Plurélya

Name

Plurélya

Legal name

Association Loi 1901 à but non lucratif Plurélya

Website

https://plurelya.fr

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Employee Social Welfare Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Public sector welfare
• Employee social benefits
• Territorial civil service
• Vacation allocations
• Family support services

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Annual Membership Fees: Plurélya operates as a non-profit association (loi 1901) and generates revenue through annual membership fees charged per employee/agent. Fees range from 104€ to 314€ per year per agent depending on the selected formula (Classique or Solidaire). The fees fund the full spectrum of social welfare benefits including family allocations, schooling support, vacation assistance, leisure and culture benefits, and budget management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Plurélya is a French non-profit association (loi 1901) that manages and delivers social welfare benefits to territorial public service employees on behalf of their employer organizations. It administers a comprehensive catalog of financial allocations, gift cards, and partner discounts across family, education, budget, vacation, and leisure/culture categories, funded by annual per-agent membership fees.

Product overview

Plurélya operates as a comprehensive social welfare management platform for public sector employees, offering a unified ecosystem of financial allocations, savings tools, and partner discounts. The platform spans five core benefit categories—Family (birth/adoption, childcare, Christmas gifts, driving licenses, disability support), Education (school allocations from middle school through post-secondary), Budget (emergency aid, vacation savings, preferential loans), Vacation (children's camps, youth programs, language stays, BAFA training), and Leisure/Culture (gift cards, sports vouchers, entertainment tickets). Members access services through a secure online portal (Mon Extranet) and choose from nine membership formulas (5 Classic, 4 Solidarity) priced from €104–€314 per employee annually. The company partners with over 100 travel, leisure, and retail brands to deliver tangible benefits to beneficiaries.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Allocations Financial allocations and benefits for family life events including birth/adoption grants, Christmas gifts, childcare support, marriage/PACS, driving license assistance, disabled children support, death benefits, retirement medals, and CESU titles, for territorial public service employees and their families.
• Education Allocations Financial allocations for children's educational expenses including middle school (collège), high school (lycée), and post-secondary education (études post-bac) allocations, supporting educational continuity up to age 26 for dependents of public sector employees.
• Budget Support Services Budget and financial assistance services including exceptional emergency aid, Chèque-Vacances savings plans (4, 5, or 8-month plans), ANCV Connect vacation vouchers, and preferential low-interest loans through partnership with Crédit Social des Fonctionnaires (CSF).
• Vacation Allocations Vacation support benefits including children's vacation allowances, youth vacation center (ACM) grants, youth vacation allocations, BAFA training subsidies, language immersion stays, and vacation stay grants through Plurélya's partner network (Pierre & Vacances, Club Med, Belambra, Center Parcs, etc.).
• Leisure and Culture Benefits Cultural and recreational benefits including Carte Culture gift cards (over 160 partner brands via Illicado), Sports & Leisure vouchers (Chèque Up Sport et Loisirs), cinema and entertainment tickets, and theme park access (Disneyland Paris and others).

