PLUS Smaragdplein

What PLUS Smaragdplein does

PLUS Smaragdplein is a small, privately held retail operator based in Utrecht, the Netherlands, founded in 2006. The company's website domain (https://www.plussupermarkt.nl/) indicates it operates as a supermarket location under the PLUS retail banner, a Dutch supermarket chain. The entity is a single-site operation with a reported headcount of 1-10 employees, consistent with a local branch or franchise store rather than a corporate parent.

No specific information is available in the source data regarding the company's product assortment, revenue model, ownership structure, supplier relationships, customer demographics, or financial performance. The input contains no disclosures about pricing, store format, square footage, foot traffic, or competitive positioning within its local market. The reference to the broader PLUS supermarket network domain (plus.nl) implies affiliation with a national retail brand, but the nature of that relationship — whether direct corporate ownership, franchise, licensee, or independent operator — is not documented in the available data.

Given the absence of detail on technology platforms, digital channels, or operational systems, no conclusions can be drawn about back-office infrastructure, e-commerce presence, or proprietary tools. The company should be treated as a single-location retail establishment with minimal publicly disclosed corporate information.

Name

PLUS Smaragdplein

Website

https://plussupermarkt.nl

Company type

Private

Founded year

2006

Headcount range

1–10 employees

Short description

PLUS Smaragdplein is a small private retail operator in Utrecht, Netherlands, founded in 2006, operating a supermarket location under the Dutch PLUS retail banner with 1-10 employees.

Ownership category

akta.pro rank

Product category

Grocery Retail

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF)

Keywords

• Supermarket retail
• Grocery store
• Fresh produce
• Household essentials
• Community grocery

Headquarters

HQ city

UTRECHT

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure

Core offering

PLUS Smaragdplein is a single-location supermarket franchise operating under the PLUS retail brand in Utrecht, Netherlands. It sells groceries, fresh produce, and household goods directly to local consumers through a physical storefront. The store was founded in 2006 and operates with 1–10 employees as a neighborhood-scale grocery retailer.

Differentiator

Problem solved

Functional benefit

Products and services

• PLUS Smaragdplein Supermarket Neighborhood supermarket retail offering groceries, fresh produce, and household goods to local consumers in the Smaragdplein area of Utrecht under the PLUS brand.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Jumbo: Jumbo is the second-largest supermarket chain in the Netherlands, operating superstores and a growing online delivery network. It competes directly with PLUS for weekly grocery baskets in the same Utrecht-area catchment.
• Aldi Nederland: Aldi is a hard-discount grocery chain with nationwide coverage in the Netherlands. It is comparable because it targets the same everyday-grocery shopper and increasingly encroaches on the price-conscious segment around neighborhood stores like PLUS Smaragdplein.
• Albert Heijn: Albert Heijn is the largest supermarket chain in the Netherlands and the dominant grocery incumbent. It is highly comparable as it sells a full-line grocery assortment through both company-owned and franchise stores across the same Dutch market as PLUS Smaragdplein.
• Lidl Nederland: Lidl is a discount supermarket chain with a dense footprint across the Netherlands. It is comparable because it competes for the same value-oriented grocery customers that PLUS Smaragdplein serves, putting pressure on price and basket share.

Direct peers

• Spar Nederland: Spar is a Dutch franchise-based supermarket banner focused on neighborhood locations. It is a direct peer because it operates on the same franchise-store model with similar store sizes and local-market positioning as PLUS Smaragdplein.
• Dirk van den Broek: Dirk van den Broek is a Dutch supermarket chain with a comparable mid-market positioning and a mix of company-operated and franchise stores. It is comparable as a similarly sized domestic grocery retailer competing for the same neighborhood basket.

Regional players

• Vomar Voordeelmarkt: Vomar is a regional Dutch supermarket chain operating in the Randstad area, which includes Utrecht. It is comparable because it serves the same regional shopper with a similar mid-market, neighborhood-store format.
• Hoogvliet: Hoogvliet is a regional supermarket chain concentrated in the Randstad region of the Netherlands. It is comparable as a similarly positioned mid-sized grocery retailer serving comparable customer demographics in adjacent catchments.
• Poiesz Supermarkten: Poiesz is a regional Dutch supermarket chain primarily serving Friesland and adjacent northern provinces. It is comparable as a similarly sized regional franchise-style grocery retailer with a neighborhood-store model, although operating in a different Dutch region.
• Nettorama: Nettorama is a discount-leaning Dutch supermarket chain with stores concentrated in the Randstad and other regions. It is comparable as a value-oriented domestic grocery operator targeting the same neighborhood shopper.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/plus-smaragdplein-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLUS Smaragdplein