PlusAccountants

What PlusAccountants does

PlusAccountants (operating as PlusGroup Aruba) is a privately held professional services firm headquartered in Eagle, Aruba, founded in 2011 by RA Mr. Anthony Croes — a former Big Four partner with 30+ years of accounting experience. The firm delivers outsourced accounting, tax, payroll, and audit/advisory services to small, medium, and large businesses across Aruba and the broader Dutch Caribbean, operating through three wholly-owned divisions: PlusAccountants N.V. (audit and assurance), PlusAccounting N.V. (bookkeeping, reporting, interim financial controller), and PlusPayroll & Tax Compliance N.V. (monthly and year-end tax filing plus payroll administration). Services are delivered in accordance with International Auditing Standards, IFRS, IFRS for SMEs, and Dutch GAAP, and the firm holds membership in the Royal Netherlands Institute of Chartered Accountants (NBA) and NOVAK.

The firm's technology stack is built on established third-party platforms rather than proprietary systems: certified QuickBooks Pro Advisor expertise (Desktop, Online, and Point of Sale), CaseWare for financial statement preparation, multi-platform payroll software (Payroll ULTRA, Celery, AFAS, Payroll 4), and a proprietary client portal providing 24/7 document storage and communication. The firm also operates Curaçao and Colombia offices (the latter functioning as delivery capacity), with a team of 30+ professionals whose senior staff commonly hold 10+ year tenures.

Commercial model is primarily professional-services engagement, delivered through a fixed-fee Professional Service Plan (PSP) subscription-like structure with monthly billing, free first consultations as a lead-generation entry point, and content marketing (recurring newsletter editions on Aruba tax and regulatory developments) for top-of-funnel demand. The go-to-market is sales-led, direct-to-business across the Caribbean, with no disclosed marketing budget, paid acquisition, or external funding.

Name

PlusAccountants

Legal name

PlusGroup Aruba

Website

https://plusaccountants.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Payroll Services (541214), Offices of Certified Public Accountants (541211)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPACAKAD

Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll)

Business & Public Services/HR, Staffing & Recruitment Services/HR Outsourcing (HRO) & Shared Services

SECONDARYFSAMAIAC

International Payroll & Contractor Payments

Financial & Insurance/Payments & Transaction Processing/Cross-Border Payments & Remittances

Keywords

• Audit assurance services
• Tax compliance services
• Payroll processing
• Bookkeeping services
• Business advisory

Headquarters

HQ city

Eagle

HQ country

Aruba

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Audit & Assurance Services: Financial statement audits, reviews, and compilations following International Auditing Standards and Netherlands Institute of Chartered Accountants professional standards. Includes business valuations, financial due diligence, and internal audit services.
2. Accounting & Business Support: Bookkeeping, monthly/quarterly/periodic reporting, interim financial controller services, and accounting support delivered remotely with 24/7 accessibility.
3. Tax & Compliance Services: Monthly tax filing (wage tax, BBO/BAZV, room tax, tourist tax, levy tax, car rental taxes) and year-end tax filing (corporate tax, personal income tax, third-party reporting).
4. Payroll & HR Services: Payroll processing and management, payroll compliance, employee support and administration, including payslip distribution, vacation tracking, and pension insurance management.
5. Fixed Fee Service Model: Professional Service Plan (PSP) with fixed monthly fees based on services included, providing financial transparency without unexpected invoices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

PlusAccountants delivers outsourced accounting, audit & assurance, tax compliance, and payroll & HR services to small, medium, and large businesses primarily in Aruba and the Dutch Caribbean. The firm operates under the PlusGroup brand through three specialized divisions — PlusAccountants (audit and assurance), PlusAccounting (bookkeeping and financial reporting), and PlusTax & Payroll (tax filing and payroll compliance) — using QuickBooks, CaseWare, and dedicated payroll platforms, with a 24/7 client portal and fixed-fee Professional Service Plans.

