Name

Plug-In Norge AS

Legal name

Plug-In Norge AS

Website

https://plug-in.no

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Plug-In Norge AS is the Norwegian sales and service arm of Arneg Group, selling plug-in commercial refrigeration and freezing equipment — display cases, freezers, wine coolers, cold rooms — to Norwegian retail and convenience-store customers via direct B2B field sales and a nationwide service partner network.

Ownership category

akta.pro rank

Product category

Commercial Refrigeration Equipment

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Chillers & Cooling Plant Equipment (IMAHAKAE)

Keywords

• Commercial refrigeration equipment
• Plug-in cooling solutions
• Display freezers
• Commercial refrigeration units
• Retail cold storage

Headquarters

HQ city

Nøtterøy

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Commercial refrigeration equipment sales: Sale of plug-in commercial cooling and freezing equipment to retail stores, convenience stores, and other commercial customers. Equipment includes display cases, refrigerators, freezers, and specialized solutions.
2. Service and maintenance contracts: Preventive maintenance agreements offered through qualified service partners across Norway for ongoing support of cooling and freezing equipment.
3. Customized solutions and project sales: Tailored solutions and special designs harmonizing with individual store concepts, from single equipment to complete projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Plug-In Norge AS sells plug-in commercial refrigeration and freezing equipment to retail and convenience stores in Norway. The product range includes display refrigerators, display freezers, wine coolers, floral coolers, backbar refrigerators, ice cream freezers, hot food cabinets, impulse coolers, cold/freezer rooms, and related commercial equipment. The company delivers both single equipment and complete project solutions, complemented by a nationwide service partner network for installation and maintenance.

Product overview

Plug-In Norge AS is a commercial refrigeration and freezer equipment company, part of the Arneg Group with 20 factories and 35+ companies globally. The company offers a comprehensive portfolio of plug-in commercial refrigeration solutions for the retail market, including open refrigeration cases for fresh produce, display freezers, and specialized units. The product range encompasses ice cream freezers, shrimp/seafood displays, floral coolers, wine coolers, storage refrigerators and freezers, backbar refrigerators, under-counter units, tabletop display refrigerators, hand sanitizer dispensers, waste cooling systems, hot food display cases, and heated cabinets. The company also provides custom-built cold and freezer rooms with eco-friendly R290 refrigerant. Core products include Kjølereoler (coolers), Displayfryseskap (display freezers), Fryse- og Kjølebrønner (freeze and cold wells), Iskrem (ice cream), Reke og Skalldyr (shrimp and shellfish), Blomsterkjøl (floral cooling), Vinkjøler (wine coolers), and Plug-in Kjøle- og Fryserom (cold/freezer rooms), along with hot food equipment and hygiene solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Plugin: Product portal for browsing commercial refrigeration and freezing products
• Remote

