Parc Naturel Régional de la Martinique

What Parc Naturel Régional de la Martinique does

The Parc Naturel Régional de la Martinique (PNRM), legally the Syndicat Mixte du Parc naturel régional de la Martinique, is a French public territorial entity founded in 1976 that manages one of 59 regional nature parks in France. It oversees approximately 63,000 hectares across 32 of Martinique's 34 communes, covering about 100,000 inhabitants, and is responsible for preserving a UNESCO-recognized Caribbean biodiversity hotspot (inscribed September 2023). Its core operations span environmental protection, biodiversity monitoring, sustainable territorial development, environmental education, and heritage site management.

PNRM operates a portfolio of physical assets (Domaine d'Émeraude botanical garden, Château Dubuc historic site, Maison de la Mangrove visitor center, Maison du Parc headquarters, Relais de Saint-Pierre) and digital platforms including the Observatoire Martiniquais de la Biodiversité (OMB) and the MadiNati biodiversity portal launched in November 2022. The organization also runs the Marque Valeurs Parc certification for local products (honey, coffee, cocoa, manioc), the Programme de Relance du Café de Légende (supporting 22-30 coffee farmers since 2015), community outreach programs such as LAKOU UNESCO and Jédi Siantifik, and infrastructure such as the biosecurity stations inaugurated in December 2024 to protect the UNESCO core zone.

Its revenue model is primarily public-sector funding from the Conseil régional de Martinique, the Collectivité Territoriale de Martinique (CTM), the European Union, and member municipalities, supplemented by workshop fees (€20-25 per person for ethnobotanical and alcoolature workshops), visitor site admissions, and a Mecenat (patronage) program for individuals and organizations. PNRM serves four principal segments: the general public and tourists (primary), schools and students, local municipalities and communities, and local farmers and producers engaged in sustainable agriculture. Félix ISMAIN serves as President and the organization operates with approximately 34 employees.

Name

Parc Naturel Régional de la Martinique

Legal name

Syndicat Mixte du Parc naturel régional de la Martinique

Website

https://pnr-martinique.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

The Parc Naturel Régional de la Martinique is a French public territorial entity founded in 1976 that manages 63,000 hectares of protected territory across 32 of Martinique's 34 communes, serving residents, tourists, schools, and local farmers through biodiversity conservation, UNESCO heritage management, environmental education, and sustainable agriculture programs.

Ownership category

akta.pro rank

Product category

Nature park management and biodiversity conservation services

NAICS

Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (71213)

akta.pro primary industry

Conservation Parks & Private Nature Reserves (Visitor Operations) (THAAAFAB)

akta.pro secondary industries

Biodiversity & Habitat Conservation (BPAGAGAA), UNESCO & Protected Landmark Sites (THAJACAI), Marine Wildlife Sanctuaries & Protected Seascape Visitor Operations (Reef/Marine Parks) (THAAAFAJ)

Keywords

• Regional nature park management
• Biodiversity conservation services
• Environmental education programs
• Cultural heritage site management
• Sustainable agriculture certification

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Pricing tiers

Distribution channels4 records

Marketing channels9 records

Core offering

The PNRM operates a publicly-funded network of natural and cultural heritage sites across 32 Martinique communes, offering guided visits and workshops (Domaine d'Émeraude, Château Dubuc, Maison de la Mangrove, Maison du Parc, Relais de Saint-Pierre), nature reserves and biodiversity monitoring infrastructure (MadiNati platform, Observatoire Martiniquais de la Biodiversité), community and educational programmes (Jédi Siantifik, Ateliers Alcoolatures, LAKOU UNESCO), sustainable agriculture support (Programme Café de Légende, Marque Valeurs Parc certification), and large-scale landscape preservation initiatives (Opération Grand Site – Les Salines, biosecurity stations around the UNESCO World Heritage core zone of Montagne Pelée and Pitons du Nord).

Product overview

The Parc Naturel Régional de la Martinique is a regional nature park (one of 59 in France), established in 1976, that manages a territory covering 32 of Martinique's 34 communes. It operates primarily as an environmental preservation authority and public-facing institution rather than a commercial product company. Its offering consists of a network of visitor sites and educational facilities (Domaine d'Émeraude, Château Dubuc, Maison de la Mangrove, Maison du Parc, Relais de Saint-Pierre), digital platforms (MadiNati biodiversity portal, Observatoire Martiniquais de la Biodiversité), community programs (LAKOU UNESCO, Jédi Siantifik science outreach), certification programs (Marque Valeurs Parc for local products), and specialized agricultural and ecological initiatives including the Café de Légende coffee revival program. These are coordinated under a unified mission of environmental protection, sustainable development, and environmental education.

Differentiator

Problem solved

Functional benefit

Brands

• Domaine d'Émeraude: A classified Remarkable Garden located at the foot of Montagne Pelée, managed by the PNRM
• Maison du Parc – Tartenson
• Relais du PNRM à Saint-Pierre
• Maison de la Mangrove
• Château Dubuc
• Jédi Siantifik
• LAKOU UNESCO
• MadiNati
• Marque Valeurs Parc
• Observatoire Martiniquais de la Biodiversité (OMB)

