POHODA - společnost pro normální život lidí s postižením, z.ú.

What POHODA - společnost pro normální život lidí s postižením, z.ú. does

POHODA - společnost pro normální život lidí s postižením, z.ú. is a Czech registered institute (z.ú.) founded in 1998 and headquartered at Roškotova 1737/6, Prague 4 - Braník. It provides community-based social services to adults aged 19-80 with intellectual and combined disabilities in Prague, comprising four statutory service lines: protected housing (Chráněné bydlení), day care center Klub POHODA (denní stacionář), personal assistance (osobní asistence), and a volunteering program. POHODA operates within the Czech statutory social services framework, funded primarily through grants from Prague city hall, multiple city districts, the Ministry of Labour and Social Affairs (MPSV), and EU programs. The organization is a member of JDI (Jednota pro deinstitucionalizaci), contributing to national advocacy for replacing institutional care with community-based services. It does not operate a proprietary technology platform; service delivery is people-led, supported by a public website (pohoda-help.cz), e-shop (jsemvpohode.cz), and social media.

The organization's revenue model blends public-sector subsidies with diversified commercial and philanthropic streams. Statutory service contracts (subscription-style, billed monthly where client co-payments apply) form the core funding base. Two social enterprises — Kavárna Bílá vrána (a café concept serving fair-trade coffee and homemade pastries in three Prague locations: Ve Smečkách, Galerie 1, and Domov pro seniory Chodov) and Pohodová dílna (a workshop producing soaps, bath fizzies, and greeting cards) — generate transaction-fee revenue through physical retail, an e-commerce storefront, and seasonal markets, while providing stable employment to people with intellectual disabilities (8+ roles at the original café, 5 additional roles at the new Chodov branch). A third stream comes from donations, crowdfunding campaigns on Donio and Darujme.cz, and tax-advantaged charitable giving under Czech law (deductible up to 30% of taxable income).

POHODA reaches donors, volunteers, and clients through community-led and event-driven go-to-market motions: media appearances on Česká televize (Sama Doma) and Český rozhlas (Proglas), the annual Zažít Smečky jinak street festival (5th edition in 2025), participation in Mezi Ploty and Zažít město jinak festivals, seasonal markets, and crowdfunding. Corporate and foundation partners include ČEZ Foundation, Nadační fond Slavie, Olga Havlová Foundation, Nadace Via, Nadace Divoké husy, Škoda Auto, Komerční banka, Veolia, Webnode, TPA Czech Republic, and Immohold-Vektor. The organization is led by director Mgr. Lucie Mervardová, with a supervisory board comprising Ing. Dobroslava Sehnalová, Jan Viertel, and Ing. Hana Lorencová, Ph.D., and dedicated service-line managers for housing, day care, assistance, marketing/PR, and volunteer coordination.

Name

POHODA - společnost pro normální život lidí s postižením, z.ú.

Legal name

POHODA - společnost pro normální život lidí s postižením, z.ú.

Website

https://pohoda-help.cz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

POHODA is a Prague-based Czech nonprofit (z.ú.) founded in 1998 that delivers community-based social services — protected housing, day care, personal assistance, and volunteering — to adults with intellectual disabilities, funded by public grants and operated alongside social enterprises (Bílá vrána café and Pohodová dílna workshop) that employ its clients.

Ownership category

akta.pro rank

Product category

Disability Social Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Residential Intellectual and Developmental Disability Facilities (62321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industries

Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult) (HLADABAJ), Adult Day Respite Programs (Daytime Relief) (HLADAKAC), Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Disability social services
• Protected housing services
• Personal assistance services
• Social enterprise operations
• Day care services

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Public grants and subsidies: POHODA receives funding from EU programs, the Czech Ministry of Labour and Social Affairs (MPSV), and Prague municipal government (Magistrát, various city districts) to finance its core social services operations.
2. Social enterprise (Bílá vrána café and Pohodová dílna workshop): The café Bílá vrána (social enterprise, 14+ years, 8+ jobs for people with disabilities) and the Pohodová dílna workshop (bathroom accessories, soaps, bath fizzies, greeting cards) generate revenue through direct retail sales, the e-shop (jsemvpohode.cz), and participation in markets and fairs.
3. Public donations and crowdfunding: POHODA raises funds through donations (darujme.cz, donio.cz campaigns), charitable events (benefit concerts, flea markets), and corporate donations. Donors benefit from tax deduction advantages under Czech law.
4. Tax-advantaged charitable giving: Czech law allows private donors to reduce their tax base by up to 30% of taxable income when donating to public benefit organizations like POHODA, providing an incentive for regular charitable contributions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

POHODA delivers community-based social services for adults with intellectual and combined disabilities (ages 19-80) in Prague, including protected housing, day care (Klub POHODA), personal assistance, and a volunteering program. The organization also runs two social enterprises: Kavárna Bílá vrána (a fair trade café employing people with disabilities across three Prague locations) and Pohodová dílna (a workshop producing soaps, bath products, and crafts sold via the jsemvpohode.cz e-shop and at seasonal markets).

Product overview

POHODA is a non-profit social services organization that has operated for over 25 years helping people with intellectual disabilities live full and dignified lives. The organization offers a portfolio of interconnected social services including protected housing, day care center (Klub POHODA), personal assistance, and volunteering programs. Additionally, POHODA operates two social enterprises - Kavárna Bílá vrána (a café employing people with disabilities) and Pohodová dílna (a workshop producing handicrafts and bath products) - which are sold through an e-commerce platform. The organization does not offer a technology product but provides person-centered social services aimed at deinstitutionalization and community integration.

