Paul Mitchell the School - East Bay

What Paul Mitchell the School - East Bay does

Paul Mitchell the School - East Bay (legal entity PMHBW LLC) operates a single-campus cosmetology and beauty school at 100 Crescent Drive, Suite D, Pleasant Hill, California, within the East Bay region of the San Francisco Bay Area. The school is an independently owned and operated franchise of the Paul Mitchell school network and is nationally accredited by NACCAS and registered with the California Department of Financial Protection and Innovation. It serves students from Pleasant Hill, Concord, Walnut Creek, and surrounding East Bay cities who are pursuing careers in the professional beauty industry.

The school delivers three core programs: a 1,000-hour Cosmetology program covering haircutting, coloring, styling, makeup, skin care, nails, braiding, and extensions; a 1,000-hour Barbering program covering short haircuts, clipper and scissor techniques, fades, tapers, beard grooming, and shaves; and a 600-hour Esthetics program covering waxing, hair removal, brow design, facials, facial massage, and skin therapy. Curriculum combines classroom theory with hands-on salon-floor practice using professional products and tools, supplemented by a Digital Support platform for remote access to assignments and industry content, and student-run extracurriculars such as the Green Team.

The revenue model is tuition-based, with students enrolling directly through the school's website, by phone, or in-person. Financial aid, federal funding, and scholarships are available to qualifying students, and a Net Price Calculator is referenced on the website; specific tuition amounts are not publicly disclosed. The school is staffed by 44 employees and markets primarily through its website, blog, social media (Instagram, Facebook, X, YouTube), campus tours, and information-request lead capture. Revenue concentration is by individual consumer, with no enterprise or B2B customers disclosed.

Name

Paul Mitchell the School - East Bay

Legal name

PMHBW LLC, dba Paul Mitchell The School East Bay

Website

https://pmtseastbay.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Paul Mitchell the School - East Bay is a single-campus, NACCAS-accredited cosmetology school in Pleasant Hill, California, offering 1,000-hour cosmetology and barbering programs and a 600-hour esthetics program to aspiring beauty professionals from the East Bay region.

Ownership category

akta.pro rank

Product category

Vocational Beauty & Cosmetology Education

NAICS

Cosmetology and Barber Schools (611511), Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Cosmetology (General) (EDAOALAA)

akta.pro secondary industries

Cosmetology Schools & Programs (HSALANAA), Barbering Schools & Programs (HSALANAD)

Keywords

• Cosmetology education
• Beauty school training
• Barbering programs
• Esthetics training
• Professional beauty education

Headquarters

HQ city

Pleasant Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Program Fees: Revenue generated from tuition fees for cosmetology, barbering, and esthetics programs. Programs range from 600 to 1000 hours. Financial aid, scholarships, and alternative funding options are available to qualifying students.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Paul Mitchell the School - East Bay operates a single NACCAS-accredited campus offering three state-approved programs: Cosmetology (1,000 hours) covering haircutting, coloring, styling, makeup, skin care, and nails; Barbering (1,000 hours) covering short haircuts, fades, tapers, clipper-over-comb, color, and beard grooming; and Esthetics (600 hours) covering skin care, waxing, brow design, facials, and skin therapy. Students learn theory in the classroom and practice skills in a real salon environment using professional Paul Mitchell products and tools, with access to federal financial aid and scholarships for those who qualify.

Product overview

Paul Mitchell The School East Bay is a cosmetology and beauty school offering three main programs: Cosmetology (1000 hours), Barbering (1000 hours), and Esthetics (600 hours). The institution is accredited by NACCAS and registered with the DFPI. Students receive hands-on training using professional products and tools in a salon environment. Supporting services include Financial Aid and Scholarships, Digital Support for accessing coursework remotely, and Student Clubs for extracurricular learning.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetology Program A 1,000-hour postsecondary program for aspiring cosmetology professionals covering haircutting, coloring, styling, makeup, skin care, and nails. Students learn theory in the classroom and practice skills like braiding and extensions in a salon environment using professional Paul Mitchell products and tools. Designed to prepare students for the California state cosmetology licensure exam.
• Barbering Program A 1,000-hour postsecondary program covering classic short haircuts, scissor and clipper-over-comb techniques, fades, tapers, precision haircutting, short-hair color placement, short-hair styling, customized beard grooming, and shaves. Designed to prepare students for the California state barbering licensure exam.
• Esthetics Program A 600-hour postsecondary program covering hair removal, waxing, brow design, makeup, facials, facial massage, use of facial machines, and skin therapy. Designed to prepare students for the California state esthetician licensure exam.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Direct peers

• Milan Institute: Accredited vocational school chain offering cosmetology, esthetics, and barbering programs across multiple states. Comparable in scale, revenue model, and federal-aid-dependent student economics.
• Bellus Academy: Accredited cosmetology, barbering, and esthetics school with multiple California locations. Comparable as a multi-program vocational beauty school competing in overlapping regulatory and student demographics.
• Paul Mitchell The School - Sacramento: California-based Paul Mitchell franchise with the same program mix and regulatory profile. Comparable in scale, tuition model, and student demographic targeting, providing a clean franchise-system benchmark.
• Paul Mitchell The School - San Jose: Northern California Paul Mitchell franchise offering cosmetology, barbering, and esthetics programs. Operates under the same franchise model, accreditation, and revenue model, serving a different but demographically similar California metro.
• Aveda Institutes (various locations): Network of branded cosmetology and esthetics schools operated under the Aveda brand. Directly comparable as a premium, brand-anchored cosmetology vocational training franchise with similar federal-aid-eligible structure.
• Paul Mitchell The School - Pasadena: Another independently operated Paul Mitchell franchise cosmetology school in California, offering the same brand curriculum (cosmetology, barbering, esthetics) under identical NACCAS accreditation standards — directly comparable in model and regulatory position.
• Tricoci University of Beauty Culture: Accredited cosmetology and esthetics school chain operating across the Midwest and beyond. Directly comparable in program offering, accreditation-driven federal aid eligibility, and single-campus-unit economics.
• Empire Beauty Schools: Large national chain of cosmetology schools offering accredited cosmetology and esthetics programs. Comparable in scale, regulatory standing, and tuition-driven revenue model, though more value-positioned than brand-premium.

Emerging players

• Xenon Academy: Multi-location cosmetology and esthetics school. Less established than Paul Mitchell/Aveda networks but operates under similar accreditation and tuition model — a comparable emerging competitor for prospective students.

Others

• National Accrediting Commission of Career Arts and Sciences (NACCAS): National accreditor recognized by the U.S. Department of Education for cosmetology schools. Not a competitor, but the central regulatory body shaping accreditation, federal aid eligibility, and competitive parity for schools like Paul Mitchell the School - East Bay.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/paulmitchellEB
• YouTubeyoutube.com/pmtseastbay
• Facebookfacebook.com/pmtseastbay
• Instagraminstagram.com/PMTSEastBay
• LinkedInlinkedin.com/company/paul-mitchell-the-school---east-bay

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paul Mitchell the School - East Bay