Poiesis

What Poiesis does

Poiesis (legal entity: Dpoiesis Media Network Private Limited) is a Mumbai-based full-service creative digital agency offering integrated creative, technology, media, and B2B services to brands operating in India. The agency's service architecture is organized into four pillars: Creative (brand consulting and strategy, brand design, ad films, print and OOH, social media management, influencer management, PR management), Tech - Gen AI (web development, UI/UX, AR/VR, email marketing, SEO, marketing automation, e-commerce, MarTech), Media (media planning, media buying, performance marketing, affiliate marketing), and B2B (consultation, events, meetings and appointments, lead generation). Its core technology layer centers on a data-driven creative methodology that combines real-world analytics with digital measurement, supported by marketing automation tools that profile audiences and enable real-time lead re-engagement. UI/UX work is differentiated by a design philosophy rooted in cognitive psychology and behavioral analysis.

The revenue model is entirely professional services-based, delivered through project-based engagements and retainers. No public pricing tiers or fee schedules are disclosed; engagements are quote-based and customized to client requirements. Distribution is sales-led and direct, with clients acquired via the website portfolio (poiesisdigital.com), organic social channels (Instagram and LinkedIn), and direct outreach through a "Say Hello" consultation funnel. Poiesis targets both B2B and B2C companies ranging from small businesses to large enterprises, with horizontal segmentation across use cases including social-media-focused brands and e-commerce businesses, and no disclosed customer logos or concentration metrics.

The firm was co-founded by Ashish Duggal (Co-Founder and CEO) and Bitesh Singh (Co-Founder) and is privately held under Indian jurisdiction, with no disclosed institutional investors, funding rounds, parent company, or subsidiaries. Operations are concentrated in a single Mumbai office and serve only the India market. There are no patents, trademarks, awards, partnerships, or regulatory actions disclosed in the available source material, and no headcount or revenue figures are publicly available.

Name

Poiesis

Legal name

Dpoiesis Media Network Private Limited

Website

https://poiesisdigital.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Poiesis is a Mumbai-based full-service creative digital agency offering integrated creative, technology, media, and B2B marketing services to B2B and B2C brands across India through project-based engagements. It combines data-driven creative production with marketing automation and Gen AI-branded tech services.

Ownership category

akta.pro rank

Product category

Digital Marketing and Creative Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

Keywords

• Creative digital agency
• Brand consulting services
• Media planning buying
• Marketing technology services
• Website development design

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Services: Agency fees for brand consulting, brand design, ad films, print, OOH, social media management, influencer management, and PR management services. Delivered through project-based engagements or retainers.
2. Technology Services: Fees for website development, UI/UX design, email marketing, SEO, marketing automation, e-commerce development, AR/VR, and MarTech consulting and implementation.
3. Media Services: Revenue from media planning, media buying, and performance marketing services, likely through agency commissions or media spend management fees.
4. B2B Services: Consultation, events management, meetings and appointments, and lead generation services for B2B clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Poiesis is a full-service creative digital agency headquartered in Mumbai that delivers integrated brand building services across four verticals: Creative (brand consulting, brand design, ad films/print/OOH, social media, influencer management, and PR), Tech - Gen AI (web development, UI/UX, AR/VR, email marketing, SEO, marketing automation, e-commerce, and MarTech), Media (media planning, media buying, performance marketing, and affiliate marketing), and B2B services (consultation, events, meetings and appointments, and lead generation). The agency sells project-based and retainer engagements directly to brands across business-to-business and business-to-consumer categories in India.