Differentiator

Problem solved

Functional benefit

Brands

• Kavárna Bílá vrána: Social enterprise café employing people with mental disabilities, located at Ve Smečkách, Prague, with additional branches at Galerie 1 (Štěpánská) and Donovalská 2222, Prague 11 (Chodov).
• Pohodová dílna
• Klub POHODA

Products and services

• Chráněné bydlení (Protected Housing) Supported living service for adults with intellectual disabilities who need assistance with daily activities, enabling them to live more independently in the community rather than in institutional care.
• Denní stacionář (Day Care Center) - Klub POHODA Social service providing comprehensive support for adults with intellectual and combined disabilities aged 19-80, offering contact with the community and all-round development activities.
• Osobní asistence (Personal Assistance) Personal assistance service for adults with intellectual and combined disabilities aged 19-80, provided by personal assistants focused on supporting inclusion into the mainstream environment.
• DOBROVOLNÍK V POHODĚ (Volunteering Program) Volunteer service program that connects people willing to offer their support, knowledge, skills, and qualities with people who cannot do without help from others.
• Pohodová dílna (Comfort Workshop) Workshop enabling adults with intellectual disabilities to produce handcraft products including soaps, bath bombs, and crafts sold through e-commerce and at markets, supporting inclusive employment.
• Kavárna Bílá vrána (White Raven Café) Social enterprise café where people with intellectual disabilities work, serving fair trade coffee, homemade desserts, and fresh snacks across three Prague locations (Ve Smečkách, Galerie 1 Štěpánská, Donovalská Chodov), providing employment and professional growth opportunities for people with disabilities.
• E-shop (jsemvpohode.cz) Online store selling products from the Pohodová dílna workshop including soaps, bath products, and handicrafts made by people with intellectual disabilities, shipping within Czech Republic.
• Odborné stáže a vzdělávání (Professional Internships and Education) Professional internships and educational programs offered by POHODA, supporting field education in social services and disability care.

Quantifiable outcome

• 14+ years of stable employment for people with intellectual disabilities through Bílá vrána café
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered moderate, minor and major.

• AVPO ČR (Asociace veřejně prospěšných organizací)moderateStrategic or Co-development PartnerAVPO provides the whistleblowing reporting service for POHODA ([email protected]) and organizes advocacy roundtables such as 'Neziskovky a legislativní proces' in the Czech Parliament.
• DavaTravelminorStrategic or Co-development PartnerDavaTravel regularly provides international English-speaking volunteers for POHODA's events, enabling cross-cultural exchange and expanding the volunteer base beyond local supporters.
• JDI – Jednota pro deinstitucionalizaci (Association for Deinstitutionalization)majorStrategic or Co-development PartnerPOHODA is an active member of the JDI coalition, contributing to advocacy strategies for transforming institutional care into community-based services in Czech Republic.
• Domov pro seniory Chodov (Senior Residence Chodov)majorStrategic or Co-development PartnerProvided renovated premises and partial equipment for the new Bílá vrána café/cukrárna branch, enabling creation of 5 new jobs for people with intellectual disabilities.
• Česká televize (Czech Television)majorGTM or Marketing PartnerProvided media airtime for POHODA's TV commercial (broadcast from October 2024) and invited director to the Sama Doma show, significantly expanding public awareness.
• Člověk v tísni (People in Need)minorOthersListed as a supporting partner on POHODA's website.
• Help Cup / VDVminorGTM or Marketing PartnerCharitable volleyball tournaments (Beach Help Cup & Antuka Help Cup) where POHODA participates as a beneficiary organization receiving donations from event proceeds.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Křižovatka z.ú. Czech nonprofit providing supported employment and day services for people with intellectual disabilities in Prague region. Direct comparable in target population and employment-focused social enterprise approach.
• Asistence o.p.s. Czech social assistance organization providing personal assistance and supported living for people with physical and intellectual disabilities in Prague. Direct comparable in personal assistance and protected housing services.
• Inclusion Česká republika: Czech NGO focused on the social inclusion of people with intellectual disabilities through advocacy, employment support, and community-based programs. Comparable to POHODA in mission and beneficiary group.
• Rytmus z.ú. Czech nonprofit providing social therapy and supported employment services for adults with intellectual disabilities. Highly comparable to POHODA in target population, service model, and Prague-based operations.
• Hestia o.p.s. Czech nonprofit providing social services including programs for people with disabilities, family support, and volunteer coordination. Comparable in service breadth and reliance on volunteer-driven community engagement.

Emerging players

• L'Arche Czech Republic: International federation operating intentional communities where people with and without intellectual disabilities live and work together. Smaller Czech footprint but highly comparable social enterprise and inclusion model.
• Camphill České Kopisty: Czech member of the international Camphill movement, providing community-based residential and work programs for people with intellectual disabilities. Comparable in holistic community-living service philosophy.

Broad incumbents

• Charita Česká republika: Largest Czech charitable network, providing social services across disability, elderly, family, and refugee support nationwide. Overlaps with POHODA in disability services and funding sources (EU, MPSV, municipal grants).
• Sue Ryder Czech Republic: International nonprofit operating in Czech Republic providing home care and social services for elderly and people with disabilities. Comparable in service delivery model and Prague presence.
• Diakonie Českobratrské církve evangelické: One of the largest Czech social services providers, operating across disability, elderly, and family services with similar community-based care models. Broader scope than POHODA but overlapping service lines in supported housing and personal assistance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kavarnabilavrana
• Instagraminstagram.com/kavarnabilavrana
• LinkedInlinkedin.com/company/pohoda-o-p-s---spole%C4%8Dnost-pro-norm%C3%A1ln%C3%AD-%C5%BEivot-lid%C3%AD-s-posti%C5%BEen%C3%ADm

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POHODA - společnost pro normální život lidí s postižením, z.ú.