PLUS Smaragdplein
PLUS Smaragdplein is a small private retail operator in Utrecht, Netherlands, founded in 2006, operating a supermarket location under the Dutch PLUS retail banner with 1-10 employees.
- Company typePrivate
- Founded2006
- HeadquartersUTRECHT, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What PLUS Smaragdplein does
PLUS Smaragdplein is a small, privately held retail operator based in Utrecht, the Netherlands, founded in 2006. The company's website domain (https://www.plussupermarkt.nl/) indicates it operates as a supermarket location under the PLUS retail banner, a Dutch supermarket chain. The entity is a single-site operation with a reported headcount of 1-10 employees, consistent with a local branch or franchise store rather than a corporate parent.
No specific information is available in the source data regarding the company's product assortment, revenue model, ownership structure, supplier relationships, customer demographics, or financial performance. The input contains no disclosures about pricing, store format, square footage, foot traffic, or competitive positioning within its local market. The reference to the broader PLUS supermarket network domain (plus.nl) implies affiliation with a national retail brand, but the nature of that relationship — whether direct corporate ownership, franchise, licensee, or independent operator — is not documented in the available data.
Given the absence of detail on technology platforms, digital channels, or operational systems, no conclusions can be drawn about back-office infrastructure, e-commerce presence, or proprietary tools. The company should be treated as a single-location retail establishment with minimal publicly disclosed corporate information.
PLUS Smaragdplein firmographics
Firmographics- Name
- PLUS Smaragdplein
- Website
- https://plussupermarkt.nl
- Company type
- Private
- Founded year
- 2006
- Headcount range
- 1–10 employees
- Short description
- PLUS Smaragdplein is a small private retail operator in Utrecht, Netherlands, founded in 2006, operating a supermarket location under the Dutch PLUS retail banner with 1-10 employees.
- Ownership category
- akta.pro rank
PLUS Smaragdplein industry classification
Industry- Product category
- Grocery Retail
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF)
Keywords
Where PLUS Smaragdplein is headquartered
LocationHeadquarters
- HQ city
- UTRECHT
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
PLUS Smaragdplein business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure
PLUS Smaragdplein product offering
Product offeringCore offering
PLUS Smaragdplein is a single-location supermarket franchise operating under the PLUS retail brand in Utrecht, Netherlands. It sells groceries, fresh produce, and household goods directly to local consumers through a physical storefront. The store was founded in 2006 and operates with 1–10 employees as a neighborhood-scale grocery retailer.
Differentiator
Problem solved
Functional benefit
Products and services
- PLUS Smaragdplein Supermarket Neighborhood supermarket retail offering groceries, fresh produce, and household goods to local consumers in the Smaragdplein area of Utrecht under the PLUS brand.
Companies that use PLUS Smaragdplein
Customer profileIdeal customer profiles1 record
PLUS Smaragdplein technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PLUS Smaragdplein competitors and assessment
Company assessmentBroad incumbents
- Jumbo: Jumbo is the second-largest supermarket chain in the Netherlands, operating superstores and a growing online delivery network. It competes directly with PLUS for weekly grocery baskets in the same Utrecht-area catchment.
- Aldi Nederland: Aldi is a hard-discount grocery chain with nationwide coverage in the Netherlands. It is comparable because it targets the same everyday-grocery shopper and increasingly encroaches on the price-conscious segment around neighborhood stores like PLUS Smaragdplein.
- Albert Heijn: Albert Heijn is the largest supermarket chain in the Netherlands and the dominant grocery incumbent. It is highly comparable as it sells a full-line grocery assortment through both company-owned and franchise stores across the same Dutch market as PLUS Smaragdplein.
- Lidl Nederland: Lidl is a discount supermarket chain with a dense footprint across the Netherlands. It is comparable because it competes for the same value-oriented grocery customers that PLUS Smaragdplein serves, putting pressure on price and basket share.
Direct peers
- Spar Nederland: Spar is a Dutch franchise-based supermarket banner focused on neighborhood locations. It is a direct peer because it operates on the same franchise-store model with similar store sizes and local-market positioning as PLUS Smaragdplein.
- Dirk van den Broek: Dirk van den Broek is a Dutch supermarket chain with a comparable mid-market positioning and a mix of company-operated and franchise stores. It is comparable as a similarly sized domestic grocery retailer competing for the same neighborhood basket.
Regional players
- Vomar Voordeelmarkt: Vomar is a regional Dutch supermarket chain operating in the Randstad area, which includes Utrecht. It is comparable because it serves the same regional shopper with a similar mid-market, neighborhood-store format.
- Hoogvliet: Hoogvliet is a regional supermarket chain concentrated in the Randstad region of the Netherlands. It is comparable as a similarly positioned mid-sized grocery retailer serving comparable customer demographics in adjacent catchments.
- Poiesz Supermarkten: Poiesz is a regional Dutch supermarket chain primarily serving Friesland and adjacent northern provinces. It is comparable as a similarly sized regional franchise-style grocery retailer with a neighborhood-store model, although operating in a different Dutch region.
- Nettorama: Nettorama is a discount-leaning Dutch supermarket chain with stores concentrated in the Randstad and other regions. It is comparable as a value-oriented domestic grocery operator targeting the same neighborhood shopper.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
PLUS Smaragdplein social profiles
Digital presencePLUS Smaragdplein financial estimates
Financial estimateRevenue estimate
Valuation estimate
PLUS Smaragdplein leadership team
Management profileNumber of profiles
PLUS Smaragdplein funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PLUS Smaragdplein M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PLUS Smaragdplein
What does PLUS Smaragdplein do?
PLUS Smaragdplein is a single-location supermarket franchise operating under the PLUS retail brand in Utrecht, Netherlands. It sells groceries, fresh produce, and household goods directly to local consumers through a physical storefront. The store was founded in 2006 and operates with 1–10 employees as a neighborhood-scale grocery retailer.
When was PLUS Smaragdplein founded?
PLUS Smaragdplein was founded in 2006. It employs 1 to 10 people.
Where is PLUS Smaragdplein based?
PLUS Smaragdplein is headquartered in UTRECHT, Netherlands, in the Europe region.
Who are PLUS Smaragdplein's main competitors?
Broad incumbents on record are Jumbo, Aldi Nederland, Albert Heijn and Lidl Nederland. Direct peers are Spar Nederland and Dirk van den Broek. Regional players are Vomar Voordeelmarkt, Hoogvliet, Poiesz Supermarkten and Nettorama.
Does PLUS Smaragdplein have an API?
No public API is recorded for PLUS Smaragdplein.
What industry is PLUS Smaragdplein in?
PLUS Smaragdplein's product category is Grocery Retail. Its primary akta.pro industry code is CRAFAFAF, Omnichannel Grocery Click-and-Collect & Delivery. Its SIC code is 5411.