Product overview

PlusAccountants operates as PlusGroup, a unified accounting firm organized into three specialized divisions: PlusAccountants (audit and assurance services), PlusAccounting (bookkeeping and financial strategy), and PlusTax & Payroll (tax filing and payroll solutions). The firm offers a comprehensive portfolio of services including audit, review, and compilation of financial statements, bookkeeping, monthly and periodic financial reporting, tax filing (monthly and year-end), payroll processing and compliance, and HR administration. Services are delivered through a Professional Service Plan model with fixed transparent fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Audit & Assurance Audit, review, and compilation of financial statements in accordance with International Auditing Standards and Netherlands Institute of Chartered Accountants professional standards, including business valuations, financial due diligence, internal audit, and agreed-upon procedures for businesses of all sizes in Aruba and the Dutch Caribbean.
• Accounting & Business Support Outsourced bookkeeping, monthly/quarterly/periodic financial reporting, and interim financial controller services delivered remotely with 24/7 client portal access for businesses in Aruba and the Dutch Caribbean.
• Tax & Compliance Monthly tax filing (wage tax, BBO/BAZV, room tax, tourist tax, levy tax, car rental taxes) and year-end tax filing (corporate tax, personal income tax, third-party reporting, Verzamelloonstaat) for businesses and individuals in Aruba.
• Payroll & HR Payroll processing and management, payroll compliance, employee support and administration including payslip distribution, vacation tracking, and pension insurance management for businesses in Aruba.
• Audit of Financial Statements Detailed examination of financial records providing reasonable assurance that financial statements are accurate and comply with regulatory requirements; delivers audit reports, management letters, and audit opinions aligned with global standards.
• Review of Financial Statements Provides limited assurance that financial data is free from material misstatements through analytical procedures, trend identification, and management discussions.
• Compilation of Financial Statements Organizes financial data provided by client into clear and professional financial reports without verifying accuracy or providing assurance.
• Monthly, Quarterly & Periodic Reporting Provides customized financial reports including Profit & Loss Statements, Balance Sheets, Cash Flow Reports, and custom financial analyses, delivering real-time insights into cash flow, profitability, and performance.
• Monthly Tax Filing Filing and submission of recurring monthly tax obligations including wage tax, BBO/B-AZV, room tax, tourist tax, levy tax, and taxes for car rental companies.
• Year-end Tax Filing Preparation and filing of annual tax returns including corporate tax, personal income tax, Opgaaf derden reporting, and Verzamelloonstaat reporting.
• Payroll Processing & Management Complete payroll process handling from salary calculations to electronic payments using innovative payroll software, ensuring accuracy, efficiency, and compliance with Aruba payroll regulations.
• Payroll Compliance Maintains compliance with Aruba tax and labor laws through accurate payroll tax filings, social security contributions, and SVB monitoring.
• Employee Support & Administration Streamlines payroll administration by managing payslips, vacation tracking, and pension insurance updates for client employees.
• Client Portal Secure online client portal providing 24/7 accessibility to accounting data and the Plus support team, with paperless document storage and retrieval capabilities for PlusAccountants clients.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Royal Netherlands Institute of Chartered Accountants (NBA)coreStrategic or Co-development PartnerProfessional membership organization providing access to technical support, library resources, and professional standards. Ensures adherence to international reporting frameworks and continuous staff training through NOVAK.
• NOVAKcoreStrategic or Co-development PartnerLargest organization of independent accounting firms in Holland. Provides ongoing training programs for staff and access to technical assistance and resources.
• Vanessa Bijkerk-Wittenberg RAminorStrategic or Co-development PartnerQuality review partner for engagement quality reviews, providing independent oversight of audit and assurance engagements.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Deloitte (Caribbean): Big Four firm with Curaçao and Dutch Caribbean offices offering full-suite audit, tax, and consulting; competes for premium engagements in the same regional market where PlusAccountants positions as a mid-tier alternative.
• PwC (Caribbean): Big Four firm with Caribbean offices providing audit, tax, and advisory to enterprise and mid-market clients; comparable in service portfolio to PlusAccountants' three-division offering.
• EY (Caribbean): Big Four firm with Caribbean member offices providing audit, tax, and advisory — competes for the same Dutch Caribbean mid-market and enterprise clients and was referenced in PlusAccountants' own published insights.
• KPMG (Aruba / Dutch Caribbean): Big Four firm with established Aruba and Dutch Caribbean offices offering audit, tax, and advisory; directly comparable as the most-resourced competitor targeting the same client base that PlusAccountants serves.

Direct peers

• Baker Tilly (Caribbean): Top-10 international accounting network with Caribbean member firms offering audit, tax, and advisory — comparable mid-tier positioning to PlusAccountants versus Big Four on the same Dutch Caribbean client base.
• RSM (Caribbean): Global mid-tier accounting network with Caribbean presence serving mid-market with audit, tax, and consulting — direct competitor to PlusAccountants' three-division model targeting growth-stage Dutch Caribbean businesses.
• Crowe (Caribbean): Top-10 global accounting network (Crowe Global) with Caribbean member firms offering audit, tax, and advisory — competing mid-tier alternative to PlusAccountants with similar international standards positioning.
• Grant Thornton (Caribbean): Global mid-tier accounting network with Caribbean member firms targeting mid-market audit, tax, and advisory; comparable peer serving similar Dutch Caribbean business clientele with similar international reach.
• BDO (Caribbean / Curaçao): Top-10 global accounting network with Curaçao office offering audit, tax, and advisory; directly comparable as a mid-tier alternative with international standards membership similar to PlusAccountants' NBA/NOVAK affiliations.
• PKF (Caribbean): Global mid-tier accounting network (PKF International) with Caribbean member firms providing audit, tax, and advisory services; comparable peer-level competitor in the Dutch Caribbean mid-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plusaccountants

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlusAccountants