PLUSGRAD

What PLUSGRAD does

PLUSGRAD Belz Mund GbR is a German full-service marketing agency founded in 2017 and headquartered in Nordhausen, Thuringia. The agency provides integrated marketing solutions to small and medium-sized enterprises (SMEs) across industry/manufacturing, services, and healthcare/nursing sectors, with secondary clients in legal, automotive, construction, and non-profit segments. Its core offering is structured around three productized packages: KundenPlus+ (customer acquisition), TeamPlus+ (employer branding and recruiting), and MarktPlus+ (brand positioning and market presence), supplemented by standalone modules for corporate design, website development, social media management, and content creation.

The agency's technology stack is built on WordPress CMS with the GeneratePress theme, augmented by 3D visualization and product rendering capabilities, and web analytics tools (Hotjar, Google Analytics). Implementation timelines are typically 4-8 weeks for websites and 6-12 weeks for brand development projects. The firm operates as a direct sales agency with a free initial consultation and quote-based pricing, and holds accredited RKW Thuringen consultant status that enables offering up to 80% state-subsidized advisory services to eligible SMEs.

PLUSGRAD is a privately held German civil law partnership (GbR) with 5 employees, co-owned by managing directors Philipp Belz (Art Director) and Steffen Mund (Account Manager), with co-founder Andreas Hillmann no longer active. Revenue is generated through professional services fees across one-time website projects and ongoing consulting engagements. The agency serves a regional client base primarily in Thuringia and broader Germany, with no disclosed revenue, funding, or external investment.

Name

PLUSGRAD

Legal name

PLUSGRAD Belz Mund GbR

Website

https://plusgrad.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

PLUSGRAD is a German full-service marketing agency serving SMEs in industry, services, and healthcare with productized integrated marketing packages (KundenPlus+, TeamPlus+, MarktPlus+) and standalone modules for web, social media, branding, and content.

Ownership category

akta.pro rank

Headquarters

HQ city

Nordhausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Consulting and Strategy Services: Holistic marketing strategy development, brand positioning, and consulting services. As accredited RKW Thuringen consultants, they offer subsidized advisory services.
2. Marketing Solution Packages (KundenPlus, TeamPlus, MarktPlus): Package-based services combining website development, social media, content creation, and brand design. These are bundled service offerings tailored to specific business objectives.
3. Website Development and Design: Custom website creation, responsive design, SEO optimization, and DSGVO-compliant implementation. Implementation timelines typically 4-8 weeks.
4. Content Creation Services: Website texts, blog articles, social media content, product descriptions, and whitepapers.
5. State-Subsidized Consulting: Up to 80% state-funded advisory services through RKW Thuringen accreditation, helping companies optimize marketing strategies with financial support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PLUSGRAD is a full-service German marketing agency that delivers integrated marketing systems combining website development, social media management, brand identity design, and professional content creation for small and mid-sized enterprises. Its offerings are structured around three proprietary packages (KundenPlus+, TeamPlus+, MarktPlus+) and four standalone modules (Markenauftritt, Websites, Social Media, Content). The agency additionally provides accredited consulting subsidized up to 80% through RKW Thuringen.

Product overview

PLUSGRAD is a full-service marketing agency offering modular marketing solutions organized into three integrated service packages. The core offerings include KundenPlus+ (customer acquisition through website, social media, content, and brand services), TeamPlus+ (employer branding and recruiting solutions with career pages and social recruiting), and MarktPlus+ (comprehensive market positioning and brand strategy). Individual services can be purchased as standalone modules including Markenauftritt (corporate design and brand identity), Websites (custom web development), Social Media (platform management and advertising), and Content (professional copywriting and visual content). All services are designed to work as a coordinated marketing system rather than isolated measures.

Differentiator

Problem solved

Functional benefit

Products and services

• KundenPlus+ Comprehensive marketing solution package combining website development, social media marketing, content creation, and brand identity to generate targeted customer inquiries and strengthen customer retention for SMEs.
• TeamPlus+ Recruiting and employer branding solution combining career pages, social media recruiting campaigns, content marketing, and brand identity to help companies attract skilled professionals.
• MarktPlus+ Holistic marketing system for strategic brand strengthening and market positioning, combining sales-optimized websites, performance marketing, content marketing, and professional brand presence.
• Markenauftritt Brand identity and corporate design services including corporate design development, brand strategy, visual implementation, and brand management to create consistent and professional brand presence.
• Websites Custom website development featuring modern responsive design, clear user navigation, SEO optimization, fast loading times, and GDPR-compliant implementation integrated with broader marketing strategies. Implementation typically takes 4–8 weeks.
• Social Media Social media marketing services including strategy development, content creation, performance advertising campaigns, and continuous monitoring and optimization for Facebook, Instagram, and LinkedIn.
• Content Professional content creation services including website copy, blog articles, social media content, product descriptions, and whitepapers, optimized for SEO and designed to inform, convince, and drive conversions.

Quantifiable outcome

• Up to 80% state-funded consulting available through RKW Thuringen accreditation
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• RKW ThuringencoreStrategic or Co-development Partner · 1 January 2017PLUSGRAD is an accredited consultant of RKW Thuringen, offering subsidized advisory services to SMEs. Companies can receive up to 80% funding for marketing strategy development through the RKW subsidy program. This partnership enables access to state-funded consulting projects and provides competitive pricing advantages for eligible clients.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• denkwerk GmbH: Cologne-based digital agency combining strategy, design, and technology for brand and digital experiences. Overlaps with PLUSGRAD on web development, brand design, and content services, but serves larger clients at national scale.
• Scholz & Friends: Hamburg-headquartered creative agency offering integrated brand, content, and digital services. Comparable integrated brand-and-content service model to PLUSGRAD at substantially larger scale with major German and international clients.
• diva-e GmbH: German full-service digital agency covering strategy, content, commerce, and platforms. Comparable in integrated digital marketing delivery to PLUSGRAD but at significantly larger scale and with a national client portfolio.
• Kolle Rebbe: Hamburg-based creative agency with brand, digital, and content capabilities. Comparable brand-strategy and content-services overlap with PLUSGRAD, but with a national creative-agency positioning rather than regional SME focus.
• UDG United Digital Group: German digital agency group offering strategy, creative, content, and technology services. Comparable integrated marketing and web-delivery capability to PLUSGRAD, but operating at enterprise scale across multiple German offices.
• nexum GmbH: Cologne-based full-service digital agency offering strategy, content, web, and brand services to mid-market and enterprise clients. Comparable to PLUSGRAD in service mix (websites, content, social, brand), but operates at significantly larger scale and with a broader geographic footprint.
• HEIMAT Werbeagentur: Berlin-based creative and digital agency offering brand, content, and platform work. Comparable to PLUSGRAD across brand identity, content, and digital campaign services, but at a national scale with major brand clients.
• LOOP Agency: Austrian digital agency with German operations offering web, content, and brand services to mid-market clients. Comparable integrated marketing-service model to PLUSGRAD with a stronger digital-product and platform focus.

Regional players

• dotSource GmbH: Jena-based digital commerce and marketing agency serving German and European mid-market clients. Provides comparable digital marketing and web services to PLUSGRAD, with a regional Thuringia presence and broader digital-commerce specialization.

Emerging players

• Jimdo: Hamburg-based DIY website-builder platform serving European SMEs with low-cost websites and basic marketing tools. Represents an alternative for SME customers comparing against PLUSGRAD's website and integrated marketing packages, and increasingly competes for the same budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plusgrad

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLUSGRAD