Plugged In
Plugged In PR is an independent London-based music PR and promotions agency founded in 2007, delivering bespoke radio, TV, publicity, social media, and podcast campaigns for 200+ artists across the UK and 30+ European markets.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Plugged In does
Plugged In PR Limited is an independent music public relations and promotions agency headquartered in London, UK (Ground Floor, 31 Kentish Town Road, London NW1 8NL), incorporated in England & Wales under company number 08334710. The firm was founded in 2007 and operates under a sales-led, boutique go-to-market model in which the team deliberately caps the artist roster to deliver focused attention to each campaign. It serves independent and signed music artists and their management teams across the UK and Europe.
The agency delivers five integrated service lines: UK TV promotions (securing artist placements on programmes such as Later with Jools Holland, The Graham Norton Show and Sunday Brunch plus music video playlisting on MTV and Trace TV), UK and pan-European radio campaigns (across BBC Radio 1/2/6music/1Xtra, Capital FM, Kiss FM, Apple Music 1, Rinse FM, and 30+ European markets spanning GSA, BeNeLux, the Nordics, Western Europe, Eastern Europe, the Baltics and the Balkans), strategic publicity, bespoke social media management, and podcast placement on shows such as Diary of a CEO, Table Manners, Off Menu and For The Love of Hip Hop. The roster of 200+ artists includes Little Simz, WizKid, HAIM, Phoebe Bridgers, Rina Sawayama, YUNGBLUD, Tems, Maggie Rogers, Killer Mike, Elton John, Paris Hilton, Joey Bada$$, Bon Iver, Danny Brown, Mura Masa, Disclosure, Jungle, MUNA, Metronomy, and Run The Jewels.
Commercially, Plugged In operates a professional services model, generating revenue through agency fees for PR and promotional campaigns; no public pricing is disclosed. The firm is privately held by its founders with no identified external institutional investment. The core operating assets are the eight named specialists led by Managing Director James Passmore, the agency's long-standing relationships with UK and European media gatekeepers, and the curated artist roster that functions as both credential and revenue base. No proprietary technology, software products, or AI capabilities are present in the current offering.
Plugged In firmographics
Firmographics- Name
- Plugged In
- Legal name
- Plugged In PR Limited
- Website
- https://pluggedinpr.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plugged In PR is an independent London-based music PR and promotions agency founded in 2007, delivering bespoke radio, TV, publicity, social media, and podcast campaigns for 200+ artists across the UK and 30+ European markets.
- Ownership category
- akta.pro rank
Where Plugged In is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Plugged In business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- PR and Promotional Services: Plugged In generates revenue through agency fees for PR and promotional services including TV, radio, publicity, social media, and podcast campaigns for music artists.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Plugged In product offering
Product offeringCore offering
Plugged In is an independent music agency that delivers bespoke promotional campaigns for music artists across UK TV, UK and European radio, publicity, social media, and podcasts. The firm represents a curated roster of artists, securing interviews, performances, playlist placements, and media coverage through its established relationships with broadcasters, press, and podcast producers across the UK and 30+ European markets.
Product overview
Plugged In is an Independent Music Agency founded in 2007 that delivers bespoke promotional campaigns across five core service areas: UK TV promotions (securing interviews on shows like Later with Jools Holland and The Graham Norton Show, plus Music Video Playlisting on MTV and Trace TV), UK & European Radio Campaigns (covering BBC Radio, Capital, Kiss FM, and 30+ European markets), Publicity Services (strategic PR campaigns), Social Media Management (bespoke digital strategies), and Podcast Promotions (placements on Table Manners, Diary of a CEO, Off Menu, and other major podcasts). The company represents a curated roster of independent artists and limits its roster to ensure focused attention on each campaign. The product portfolio consists of service offerings rather than software products, with the artist roster being the primary managed asset.
Differentiator
Problem solved
Functional benefit
Products and services
- UK TV Promotions
- UK & European Radio Campaigns
- Publicity Services
- Social Media Management
- Podcast Promotions
- Artist Roster Representation
Companies that use Plugged In
Customer profileNamed customers20 records
Segments1 record
Ideal customer profiles1 record
Plugged In technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Plugged In partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- National AnthemminorNational Anthem is Plugged In's affiliated e-shop partner. The website links to National Anthem's website (www.national-anthem.co.uk) where visitors may purchase music content featured on Plugged In's website. This partnership allows for commercial transactions related to featured artists.
- SoundCloudminorSoundCloud is referenced as a third party free music and podcast distribution platform provider. Plugged In's website contains links to SoundCloud for artist music distribution.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Plugged In competitors and assessment
Company assessmentDirect peers
- Baker Harcus: UK independent music PR and publicity agency representing artists and music brands. Operates with a similar boutique, artist-selecting model and comparable service mix across radio, TV, and press.
- Grand Sounds PR: Independent UK music PR agency running radio and TV campaigns for emerging and established artists. Same boutique positioning and UK-focused delivery.
- Inside/Outside PR: UK music and entertainment publicity agency delivering radio plugging, TV, and press campaigns. Comparable service set and indie artist focus.
- Tell All Your Friends PR: London-based independent music publicity agency providing radio, TV, and press promotion to artists and labels. Direct competitor in the UK indie music PR niche.
- Hall Or Nothing PR: UK-based independent music PR agency working with artists across TV, radio, and press promotion. Closely comparable boutique model focused on independent music artists in the UK market.
Emerging players
- AWAL Recordings: Artist services platform (now part of Sony Music) offering distribution, marketing, and promotion support to independent artists. Emerging alternative combining label services with indie-friendly positioning.
Broad incumbents
- Universal Music Group: World's largest recorded music company with in-house PR, radio, and marketing teams for its roster. Represents the scaled, label-owned alternative to independent agencies like Plugged In PR.
- The Orchard: Global music distribution and artist services company owned by Sony Music, providing marketing and promotion support. Adjacent in serving indie artists with marketing-led services.
- Warner Music Group: Global recorded music and publishing company with in-house marketing and promotion teams that overlap with the services Plugged In provides. Serves as a major-label alternative for artist promotion.
- Sony Music Entertainment: Major record label group with significant in-house publicity, radio promotion, and digital marketing operations across UK and Europe. Competes for artist promotion budgets as part of broader label services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Customer concentration
Plugged In social profiles
Digital presencePlugged In financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plugged In leadership team
Management profileNumber of profiles
Profiles8 records
Plugged In funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plugged In M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plugged In
What does Plugged In do?
Plugged In is an independent music agency that delivers bespoke promotional campaigns for music artists across UK TV, UK and European radio, publicity, social media, and podcasts. The firm represents a curated roster of artists, securing interviews, performances, playlist placements, and media coverage through its established relationships with broadcasters, press, and podcast producers across the UK and 30+ European markets.
Is Plugged In a public or private company?
Plugged In is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plugged In founded?
Plugged In was founded in 2007. It employs 1 to 10 people.
Where is Plugged In based?
Plugged In is headquartered in London, United Kingdom, in the Europe region.
How does Plugged In make money?
One revenue line is on record: PR and Promotional Services.
Who are Plugged In's main competitors?
Direct peers on record are Baker Harcus, Grand Sounds PR, Inside/Outside PR, Tell All Your Friends PR and Hall Or Nothing PR. AWAL Recordings is listed as an emerging player. Broad incumbents are Universal Music Group, The Orchard, Warner Music Group and Sony Music Entertainment.
Does Plugged In have an API?
No public API is recorded for Plugged In.