+Detail

What +Detail does

+Detail is a women-owned, full-service architecture and interior design firm headquartered in Cleveland (operating from Willoughby), Ohio, founded in 2015 with approximately 12 employees. The firm specializes in healthcare facility design — including hospitals, dialysis centers, behavioral health facilities, and multi-specialty clinics — and extends its practice into higher education, cultural and civic, workplace, and industrial sectors. Service offerings span architecture, interior design, environmental graphic design, wayfinding, furniture planning and specifications, and branded graphic design, supported by a proprietary trademarked methodology called Follio® that the firm markets as a healthcare standards package.

The firm's business model is professional-services-based, generating revenue through project-based B2B engagements with enterprise and institutional clients. Go-to-market is consultative and relationship-driven: +Detail is typically engaged as the interior design and environmental graphics partner on larger projects where a separate firm (e.g., Perspectus Architecture, Geis, Hasenstab Architects, DS Architecture) serves as project architect. The named client base is concentrated in Northeast Ohio and includes major health systems such as Summa Health, University Hospitals (Rainbow Babies & Children's, Connor Whole Health, Zagara Multi-Specialty Clinic), Centers for Dialysis Care, Cleveland Clinic Mentor Hospital, and Coleman Health Services, alongside higher education institutions including Oberlin College and the University of Akron.

Operationally, +Detail competes on domain specialization (ACHA-accredited team, healthcare design heritage), brand recognition (woman-owned, multi-award-winning: AIA Cleveland, AIA Akron, AIA Ohio, IIDA, NAIOP, Crain's Notable Leader), and integrated service breadth rather than technology differentiation. The firm has no disclosed venture or institutional investment, operates regionally within Ohio/Midwest USA, and shows no AI, software, or platform technology stack beyond its trademarked Follio® methodology.

Name

+Detail

Legal name

+Detail

Website

https://plusdetail.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

+Detail is a women-owned architecture and interior design firm in Ohio specializing in healthcare facility design, offering integrated architecture, interior design, environmental graphics, and wayfinding services to health systems, universities, and cultural institutions in the Midwest.

Ownership category

akta.pro rank

Product category

Architecture and Interior Design Services

NAICS

Interior Design Services (541410), Architectural Services (54131)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Space Planning & Workplace Design (BPAHAKAI)

Keywords

• Healthcare architecture
• Interior design services
• Environmental graphic design
• Wayfinding design
• Higher education architecture

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Architecture and Design Services: Professional services revenue generated from architecture, interior design, environmental graphics, and wayfinding design projects for healthcare, higher education, cultural, and workplace clients. Projects are typically one-time engagements with long sales cycles.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

+Detail is a full-service women-owned architecture and interior design firm providing integrated design services including architecture, interior design, environmental graphics, wayfinding, and furniture planning. The firm serves healthcare, higher education, cultural, civic, workplace, and industrial clients, with deep specialization in healthcare environments through its ACHA-accredited team and proprietary Follio® methodology.

Product overview

+Detail is a full-service women-owned architecture and interior design firm offering a unified portfolio of services anchored by their proprietary Follio® methodology. The core offering combines Design & Architecture Services with specialized modules including Interior Design, Furniture Planning & Specifications, Environmental Graphic Design, and Branded Graphic Design. These services serve diverse sectors including Healthcare, Workplace, Higher Education, Behavioral Health, Cultural & Civic, and Industrial markets. The firm operates as a single integrated service offering rather than discrete software products.

Differentiator

Problem solved

Functional benefit

Brands

• Follio®: Healthcare standards packages product/service brand mentioned on the website.

