Point Vert SA
Point Vert SA is a privately held Swiss garden center retailer founded in 1982, operating 7 retail locations and an e-commerce store across French-speaking Switzerland, selling plants, garden equipment, and home decoration to individual consumers and professional gardeners.
- Company typePrivate
- Founded1982
- HeadquartersConthey, Switzerland
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Point Vert SA does
Point Vert SA is a privately held Swiss garden center retailer founded in 1982 and headquartered in Conthey, Valais, operating as the self-described #1 garden center in French-speaking Switzerland (Romandy). The company sells outdoor and indoor plants, trees, shrubs, conifers, fruit trees, perennials, roses, and Mediterranean varieties, alongside a broad adjacent assortment that includes garden furniture, pots and containers, gardening tools, fertilizers, pest protection, outdoor lighting, barbecue equipment, indoor decoration, table arts, ambient wellness products (diffusers, essential oils), seasonal/Christmas merchandise, and gift cards. The catalog spans roughly 600+ plant SKUs at price points from entry-level soil bags (~CHF 9) to premium specimens (~CHF 1,965). Distribution runs through 7 physical retail locations across the Valais region — standalone garden centers at Conthey, Uvrier, Yvorne, and Saxon, plus L'Atelier Floral concession shops inside Manor department stores at Monthey, Sierre, and Crans-Montana — complemented by an e-commerce storefront at pointvert.ch with delivery. A dedicated event services platform (event.pointvert.ch) extends the offering into floral composition and event planning.
The company's supply chain is partially vertically integrated via its production facility in Saxon, where 100% of vegetable seedlings and 80% of flowers sold at Point Vert garden centers are grown in-house, providing quality control and Valais-climate adaptation. The core technology is horticultural rather than digital — cultivation infrastructure and climate-adapted production knowledge form the operational backbone. Pricing is unit-based pay-as-you-go across all categories, with seasonal promotions, a 10% newsletter discount, free delivery on online orders, and a loyalty program (carte à points verts). Marketing is multi-channel: organic social on Facebook, Instagram, YouTube, and LinkedIn; a content blog; and email newsletters.
The customer base is primarily individual consumers and homeowners in Romandy seeking garden and home beautification solutions, with a secondary professional gardener/landscape-services segment. Point Vert generates revenue through one-time retail purchases (plants, equipment, decoration) and service fees from floral compositions and event services. The company employs approximately 81 people, is incorporated as a Swiss Société Anonyme with no public listing, and has not raised external equity funding based on available disclosure.
Point Vert SA firmographics
Firmographics- Name
- Point Vert SA
- Legal name
- Point Vert SA
- Website
- https://pointvert.ch
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Point Vert SA is a privately held Swiss garden center retailer founded in 1982, operating 7 retail locations and an e-commerce store across French-speaking Switzerland, selling plants, garden equipment, and home decoration to individual consumers and professional gardeners.
- Ownership category
- akta.pro rank
Point Vert SA industry classification
Industry- Product category
- Garden Center Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)
Keywords
Where Point Vert SA is headquartered
LocationHeadquarters
- HQ city
- Conthey
- HQ country
- Switzerland
- HQ region
- Europe
Offices7 records
Markets served
Point Vert SA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Retail Plant Sales: Sale of outdoor and indoor plants, trees, shrubs, conifers, flowers, and related horticultural products through physical garden centers and online store
- Garden Equipment Sales: Sale of garden furniture, pots, containers, gardening tools, watering equipment, maintenance products, and outdoor lighting
- Decoration Products: Sale of indoor and outdoor decoration items including fountains, figurines, candles, cushions, table settings, and artificial plants
- Gift Cards: Sale of gift cards (bon cadeau) for gifting purposes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Plants category - 608 products |
| Unit Pricing | Pay-as-you-go | Featured products - metal pots |
| Unit Pricing | Pay-as-you-go | Potting soil products |
| Unit Pricing | Pay-as-you-go | Christmas tree stands |
| Unit Pricing | Pay-as-you-go | Garden furniture and decorative items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Point Vert SA product offering
Product offeringCore offering
Point Vert SA operates a chain of 27 garden centers across French-speaking Switzerland, retailing plants, garden furniture, garden tools, decoration, lighting, barbecues, indoor furnishings, and seasonal merchandise to individual consumers and gardening professionals. The company complements its physical store network with an online store offering home delivery and runs a dedicated horticultural production site in Saxon that supplies the bulk of its vegetable and flower seedlings. Auxiliary offerings include gift cards, in-store floral composition services, and dedicated event services.
Product overview
Point Vert SA operates as a unified retail and e-commerce platform for gardening and home decoration in French-speaking Switzerland. The offering spans a comprehensive plant catalog (608+ products across outdoor plants, indoor plants, herbs, trees, and shrubs), garden equipment (containers, tools, fertilizers, pest protection), outdoor furniture and decoration, indoor decoration and ambiance products, barbecue equipment, and seasonal items including Christmas products. The company also provides services including floral compositions through its floral workshops and event services. Products are available both in-store at multiple locations and through the online boutique, with a loyalty card program rewarding customer fidelity. The company operates its own production facility in Saxon where vegetable seedlings and 80% of flowers are grown, reflecting vertical integration in its supply chain.
Differentiator
Problem solved
Functional benefit
Products and services
- Plants (Plantes) Core plant assortment covering garden and indoor plants, with the majority of flower and vegetable seedlings produced in-house at the Saxon facility. Targeted at home gardeners and professional buyers, including pallet-scale purchasers.
- Outdoor Furniture (Mobilier de jardin) Outdoor furniture category for terraces, gardens, and outdoor living spaces, sold through physical stores and the online store.
- Garden Tools and Cultivation (Culture & jardinage) Tools, cultivation supplies, soil, and gardening accessories for amateur and professional gardeners.
- Plant Containers and Pots (Récipients) Containers, pots, and planters for indoor and outdoor plants.
- Decoration (Décoration) Decorative items for indoor and outdoor use, forming part of the lifestyle offering.
- Maintenance Products (Produits d'entretien) Garden and household maintenance products supporting plant care and outdoor upkeep.
- Outdoor Lighting (Éclairage) Outdoor lighting solutions for gardens, terraces, and pathways.
- Barbecue and Plancha Barbecues, planchas, and related outdoor cooking equipment for home and outdoor living use.
- Indoor Decoration (Intérieur) Indoor decoration products for the home, extending the lifestyle offering beyond the garden.
- Ambiance and Wellness (Ambiance & bien-être) Ambiance and wellness products such as scented items, candles, and related wellness lifestyle merchandise.
- Table Arts (Arts de la table) Tableware and table arts products for indoor dining and entertaining.
- Indoor Furniture (Mobilier d'intérieur) Indoor furniture complementing the outdoor furniture range and extending the home lifestyle offering.
- Artificial Plants and Flowers (Plantes & fleurs artificielles) Artificial plants and flowers for low-maintenance decorative use indoors or outdoors.
- Christmas Products (Noël) Christmas-themed merchandise including trees, decorations, and seasonal gift items.
- Gift Cards (Bon cadeau) Gift cards usable for purchases across the garden center assortment in physical stores and online.
- Floral Compositions (Compositions florales) In-store custom floral arrangement service providing bouquets and compositions for personal gifting or events.
- Event Services (Service Événementiel) Dedicated event decoration and plant rental service for weddings, corporate events, and private occasions, including themed workshops and floral arrangements for professional and private event organizers.
Quantifiable outcome
- 100% of vegetable seedlings produced in-house at Saxon production site
- +1 more outcomes
Companies that use Point Vert SA
Customer profileSegments2 records
Ideal customer profiles2 records
Point Vert SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Point Vert SA partnerships and signals
Strategic signalScale indicators4 records
Expansion highlights5 records
Point Vert SA competitors and assessment
Company assessmentDirect peers
- Botanic: French garden center chain operating physical stores across France with a focus on plants, organic gardening, and outdoor living products. Comparable to Point Vert's emphasis on plant quality, regional climate adaptation, and lifestyle gardening categories.