Quantifiable outcome

• Cost starting from 104€ per year per agent for complete social welfare coverage
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• AFM-TéléthonflagshipStrategic or Co-development Partner · 1 January 2025Partnership established in 2025 connecting beneficiaries and their families with a Référent Parcours Santé (RPS) and access to Villages Répit Familles (family respite villages). These facilities offer adapted accommodations and 24-hour professional support for patients and caregivers, providing rest and recreation for families dealing with muscular diseases.
• ANCV (Agence Nationale pour les Chèques-Vacances)coreStrategic or Co-development PartnerNational partnership for vacation check programs. ANCV is the official national agency for vacation checks in France. Plurélya participates on Chèque-Vacances Connect orders and offers savings plans (épargne Chèque-Vacances) over 4, 5, or 8 months.
• IllicadocoreGTM or Marketing PartnerGift card partner offering over 160 partner brands. Illicado gift cards are used for Plurélya's Carte Culture (culture card) and other allocation programs, enabling beneficiaries to access a wide range of retailers.
• CSF (Crédit Social des Fonctionnaires)coreStrategic or Co-development PartnerPartnership with the Credit Social des Fonctionnaires (CSF) provides Plurélya's beneficiaries with access to low-interest personal loans and loans for healthcare and emergency needs. CSF is specialized in serving public sector employees with favorable credit terms.
• Couleur'coreGTM or Marketing PartnerLeisure and rewards partner offering Paillettes experiences. Couleur' provides exclusive deals and offerings that Plurélya integrates into its leisure benefits catalog for beneficiaries.
• WonderboxminorGTM or Marketing PartnerGift experience partner integrated into Plurélya's benefit catalog, allowing beneficiaries to access a wide variety of experience gifts including spa, dining, and activity vouchers.
• Pierre & VacancescoreGTM or Marketing PartnerVacation accommodation partner offering beneficiaries discounted access to vacation rentals across France and Europe. One of Plurélya's major vacation partner brands.
• BelambracoreGTM or Marketing PartnerVacation village partner offering all-inclusive holiday options in France. Integrated into Plurélya's vacation benefit program for beneficiaries.
• Club MedcoreGTM or Marketing PartnerPremium all-inclusive resort partner providing beneficiaries with access to Club Med's international network of resorts at negotiated rates through Plurélya's vacation allocation benefits.
• Gîtes de FranceminorGTM or Marketing PartnerVacation rental partner offering rural and countryside accommodations across France. Integrated into Plurélya's vacation stay benefit options.
• Center ParcscoreGTM or Marketing PartnerPremium nature vacation resort partner. Access to Center Parcs' forest-based vacation villages through Plurélya's partner network for beneficiaries.
• UCPAminorGTM or Marketing PartnerSports and activity vacation operator offering beneficiaries access to active holiday programs including skiing, sailing, and adventure sports at reduced rates.
• Disneyland ParisminorGTM or Marketing PartnerTheme park partner offering beneficiaries preferential rates and access to Disneyland Paris vacation experiences through Plurélya's leisure benefits.
• AnacoursminorGTM or Marketing PartnerTutoring and academic support partner specializing in individualized learning programs. Anacours services are integrated into Plurélya's schooling support offerings.
• Action SéjoursminorGTM or Marketing PartnerLanguage study and vacation camp operator offering beneficiaries access to language immersion programs and youth vacation experiences at negotiated rates.
• MozaikminorGTM or Marketing PartnerOnline content platform partner providing beneficiaries with access to digital learning and educational content through Plurélya's offerings.
• AmelisminorGTM or Marketing PartnerCare and support services partner offering beneficiaries access to care services for loved ones, integrated into family support offerings.
• MAIFminorGTM or Marketing PartnerMutual insurance partner specializing in advocacy-based insurance. Integrated into Plurélya's partner ecosystem for beneficiary access to insurance products.
• PréfonminorGTM or Marketing PartnerPension and provident fund partner for public service employees, offering retirement planning solutions integrated into Plurélya's support for retired members.
• Vacances Léo LagrangeminorGTM or Marketing PartnerVacation village partner offering beneficiaries access to Léo Lagrange vacation centers across French territories, known for family-friendly and cultural holiday programs.
• Siblu VillagesminorGTM or Marketing PartnerPremium camping village operator with 34 4 and 5-star campgrounds across France and the Netherlands. Part of Plurélya's vacation accommodation network.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Edenred: Global leader in employee benefits and engagement solutions (Ticket Restaurant, Kadéos culture card, vacation solutions). Operates broadly across public and private sector employers with overlapping benefit categories such as culture, leisure, and vacation vouchers that compete for Plurélya's partner wallet share.

Direct peers

• CNAS (Comité National d'Action Sociale): National social welfare operator for the French Hospital Civil Service (FPH), structurally analogous to Plurélya but serving hospital agents. Operates a comparable model of pooled employer-funded allocations, partner discounts, and benefit catalogs across family, leisure, and budget domains.
• EPA-FNAS: National fund coordinating social action for the French State Civil Service (FPE). Plurélya's closest peer by function and governance logic, pooling State employer contributions to deliver welfare benefits to State agents through regional SRIAS structures.
• CGOS (Comité de Gestion des Œuvres Sociales): Sister organization managing social welfare benefits for hospital civil service agents. Operates an equivalent third-party administrator model for collective social action programs in healthcare establishments, with comparable formulas and partner ecosystems.

Emerging players

• Swile: French digital employee benefits platform offering gift cards, culture vouchers, and meal benefits via a mobile app. Increasingly serving public sector employers and SMEs with a modern UX that pressures legacy social welfare management workflows.
• Up (Coopérative Up): French cooperative operating a digital gift card, culture card, and employee benefits platform used by social action committees (COS, CAS, amicales) and public sector employers. Targets overlapping public-sector buyers with a modern, mobile-first alternative to legacy COS-style administrations.

Others

• ANCV (Agence Nationale pour les Chèques-Vacances): French national agency issuing and supporting vacation checks (Chèque-Vacances). Plurélya is a partner/reseller rather than competitor; ANCV is included as an ecosystem participant whose product (Connect orders, savings plans) is core to Plurélya's vacation benefits offering.
• Centre de Gestion de la Fonction Publique Territoriale (CDG): Public HR management centers serving small collectivities across French departments. Act as distribution and mutualization partners for Plurélya's collective adhesions (CDG31, CIG Petite Couronne cited as customers/partners), rather than direct competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@plurelya
• Facebookfacebook.com/100072516750100
• LinkedInlinkedin.com/company/plur-lya

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plurélya