Le Journal du Pneumatique

What Le Journal du Pneumatique does

Le Journal du Pneumatique is a French B2B trade publication dedicated to the tire and pneumatic industry, serving manufacturers, distributors, retailers, fleet operators, and service providers active in the French-speaking market. Headquartered in Boulogne, Haut-De-Seine, France, with a five-person editorial team led by Editor-in-chief Romain Baly, the outlet publishes daily news across market, manufacturer, distribution, services, products, and innovation verticals through its website (journaldupneu.com), an email newsletter, a digital flip-format magazine (feuilletable), and JDP video emissions covering topics such as all-season tires and fleet tire management.

The core product is the recurring magazine (most recent issue N°195), distributed both digitally and via subscription through the centralized Journal de l'Automobile storefront at boutique.journalauto.com. The publication also operates proprietary industry events, including the annual Fleet & Mobility Day conference organized under the Synerj Media events banner, which convenes tire manufacturers and fleet professionals.

Commercially, the business operates a hybrid B2B media model: subscription revenue from individual and professional readers, sponsorship and advertising from tire manufacturers and distributors covered in the editorial content, and event monetization from proprietary conferences. The publication is privately held within the Journal de l'Automobile group (Synerj Media), benefiting from cross-promotion and shared infrastructure with sibling automotive B2B titles including Le Journal de l'Automobile, Le Journal de la Rechange et de la Réparation, Le Journal des Flottes, and Le Journal du Poids Lourd. Specific pricing tiers are not publicly disclosed.

Name

Le Journal du Pneumatique

Legal name

Journal de l'Automobile

Website

https://pneumatique-lesite.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Journal du Pneumatique is a French B2B trade publication covering the tire and pneumatic industry for manufacturers, distributors, fleet operators, and retailers via a magazine, newsletter, video content, and industry events, operating within the Synerj Media group.

Ownership category

akta.pro rank

Product category

Trade Media

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Automotive & Transportation Magazines (MPAJAEAI)

Keywords

• Tire industry news
• B2B automotive publishing
• Trade magazine publishing
• Fleet management media
• Tire market analysis

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels4 records

Marketing channels5 records

Core offering

Le Journal du Pneumatique is a French-language B2B trade publication dedicated to the tire and pneumatic industry. It publishes a bi-monthly print and digital magazine, daily news articles on its website, video emissions covering industry topics, and an email newsletter, while also organizing industry events such as the Fleet & Mobility Day. The publication serves tire manufacturers, distributors, retailers, and fleet professionals in the French-speaking market with specialized coverage of market trends, regulatory developments, product launches, and industry nominations.

Product overview

Le Journal du Pneumatique is a B2B trade publication providing comprehensive coverage of the French tire and pneumatic industry. The offering consists of a print and digital magazine (Le Journal du Pneumatique), video content (Émissions/JDP Videos) featuring industry talk shows and conference replays, email newsletters, and industry events such as the annual Fleet & Mobility Day. The publication covers multiple sectors including manufacturers, distribution, services, products, and innovation within the tire industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Journal du Pneumatique (Magazine) A B2B trade publication providing news, analysis, and coverage of the tire and pneumatic industry in France, including market trends, manufacturer news, distribution updates, and innovation stories. Published as a print magazine and accessible digitally via an online flip-format version (feuilletable).
• JDP Videos (Émissions) Video content including industry talk shows, conference replays, and thematic episodes covering topics such as all-season tires, fleet management, and tire cost optimization. Hosted by Editor-in-chief Romain Baly.
• Newsletter Email newsletter subscription service providing regular industry updates to tire industry professionals, with subscription management handled through boutique.journalauto.com.
• Fleet & Mobility Day Annual industry conference event focused on fleet management and mobility trends, bringing together tire manufacturers and fleet professionals for a day of programming and networking.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Regional players

• Pneus News: Italian B2B tire industry portal/publication. Comparable to Le Journal du Pneumatique as a national-level B2B tire trade media outlet, though operating geographically in Italy rather than France.
• Autopromotec: Italian-based B2B automotive aftermarket trade media and exhibition organizer. Comparable to Le Journal du Pneumatique as a European B2B automotive trade media brand with events, but operates primarily in Italy rather than France.

Direct peers

• Modern Tire Dealer: The leading US B2B trade publication for the tire and tire dealer industry. Most directly comparable to Le Journal du Pneumatique in terms of niche focus (tire industry vertical), B2B trade media model, and editorial coverage of manufacturers, distributors, and product launches.
• European Rubber Journal: B2B trade publication covering the rubber and tire industry across Europe. Directly comparable to Le Journal du Pneumatique given its European tire/rubber industry focus, with the main difference being a broader rubber-industry scope versus JDP's tire-only vertical.
• Tire Business: B2B tire industry news publication covering tire manufacturers, retreaders, and dealers. Direct competitor in the same niche B2B tire media category, with comparable content mix (news, analysis, dealer-focused coverage).
• Retreading Business: B2B trade publication focused on the tire retreading sector. Comparable as a niche B2B tire trade publication with a sub-vertical focus within the tire industry, similar to JDP's narrower coverage of the tire/pneumatic sector.
• Tyrepress: UK-based B2B tire industry news and analysis publication. Comparable to Le Journal du Pneumatique as a specialized European tire trade media outlet with similar editorial focus on manufacturers, market developments, and regulatory coverage.

Emerging players

• Tire Industry Research: UK-based specialist research and consultancy firm in the global tire industry. Comparable to Le Journal du Pneumatique in domain focus (tire industry intelligence) but monetizes through paid research reports rather than advertising/subscription media.

Broad incumbents

• Fleet Europe: European B2B media brand focused on fleet management and corporate mobility. Comparable to Le Journal du Pneumatique's Fleet & Mobility Day event and adjacent fleet/tire crossover coverage, but operates at a broader fleet-management scope.
• L'Argus Pro: One of France's most established B2B automotive trade publications. Comparable to Le Journal du Pneumatique as a French-language B2B automotive media brand, but with a much broader automotive coverage remit rather than the tire-specific niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/le_pneumatique
• LinkedInlinkedin.com/company/le-pneumatique-mag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Journal du Pneumatique