Prabhu Mahalaxmi Life Insurance Limited

Name

Prabhu Mahalaxmi Life Insurance Limited

Legal name

Prabhu Mahalaxmi Life Insurance Limited

Website

https://pmlil.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113)

SIC

Life Insurance (6311)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK), Group Term Life Insurance (FSAIAAAJ)

Keywords

• Life insurance products
• Term insurance plans
• Endowment insurance
• Group life insurance
• Foreign employment insurance

Headquarters

HQ city

Kathmandu

HQ country

Nepal

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Life Insurance Premiums: The company generates revenue through collection of insurance premiums from policyholders. Premiums are collected through various modes including yearly, half-yearly, quarterly, and monthly payments depending on the insurance product chosen. The revenue model combines risk coverage with savings elements typical of life insurance products.
2. Policy Loans: Policyholders can avail loans against their policies' surrender value, generating interest income for the company. Loan amounts can reach up to 90% of surrender value or 25% of Sum Assured, whichever is lower.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Prabhu Mahalaxmi Life Insurance Limited provides life insurance products and related financial protection services to individual and group customers in Nepal. Its product portfolio includes term life, whole life, endowment, child endowment, money-back, anticipated endowment, foreign employment term life, group term, and group endowment plans, together with add-on riders covering accidental death, critical illness, premium waiver, and disability. Policies are distributed through 115 branches and 700+ agents nationwide, supported by an online purchase platform, e-KYC, e-payment, mobile applications, and a transparency dashboard.

Product overview

Prabhu Mahalaxmi Life Insurance Limited offers a comprehensive portfolio of life insurance products formed through the merger of Prabhu Life Insurance and Mahalaxmi Life Insurance. The product lineup includes: Term Life Insurance plans (Jeevan Surakshya Beema, Smart Plus Beema, Lagani Firta Beema, Gajjabko Lagani Firta) providing pure protection coverage; Endowment Plans (Samriddha Jeevan Beema Regular and Single, Super Surakshit Beema, Chamatkarik Herchah Beema, Bumper Shreebridhhi) combining protection with savings; Whole Life Insurance (Sarbashrestha Aajeevan Beema) extending coverage to age 84; Child Plans (Jeevan Kiran Beema) designed for children's financial security; Money Back Plans (Baibhav Jeevan Beema, Lokpriya Dhanfirta Beema) offering periodic returns; Group Plans (Sabaiko Jeevan Beema for group term, Dhukkako Samuhik Sawadhik for group endowment); Return of Premium plans (Dhukkako Myadi); and specialized Foreign Employment Term Life Insurance. Supplementary Rider benefits including Accidental Death Benefit (ADB), Critical Illness (CI), Waiver of Premium (PWB), Permanent Total Disability (PTD), and Monthly Income Benefits (MIB) are available as add-on modules across most base products. The company also provides digital services through online platforms for policy management, premium payments, and customer self-service.

Differentiator

Problem solved

Functional benefit

Products and services

• Foreign Employment Term Life Insurance Policy (Videsh Rojgar Yako Mrityu Durghatna Beema)

Quantifiable outcome

• NPR 1,000,000 death benefit for Foreign Employment Term Life Insurance policyholders
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Infinity Digital Agency (IDA)minorImplementation/ SI/ Consulting PartnerInfinity Digital Agency serves as the support partner for Prabhu Mahalaxmi Life Insurance's digital platforms, including website development and maintenance.

Scale indicators4 records

Recent moves2 records

Broad incumbents

• MetLife: Global life and health insurance incumbent offering term, whole life, and group benefits worldwide. Relevant as a broad benchmark for product design, underwriting practices, and digital servicing at scale, even though it does not focus specifically on Nepal.
• AIA Group Limited: Pan-Asian life insurance leader with extensive agency networks and bancassurance. Useful broad-incumbent benchmark for agency productivity, multi-channel distribution, and digital insurance platforms in the region.
• Prudential plc: Large multinational life insurer with strong presence in Asia. Comparable as a broad incumbent for life insurance product strategy, agency distribution, and digital policy servicing in emerging Asian markets.

Direct peers

• Nepal Life Insurance Company Limited: Nepal's first and one of the largest life insurers, offering term, endowment, and money-back plans across Nepal. Directly comparable to Prabhu Mahalaxmi on product mix, target market, and multi-channel distribution in the Nepal life insurance market.
• Asian Life Insurance Company Limited: Nepalese life insurer offering endowment, term, and money-back products through agents and branches across the country. Comparable in product breadth, distribution model, and target customer base to Prabhu Mahalaxmi.
• Surya Jeevan Life Insurance Limited: Nepalese life insurer with a multi-line product portfolio and agent-led distribution. Operates in the same regulatory and competitive environment as Prabhu Mahalaxmi, targeting similar household and group insurance customers.
• National Life Insurance Company Limited (Nepal): Established Nepalese life insurer with a broad product portfolio and nationwide branch presence. Direct competitor in endowment, term, and group life insurance serving Nepali individuals and corporates.
• Life Insurance Corporation (LIC) Nepal: Public-sector-affiliated life insurer in Nepal offering term, endowment, and group life products. Competes directly with Prabhu Mahalaxmi in serving individuals and employer groups across all provinces.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/prabhumahalaxmilifeinsurance
• YouTubeyoutube.com/@PrabhuMahalaxmiLifeInsurance
• Facebookfacebook.com/PrabhuLifeInsurance
• Instagraminstagram.com/prabhumahalaxmilifeinsurance
• LinkedInlinkedin.com/company/prabhu-mahalaxmi-life-insurance-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prabhu Mahalaxmi Life Insurance Limited