Products and services

• Domaine d'Émeraude Classified botanical garden (Jardin Remarquable label since 2015) at Morne-Rouge at the foot of Montagne Pelée, offering educational walks, ethnobotanical workshops and Jédi Siantifik science outreach sessions to the general public.
• Château Dubuc Historic fortification and former sugar plantation ruins in Tartane (Trinité), open to the public for cultural and nature visits.
• Maison de la Mangrove Visitor centre dedicated to the mangrove ecosystem at Vatable near Trois-Îlets, delivering interpretive tours and workshops on coastal and wetland biodiversity.
• Relais du PNRM à Saint-Pierre PNRM information and visitor centre in Saint-Pierre providing local tourist and educational information services.
• Maison du Parc – Tartenson Administrative headquarters and visitor reception at Morne Tartenson in Fort-de-France, housing the park's governance offices and visitor services.
• Observatoire Martiniquais de la Biodiversité (OMB) Multi-partner monitoring platform animated by PNRM, aggregating 46 institutional and associative member structures to gather and distribute knowledge on Martinique's biodiversity in support of public policy decisions and conservation actions.
• MadiNati biodiversity platform Online biodiversity information system serving as Martinique's Système d'Information sur la Nature (SNIM), launched within the OMB framework to compile more than 31,000 citizen and institutional biodiversity observations and 9,000 species fiches searchable by commune and taxon.
• Atlas de la Biodiversité Communale (ABC) Biodiversity atlases conducted across ten communes in northern Martinique, involving participatory workshops and citizen science to document local flora and fauna.
• Marque Valeurs Parc certification Certification label awarded by PNRM to local products meeting criteria for territorial authenticity and sustainable production, covering honey, manioc, cocoa and coffee categories.
• Jédi Siantifik programme Monthly cycle of free encounters, conferences, field trips and workshops organised by PNRM in 2025 and 2026, dedicated to sharing scientific and cultural knowledge about Martinique's natural heritage with the general public.
• Ateliers Alcoolatures at Domaine d'Émeraude Paid practical workshops (€25 per person) teaching participants to identify, harvest and prepare medicinal plants into alcohol tinctures (alcoolatures), delivered at the Domaine d'Émeraude.
• Randonnées et Balades Nautiques (hikes and nautical excursions) Year-round programme of guided hikes, kayaking, marine reserve visits, boat excursions and underwater 'randonnées palmées' (snorkel hikes) exploring Martinique's natural sites.
• Réserves Naturelles (Nature Reserves) Multiple nature reserves managed by PNRM, including the Réserve Naturelle Nationale de la Caravelle and marine reserves covering marine, mangrove and terrestrial ecosystems.
• Stations de Biosécurité (UNESCO core-zone biosecurity stations) Biosecurity stations deployed by PNRM to protect the core zone of the UNESCO World Heritage site 'Volcans et Forêts de la Montagne Pelée et des Pitons du Nord'.
• LAKOU UNESCO community outreach programme Monthly community meetings organised by PNRM in communes within the UNESCO World Heritage area, aimed at raising awareness and involving residents in the management of the 'Volcans et Forêts de la Montagne Pelée et des Pitons du Nord' heritage site.
• Opération Grand Site – Les Salines Large-scale preservation and visitor management initiative for the Grande Anse des Salines area (nearly 1 million annual visitors), implemented by PNRM for the Collectivité Territoriale de Martinique, involving visitor surveys and sustainable tourism planning.
• Programme de Relance du Café de Légende Operational programme led by PNRM since 2015 to revive cultivation of Arabica Typica coffee in Martinique, supporting 22–30 local coffee farmers and developing a high-end coffee supply chain in partnership with the Transat Jacques Vabre.

Quantifiable outcome

• 31,263 biodiversity observations and 9,000 species fiches on Madinati platform
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Expansion highlights6 records

Emerging players

• iNaturalist: Global citizen-science biodiversity observation platform with overlapping functionality to PNRM's MadiNati. Comparable as a biodiversity data network, though operating as a digital-first platform rather than a regional conservation body.

Direct peers

• Parc National de la Guadeloupe: French Caribbean national park managing protected terrestrial and marine ecosystems with similar visitor sites, biodiversity monitoring, and environmental education programs. Closest geographic and statutory peer to PNRM.
• Parc Naturel Régional de Camargue: Long-established French regional nature park (Arles/Rhône delta) operating under the same charter framework as PNRM, with comparable wetland stewardship, agriculture support (e.g., bull/rice), and visitor programming.
• Parc Naturel Régional du Verdon: Another of France's 59 regional nature parks operating under identical statutory missions (protection, education, sustainable development) with similar scale and visitor economy. Useful benchmark for PNRM's program design and Valeurs Parc-style labels.
• Fédération des Parcs naturels régionaux: The umbrella federation of France's 59 regional nature parks, including PNRM itself. Directly comparable as the institutional peer governing the same class of organization PNRM belongs to, sharing missions, charters, and funding frameworks.

Others

• Global Biodiversity Information Facility (GBIF): International open-data infrastructure for biodiversity occurrence records. Comparable as a peer data aggregator whose scope MadiNati-style platforms could interoperate with or feed into.

Broad incumbents

• Office National des Forêts (ONF): France's national forests operator and a direct PNRM collaborator on mangrove stewardship (1,906 ha). Comparable in forestry, biodiversity, and public-land management, but with a national rather than regional mandate.
• National Park Service (US): U.S. federal agency managing national parks with visitor centers, biodiversity programs, and UNESCO-related sites. Comparable in visitor programming, interpretive design, and protected-area stewardship, though at vastly larger scale.
• Réserves Naturelles de France: Federation managing France's network of nature reserves, including the Réserve Naturelle Nationale de la Caravelle operated by PNRM. Directly relevant as a peer for reserve operations and biodiversity monitoring.
• Conservatoire du Littoral: National coastal land-acquisition and conservation agency that partners with PNRM on mangrove and coastal protection. Comparable in protected-area management and wetland stewardship, with a broader national coastline remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PNRMartinique
• YouTubeyoutube.com/@pnrmartinique
• Facebookfacebook.com/parcnaturelregionaldelamartinique
• Instagraminstagram.com/pnrmartinique
• LinkedInlinkedin.com/company/parc-naturel-r%C3%A9gional-de-la-martinique

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parc Naturel Régional de la Martinique