Products and services

• Design & Architecture Services Comprehensive architecture and interior design services for enterprise clients across healthcare, workplace, higher education, behavioral health, cultural, civic, and industrial sectors.
• Follio® A trademarked proprietary design system or methodology offered by +Detail, referenced in navigation as part of their design and architecture services portfolio, including healthcare standards packages.
• Interior Design Full-service interior design including space planning, furniture selection, finish specifications, and environmental design for healthcare and institutional environments.
• Environmental Graphic Design Environmental graphics, custom wall graphics, wayfinding systems, and branded visual elements for healthcare and institutional spaces.
• Furniture Planning & Specifications Furniture planning, selection, and specification services including furniture procurement documentation and specifications for healthcare and commercial spaces.
• Branded Graphic Design Custom branded graphic design services that integrate organizational branding into physical spaces, including custom wall graphics and signage.

Quantifiable outcome

• Multiple AIA and IIDA design awards across healthcare and higher education projects

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and supporting.

• Perspectus ArchitecturecoreStrategic or Co-development PartnerLong-standing collaboration partner on multiple major healthcare projects including Summa Health New Patient Tower, Centers for Dialysis Care Headquarters, and University Hospitals Rainbow Babies & Children's Hospital Multi-Specialty Clinic. +Detail provides interior design and environmental graphics while Perspectus Architecture serves as project architect.
• GeiscoreStrategic or Co-development PartnerProject architect collaboration on University Hospitals Connor Whole Health project. Geis serves as project architect working closely with key decision-makers to understand desired look, feel, and performance of the space.
• DS ArchitecturesupportingStrategic or Co-development PartnerCollaborated with DS Architecture on The University of Akron Center for Precision Manufacturing project, which was generously supported by a donation from Timken to Akron University.
• LVK DesignsupportingStrategic or Co-development PartnerCollaborated with LVK Design on The University of Akron Center for Precision Manufacturing project renovation.
• Hasenstab ArchitectssupportingStrategic or Co-development PartnerCollaborated on Summa Health New Patient Tower project alongside Perspectus Architecture, with Hasenstab Architects serving as project architect.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gensler: Global design and architecture firm with practices in workplace, healthcare, and cultural environments. Comparable to +Detail for integrated interior design and environmental graphics at scale, though vastly larger and more workplace-weighted.
• NBBJ: Global architecture and design firm with a leading healthcare practice. Highly comparable to +Detail for healthcare facility design, integrated interiors, and academic medical center projects, but operating at much larger scale.
• HDR: Global architecture, engineering, and consulting firm with a major healthcare design practice. HDR is a broad incumbent offering full-service A&E capabilities across healthcare, higher education, and workplace - directly comparable to +Detail's integrated service model but at vastly larger scale.
• CannonDesign: Integrated architecture, engineering, and design firm with deep healthcare and higher education practices. Comparable to +Detail for healthcare environments, academic facilities, and bundled architecture/interiors delivery.
• Perkins&Will: Internationally recognized architecture firm with deep healthcare and education practices. Comparable for healthcare design expertise and integrated interiors, environmental graphics, and wayfinding services that overlap with +Detail's bundled offering.
• HKS: National architecture firm with a renowned healthcare practice (HKS Health). Comparable to +Detail for healthcare facility design depth and integrated interiors, but operating at national scale with significantly larger project capacity and resources.

Direct peers

• Perspectus Architecture: Ohio-based healthcare and higher education architecture firm and confirmed project partner of +Detail. Direct regional peer competing for the same Cleveland/Ohio healthcare architecture engagements, with whom +Detail has co-designed multiple flagship projects.
• EwingCole: Mid-sized architecture and interior design firm with concentrated healthcare and cultural/civic expertise. Most directly comparable to +Detail in scale, vertical specialization, and integrated service delivery for healthcare and institutional clients.
• IA Interior Architects: Specialized interior architecture firm serving workplace, healthcare, and education clients with integrated interiors, environmental graphics, and furniture services. Direct peer of +Detail on the interior design / environmental graphics specialization, though more workplace-weighted.

Regional players

• Hasenstab Architects: Northeast Ohio architecture firm specializing in healthcare and institutional design. Direct regional peer and confirmed project partner of +Detail on Summa Health; competes for the same Ohio healthcare architecture market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plusdetailco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about +Detail