Product overview

Poiesis is a full-service creative digital agency headquartered in Mumbai, India, operating under the legal entity Dpoiesis Media Network Private Limited. The company offers an integrated portfolio of creative, technology, media, and B2B services designed to help brands create impactful narratives and experiences through seamless integration of real-world and digital data. The service architecture consists of four interconnected pillars: Creative services (Brand Consulting & Strategy, Brand Design, Ad Films/Print/OOH, Social Media Management, Influencer Management, PR Management), Tech - Gen AI services (Website Development, UI/UX, AR & VR, Email Marketing, SEO, Marketing Automation, E-Commerce), Media services (Media Planning, Media Buying, MarTech, Performance Marketing, Affiliate Marketing), and B2B services (Consultation, Events, Meetings and Appointments, Lead Generation). The company is led by Co-Founders Ashish Duggal (CEO) and Bitesh Singh, and emphasizes data-driven insights combined with creative execution as its core differentiator.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Consulting & Strategy Strategic consulting service helping brands articulate their vision, distinguish themselves from competitors, and build authentic emotional connections with target audiences through data-driven insights and creative execution.
• Brand Design Visual identity design service creating distinctive brand packaging, visual language, and immersive experiences infused with personality, conveying brand stories beyond surface-level aesthetics.
• Ad Films, Print & OOH Multichannel advertising production including video ad films, print advertisements, and out-of-home (OOH) billboard campaigns communicating brand messages concisely through cognitive market understanding.
• Social Media Management Comprehensive social media service encompassing organic amplification, creative content strategy, trend identification, community management, and social listening and response management to drive meaningful conversations and brand personality building.
• Influencer Management Influencer content strategy and management service activating, amplifying, and engaging target audiences through collaborative relationships with content creators across industries including fashion, food, and tech.
• PR Management Public relations management service producing thought-provoking narratives through storytelling, backed by research, trend forecasting, and data analysis to boost brand reputation and generate tangible credibility.
• Web Development Custom website development service building tailor-made, high-functioning portals that embody brand vision, bridging aesthetics and usability to create user-centric, interactive platforms.
• UI/UX User interface and user experience design service combining research, market insights, and consumer behavior analysis with intuitive design and brand emotion to foster seamless brand-customer interactions.
• Email Marketing Email marketing service for B2B and B2C companies that creates user-centric design templates embodying brand values and clickable content, with continuous performance monitoring to ensure engagement, inbox placement, and revenue increase.
• Search Engine Optimization (SEO) Performance-driven SEO service including keyword research, content optimization, maintenance, and user-centric campaign adaptation using industry-standard tools to detect behavior patterns and drive organic high-value traffic.
• Marketing Automation Bespoke marketing automation service addressing customer needs at optimal times, streamlining processes, enabling real-time information viewing, re-engaging and converting leftover leads, and delivering personalized user experiences through audience monitoring and profiling.
• E-Commerce Development E-commerce platform development and optimization service using data-driven insights to build efficient businesses through multi-dimensional processes including easy-to-use interactive website design and data collation.
• MarTech Marketing technology service providing custom MarTech stacks for business strategy execution, enabling data insights, process streamlining, metric alignment, and intelligent user-centric platform experiences through tool selection, integration, and marketing automation auditing.
• Media Planning Data-driven media campaign planning service using granular analysis, target audience identification, cultural insights, and creative interactive campaigns to fulfill brand objectives and create lasting impressions.
• Media Buying Media buying service researching, selecting, and negotiating competitive ad spaces across online and offline platforms including digital advertorials and newspaper editorials, ensuring maximum brand reach within required budgets.
• Performance Marketing Performance-based marketing service delivering measurable return on investment through data-driven strategies and campaign optimization.
• Affiliate Marketing Affiliate marketing service enabling brands to leverage partnership networks for expanded reach and revenue generation.
• AR & VR Development Augmented reality and virtual reality development service integrated within the technology offerings to create immersive digital experiences for brand engagement.
• B2B Consultation B2B consultation service providing strategic guidance for business growth and brand development.
• Events Management B2B event management and organization service for brand experiences and business networking.
• Meetings and Appointments B2B meeting facilitation and appointment scheduling service to support business operations.
• Lead Generation B2B lead generation service focused on identifying, attracting, and converting potential business customers through strategic campaigns and market targeting.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• WATConsult: Mumbai-headquartered full-service digital agency delivering creative, media, social, influencer, and MarTech services to B2B and B2C brands — directly comparable service portfolio and target customer base to Poiesis.
• Schbang: Mumbai-based creative, technology, and media agency offering integrated digital solutions including web development, performance marketing, social media, and UI/UX — highly comparable to Poiesis's full-service model and same geography.
• Interactive Avenues: Mumbai-based digital advertising agency offering media planning & buying, performance marketing, social media, and creative services — directly competes for the same brand-side mandates that Poiesis pursues.
• Gozoop: Mumbai-headquartered digital agency providing integrated services across social media management, performance marketing, PR, and web development — comparable mid-sized Indian digital agency targeting similar B2B and B2C brand clients.
• BC Web Wise: Mumbai-based integrated digital marketing and communications agency offering creative, media planning & buying, social media, web development, and PR — strong direct overlap with Poiesis's four service pillars.
• Isobar India: India operations of the dentsu-owned digital experience agency delivering creative, commerce, MarTech, and media services — comparable integrated digital offering with stronger global network backing.

Broad incumbents

• Ogilvy India: Largest creative advertising network in India offering creative, media, PR, digital, and consulting under one umbrella — operates broadly across all of Poiesis's service categories but with significantly greater scale and global brand mandates.
• Lowe Lintas India: India operations of the global Lowe creative network offering full-service advertising, digital, media, and design — a broader incumbent with established multinational and Indian brand clients across creative and digital.
• DDB Mudra Group: Indian arm of the DDB global network providing integrated advertising, digital, media, PR, and brand consulting — competes for the same brand-side integrated mandates as Poiesis but with broader portfolio and larger client roster.
• Dentsu Creative India: India operations of Dentsu's global creative network providing integrated creative, digital transformation, media, and MarTech services — broadly comparable integrated offering with significantly larger scale and global network resources.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/poiesisdigital
• Instagraminstagram.com/poiesisdigitalin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poiesis