Products and services

• Display Refrigerators (Kjølereoler) Open and closed display refrigerators for fresh produce, beverages, and chilled products in retail and convenience stores. Includes models such as SKY, FSC175H, Atom Maxi C3DB, FS/FSC, SCU1425, CEV 425 CP, and CEV425 ranges with adjustable shelves, LED interior lighting, glass doors, and slim profiles for space-constrained locations.
• Display Freezers (Displayfryseskap) Display freezer units for frozen goods in retail and convenience stores, featuring glass doors, LED lighting, and adjustable shelving for product visibility.
• SC85 BLACK Wine Cooler Black wine cooler with hinged glass door, LED interior light, curved reversible tinted glass door, chromium wine shelves, and adjustable feet. Holds 4 bottles. Designed for retail and hospitality environments.
• Backbar Refrigerators (Backbar kjøleskap) Backbar refrigerators for commercial establishments including bars and restaurants, featuring updated models using approximately 60% less energy than previous versions. Includes tempered double glass and LED interior lighting.
• Impulse Coolers (Kjøletønne) Mobile impulse coolers on wheels designed for impulse beverage sales. Features include internal fan, rapid pull-down temperature, internal basket, and flip-flop lid.
• Impulse Freezers (Frysetønne) Mobile impulse freezer on wheels for impulse frozen product sales, designed for quick temperature pull-down and easy placement in retail environments.
• Waste Cooling Systems (WBC avfallskjøl) Hygienic waste coolers storing waste at fresh food temperatures to reduce organic decomposition. Available in WBC 480 (for two 120L/240L containers) and WBC 240 (for one 120L/240L container) models with magnetic seal lid and ramp for easy handling.
• SAFE HANDS Hand Sanitizer Dispenser Foot-operated hand sanitizer dispenser designed for commercial environments prioritising safety and hygiene for employees and customers. Made from painted steel in black or white.
• Atom Maxi C3DB Display Refrigerator Large capacity refrigerator with adjustable shelves for displaying chilled foods in supermarkets, convenience stores, delis, butchers, and pet shops. Features self-closing glass doors and LED interior lighting.
• Plug-in Cold and Freezer Rooms (Plug-in Kjøle- og Fryserom) Custom-built cold and freezer rooms with or without glass doors, tailored to individual store requirements. Features wall-mounted or ceiling-mounted plug-in units with R290 eco-friendly refrigerant and optional Iwmac temperature monitoring.
• Floral Coolers (Blomsterkjøl) Specialized floral coolers for displaying fresh flowers in retail and convenience environments. Includes Scorpion (open cooler with night curtain), Cetus (with glass doors), Brioni H150 Blomster, Brioni 2 Blomsterkjøl, and Amsterdam models with features like insulated glass end panels, LED lighting, and adjustable shelf levels.
• Wine Coolers (Vinkjøler) Wine coolers with multiple temperature zones, adjustable wooden shelves, tinted glass doors, and anti-vibration cooling systems. Includes TFW100-S (1 zone, 6 shelves), TFW160/200 (1 or 2 zones), TFW265 (2 zones, frameless glass door), TFW375 (1 zone, 15 shelves), and TFW400 (2 zones, 14 shelves) models.
• Seafood Displays (Reke og Skalldyr) Specialized seafood displays for retail and convenience stores. Includes Globo 220 rekedisk (switchable cool/freeze shrimp display with hinged lid and wheels) and Paris med skalldyrinnredning (endcase with specially designed seafood interior and custom interior options).
• Ice Cream Freezers (Iskremfrysere) Two-tier ice cream freezer with unique design offering decoration/branding opportunities in light top and on the case itself. Includes standard baskets with dividers. Designed for retail and convenience store ice cream displays.
• Hot and Cold Display Cases (Mia Duo varm) Hot and cold combination case with two cabinets for warm and cold products with neutral shelf solution between, designed for convenience food. Features glass doors and straight glass ends.
• Hot Display Cases (Arcum Hot, Dione HOT) Hot display cases with glass doors for displaying warm food products in retail and convenience environments. Includes Arcum Hot (corner case with multiple unit combinability) and Dione HOT (hot display case with glass doors).
• Drago HOT Hot Cabinet Hot cabinet with glass door specifically developed to keep food warm. Hot air fans ensure constant temperature of +65 degrees Celsius.
• Under-Counter Refrigerators and Freezers Under-counter refrigerators and freezers available in stainless steel or white with reversible foamed door, electronic thermostat, and adjustable shelves. Includes UR400S (under-counter refrigerator) and UF400 (under-counter freezer with -24/-10°C range).
• Storage Refrigerators and Freezers (CM/CN Series) Stainless steel storage refrigerators and freezers with solid doors. Includes CM 700/CM 1400 refrigerators (4 shelves on CM 700, 8 shelves on CM 1400), CN 700/CN 1400 freezers, RF1010 Fryseskap, and RF1420 Fryseskap (GN2/1 format freezers).
• Tabletop Refrigerators (Tabletop kjøleskap) Compact tabletop refrigerators for commercial use, available in multiple models including BC25CP, BC30, BC60, FS60CP, and FS80CP with various capacities and dimensions.
• SCU1220 Bottle Cooler Upright bottle cooler with reversible door, adjustable shelves, hinged alu-framed glass door, and fan-assisted cooling.
• Service and Maintenance Contracts Service and maintenance support for cooling and freezing equipment, including warranty repairs, preventive maintenance, and ongoing service delivered through a nationwide network of qualified service partners across Norway.

