Projet Mobilier National

What Projet Mobilier National does

Projet Mobilier National (PMN) is a Senegalese government initiative, established by decree n°97-928 in 1997 and restructured under decree n°2023-1021 in May 2023, operating under the supervision of the Ministère du Tourisme et de l'Artisanat. Its mandate is to connect Senegalese artisans across 120+ craft trades (woodwork, metalwork, textile, leather, automotive, construction) with public procurement opportunities, addressing the so-called '4F' barriers of Foncier (land), Formalisation, Formation (training), and Financement (financing). PMN is not a commercial revenue-generating entity; it functions as a state-funded facilitator channeling artisan supply into government tenders for school furniture, uniforms, military equipment, public housing, and related goods and services. Cumulative outputs since inception include 4M+ school uniforms produced, 980+ artisans trained, 124,800+ school benches rehabilitated across all 14 regions, 1M+ COVID-19 masks manufactured, 1,000+ jobs created in the artisan sector, and 450+ modern equipment units installed in workshops.

PMN's product surface consists of three digital platforms — the Suñuy Artisan mobile application (iOS and Android) for artisan-to-client order management, a public procurement web portal for tender visibility, and an online artisan registration platform — complemented by offline programs including modular vocational training, equipment provisioning, prototype development via the annual Concours du Mobilier National, and physical infrastructure such as the 62+ hectare ZAMPA automotive professionals' zone and SECA craft zones. Distribution is entirely domestic (Senegal), with go-to-market executed through direct government engagement (Ministries, Gendarmerie nationale, SN HLM), partnerships with the regulatory body ARCOP and regional Chambres des Métiers (Kédougou, Kaolack), field immersion visits to artisan quarters, and participation in trade fairs such as FIDAK. Marketing relies on the pmn.sn website, the Suñuy Artisan app, APS news agency coverage, and community engagement rather than paid acquisition.

The business model is non-commercial: PMN does not sell products or services directly and has no disclosed pricing. It is funded as a state program with a Coordination leadership team (Coordinator Ibrahima Tall since September 2024; Deputy Coordinator Ramatoulaye Ba since October 2024) reporting into a Comité de Pilotage chaired by a representative of the Presidency of the Republic, with representation from Finance, Women, Commerce, and Artisanal ministries. Revenue proxies must therefore be inferred from procurement volumes facilitated rather than top-line sales, and the entity's continuity is tied to government policy and budget cycles rather than market demand.

Name

Projet Mobilier National

Legal name

Ministère de la Culture, de l'Artisanat et du Tourisme | Projet du Mobilier National

Website

https://pmn.sn

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Projet Mobilier National (PMN) is a Senegalese government program that connects domestic artisans with state procurement opportunities across furniture, uniforms, defense, housing, and automotive sectors, delivering training, equipment, and digital platforms under its '4F' framework.

Ownership category

akta.pro rank

Product category

Government Procurement Facilitation and Artisan Development Services

akta.pro primary industry

Infrastructure Planning, Capital Programs & Project Delivery Offices (PMOs) (BPAIALAJ)

akta.pro secondary industry

Program & Project Management (PMO) Consulting (BPAHACAL)

Keywords

• Artisan development programs
• Public procurement facilitation
• Vocational craft training
• Made in senegal sourcing
• Furniture manufacturing projects

Headquarters

HQ city

Diamniadio

HQ country

Senegal

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Public Procurement Facilitation: PMN acts as a facilitator connecting artisans with public procurement opportunities. Revenue flows indirectly through artisan production orders from government institutions. The project does not generate direct commercial revenue but facilitates market access for artisans.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PMN is a Senegalese government project that trains, formalizes, and equips local artisans and channels public procurement contracts (school furniture, uniforms, military equipment, public building furnishings) to them. Its offering combines vocational training programs, installation of modern workshop equipment, and digital platforms (Suñuy Artisan mobile app, public procurement portal, artisan registration platform) that connect Senegalese craftspeople to government buyers across all 14 regions.

Product overview

Projet Mobilier National (PMN) operates as a government initiative to promote Senegalese craftsmanship and facilitate artisan access to public procurement. The core offering consists of a suite of digital platforms centered around the 'Suñuy Artisan' mobile application, which serves as the primary interface for artisans to connect with clients, manage orders in real-time, and access public markets. Supporting digital infrastructure includes a public procurement portal and artisan registration platform. These digital services are complemented by offline programs including vocational training in woodworking, textile/cut-and-sew crafts, modular skills programs, modern equipment installation, and the rehabilitation of school furniture (tables-bancs). PMN also operates physical infrastructure including ZAMPA (automotive professional zone) and SECA craft zones.

