What Poke Colombia does

Poke Colombia is a privately held, healthy fast-casual restaurant chain operating in Colombia, founded in August 2016 by an entrepreneurial couple and headquartered in Chapinero, Distrito Capital. The chain runs 16 physical restaurant locations concentrated in Bogotá with recent expansion into the Medellín metropolitan area (Poblado, Envigado), distributed across shopping centers, business districts, hotels, and the Bogotá airport. The company positions itself as Colombia's first 'healthy, fast-casual' chain and serves Hawaiian-inspired poke bowls combining fresh sustainable fish from the Pacific with locally sourced ingredients, multiple protein options (salmon, tuna, shrimp, chicken, pork, falafel, tofu), and various bases (sushi rice, coconut rice, quinoa, cilantro rice), mix-ins, toppings, and signature sauces.

The core technology is a customizable bowl configuration platform powered by the third-party GetJusto/OrionEat infrastructure, enabling real-time online ordering with base-protein-mixin-topping-sauce selection and direct delivery to buildings. The product portfolio spans 15+ signature bowls (Luau, De Origen, Acevichado, Ono, Umami Tuna, Pollo Crispy, Shaka, Korean BBQ, Sweet Chilli, Ebi, Palenq', Mahalo, two Mediterranean bowls), a Build Your Own (Arma tu Bowl) system in medium and large sizes, a Poke Kids menu, family Poke Box bundles, an 'Arma tu Barra' event catering service, and a beverage line featuring exclusive partner brand Hatsu teas and sodas. The company holds certifications around sustainable fishing traceability and uses compostable sugarcane bagasse packaging.

Revenue is generated on a per-unit basis with bowl pricing ranging from $25,500 to $42,900 COP and family Poke Boxes at $77,600 (Para 2) and $155,200 COP (Para 4). The go-to-market combines physical retail (dine-in and takeaway) with a direct-to-consumer online ordering channel for delivery, supported by an organic Instagram-led marketing presence (@poke.colombia) and a loyalty program (#Feelgood / justoloyalty). Customer segments include health-conscious individual consumers, families, event organizers, and location-based diners at airports, malls, and business districts.

Name

Poke Colombia

Legal name

Poke Colombia

Website

https://pokecolombia.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Poke Colombia is a privately held, healthy fast-casual restaurant chain operating 16 locations across Colombia (primarily Bogotá, with expansion into the Medellín metro area). Founded in 2016, it serves customizable and signature Hawaiian-inspired poke bowls to health-conscious consumers, families, corporate event clients, and location-based diners via dine-in, takeaway, and online delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Individual Bowl Sales: One-time transaction sales of customizable poke bowls and fixed menu items. Prices range from $25,500 to $42,900 COP for standard bowls.
2. Combo and Package Sales: Combo meals pairing bowls with beverages (Coca-Cola, Hatsu teas) and family-size Poke Box options for 2 or 4 people.
3. Event Catering (Arma tu barra): Bulk ingredient ordering for DIY poke bar events, allowing customers to build their own bars at home or offices.
4. Promotional Sales: Time-limited promotions such as 30% off campaigns and Monday-specific deals to drive traffic.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Poke Colombia is a healthy fast-casual restaurant chain that sells customizable and pre-designed Hawaiian-style poke bowls, kids meals, family combo boxes (Poke Box Para 2 and Para 4), beverages, and event catering (Arma tu Barra). The offering is delivered through 16 physical restaurant locations across Colombia (Bogotá and Medellín area) plus website-based online ordering with delivery. Customers can build their own bowl by selecting a base (sushi rice, coconut rice, quinoa, etc.), protein (salmon, tuna, shrimp, chicken, pork, falafel, tofu), mix-ins, toppings, and signature sauces.

Product overview

Poke Colombia is a healthy fast-casual restaurant chain specializing in Hawaiian-inspired poke bowls. The core product portfolio includes customizable poke bowls (Arma tu Bowl in medium and large sizes), 15+ signature pre-designed bowl varieties (Luau Bowl, De Origen Bowl, Acevichado Bowl, Ono Bowl, Umami Tuna Bowl, Pollo Crispy Bowl, Shaka Bowl, Korean BBQ Bowl, Sweet Chilli Bowl, Ebi Bowl, Palenq' Bowl, Mahalo Bowl, Mediterranean Bowls), kids meals (Poke Kids de Pescado and Pollo), and event catering services (Arma tu Barra). The offering extends to combo packages (Poke Box Para 2 and 4, bowl+drink combos, promotional combos), and beverages. Products are built around sushi rice and coconut rice bases, fresh and marinated fish, various proteins, and signature sauces. The company operates 16 physical locations across Colombia and offers delivery/pickup ordering through their website.