Quantifiable outcome

• Energy consumption reduced by up to 40% with glass doors compared to open refrigeration units
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and major.

• Arneg GroupcoreStrategic or Co-development Partner · 1 January 2015Plug-In Norge is part of Arneg Group, a global market leader in commercial cooling solutions for the retail market. With 20 factories and more than 35 companies worldwide, Arneg provides Plug-In Norge access to an enormous range of products, services, and expertise.
• Service partners across NorwaymajorChannel Partner/ Reseller/ DistributorNetwork of qualified service partners throughout Norway providing preventive maintenance, warranty repairs, service, and maintenance for cooling and freezing equipment.
• Factories (Arneg Group)coreStrategic or Co-development Partner20 factories worldwide producing commercial refrigeration equipment, with collaborative product development focused on energy efficiency over the past 2-3 years.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Carrier Commercial Refrigeration: Global commercial refrigeration OEM (formerly Hussmann) serving supermarkets, convenience stores, and foodservice with display cases, walk-ins, and refrigeration systems. Operates at much larger scale with broader geographic footprint but overlapping product portfolio with Plug-In Norge.
• Ali Group: Italian multinational foodservice equipment group operating multiple commercial refrigeration brands (Hoshizaki, Scotsman, etc.). Represents a broad incumbent comparable in scale and portfolio breadth to Plug-In Norge's parent Arneg Group.

Direct peers

• Hoshizaki Europe: Subsidiary of Hoshizaki (Japan), manufacturing commercial refrigeration, ice machines, and display cabinets for retail and foodservice. Directly competes in plug-in display refrigeration, beverage coolers, and ice cream freezer categories addressed by Plug-In Norge.
• True Manufacturing: US-based manufacturer of commercial refrigeration including reach-ins, display cases, and backbar units for foodservice and retail. Comparable in product category (especially backbar and display refrigeration) though primarily North American distribution.
• Frilixa: UK-based manufacturer of commercial refrigeration equipment (display cabinets, cold rooms, freezers) serving convenience, retail, and foodservice. Similar product mix and customer type to Plug-In Norge in the European market.
• Arneg Group: Parent company and global manufacturer of plug-in commercial refrigeration equipment for retail. Arneg is the direct parent of Plug-In Norge AS and operates 20 factories serving the same convenience and retail customer base worldwide, making it the closest functional and product-level comparable.
• Frigoglass: Greek-headquartered global manufacturer of plug-in commercial refrigeration (ice cream freezers, bottle coolers, display cabinets) and glass packaging. Directly competes in the same plug-in retail refrigeration category with comparable customer base in convenience and grocery.
• ISA (ISA Italy): Italian manufacturer specializing in plug-in commercial refrigeration (ice cream freezers, display cabinets, beverage coolers). Direct product-line competitor with similar focus on convenience and impulse-purchase cooling equipment for retail.

Regional players

• Vestfrost Solutions: Danish manufacturer of commercial refrigeration (display counters, ice cream freezers, medical refrigeration) operating primarily in Northern Europe. Geographic proximity and Scandinavian retail focus make it a relevant regional comparable to Plug-In Norge.

Emerging players

• Uğur Soğutma: Turkish manufacturer of plug-in commercial refrigeration (display coolers, ice cream freezers, beverage cabinets) with growing European presence. Competes in the same plug-in retail refrigeration segment with comparable product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plug-in-norge-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plug-In Norge AS