- Gamm Vert: Leading French garden center network (part of InVivo group) operating physical retail and private-label garden products. Directly comparable to Point Vert in offering a plant-forward garden center assortment with decoration and outdoor living categories; the French 'Point Vert' banner is even a Gamm Vert sub-network, reinforcing the direct comparability.
- Jardiland: Major French garden center chain selling plants, garden equipment, outdoor furniture, and pet/animal products across physical stores. Directly comparable to Point Vert's mix of plants, garden equipment, decoration, and outdoor living products for a similar European consumer base.
- Truffaut: French garden center chain offering plants, garden products, decoration, and DIY outdoor goods through physical stores and e-commerce. Comparable to Point Vert in product mix (live plants plus lifestyle decoration) and target customer (homeowners seeking premium garden solutions).
Others
- Hauert HBG Düngerwerke: Swiss fertilizer and horticultural input producer supplying professional and consumer markets. Comparable to Point Vert as a Swiss horticultural input participant but positioned upstream as a supplier rather than a retail channel.
Broad incumbents
- OBI: International DIY and garden center chain with Swiss stores selling plants, garden tools, outdoor furniture, and home improvement products. Comparable in garden assortment but operates at much greater scale across multiple European markets.
- Landi: Swiss agricultural cooperative retail network with garden centers, hardware, and home categories across Switzerland. Comparable to Point Vert as a Swiss garden retail competitor but with broader agricultural and home improvement scope and a national footprint that dwarfs Point Vert's Valais concentration.
- Jumbo (Jumbo-Maxi): Swiss DIY and home/garden retailer offering plants, garden equipment, outdoor furniture, and home goods. Comparable in garden retail overlap but with a broader home improvement footprint and Swiss national distribution.
- Hornbach: Large-format DIY and garden center retailer with Swiss operations offering plants, garden equipment, outdoor furniture, and home improvement. Comparable in garden category overlap but operates at significantly larger scale with broader assortment and pricing aggression.
Regional players
- Meier Gartencenter: Swiss regional garden center operator based in German-speaking Switzerland offering plants, garden supplies, and decoration. Comparable to Point Vert as a regional Swiss garden center peer but serving a different linguistic geography (German vs. French).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Point Vert SA social profiles
Digital presencePoint Vert SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point Vert SA leadership team
Management profileNumber of profiles
Point Vert SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point Vert SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point Vert SA
What does Point Vert SA do?
Point Vert SA operates a chain of 27 garden centers across French-speaking Switzerland, retailing plants, garden furniture, garden tools, decoration, lighting, barbecues, indoor furnishings, and seasonal merchandise to individual consumers and gardening professionals. The company complements its physical store network with an online store offering home delivery and runs a dedicated horticultural production site in Saxon that supplies the bulk of its vegetable and flower seedlings. Auxiliary offerings include gift cards, in-store floral composition services, and dedicated event services.
Is Point Vert SA a public or private company?
Point Vert SA is a private company. It is classified as unknown and is currently operating.
When was Point Vert SA founded?
Point Vert SA was founded in 1982. It employs 51 to 100 people.
Where is Point Vert SA based?
Point Vert SA is headquartered in Conthey, Switzerland, in the Europe region.
How does Point Vert SA make money?
Four revenue lines are on record. Retail Plant Sales are the primary driver. The others are garden Equipment Sales, decoration Products and gift Cards.
Who are Point Vert SA's main competitors?
Direct peers on record are Botanic, Gamm Vert, Jardiland and Truffaut. Hauert HBG Düngerwerke is listed as an others. Broad incumbents are OBI, Landi, Jumbo (Jumbo-Maxi) and Hornbach. Meier Gartencenter is listed as a regional player.
Does Point Vert SA have an API?
No public API is recorded for Point Vert SA.
What industry is Point Vert SA in?
Point Vert SA's product category is Garden Center Retail. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of CRAIAIAG, Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses). Its NAICS code is 444240 and its SIC code is 5200.