Differentiator

Problem solved

Functional benefit

Products and services

• Arma tu Bowl (Build Your Own) Customizable poke bowl (medium and large) where customers select a base, two mix-ins, two toppings, and a sauce. Proteins are chosen and charged separately. Prices: medium bowl $25,500 COP base, large bowl $30,500 COP base; protein add-ons $8,500–$16,500 COP.
• Signature Poke Bowls Pre-designed signature bowls including Luau Bowl, De Origen Bowl, Acevichado Bowl, Ono Bowl, Umami Tuna Bowl, Pollo Crispy Bowl (nueva receta), Shaka Bowl, Korean BBQ Bowl, Sweet Chilli Bowl, Ebi Bowl, Palenq' Bowl, and Mahalo Bowl (nueva receta). Prices range from $31,900 to $42,900 COP with $5,000 COP upcharge for large size.
• Mediterranean Bowls Mediterranean-style bowls with quinoa base, including Bowl Mediterráneo de Falafel (with feta, mix greens, European cucumber, tomato, red onion, crispy lentils, green goddess vinaigrette) and Bowl Mediterráneo de Pollo (grilled chicken variant).
• Poke Kids Kid-friendly poke bowls in smaller portions: Poke Kids de Pollo (white rice, grilled chicken, avocado, sweet corn, teriyaki) at $25,500 COP and Poke Kids de Pescado (coconut rice, breaded fish, avocado, sweet corn, teriyaki) at $27,500 COP.
• Poke Box Para 2 and Para 4 Family meal packages: Poke Box Para 2 ($77,600 COP) includes 2 medium bowls and 2 drinks; Poke Box Para 4 ($155,200 COP) includes 4 medium bowls and 4 drinks. Base combinations include De Origen Bowl and Pollo Crispy Bowl with upgrade options.
• Combos Pre-configured meal combinations pairing bowls with drinks, including Arma tu Bowl + Hatsu, Bowl Acevichado + Colombiana, Combo SOS Venezuela (Acevichado + Coca Cola, with 50% of sales donated to Impaktemos foundation), De Origen + Coca Cola, De Origen + Colombiana, Luau Bowl + Hatsu, and other promotional combinations.
• Bebidas (Beverages) Assorted beverages including still/sparkling water ($6,900 COP), soft drinks such as Coca-Cola ($6,000–$6,900 COP), Hatsu specialty teas and sodas ($8,500–$9,500 COP), and beers including Sol, Heineken, and Tres Cordilleras ($10,000–$11,000 COP).
• Arma tu Barra (Event Catering) Build-your-own poke bar catering service for events, meetings, and gatherings. Customers select ingredients and quantities which are shipped separately ready to assemble at the venue. Minimum quantities: 5+ bases, 5+ proteins, 10+ mix-ins, 10+ toppings, 5+ sauces.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Local Suppliers and AlliescoreStrategic or Co-development PartnerPoke Colombia works closely with local allies and suppliers to offer the best ingredients for each preparation. All raw materials are delivered daily to restaurants to ensure highest quality.
• GetJusto (OrionEat)coreTechnology or IntegrationGetJusto (operating OrionEat platform) provides the online ordering and delivery technology infrastructure powering Poke Colombia's website ordering system. Images and ordering system show GetJusto/OrionEat branding.
• Impaktemos FoundationminorOthersCharitable partnership for the 'Combo SOS Venezuela' where 50% of sales are donated to Impaktemos foundation to support victims of the earthquake in Venezuela.
• Hatsu (Beverage Brand)minorOthersHatsu is a brand of specialty teas and sodas offered exclusively at Poke Colombia locations, including multiple Hatsu tea flavors (green, black, white, red, blue, yellow, pink, purple) and Hatsu sodas.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Crepes & Waffles: Iconic Colombian restaurant chain with a broad casual-dining menu; comparable as a scaled Colombian multi-location restaurant brand serving middle-class urban consumers, though it focuses on crepes/waffles rather than poke bowls.
• El Corral: Colombia's largest hamburger fast-food chain; comparable as a multi-location domestic QSR brand competing for the same Colombian casual-dining wallet, though anchored in burgers rather than healthy bowls.
• Sushi-Itto: Latin American sushi and Japanese-food casual restaurant chain; comparable as a regional Asian-inspired casual-dining brand sharing raw-fish supply chains, though its core menu is sushi rather than poke bowls.

Emerging players

• Freshii: Franchise-based healthy fast-casual chain offering bowls, salads, and wraps; comparable in menu format, health positioning, and digital-first model, though it competes primarily in North America and has pursued franchise-led expansion.
• Just Salad: US healthy fast-casual chain specializing in customizable bowls and salads with strong sustainability credentials; comparable in customizable-bowl model and ESG positioning, though operating at a smaller US scale.

Broad incumbents

• Cava: US Mediterranean-inspired fast-casual bowl chain; comparable as a customizable-bowl concept with strong digital ordering, sustainability messaging, and a national footprint — a scaled analog of Poke Colombia's positioning.
• Sweetgreen: US-based healthy fast-casual salad/bowl chain; comparable in business model (customizable bowls, digital ordering, sustainability positioning) and target consumer, though at significantly larger scale and in a different geography.

Direct peers

• OhMyBowl: Colombian poke and grain-bowl fast-casual chain offering customizable healthy bowls; competes head-to-head with Poke Colombia for the same health-conscious lunch and dinner occasion in Colombia.
• Green & Go: Mexican poke and health-bowl fast-casual chain; comparable as a LatAm poke concept with similar product, target consumer, and pricing tier, providing a regional reference point for the category's economics.
• Aloha Poke Colombia: Colombian poke-focused fast-casual chain that directly competes with Poke Colombia in the same product category, serving similar health-conscious urban consumers with customizable bowls in Bogotá and other major cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/poke.colombia/?hl=es
• LinkedInlinkedin.com/company/poke-colombia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poke Colombia