Differentiator

Problem solved

Functional benefit

Products and services

• Suñuy Artisan Mobile Application

Quantifiable outcome

• 4M+ school uniforms produced
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, regional, minor and strategic.

• ARCOP (Autorité de Régulation de la Commande Publique)coreStrategic or Co-development Partner · 19 September 2025Partnership to facilitate artisan access to public procurement. ARCOP provided training on public market access procedures to 40 artisans. A framework convention is being prepared to extend these actions to regions and strengthen professionalization of furniture and related trades.
• SN HLM (Société Nationale d'Habitation à Loyer Modéré)coreStrategic or Co-development Partner · 24 December 2024Convention signed to involve artisans in construction, renovation, and furnishing projects. SN HLM commits to valuing local expertise and confirming Senegalese genius through artisan involvement in housing projects.
• Chambre des Métiers de KaolackregionalStrategic or Co-development Partner · 15 September 2024Partnership on training in cutting and sewing governor's uniforms (vareuses). 20 artisans trained from July 29 to August 12, 2024.
• Chambre des Métiers de KédougouregionalStrategic or Co-development Partner · 13 June 2024Collaboration on artisan training programs. 20 artisans trained in advanced office furniture manufacturing techniques from May 29 to June 12, 2024.
• Ministère du Tourisme et de l'ArtisanatcoreOthersPMN operates under the supervision of the Ministère du Tourisme et de l'Artisanat. The ministry sets policy direction through Minister Mountaga DIAO.
• DER/FJ (Délégation à l'Entreprenariat Rapide des Femmes et des Jeunes)minorGTM or Marketing PartnerGovernment agency for youth and women's entrepreneurship. Represented in the PMN Steering Committee (COPIL).
• Gendarmerie nationale du SénégalstrategicStrategic or Co-development PartnerPresented locally-made products including uniforms and shoes for defense and security forces. Ongoing discussions for durable, standards-compliant products with technical recommendations for a sustainable partnership.
• ANPEJ (Agence Nationale pour la Promotion de l'Emploi des Jeunes)minorStrategic or Co-development PartnerYouth employment promotion agency. Mentioned in media gallery indicating collaboration on youth artisan programs.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Others

• FIDA (Fonds d'Intervention pour l'Autofinancement): Senegalese microfinance institution referenced as a financial partner of PMN. Provides financing to the same artisan constituency PMN trains and equips, serving complementary role in the 4F framework.
• Ministère du Tourisme et de l'Artisanat (Senegal): The parent ministry that supervises PMN under Minister Mountaga DIAO. Sets the sectoral policy direction PMN executes — comparable as ecosystem oversight rather than direct peer.
• Wave Senegal: Mobile money platform serving Senegalese merchants and informal sector participants. Comparable in providing formal financial infrastructure to underbanked artisan populations PMN targets.
• Jumia Senegal: Senegalese e-commerce marketplace connecting informal merchants and artisans to consumers. Operates in the same geographic market with adjacent mission (formalizing informal commerce), though focused on B2C retail rather than B2G procurement.

Broad incumbents

• SN HLM (Société Nationale d'Habitation à Loyer Modéré): National affordable housing company that signed a framework convention with PMN in Dec 2024 to engage artisans in construction, renovation, and furnishing. Operates at larger scale in adjacent verticals (housing construction) and channels demand to PMN's artisan network.

Direct peers

• Chambre des Métiers du Sénégal: Regional craft chambers (e.g., Kédougou, Kaolack) that PMN collaborates with for training delivery. Both serve the same artisan constituency with formalization, training, and professionalization services at the regional level.
• ARCOP (Autorité de Régulation de la Commande Publique): Senegalese public procurement regulator that PMN partners with directly under a framework convention. Both operate at the intersection of government procurement and private sector capacity-building; ARCOP sets the rules PMN helps artisans navigate.

Emerging players

• ANPEJ (Agence Nationale pour la Promotion de l'Emploi des Jeunes): National youth employment agency collaborating with PMN on youth artisan programs. Both channel public resources into employability outcomes for young Senegalese through training and economic inclusion.
• DER/FJ (Délégation à l'Entreprenariat Rapide des Femmes et des Jeunes): Senegalese government agency for youth and women's entrepreneurship, represented on PMN's COPIL steering committee. Operates adjacent SME support programs with overlapping target beneficiaries and complementary funding instruments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/projet-mobilier-national

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projet Mobilier National