3. Mountain Activities and Attractions: Revenue from Plosebob (toboggan-style ride), Mountaincarts, and other adrenaline attractions operated on the mountain during summer and winter seasons.
4. Mountaincard: The Mountaincard is a multi-day pass combining lift access with other services in the region.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Plose operates cable cars, gondolas, chair lifts, and surface lifts providing year-round mountain access in the Dolomites near Brixen. The resort sells ski passes, hiking tickets, and Mountaincard multi-day passes, and operates adrenaline attractions (Plosebob, Mountaincarts, Plose Looping), a Bikepark, and family trails (WoodyWalk, Lorggen) along with 15 on-mountain huts and restaurants.

Product overview

Plose operates as a ski resort and year-round mountain recreation area management company (Plose Ski AG) in the Dolomites near Brixen, South Tyrol, Italy. The company offers a unified mountain experience platform combining winter skiing and snow activities with summer hiking and adventure offerings. Core winter products include ski area access (ski lifts, slopes), tobogganing (RudiRun), and the Plosebob attraction, while summer activities center on the Brixen Bikepark for mountain biking, hiking trails like WoodyWalk and Lorggen, Mountaincarts, and the Plose Looping attraction. The resort features approximately 15 mountain huts and restaurants serving traditional South Tyrolean cuisine. Additional services include online ticketing via the AXESS shop platform, multi-region Dolomiti Superskipass integration, and live webcam monitoring. The company manages cabin lifts, chair lifts, and various recreational facilities across the Plose mountain at elevations ranging from 1,000m to 2,450m.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Area Access
• Plosebob A wheeled sled attraction offering thrilling rides down a designated track on the mountain, available to visitors in both summer and winter.
• Mountaincarts Adrenaline activity where visitors ride specialized mountain carts down a designated track on the Plose mountain.
• Brixen Bikepark Mountain bike park offering various trails and routes for different skill levels as part of the summer mountain offerings on the Plose.
• WoodyWalk Family-friendly wooden walkway hiking trail designed to be accessible for strollers, featuring nature-themed attractions on the Plose mountain.
• Lorggen Family Trail Family-oriented hiking trail on the Plose mountain offering scenic routes suitable for families with children.
• Plose Looping Adrenaline attraction featuring a looping structure that delivers a thrill ride to visitors on the Plose mountain.
• RudiRun Toboggan Run Toboggan run providing winter sledding entertainment, free to use with sled rental available separately.
• Dolomiti Superskipass Multi-region ski pass offering access to 12 skiing regions and 1,200 km of slopes within the Dolomiti Superski network, sold through the integrated Dolomiti Superski ticketing platform.
• Mountain Huts & Restaurants Network of 15 mountain restaurants and traditional Alpine huts offering South Tyrolean cuisine, including locations such as Pfannspitzhütte, Rossalm, Halslhütte, and Plosehütte.
• Winter Hiking & Snowshoe Trails Winter hiking paths and snowshoe routes for exploring the mountain landscape during the snow season, accessed via Plose lift infrastructure.
• Ski Schools Ski instruction services available within the Plose ski area for visitors of various skill levels.
• Avalanche Training Camp Educational facility for learning avalanche safety and rescue techniques, offered to visitors within the Plose ski area.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Dolomiti SuperskicoreStrategic or Co-development PartnerPlose is part of the Dolomiti Superski network, the world's most famous ski carousel covering 12 ski regions in the Dolomites UNESCO World Heritage Site with 1,200 km of slopes. The partnership allows Plose ski pass holders to access the broader network and positions Plose within a major international ski destination.
• Brixen TourismuscoreGTM or Marketing PartnerCross-promotional partnership with Brixen Tourismus (brixen.org) for joint marketing to tourists visiting the Brixen area. Brixen Tourismus provides information and booking services for Plose ski and hiking activities.
• MountaincardminorChannel Partner/ Reseller/ DistributorMountaincard (mountaincard.it) is a regional multi-day pass product that Plose participates in, offering combined lift access and services.
• ITAS AssicurazioniminorOthersITAS Assicurazioni is recommended for purchasing mandatory third-party liability insurance for winter sports in Italian ski resorts, as required by law since January 2022.
• Gitschberg Jochtal-Brixen ConsortiumcoreStrategic or Co-development PartnerPlose operates as part of the Gitschberg Jochtal-Brixen ski consortium, offering combined ski passes covering multiple ski areas near Brixen including Funes, Velturno, Luson, and Terento local lifts.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SkiStar: Publicly listed Scandinavian alpine ski resort operator with a multi-mountain portfolio, season pass model, and integrated summer activities. Comparable business model to Plose but at much greater scale and geographic diversification.
• Vail Resorts: Global multi-mountain ski operator (Epic Pass) with integrated lodging, F&B, and summer activities. Provides a useful scale benchmark for Plose's lift-ticket/season-pass/mountain-resort model.

Direct peers

• Gitschberg Jochtal: Plose's named consortium partner within the Gitschberg Jochtal-Brixen group. Operates a similar South Tyrolean ski/hiking mountain with lift-served skiing and summer activities for the same Brixen-area catchment.
• Val Gardena (Gröden): Adjacent Dolomite ski area and Dolomiti Superski member offering lift-served skiing, hiking, and Sellaronda interconnectivity. Highly comparable to Plose in product mix, customer segments, and UNESCO setting.
• Alta Badia: South Tyrolean Dolomite ski area integrated into Dolomiti Superski with lift-served skiing and summer hiking. Directly comparable in geographic catchment, network integration, and target tourist mix.
• Cortina d'Ampezzo: Iconic Dolomite ski resort with lift-served skiing, summer hiking, and a strong premium/international brand. Comparable to Plose in integrated resort model and UNESCO Dolomite positioning.
• Kronplatz (Plan de Corones): Major South Tyrolean integrated ski resort, also part of Dolomiti Superski, with comparable lift infrastructure, year-round mountain activities, and family-friendly positioning targeting the same Dolomite tourism market as Plose.
• Alpe di Siusi (Seiser Alm): Large South Tyrolean Dolomite resort with Dolomiti Superski integration and extensive summer hiking. Highly comparable product offering and customer base to Plose.
• 3 Zinnen Dolomites: South Tyrolean/Dolomite ski area within Dolomiti Superski, offering winter skiing and summer hiking/biking with comparable family-friendly positioning. Direct regional peer.
• Carezza Dolomites: South Tyrolean Dolomite ski area in Dolomiti Superski offering lift-served skiing, hiking, and family attractions. Comparable in scale and integrated resort model to Plose.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/plose.brixen
• Instagraminstagram.com/plose.brixen
• TikToktiktok.com/@plose.brixen
• LinkedInlinkedin.com/company/plose

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plose